APPSolutely for Business. Ed Bae, September 14th

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2 APPSolutely for Business Ed Bae, September 14th

3 Sizing the Small to Medium Business Market Defining SMB Customers Typically <999 employees Estimated workforce of 3 billion people globally 90% have fewer than 50 employees Purchase/Decision Makers Smaller SMB: Owner or Operations Manager Larger SMB: IT Manager, Dept. Heads, Management Committee Business Drivers Control and reduce expense Boost employee efficiency Increase market share and revenues Satisfy and retain customers SMBs lack resources and technical expertise preferring traditional channels 35% of Verizon SMBs purchase through retail stores

4 SMB Opportunity Unmet Demand Market Overview (The Opportunity) In 2011, SMBs will spend $32B on mobile communication solutions in the US, up from $26B in % Key Market Trends (The Business Drivers) There are 28M SMBs in the US Small Businesses employ 57% of the US private workforce 40% of SMB employees belong to the mobile workforce 52% 17% SMBs have no tech/developer resources not their core business 8% SMBs are increasingly relying on App Stores as key information sources Mobile Applications Mobile Device/App Mgmt Mobile Devices Voice & Data Sources: Techaisle, United States Small Business Association Office of Advocacy, SMB-GR,

5 Application Types by Industry Healthcare Professional Services Retail Reference Materials Medical Calculator Diagnostics Collaboration Sales Management Data Collection Mobile Point-of-Sale CRM Inventory Management The business needs of a small medium business varies greatly by their industry vertical.

6 The Mobile App Concept Mobile applications are becoming a critical component of doing business. Opportunities exist to create immediate and long term productivity and revenue potential for SMBs. Grow Your Business Enable Business Productivity Support Your Business Protect Your Business Leverage accessibility and reach to improve top line growth Competitive advantage through mobile applications Utilizing efficiency and accessibility to drive productivity of employees Industry specific apps for the mobile worker Enrich workforce mobile experience while managing costs Lower operational expenditures Safeguard your business without slowing it down Data and information remain secure

7 Verizon s V Cast Apps for Business V CAST Apps for Business Robust SMB Mobile App Catalog Launched March 2011 Leverages existing consumer storefront platform Features Best of Breed off-the-shelf business apps Business category with paid and free apps - 14 vertical specific business subcategories by Q4 Quarterly app solution offers See our Business categories by downloading V CAST Apps to your device

8 Sample SMB App Marketing Real Estate Whether you are in the office or on the go, our Real Estate Apps Bundle can help you access all of the information you need to present the best options to your clients, as well as track your leads, monitor market developments and more. Make our Marketing Dollars work for you! Submit YOUR Business Apps today at

9 Verizon s SMB Tablet Training Verizon delivers comprehensive training to retail sales reps to better serve the needs of SMB customers. Highlight Current Tablet Portfolio Leverage Top Business Applications Improve Shopper Experience

10 App Development: VDC Portal Provides the tools and resources necessary for developers to create, publish, distribute and monetize applications on Verizon s storefront. New tools and resources include Tutorials & White Papers Device Emulators Usage Monitoring Tools SDKs Code samples Device Specifications Device Testing (Device Anywhere) Communication Blogs, Forums Application Certification

11 VCAST Apps: Improved Application Ingestion Streamlined Process make it easy to submit content Improved Application Management add devices, check status, add new applications (cross platform) quickly Transparency In Process tell us exactly where our applications are within the process Enhanced Communication tell us when we have a message from Verizon get issues resolved quickly Ability To Edit Metadata allow us to edit individual device metadata, and allow us to make edits at anytime

12 Why Verizon? Verizon s expanding marketing capability, due to direct ties to our SMB customers, furthers engagement with our subscriber base through product placement in multiple and distinct channels. Online Retail Direct Reta il V CAST Apps (Storefront) : Application storefront for end users to download your application. MyBiz Portal: Account management portal for SMBs to learn about Verizon Wireless products. In Store Advertising: Specific focus on small and medium business customer base. Nation-Wide Advertising: Campaigns: Large media focus for both Verizon Wireless consumer and enterprise base. Direct Sales Channels: Verizon sales force specifically focused on small and medium size businesses to address needs and explore products with customer base.

13 Your Role in the Mobile Application Ecosystem If You Are an SMB: Enable your mobile workforce with leading industry apps related to your business model Build, enhance and maintain your competitive advantage Simplify deployment and use of mobile devices If You Are a Developer: Take advantage of growing demand for apps in the SMB segment Increase developer revenue through improved visibility and demand of business apps Create opportunity of additional monetization by providing add on services SMB owners and developers can take advantage of the growing opportunity for mobile apps

14 Thank you.

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