Integrated Marketing Management Aprimo Marketing Studio On Demand

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1 Integrated Marketing Management Aprimo Marketing Studio On Demand The cloud-based platform that adds new efficiency and effectiveness to all aspects of your marketing. A robust suite of marketing operations and online marketing tools provide the centerpiece for planning, management and execution of all of your marketing initiatives. By bringing together the best in automated solutions, Aprimo Marketing Studio On Demand spells productivity for virtually every element of B2C and B2B marketing. MARKETING HAS MOVED BEYOND SINGLE POINT SOLUTIONS There was a time when dedicated tools for marketing, demand generation and project management were sufficient for marketers seeking to solve individual problems. But as marketing channels have expanded, marketing challenges have done likewise, along with the growing responsibility to be accountable for revenue and results. Marketers are now turning to comprehensive integrated solutions that seamlessly join together all aspects of marketing by tearing down silos and building connections between every member within an organization. QUICKLY AND EFFICIENTLY LEVERAGE THE BENEFITS OF INTEGRATED MARKETING MANAGEMENT The power of true Integrated Marketing Management comes to the cloud with Aprimo Marketing Studio On Demand. As a SaaS (software-as-a-service) solution, there is no software to install, upgrade or manage. That makes Aprimo Marketing Studio On Demand a costeffective choice that you can implement at lightning speed to quickly begin adding new visibility and efficiency to your marketing. Choose from packages devoted to Marketing Operations or Online Marketing (Campaign Management). Both options include planning calendars, project dashboards, digital asset libraries, creative review capabilities, flexible reporting tools and more tightly integrated capabilities to help improve marketing performance. Additional options are available to leverage your marketing potential even further.

2 Aprimo Marketing Studio On Demand Marketing Operations Benefits: > > Offers better visibility and insight into marketing spend across the organization > > Delivers greater productivity and increased number of campaigns without adding resources > > Achieves faster processing/cycle times for campaigns and activities > > Helps lower production and content creation costs MARKETING OPERATIONS MODULE: Work Faster, Work Smarter and See Exactly Where Your Marketing Dollars Are Going Marketers are constantly being asked to do more with less, while also demonstrating the value of the activities they execute. That s no longer a challenge with Aprimo Marketing Studio On Demand s Marketing Operations module. With the power of these specialized components, you can more efficiently manage costs, projects, activities and assets, while gaining better visibility into marketing data. APRIMO MARKETING STUDIO ON DEMAND MARKETING OPERATIONS FEATURES INCLUDE: > > Spend Management/Financials > > Track marketing spend down to the Activity level > > Create multiple hierarchies of budgets in a roll-up format and fund activities from multiple budgets with allocations > > Pass information on purchase orders and invoices to ERP systems > > Workflow/Production Management > > Facilitate collaboration among your team and extended network of agencies and vendors > > Create workflows for repeatable tasks such as planning an event or creating a brochure with an intuitive, drag-and-drop designer > > Assign task ownership by role and dependencies > > Automate notifications and reminders > > Store attachments and notes > > Track expected and actual labor costs > > View timeline and status of any Activity in traditional Gantt charts with traffic light status indicators for management visibility > > Enhanced Digital Assets > > Customize collateral to allow defined areas such as contact information to be changed on a collateral template to reduce costs

3 Aprimo Marketing Studio On Demand Online Marketing Benefits: > > Delivers more effective and timely multi-channel digital marketing campaigns > > Helps achieve greater revenue and/or leads and increased ROI from your marketing > > Offers improved sales productivity with better qualified leads > > Provides better visibility into what s working and what isn t ONLINE MARKETING MODULE: Get the Integrated Multi-channel Digital Marketing You Need to Generate Leads and Drive New Revenue Unlike specialized solutions focused solely on capabilities such as or lead management, Aprimo Marketing Studio On Demand gives you access to an Online Marketing module that lets you deliver integrated digital marketing campaigns across a variety of channels. Whether you are a B2B marketer looking to generate demand and turn those leads over to sales, or a B2C marketer seeking to drive new revenue from consumers, Aprimo Marketing Studio On Demand Online Marketing gives you the tools. APRIMO MARKETING STUDIO ON DEMAND ONLINE MARKETING FEATURES INCLUDE: > > Campaign Brief: Manage all elements of your campaign, including start and end times, documents and access rights > > Triggered Dialogs: Define the process for how you want to interact with customers, using a visual interface to determine channels, timing and dependencies > > Create and deliver dynamic and personalized s through a WYSIWYG designer; re-use standardized templates or import your own HTML > > Microsites: Drive recipients to customized, dynamic forms that automatically populate known information; leverage personalized URLs (PURLs) to increase response rates > > Segmentation: Ensure the right message goes to the right person by segmenting contacts by demographics and behavior > > Mobile Marketing: Leverage the widespread use of mobile devices by sending timely SMS text messages; expand your audience through inbound text messages > > Social Media: Publish and share s and microsites to Facebook, Twitter and other social media sites

4 OPTIONAL MODULES FOR APRIMO MARKETING STUDIO ON DEMAND ONLINE MARKETING: > > Lead Management > > Accelerate your lead pipeline by nurturing, scoring and routing leads to Salesforce.com and other Sales Force Automation (SFA) systems > > Utilize fully configurable and modifiable business rules to assign qualified leads to specific sales territories and salespeople > > Visitor Monitoring > > Track visitors and their behavior in real-time > > Send notifications, which can be triggered by any criteria, to marketing users and salespeople > > Web Analytics > > Through integration with the market-leading Omniture SiteCatalyst, improve conversions by seeing detailed information on purchasing metrics, customer loyalty, campaigns and visitor profiles > > Automatically tag all marketing content ( s, microsites, landing pages, blogs) for consumption and categorization by SiteCatalyst > > Social Media/Blogs > > Create, review, approve and publish keyword-driven blogs to drive traffic to your site and improve search engine optimization > > Preview > > Render your in more than 50 inbox formats and preview to confirm your is rendering as you intended

5 STANDARD PLATFORM FEATURES: Everything You Need to Efficiently Plan, Manage and Execute Marketing Activities Whether paired with the product s Marketing Operations or Online Marketing modules, Aprimo Marketing Studio On Demand gives customers access to a base set of robust applications that provide the centerpiece for the planning, management and implementation of all of their marketing initiatives. STANDARD APRIMO MARKETING STUDIO ON DEMAND PLATFORM FEATURES INCLUDE: > > Marketing Calendar: Define and manage activities and programs, and view schedules to help coordinate your resources > > Digital Assets: Upload, render and manage collateral, images, advertisements and other campaign content in a variety of different file types > > Creative Reviews/Annotations: Review assets, s and microsites with stakeholders; collaborate by marking up content for others to see, speeding approvals and ensuring compliance > > Reports: Access more than 200 out-of-the-box reports or create ad-hoc reports; leverage a tool to quickly generate complex reports > > Dashboards: Create role-based, customized dashboards that present key reports of interest > > Portal: View the calendar, find digital assets, submit activity requests, conduct reviews and access reports through a streamlined, easy-to-use interface > > Mobile Access: Approve tasks, view programs, find digital assets, send an , view a report all from your smartphone or mobile tablet APRIMO MARKETING STUDIO ON DEMAND SERVICES Aprimo designs software tools for every aspect of B2C and B2B marketing, all backed by our world-class customer service, technical expertise and total commitment to your unique requirements. We have a variety of services that will assure your solution is implemented quickly and our on-going support will help your capabilities evolve to match your needs. > > Partner-Led Implementation: Many customers want to gain value right out-ofthe-box with their enterprise software purchase. Aprimo offers the Partner- Led Implementation for Aprimo Marketing Studio On Demand package to address the needs of customers who would like to work with specialists to get their software and projects off to a fast and productive start. This package includes basic discovery and configuration of the software, implementation of an initial process or campaign, as well as coaching and best practices that other organizations have used when deploying an Aprimo solution. > > Aprimo University: Aprimo training sessions deliver the critical information required for configuring and deploying Aprimo products, giving clients the foundational knowledge that will help them derive maximum value from the software.

6 > > Customer Services: Aprimo provides product-specialized support for technical use, consultation and update support through regional offices in the Americas, EMEA and APAC. The answers and the services you need to address any marketing issue are always available. > > Extended Services: Should you wish to have a dedicated resource to ensure long term success with your investment, Aprimo can provide experienced consultants who can work with you on an ongoing basis via remote services. > > Creative Services: With Creative Services, Aprimo can act as an extension of your marketing department, bringing best practices, the latest marketing strategies, and additional resources to bear on marketing campaigns. Whether you need campaign creation and execution; tracking, reporting and analysis; lead nurturing and scoring; creative testing; social media integration; behavioral targeting; or any of a variety of creative and advisory services Aprimo can help you quickly optimize campaign performance and improve ROI. CLOUD-BASED VERSATILITY TOGETHER WITH THE PRODUCTIVITY OF INTEGRATED MARKETING MANAGEMENT By bringing together the best tools in both Marketing Operations and Campaign Management, Aprimo Marketing Studio On Demand spells productivity for virtually every aspect of B2C and B2B marketing. It represents a true Integrated Marketing Management platform that lets you take control of your resources, your messaging, your demand generation and your visibility of results. Cloud-based versatility adds flexibility and speed to your implementation strategy. Mobile accessibility lets you manage your marketing from virtually anywhere. And Aprimo Marketing Studio On Demand s extensible data model means your software will adjust itself to your needs instead of the other way around. It s no surprise that Gartner has placed Aprimo in the Leader s Quadrant of their Magic Quadrant for both Multi-Channel Campaign Management (MCCM) and Marketing Resource Management (MRM). With customers across the world, Aprimo Marketing Studio On Demand has quickly become the solution of choice for B2B and B2C marketers looking to quickly and cost-effectively leverage the benefits of Integrated Marketing Management.

7 ABOUT APRIMO Aprimo, a Teradata company, is a leading global provider of marketing software and services that enhance the productivity and performance of marketing organizations. Through the use of Aprimo s Integrated Marketing Management (IMM) software for B2B and B2C, marketers can integrate their organizations, get control of budget and spend, eliminate internal silos with streamlined workflows, and execute innovative multi-channel campaigns to drive measurable return on investment. Hundreds of thousands of marketers trust Aprimo to revolutionize their marketing. Aprimo customers include over one third of Fortune 100 companies, and nearly one quarter of Global 100 companies. Founded in 1998, Aprimo is headquartered in Indianapolis with offices worldwide. For more information, call or visit Teradata Corporation (NYSE: TDC), Aprimo s parent company, is the world s leader in data warehousing and integrated marketing management through its database software, enterprise data warehousing, data warehouse appliances, and enterprise analytics. Teradata acquired Aprimo in January For more information, visit Copyright 2011 by Teradata Corporation All Rights Reserved. Produced in U.S.A. 900 East 96th Street, Suite 400 Indianapolis, IN main fax aprimo.com

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