FOKUS Media Web Symposium :: Berlin :: Nov 4th, Distilling market noise into market sense. Market maps

Size: px
Start display at page:

Download "FOKUS Media Web Symposium :: Berlin :: Nov 4th, 2010. Distilling market noise into market sense. Market maps"

Transcription

1 knowledge. passion. innovation VisionMobile Application Analytics Who turned the lights on? George Voulgaris Operations Director Distilling market noise into market sense Analysis + Mapping + Strategy Business Intelligence Market maps Strategy definition competitive analysis, commissioned research, company due diligence Competitive landscape maps of the mobile industry strategy design, ecosystem positioning, product definition Developer Economics 2010: Everything on mobile development Active Idle Screen Who will own the screen? Thought leadership we coined industry terms like ondevice portals, active idle screens, customised design manufacturers and introduced new strategy tools: GPLv2 vs GPLv3 White Paper Top-100 analyst blog 3,600+ subscribers 90% mobile industry insiders Mobile Megatrends Mobile Industry Atlas, 3rd ed. 1,100+ companies, 69 market sectors 100 million club tracking successful businesses in mobile mobile industry evolution centres of gravity Copyright VisionMobile

2 Distilling market noise into market sense Analysis + Mapping + Strategy Business Intelligence competitive analysis, commissioned research, company due diligence Developer Economics 2010: Everything on mobile development Market maps Competitive landscape maps of the mobile industry Strategy definition strategy design, ecosystem positioning, product definition Active Idle Screen Who will own the screen? GPLv2 vs GPLv3 White Paper Mobile Industry Atlas, 3 rd ed. 1,100+ companies, 69 market sectors Mobile Megatrends Thought leadership we coined industry terms like ondevice portals, active idle screens, customised design manufacturers and introduced new strategy tools: Top-100 analyst blog 3,600+ subscribers 90% mobile industry insiders 100 million club tracking successful businesses in mobile mobile industry evolution centres of gravity Copyright VisionMobile Based on Mobile Developer Economics 2010 Free download: Economics.com - Analysis of the developer experience from design to monetisation - Across all 8 major platforms - Based on a sample of 401 mobile app developers - With significant experience in mobile development More than 60% of respondents have 3+ years of experience in app development. Nearly 30% have won one or more developer awards Copyright VisionMobile

3 Distilling market noise into market sense Analysis + Mapping + Strategy Business Intelligence Market maps Strategy definition competitive analysis, commissioned research, company due diligence Competitive landscape maps of the mobile industry strategy design, ecosystem positioning, product definition Developer Economics 2010: Everything on mobile development Active Idle Screen Who will own the screen? Thought leadership we coined industry terms like ondevice portals, active idle screens, customised design manufacturers and introduced new strategy tools: GPLv2 vs GPLv3 White Paper Top-100 analyst blog 3,600+ subscribers 90% mobile industry insiders Mobile Megatrends Mobile Industry Atlas, 3rd ed. 1,100+ companies, 69 market sectors 100 million club tracking successful businesses in mobile mobile industry evolution centres of gravity Copyright VisionMobile Mobile Industry Atlas Your competitive landscape of the mobile industry 3

4 Distilling market noise into market sense Analysis + Mapping + Strategy Business Intelligence competitive analysis, commissioned research, company due diligence Developer Economics 2010: Everything on mobile development Market maps Competitive landscape maps of the mobile industry Strategy definition strategy design, ecosystem positioning, product definition Active Idle Screen Who will own the screen? GPLv2 vs GPLv3 White Paper Mobile Industry Atlas, 3 rd ed. 1,100+ companies, 69 market sectors Mobile Megatrends Thought leadership we coined industry terms like ondevice portals, active idle screens, customised design manufacturers and introduced new strategy tools: Top-100 analyst blog 3,600+ subscribers 90% mobile industry insiders 100 million club tracking successful businesses in mobile mobile industry evolution centres of gravity Copyright VisionMobile Trusted by industry brands Clients selected VisionMobile clients Copyright VisionMobile

5 Setting the scene App Analytics Positioning of Application Analytics Across target audiences / data collection domains Application Analytics is one of the three main types of Mobile Analytics. Application Analytics Usage and marketing analytics tools for application developers. (e.g. Flurry, Localytics, motally, Ubikod) Campaign analytics Usage and marketing analytics tools for mobile web or WAP sites. (e.g. Omniture, Coremetrics, Amethon) Service analytics Platforms for mining network or device data to extract service intelligence (e.g. CarrierIQ, Neuralitics, Zokem) 5

6 Positioning of Application Analytics Across the user journey ** Positioning of Application Analytics Across the user journey ** Billing/e-commerce analytics intercept the user journey at the discovery and purchasing touch-points (e.g. Bango, AT Internet). App Store analytics extract data directly from the App Stores (e.g. Distimo). in-app analytics extract data during installation and the application runtime (e.g. Flurry, Localytics, Mobixy). 6

7 Positioning of Application Analytics Across the user journey ** App analytics offer unique visibility and transparency into the user experience. Research Vendors 7

8 Vendors Vendors Market is polarized (1) analytics as the core product or as part of a recommendation/marketing solution. (2) market share (Flurry >95%) (3) platforms (ios, Android vs Symbian, JavaME etc) In 2007: there were 1-2 vendors with analytics pitch. In 2010: Bango, Distimo, Flurry, Localytics, Mobixy, Ubikod, Motally (now Nokia), Appclix (ex.mobilytics), Apprupt, webtrends, Adfonic, Google, Medialets, Mobclix, Tapmetrics, Millennial Media, LoopAnalytics, ApSalar, Ivdopia, Mixpanel, appfigures, Eqatec, and growing We surveyed the landscape of application analytics vendors in July and August Check: 8

9 Vendors Defining meaningful analytics was number 1 issue reversing the issue, there is great scope and opportunity for creating new richer analytics derivatives. Virtual goods is a growing market So developers become retailers & apps become stores Research Developer perspective 9

10 Developers becoming market %, +$&#%" 6 +6&)X")&' A41%&3%/%1 *%#6&5 +643%#&4' * #)" +)&4+&6%1%5, + $&"&*1"? #' & <%=>"5) &*1"? #' &4+& ' ;&/%#, 5"1&4+306)#; &A 66&6" 43&6 & B/%#; +%&%16%&46&064+$& 4)& 9+"1;, 56&) 16&2%C$C& D10##; 7& 8"6&9**&:) #%&!"#$%&3%/%1 *%#& 5 ' ' 0+4); &.%/%+0%&* )%+, "1& 234#%5)& #&/4"& "3/%#, 64+$7&!"#$%&' "#(%)& *%+%)#", +& technical considerations are irrelevant, the choice of platform is ALWAYS marketingdriven. Mobile web developer E& FE& GE& HE& I E& JE& KE& LE& ME& NE& : A41%&<%/%1 *%#&B5 + ' 456&GEFE&"+3&P%; +3C&Q# 305%3&A; &R464 A41%C&:* +6 #%3&A; &S%1%> +45"&<%/%1 *%#&T ' ' 0+4,%6C& U0+%&GEFEC&!45%+6%3&0+3%#&T#%", /%&T ' ' +6&9V#4A0, +&HCE&!45%+6%C&9+; &06%& #&#%' 4W& >&)X46&Y #( &' 06)&#%)" 4+&)X46&+,5%C& In-app economics How does an application generate revenue? 1. Pay-per-download applications 2. Commissioned apps 3. Selling complementary services through the application e.g. ebay app which makes money per transaction/listing or travel agency app which makes money by selling tickets. 4. Premium content, upgrades & virtual goods e.g. Specialized news aggregators, Social games 5. Branded apps & merchandising e.g. Gucci app or coupon based discount or premium services. 6. Advertisement inventory e.g. revenue share for ad campaigns via agencies or application recommendation engines The aim of application analytics is to optimize the performance of these monetization channels 10

11 Developers becoming market savvy Application developers are looking for (becoming aware of) new monetisation channels beyond traditional. Virtual goods is a growing market So developers become retailers & apps become stores and so Developers start realizing the value of marketing and consumer behavior analytics (vs user ) and become more market savvy. Crossing domains & platforms image credits: Flickr 11

12 Crossing domains & platforms single service for every device Today: apps are the new web. HTML is the lowest common denominator Tomorrow: the web will become the new app* Web apps will come with device access and cloud access. (e.g. webinos, WAC) Crossing domains & platforms single service for every device Today: apps are the new web. Cross-domain, cross-platform HTML is the lowest frameworks common denominator with deep access to device capabilities will open a new world of analytics based on rich context. Tomorrow: the web will become the new app* Web apps will come with device access and cloud access. (e.g. webinos, WAC) 12

13 Where we re going image credits: Flickr Application analytics trends 1. App analytics is the snowball that will pave the way for all other analytics easiest to deploy, richest customer metrics, shortest distance to customer purchase decisions and the sales funnel (compared to ads). The Nielsen of mobile will be a company with application analytics at the core of its business. 2. The app analytics value will explode as roaming & distributed apps penetrate more engagement channels. Connection of engagement channels like set-top-boxes (e.g. Apple TV), augmented reality apps and mobile payments will more and more leverage the phone as a remote control or experience delivery medium. App analytics will catalyse value in all these channels for example disrupting Nielsen s TV audience measurement business. 3. Privacy is (probably) not an issue as long as the end-user gets something in return. 13

14 Thanks for listening! Mobile Industry Atlas Your competitive landscape of the mobile industry visionmobile.com/maps 100 Million Club tracking successful businesses in mobile visionmobile.com/research Open Source Economics Workshop covering economics, licensing, communities, competitive landscape & strategies. visionmobile.com/workshops Copyright VisionMobile

WHO AM I? @andreascon CEO & Founder, VisionMobile

WHO AM I? @andreascon CEO & Founder, VisionMobile WHO AM I? @andreascon CEO & Founder, VisionMobile Copyright VisionMobile 2013 VisionMobile the analysts of the apps ecosystem Digital ecosystem experts Thought leaders in the economics of ecosystems and

More information

Best Practices and Tools for the Mobile App Analytics

Best Practices and Tools for the Mobile App Analytics Best Practices and Tools for the Mobile App Analytics A white paper on Fundamentals and Implementations of Analytics for your Mobile Application Mobile App Analytics Accelerate your Mobile App Monetization

More information

STRATEGY MARKETING. Target MANAGEMENT VISION. Effective app store marketing strategies for your mobile VoIP app

STRATEGY MARKETING. Target MANAGEMENT VISION. Effective app store marketing strategies for your mobile VoIP app STRATEGY Target MARKETING MANAGEMENT VISION Effective app store marketing strategies for your mobile VoIP app 01 Effective app store marketing strategies for your mobile VoIP app These days it's not enough

More information

Adobe Digital Publishing Suite, Analytics Service

Adobe Digital Publishing Suite, Analytics Service Adobe Digital Publishing Suite, Analytics Service Analyze and optimize content for greater business impact Table of contents 1: Business benefits 2: Key features 2: Standard baseline analytics reporting

More information

Brochure More information from http://www.researchandmarkets.com/reports/3445946/

Brochure More information from http://www.researchandmarkets.com/reports/3445946/ Brochure More information from http://www.researchandmarkets.com/reports/3445946/ Mobile Analytics Market by Type (Mobile Advertising and Marketing Analytics, In-app Behavioral Analytics, Application Performance

More information

What is online? Offline?

What is online? Offline? Splinternet What is online? Offline? Web Windows Mobile Game Consoles Digital Asset FiOS TV Widgets Facebook Apps iphone Apps Android Apps One person? Multiple channels? Windows Mobile Web Game Consoles

More information

Android App Marketing and Google Play

Android App Marketing and Google Play Android App Marketing and Google Play WHAT YOU NEED TO KNOW Learn how to improve Android app discovery, drive more installs, and generate long-term, loyal usage. TO SUCCEED, MARKETERS NEED VISIBILITY.

More information

Mobile Ad Tracking Impacts. App Marketing Results. How. Comparisons, advantages and limitations of today s ad tracking technologies

Mobile Ad Tracking Impacts. App Marketing Results. How. Comparisons, advantages and limitations of today s ad tracking technologies How Mobile Ad Tracking Impacts App Marketing Results Comparisons, advantages and limitations of today s ad tracking technologies Advertising Identifier Facebook ID Android Referrer Digital Fingerprinting

More information

How to acquire high lifetime value (LTV) app users at scale? May 12, 2015

How to acquire high lifetime value (LTV) app users at scale? May 12, 2015 How to acquire high lifetime value (LTV) app users at scale? May 12, 2015 User acquisition management User Acquisition Management (UA) is one of the most crucial parts of integrated app marketing efforts.

More information

Appscend Mobile Platform Whitepaper

Appscend Mobile Platform Whitepaper A Appscend Platform Presentation Appscend Mobile Platform Whitepaper V V a l u e 1 A d d e d Appscend Platform Presentation Table of Contents Overview... 3 About the company... 3 The Amazing Mobile Application

More information

KEY INSIGHTS. Published June 20 2012. Page 1

KEY INSIGHTS. Published June 20 2012. Page 1 KEY INSIGHTS Published June 20 2012 Page 1 Developer Economics 2012 - Third in the annual series of reports Developer Economics 2012 is the third in the annual report series that has become the de-facto

More information

Retargeting: Why Your Mobile Marketing Strategy is Incomplete Without It. Data fueled mobile marketing powered by miq. www.fiksu.

Retargeting: Why Your Mobile Marketing Strategy is Incomplete Without It. Data fueled mobile marketing powered by miq. www.fiksu. Retargeting: Why Your Mobile Marketing Strategy is Incomplete Without It Data fueled mobile marketing powered by miq www.fiksu.com Maximize Your Budget and Amplify Your Results As dramatic as the evolution

More information

Mobile Advertising and Marketing - 7th Edition

Mobile Advertising and Marketing - 7th Edition Brochure More information from http://www.researchandmarkets.com/reports/2720936/ Mobile Advertising and Marketing - 7th Edition Description: What are the latest trends on the mobile advertising market?

More information

By Executives, For Executives. A View From the Top. Featuring Justin Choi, President & CEO, Nativo

By Executives, For Executives. A View From the Top. Featuring Justin Choi, President & CEO, Nativo By Executives, For Executives A View From the Top Featuring Justin Choi, President & CEO, Nativo Insight into B2B marketing trends, key insights for marketers and predictions for 2014 Would you mind sharing

More information

Here s your full marketing OS. Reimagined.

Here s your full marketing OS. Reimagined. Here s your full marketing OS. Reimagined. We believe advertising should be personal across every connected device and that marketers should focus on attracting customers instead of managing the complexity

More information

BEST PRACTICES FOR MOBILE AND APP BUSINESS. Acquire app s users and monetize mobile traffic

BEST PRACTICES FOR MOBILE AND APP BUSINESS. Acquire app s users and monetize mobile traffic BEST PRACTICES FOR MOBILE AND APP BUSINESS Acquire app s users and monetize mobile traffic INDEX SUMMARY 1. MOBILE PERFORMANCE MARKETING 1.1. An overview on mobile marketing 1.2. The mobile advertising

More information

STATE OF THE APPS 2015 INDUSTRY SNAPSHOT

STATE OF THE APPS 2015 INDUSTRY SNAPSHOT STATE OF THE APPS 2015 INDUSTRY SNAPSHOT EXECUTIVE SUMMARY In Q4 of 2014, we chose to undertake a global survey of application developers and publishers in order to get a pulse on the app economy. Comparing

More information

Mobile Experience Benchmark. Crittercism

Mobile Experience Benchmark. Crittercism Crittercism 2 Key Takeaways Mobile App Complexity App Responsiveness App Uptime (Crash) Mobile app performance is challenging with over 100M permutations of variables to manage. To be competitive, your

More information

DIGITAL MARKETING DIGITAL MARKETING. Internet Marketing: Website, SEO, social media Mobile Marketing: Mobile web, mobile apps MESSAGE TO THE MASS!!

DIGITAL MARKETING DIGITAL MARKETING. Internet Marketing: Website, SEO, social media Mobile Marketing: Mobile web, mobile apps MESSAGE TO THE MASS!! DIGITAL MARKETING MESSAGE TO THE MASS!! By: Don Phravorachith Date: February 21, 2013 DIGITAL MARKETING Internet Marketing: Website, SEO, social media Mobile Marketing: Mobile web, mobile apps 1 PROS &

More information

MOBILE ADVERTISING. Mobile Advertising Opportunities. www.adsmobi.com. We deliver predicted results for a fixed budget.

MOBILE ADVERTISING. Mobile Advertising Opportunities. www.adsmobi.com. We deliver predicted results for a fixed budget. www.adsmobi.com MOBILE ADVERTISING We deliver predicted results for a fixed budget. Mobile Advertising Opportunities contact@adsmobi.com Mobile Advertising Facts & Figures Mobile Advertisement is getting

More information

Mobile Analytics Report November 2013

Mobile Analytics Report November 2013 Mobile Analytics Report November 2013 The Citrix Mobile Analytics Report for the fourth quarter of 2013 provides insight into subscriber behavior and related factors that affect subscribers quality of

More information

Reclaiming a Lost Opportunity: Why Mobile Network Operators Missed Out on the App Economy

Reclaiming a Lost Opportunity: Why Mobile Network Operators Missed Out on the App Economy Reclaiming a Lost Opportunity: Why Mobile Network Operators Missed Out on the App Economy Reclaiming a Lost Opportunity: Why Mobile Network Operators Missed out on the App Economy -- And How Gateway Apps

More information

Presentation Details: Mobile Marketing, SEO & Visibility: Why You Should Care. Presented To: AMADC

Presentation Details: Mobile Marketing, SEO & Visibility: Why You Should Care. Presented To: AMADC Presentation Details: Mobile Marketing, SEO & Visibility: Why You Should Care Presented To: AMADC Mobile Changed Everything! Mobile Changed Everything! Going Mobile 1. What is Mobile? 2. Why Mobile? 3.

More information

Beauty or the Beast: The tale of your mobile app. Rob Kwok, Crittercism

Beauty or the Beast: The tale of your mobile app. Rob Kwok, Crittercism Beauty or the Beast: The tale of your mobile app Rob Kwok, Crittercism Introduction & Agenda Why mobile performance matters Why delivering a great mobile experience is hard to do What metrics should you

More information

Reclaiming a Lost Opportunity: Why Mobile Network Operators Missed out on the App Economy -- And How Gateway Apps are the Key to Fighting Back

Reclaiming a Lost Opportunity: Why Mobile Network Operators Missed out on the App Economy -- And How Gateway Apps are the Key to Fighting Back White Paper Spring 2013 Reclaiming a Lost Opportunity: Why Mobile Network Operators Missed out on the App Economy -- And How Gateway Apps are the Key to Fighting Back By Dominic Endicott Mobile Network

More information

Mobile App Development Ecosystem - Lessons from four African countries

Mobile App Development Ecosystem - Lessons from four African countries Mobile App Development Ecosystem - Lessons from four African countries - Steve Esselaar & Christoph Stork researchictsolutions 1 Scalable Business models for targeting the BOP is about solving a problem

More information

Cyberica.NET Technologies E-Retailing Solutions Enabling Innovation as a growth driver for Enterprise of Tomorrow

Cyberica.NET Technologies E-Retailing Solutions Enabling Innovation as a growth driver for Enterprise of Tomorrow Cyberica.NET Technologies E-Retailing Solutions Enabling Innovation as a growth driver for Enterprise of Tomorrow Overview Cyberica is one of the most experienced software companies specializing in enterprise

More information

Mobile Games in the App World. Mobile Apps in the Game World

Mobile Games in the App World. Mobile Apps in the Game World Mobile Games in the App World 1 What is an App: The term "app" has become popular over the years and in 2010 and was listed as "Word of the Year" by the American Dialect Society. App, in the sense that

More information

Operating from the middle of the digital economy: Integrated Digital Service Providers. By Ed Bae, Sumit Banerjee and Tom Loozen

Operating from the middle of the digital economy: Integrated Digital Service Providers. By Ed Bae, Sumit Banerjee and Tom Loozen Operating from the middle of the digital economy: Integrated Digital Service Providers By Ed Bae, Sumit Banerjee and Tom Loozen 2 Operating from the middle of the digital economy: Integrated Digital Service

More information

WHITE PAPER Analytics for digital retail

WHITE PAPER Analytics for digital retail WHITE PAPER Analytics for digital retail Introduction The advent of organized retail propelled businesses to reach out to a wider spectrum of consumers in an effort to increase market share. This gave

More information

One Place for All Your Digital Analytics

One Place for All Your Digital Analytics Analytics One Place for All Your Digital Analytics Analytics 10, a platform for digital analytics, is designed to help marketers more effectively acquire, engage and retain customers. Analytics 10 makes

More information

Ted Chan tedchan@gmail.com Twitter: @upwardmobility

Ted Chan tedchan@gmail.com Twitter: @upwardmobility Ted Chan tedchan@gmail.com Twitter: @upwardmobility Founder and CEO Educational/ Test Prep Mobile Apps Virtual company 9 employees (Boston, Seattle, Vietnam, India) 6 Top 50 Apps in the iphone App Store

More information

The Definitive Guide to Mobile Monetization

The Definitive Guide to Mobile Monetization The Definitive Guide to Mobile Monetization Appia Footer320 Blackwell Street Durham, NC 27701 1.866.254.2483 Introduction There is no silver bullet to mobile monetization. Crafting a monetization strategy

More information

Mobile Marketing. Student Handbook. Syllabus Version 5.0

Mobile Marketing. Student Handbook. Syllabus Version 5.0 Mobile Marketing Student Handbook Syllabus Version 5.0 Copyright All rights reserved worldwide under International copyright agreements. No part of this document can be reproduced, stored in a retrieval

More information

Digital Advertising - Capturing new revenues with Oracle Communications Marketing and Advertising

<Insert Picture Here> Digital Advertising - Capturing new revenues with Oracle Communications Marketing and Advertising Digital Advertising - Capturing new revenues with Oracle Communications Marketing and Advertising January 2010 Discussion Topics Marketing and Advertising Market Today Scenarios to

More information

Power your customer journeys with the leading 1:1 digital marketing platform. 5 Things You Should Know about the ExactTarget Marketing Cloud

Power your customer journeys with the leading 1:1 digital marketing platform. 5 Things You Should Know about the ExactTarget Marketing Cloud 5 Things You Should Know about the ExactTarget Marketing Cloud Power your customer journeys with the leading 1:1 digital marketing platform 1 5 Things You Should Know about the ExactTarget Marketing Cloud

More information

IAB Mobile Marketing Center of Excellence The State of Mobile: Consumer Adoption, Revenue Growth, Industry Challenges, and Emerging Trends

IAB Mobile Marketing Center of Excellence The State of Mobile: Consumer Adoption, Revenue Growth, Industry Challenges, and Emerging Trends IAB Mobile Marketing Center of Excellence The State of Mobile: Consumer Adoption, Revenue Growth, Industry Challenges, and Emerging Trends Anna Bager Agenda A word about the IAB-US Mobile Center Consumers

More information

Agenda Overview for Digital Commerce, 2015

Agenda Overview for Digital Commerce, 2015 G00270685 Agenda Overview for Digital Commerce, 2015 Published: 18 December 2014 Analyst(s): Jennifer Polk Marketing is making a greater impact on, and taking more responsibility for, digital commerce.

More information

8 CRITICAL METRICS FOR MEASURING APP USER ENGAGEMENT

8 CRITICAL METRICS FOR MEASURING APP USER ENGAGEMENT 8 CRITICAL METRICS FOR MEASURING APP USER ENGAGEMENT Contents Measuring the Success of Your Mobile App...01 1. Users...04 2. Session Length...07 3. Session Interval...12 4. Time in App...15 5. Acquisitions...18

More information

Manu Marketing. Boutique marketing services. Web Development & SEO Social Media Marketing Video Production Mobile Applications

Manu Marketing. Boutique marketing services. Web Development & SEO Social Media Marketing Video Production Mobile Applications Boutique marketing services List of services To stay competitive in today s market you need a website that will work for your business to keep your audience informed and connected to your message. Manu

More information

OMNI-CHANNEL MARKETING. Top 9 Questions

OMNI-CHANNEL MARKETING. Top 9 Questions OMNI-CHANNEL MARKETING Top 9 Questions TABLE OF CONTENTS 2 3 5 7 8 9 10 11 12 13 14 15 16 Table of Contents Introduction Top 9 Questions How does omni-channel differ from multi-channel marketing? Why is

More information

What s New in Analytics: Fall 2015

What s New in Analytics: Fall 2015 Adobe Analytics What s New in Analytics: Fall 2015 Adobe Analytics powers customer intelligence across the enterprise, facilitating self-service data discovery for users of all skill levels. The latest

More information

A Comprehensive Data Management Platform Powers 360 Analytics. Centrally Analyze Audience, Campaign, and Performance Data

A Comprehensive Data Management Platform Powers 360 Analytics. Centrally Analyze Audience, Campaign, and Performance Data A Comprehensive Data Management Platform Powers 360 Analytics Centrally Analyze Audience, Campaign, and Performance Data 1 How can you analyze all of your disparate first-party and third-party audience,

More information

Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T. )

Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T. ) Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T. ) NOVEMBER CONTENTS 2 Millennial Media s Mobile Landscape 3 Spotlight on the Financial Services Ad Vertical 4 Mobile Advertising Engagement

More information

Secure Your Mobile Workplace

Secure Your Mobile Workplace Secure Your Mobile Workplace Sunny Leung Senior System Engineer Symantec 3th Dec, 2013 1 Agenda 1. The Threats 2. The Protection 3. Q&A 2 The Mobile Workplaces The Threats 4 Targeted Attacks up 42% in

More information

MAXIMISING VALUE FROM DIRECT MARKETING: CUSTOMER ENGAGEMENT

MAXIMISING VALUE FROM DIRECT MARKETING: CUSTOMER ENGAGEMENT MAXIMISING VALUE FROM DIRECT MARKETING: CUSTOMER ENGAGEMENT DATE: October 2013 Tim Gilmour Chief Marketing Officer aegon.com AEGON DIRECT & AFFINITY MARKETING SERVICES ADAMS (AND ITS SISTER COMPANIES WORLDWIDE)

More information

Best Practices of Mobile Marketing

Best Practices of Mobile Marketing Best Practices of Mobile Marketing With the advent of iphone, Android phones, and tablets, adoption of the mobile is contagious, and will continue in the coming years as well. The market penetration of

More information

NBC.com ipad app reaches #1 in the App Store and 2 million users within 9 months

NBC.com ipad app reaches #1 in the App Store and 2 million users within 9 months CASE STUDY: NBCUNIVERSAL NBC.com ipad app reaches #1 in the App Store and 2 million users within 9 months Rapid mobile innovation powered by Appcelerator COMPANY One of the world s largest broadcasting

More information

Digital Enterprise. White Paper. Multi-Channel Strategies that Deliver Results with the Right Marketing Attribution Model

Digital Enterprise. White Paper. Multi-Channel Strategies that Deliver Results with the Right Marketing Attribution Model Digital Enterprise White Paper Multi-Channel Strategies that Deliver Results with the Right Marketing Model About the Authors Vishal Machewad Head Marketing Services Practice Vishal Machewad has over 13

More information

The Mobile Data Management Platform. Reach Relevant Audiences Across Devices and Channels with High Impact Ad Targeting

The Mobile Data Management Platform. Reach Relevant Audiences Across Devices and Channels with High Impact Ad Targeting The Mobile Data Management Platform Reach Relevant Audiences Across Devices and Channels with High Impact Ad Targeting 1 Introduction As users spend more time engaging with media on mobile devices, brands

More information

Value Added Services (VAS) - Mobile Applications Business Cases

Value Added Services (VAS) - Mobile Applications Business Cases Value Added Services (VAS) - Mobile Applications Business Cases Live Reply has been working on mobile solutions for 10 years s and Use Cases range from widget to sophisticated Symbian or Android solutions

More information

The Next Generation Mobile Marketing Ecosystem: Beyond SMS Ads to Customer Insights and Offers

The Next Generation Mobile Marketing Ecosystem: Beyond SMS Ads to Customer Insights and Offers May 2012 The Next Generation Mobile Marketing Ecosystem: Beyond SMS Ads to Customer Insights and Offers A Road Map for Telecom Operators By Rupa Shankar, Shahnawaz Khan Happiest Minds, Social Computing

More information

APPSolutely for Business. Ed Bae, September 14th

APPSolutely for Business. Ed Bae, September 14th APPSolutely for Business Ed Bae, September 14th Sizing the Small to Medium Business Market Defining SMB Customers Typically

More information

Mobile Application Design

Mobile Application Design Mobile Application Design Lecturer/Convenor: Richard Boateng, PhD. Email: richard@pearlrichards.org Office: UGBS RT18 (rooftop) What Matters? Photo Illustrations from Getty Images www.gettyimages.com 1

More information

GfK Crossmedia Link, Unlocking new insights

GfK Crossmedia Link, Unlocking new insights GfK Crossmedia Link, Unlocking new insights Helsinki, February 5 th 2015 GfK 2015 Intro GfK Crossmedia Link Helsinki, February 5 th, 2015 1 Changing Consumer Behaviour GfK 2015 Intro GfK Crossmedia Link

More information

Baseline Assessment on Malaysia Mobile App Economy

Baseline Assessment on Malaysia Mobile App Economy Baseline Assessment on Malaysia Mobile App Economy Presented by Ms. Ng Wan Peng Mobile Apps Ecosystem in Malaysia Mobile Apps Ecosystem in Malaysia Funding & Support Government 2 3 Developer Enterprise

More information

Take Online Lead Generation to the Next Level

Take Online Lead Generation to the Next Level Take Online Lead Generation to the Next Level 5 Ways to Capture New Market Niches By: Deven Pravin Shah WSI Internet Marketing Consultant Overview Many business owners ask the same questions about capturing

More information

WebView addjavascriptinterface Remote Code Execution 23/09/2013

WebView addjavascriptinterface Remote Code Execution 23/09/2013 MWR InfoSecurity Advisory WebView addjavascriptinterface Remote Code Execution 23/09/2013 Package Name Date Affected Versions Google Android Webkit WebView 23/09/2013 All Android applications built with

More information

2014 App Annie & IDC Do Not Distribute. Mobile App Advertising and Monetization Trends 2012-2017: The Economics of Free.

2014 App Annie & IDC Do Not Distribute. Mobile App Advertising and Monetization Trends 2012-2017: The Economics of Free. Mobile App Advertising and Monetization Trends 2012-2017: The Economics of Free March 2014 1. The revenue opportunity for publishers 2. How do app publishers monetize their apps today? a. Freemium b. Paid

More information

Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T. )

Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T. ) DECEMBER CONTENTS 2 Millennial Media s Mobile Landscape 3 Advertising Vertical Growth Q4 in Review 4 Mobile Advertising Engagement Data Q4 in Review Mobile Campaign Targeting Methods 6 Summary & Reporting

More information

How do you compare with mobile leaders? Adobe Mobile Marketing Survey

How do you compare with mobile leaders? Adobe Mobile Marketing Survey How do you compare with mobile leaders? Adobe Mobile Marketing Survey How do you compare with mobile leaders? Table of contents 1 Introduction 2 Summary of insights 3 Marketing owns mobile 4 A mobile strategy

More information

MONETIZING IOT: THINGWORX MARKETPLACE AND THE SUBSCRIPTION ECONOMY

MONETIZING IOT: THINGWORX MARKETPLACE AND THE SUBSCRIPTION ECONOMY MONETIZING IOT: THINGWORX MARKETPLACE AND THE SUBSCRIPTION ECONOMY Relationship Business Management We build modern, flexible and easy to use enterprise software (RBM) that enables companies to manage

More information

Finding Hidden Gems in the App Ecosystem

Finding Hidden Gems in the App Ecosystem Whitepaper Finding Hidden Gems in the App Ecosystem How appbackr and Appthority Sort Through Millions of Apps to Deliver a Curated List of the World s Best Apps August 2013 Introduction The mobile app

More information

Leading Edge: Mobile Advertising

Leading Edge: Mobile Advertising Leading Edge: Mobile Advertising Thank you to our sponsor and to our host Speakers Megan Brownlow, Executive Director, PricewaterhouseCoopers Carolyn Bollaci, Country Manager, AU & NZ, MediaMind Paul Fisher,

More information

Digital Marketing & Social Media - London

Digital Marketing & Social Media - London Digital Marketing & Social Media - London This programme, delivered in the heart of London, aims to fast track your digital marketing career in will gain skills, technical expertise, and insights into

More information

Moreketing. With great ease you can end up wasting a lot of time and money with online marketing. Causing

Moreketing. With great ease you can end up wasting a lot of time and money with online marketing. Causing ! Moreketing Automated Cloud Marketing Service With great ease you can end up wasting a lot of time and money with online marketing. Causing frustrating delay and avoidable expense right at the moment

More information

Mobile Advertising Survey of existing mobile ad networks

Mobile Advertising Survey of existing mobile ad networks www.mobisoftinfotech.com Mobile Advertising Survey of existing mobile ad networks INTRODUCTION TO MOBILE ADVERTISING... 1 FORMS OF MOBILE ADVERTISING... 3 AD UNITS... 3 XX-LARGE... 3 X-LARGE... 4 LARGE...

More information

Mobile Payments: The Market for Travelers, Unbanked, and No/Low Credit Users

Mobile Payments: The Market for Travelers, Unbanked, and No/Low Credit Users Table of Contents: This report package includes the following reports: Market Opportunity: Social + LTE + Commerce Wi-Fi Direct: Market View of Product Categories, Products, and Vendors Strategic Alliances

More information

Click 2 Markets. e-positioning, e-visibility, web analytics. Feedgenic, the content management intelligence company

Click 2 Markets. e-positioning, e-visibility, web analytics. Feedgenic, the content management intelligence company Click 2 Markets e-positioning, e-visibility, web analytics Feedgenic, the content management intelligence company CLICK 2 MARKETS IS E POSITIONING, E VISIBILITY AND WEB ANALYTICS Feedgenic Click to Market

More information

A "Day in the Life" Exceptional Work Experience Joe Baxter IBM Collaboration Solutions. Twitter: joebaxter

A Day in the Life Exceptional Work Experience Joe Baxter IBM Collaboration Solutions. Twitter: joebaxter A "Day in the Life" Exceptional Work Experience Joe Baxter IBM Collaboration Solutions Twitter: joebaxter Collaboration at IBM & Future of Work - 2015 380K? Employees 80K Contractors 170 Countries 2K Locations

More information

actionable big data. maximum roi. Making Analytics Make Actionable Sense: PART 2

actionable big data. maximum roi. Making Analytics Make Actionable Sense: PART 2 actionable big data. maximum roi. Making Analytics Make Actionable Sense: PART 2 Why read this paper? The Big Data explosion has had a major fallout component: how do I track and measure all this data

More information

Using mobile apps to build your business

Using mobile apps to build your business Using mobile apps to build your business Most of us know by now what an app is; but just to clarify mobile applications (apps) are software programs for hand-held communication devices such as mobile phones,

More information

The end of M2M and the birth of IoT

The end of M2M and the birth of IoT European Summit 2013: Enabling innovation, driving profitability The end of M2M and the birth of IoT 10 October 2013 Steve Hilton and Morgan Mullooly EVENT PARTNER: 2 Ecosystem changes the transition from

More information

Social Intelligence. Best -practices from Fashion, Retail, Travel, Sports, Telco Carrier, Media & Entertainment Industry. 18 April 2012 Frankfurt

Social Intelligence. Best -practices from Fashion, Retail, Travel, Sports, Telco Carrier, Media & Entertainment Industry. 18 April 2012 Frankfurt Social Intelligence Hands on Event: Advanced Facebook fan analytics Best -practices from Fashion, Retail, Travel, Sports, Telco Carrier, Media & Entertainment Industry 18 April 2012 Frankfurt Playtime

More information

Social Business Intelligence For Retail Industry

Social Business Intelligence For Retail Industry Actionable Social Intelligence SOCIAL BUSINESS INTELLIGENCE FOR RETAIL INDUSTRY Leverage Voice of Customers, Competitors, and Competitor s Customers to Drive ROI Abstract Conversations on social media

More information

The Data Lifecycle: Managing Data through Business. Ewan Willars Friday 27 February

The Data Lifecycle: Managing Data through Business. Ewan Willars Friday 27 February The Lifecycle: Managing through Business Ewan Willars Friday 27 February ACCA s unrivalled global network 4,000 members & students in Canada The changing role of finance and the CFO Traditional control

More information

Delivering Customer Delight... One Field Agent at a Time!

Delivering Customer Delight... One Field Agent at a Time! Delivering Customer Delight... One Field Agent at a Time! BORN for Field Service Management FieldOne Sky - Enterprise Field Management Solutions The most advanced, comprehensive and adaptable enterprise

More information

Agenda Overview for Mobile Marketing, 2013

Agenda Overview for Mobile Marketing, 2013 G00245888 Agenda Overview for Mobile Marketing, 2013 Published: 9 January 2013 Analyst(s): Mike McGuire Mobile computing will revolutionize digital marketing by exploiting rich information about where

More information

Ubiquitous and Mobile Computing CS 528: Information Leakage through Mobile Analytics Services

Ubiquitous and Mobile Computing CS 528: Information Leakage through Mobile Analytics Services Ubiquitous and Mobile Computing CS 528: Information Leakage through Mobile Analytics Services Amit Srivastava Computer Science Dept. Worcester Polytechnic Institute (WPI) This paper is about.. Analytics

More information

5 Ways to Drive Down Mobile App User Acquisition Costs

5 Ways to Drive Down Mobile App User Acquisition Costs 5 Ways to Drive Down Mobile App User Acquisition Costs 5 Ways to Drive Down Mobile App User Acquisition Costs If you re a mobile app marketer, you know that the cost of acquiring mobile app users just

More information

!! Developer Segmentation Q3 2014: report sample!!!!!!

!! Developer Segmentation Q3 2014: report sample!!!!!! Developer Segmentation Q3 2014: report sample About VisionMobile VisionMobile TM is an analyst firm helping companies leverage and measure mobile ecosystems. We help telcos, handset makers and companies

More information

Second CRM Startup Pack

Second CRM Startup Pack Second CRM Startup Pack An Introduction Making Businesses Profitable www.secondcrm.com /secondcrm CRM for Startups Early stage Startups only focus on the idea and product and customer development is usually

More information

Open-Source, Web-Based, Framework for Integrating Applications with Social Media Services and Personal Cloudlets

Open-Source, Web-Based, Framework for Integrating Applications with Social Media Services and Personal Cloudlets ICT-2011.1.2 Cloud Computing, Internet of Services & Advanced Software Engineering, FP7-ICT-2011-8 Open-Source, Web-Based, Framework for Integrating Applications with Social Media Services and Personal

More information

agency capabilities Digital Media Services www.broadstreetinteractive.com 512.275.6227 4107 Medical Parkway # 201 Austin, TX 78756

agency capabilities Digital Media Services www.broadstreetinteractive.com 512.275.6227 4107 Medical Parkway # 201 Austin, TX 78756 agency capabilities Digital Media Services Digital Media Services Strategy Budget Recommendations Research Planning Buying Campaign Management AD Serving Creative Social Media Search Marketing U.S. Media

More information

How to select the right Marketing Cloud Edition

How to select the right Marketing Cloud Edition How to select the right Marketing Cloud Edition Email, Mobile & Web Studios ith Salesforce Marketing Cloud, marketers have one platform to manage 1-to-1 customer journeys through the entire customer lifecycle

More information

Turning Big Data into a Big Opportunity

Turning Big Data into a Big Opportunity Customer-Centricity in a World of Data: Turning Big Data into a Big Opportunity Richard Maraschi Business Analytics Solutions Leader IBM Global Media & Entertainment Joe Wikert General Manager & Publisher

More information

MobileMetricsThatMatter: Ten Data Points That Will Define the Next Wave of the New Mobile Economy

MobileMetricsThatMatter: Ten Data Points That Will Define the Next Wave of the New Mobile Economy MobileMetricsThatMatter: Ten Data Points That Will Define the Next Wave of the New Mobile Economy Rich Karpinski Senior Analyst, Yankee Group Carl Howe Vice President, Yankee Group Nov. 5, 2013 Page 1

More information

Transforming Web Business To Mobile Business

Transforming Web Business To Mobile Business Transforming Web Business To Mobile Business Agenda 1 Why Mobile? 2 How is Mobile Different from Web? 3 Technology Considerations when moving to Mobile 4 Business Considerations when moving to Mobile 5

More information

Traffic Trade Innovate Business Models and Traffic Value

Traffic Trade Innovate Business Models and Traffic Value Traffic Trade Innovate Business Models and Traffic Value JC Dorng, Ph.D. The Rise of Digital Economy, APP Lifestyle and O2O Ecosystem Apple revolutionize digital world with smart devices. The world has

More information

THE FUTURE OF INSURANCE SALES CONVERGENCE OF DIGITAL AND PHYSICAL

THE FUTURE OF INSURANCE SALES CONVERGENCE OF DIGITAL AND PHYSICAL THE FUTURE OF INSURANCE SALES CONVERGENCE OF DIGITAL AND PHYSICAL CEO survey: Top priority in the coming 3 years? 83% The Digital Insurance PWC 2014 WHAT DEFINES THE DIGITAL EXPERIENCE? TOUCHPOINTS BACKOFFICE

More information

Plugging the Holes in Mobile Security: The Rising Threat Jennifer M. Pigg, VP of Research, Yankee Group Nick Wade, Group Product Manager, Symantec

Plugging the Holes in Mobile Security: The Rising Threat Jennifer M. Pigg, VP of Research, Yankee Group Nick Wade, Group Product Manager, Symantec Plugging the Holes in Mobile Security: The Rising Threat Jennifer M. Pigg, VP of Research, Yankee Group Nick Wade, Group Product Manager, Symantec June 2011 Copyright 2011. Yankee Group Research, Inc.

More information

MOBILE RETARGETING BEST PRACTICES

MOBILE RETARGETING BEST PRACTICES MOBILE RETARGETING BEST PRACTICES January 2014 On Average 17% of our customers online sales are coming from the mobile channel Introduction On October 1st, 2013, it became official: Mobile leaped above

More information

The Hidden Power of Apps: Unlocking the Future of Marketing

The Hidden Power of Apps: Unlocking the Future of Marketing The Hidden Power of Apps: Unlocking the Future of Marketing Micah Adler CEO & Founder, Fiksu January 16, 2014 Who is Fiksu? 200 PEOPLE 3 CONTINENTS Cohesive Mobile App Marketing 800 CLIENTS 1800 APPS 2B+

More information

The Explosion of Mobile Technology; What s the Impact on the Financial Services Industry?

The Explosion of Mobile Technology; What s the Impact on the Financial Services Industry? The Explosion of Mobile Technology; What s the Impact on the Financial Services Industry? Presented by: on Financial Services 1 A look at the state of mobile technology in 2012 on Financial Services 2

More information

Table of Contents. Living In A Mobile World. There s Always An App For That. The UX Challenge. The Facebook + Mobile Opportunity

Table of Contents. Living In A Mobile World. There s Always An App For That. The UX Challenge. The Facebook + Mobile Opportunity 1 Table of Contents Living In A Mobile World 3 There s Always An App For That 4 The UX Challenge 6 The Facebook + Mobile Opportunity 7 Getting Started With Facebook Mobile Ads 8 The Future Of Facebook

More information

Hyper-Personalization with MNO Subscriber Data

Hyper-Personalization with MNO Subscriber Data Hyper-Personalization with MNO Subscriber Data Approaches and Recent Trends Regarding the Use of MNO Data for Hyper-Personalization By Zach Cohen, Shahzad Zia and Carly Christian Private and public-sector

More information

The Consumer Is Not a Moron, She s An Individual

The Consumer Is Not a Moron, She s An Individual The Consumer Is Not a Moron, She s An Individual How To Get Started On Individualized Marketing October 2014 VIEWPOINTS The Consumer Is Not a Moron, She s An Individual How To Get Started on Individualized

More information

Profiting from the Brutal Cloud Storage Wars: And the Winner is... Strategy Brief

Profiting from the Brutal Cloud Storage Wars: And the Winner is... Strategy Brief Profiting from the Brutal Cloud Storage Wars: And the Winner is... May, 2012 INTRODUCTION There is an intense battle raging in the cloud storage market to offer the most free cloud storage to win over

More information