Hear from 4,000+ IoT developers in 15 minutes..and who are the early winners in the IoT platform landscape
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1 Hear from 4,000+ IoT developers in 15 minutes..and who are the early winners in the IoT platform landscape
2 VisionMobile the analysts of the developer economy We help companies understand developers and create winning ecosystems survey trends across 10,000+ app developers largest ever developer survey target the right developer segments unique segmentation methodology measure and improve your ecosystem performance track technology usage and awareness across 100,000s of apps clients trusted by the top names in tech
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4 of mobile developers are already involved in the Internet of Things and many more to come 4
5 Topics for today What is IoT really about? State of the IoT developer ecosystem Platforms in pole position
6 IoT is breaking free from Internet and Things
7 What is the Internet of Things (not)? This is a thermostat with an app
8 Ceci n est pas un thermostat
9 Nest mashes up many data sources (and not all hardware) 9
10 Some other things that exchange data with Nest 10
11 IoT products create value by making sense of data Sensors in the road surface data Find an empty parking spot quickly, without frustration Sensors to track your activity data Visualize my wellness and nudge me to get fitter Learning, environment-aware thermostat data Turn the heating off when all family members have left home Bluetooth dongle reading vehicle data data Call emergency services and loved ones when I m in an accident 11
12 What IoT developers are working on Hardware devs are just one subset; many more work on software and data All IoT developers doing this type of project Dedicated to this type of project App makers Device makers Data-centric 12 e.g. smartwatch apps, Smart Home scenarios e.g. fitness bands e.g. smart home hub, health apps, Smart City, system integrators, community projects 2014 VisionMobile
13 The state of the IoT developer ecosystem
14 Developer ecosystems are emerging as we speak IoT is here in terms of market evolution Source: VisionMobile VisionMobile
15 IoT developer platforms are emerging 15
16 IoT developer ecosystems are emerging consumer-first 0% 10% 20% 30% 40% 50% 60% 70% 80% Consumer B2B Currently targeting Planning to target 16
17 IoT developers ease in from other domains 74% of IoT developers started in IoT less than 2 years ago 17
18 Developer mix is that of an early-stage ecosystem early ecosystem pre-critical mass Windows Phone successful ecosystem sustainable Android fully mature ecosystem well-understood business (Mobile) web Data Brokers Gold Seekers Optimizers Hobbyists Product Extenders Guns for Hire IoT Hunters Explorers 18
19 The future winners in the IoT platform race 2014 VisionMobile
20 What do the leaders have in common? Top 3 most popular platforms among IoTdevelopers in each vertical Google Fit HealthKit HomeKit WatchKit 20
21 Mobile and e-commerce developer ecosystems take the lead Top 3 platforms per vertical by IoTdeveloper mindshare Google Fit Trade Boosters Ecosystem Expanders HealthKit HomeKit WatchKit 21
22 Winning platforms help developers to reach users Developer interest for platforms andsector shoots up immediately % of IoT developers % of Connected Car developers 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Smart Home Wearables Retail Industrial IOT Connected Car Smart City Medical Currently targeting Planning to target 22
23 Key take-aways IoT is about making sense of data Developer ecosystems will drive the IoT economy It s early days: IoT developer ecosystems are emerging Ecosystem Expanders and Trade Boosters are in pole position to win the IoT platform race Winning platforms will enable IoT developers to reach users 23
24 Copyright VisionMobile 2014
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