3 Better ROI comes down to people and their emotions. Inspiring your target consumers to buy means connecting with them at multiple touchpoints with messages that build relationships and impact decision. At Vertis Communications that s what we do best. Applying proprietary research, digital program management systems, data-driven targeting technology, and world-class production expertise, Vertis delivers superior program performance for your print advertising and direct marketing programs. You get more than a supplier you get a partner one who shares your concerns with reducing program costs, improving quality, and getting to market faster.
5 inserts advertising YOUR PRINT ADVERTISING PROGRAM SUCCESS IS OUR GOAL. An undisputed leader in the development, production, and distribution of sophisticated, highly targeted print advertising programs, we help you connect with your customers and deliver better results for your program dollar. We offer: A variety of formats. Designed for better readership and response. Advertising versioning. Cost-effectively reach multiple target audiences or achieve multiple business objectives. Local, regional, and national footprint with heatset and coldset production. We produce any size job to your specifications and schedule. Value-added services. We provide expert implementation support at any stage of advertising insert development, design, production, and placement. Client advisory services. We help you optimize your premedia, print, and media processes, and get more from your print advertising program investment. Complete program implementation and management services. Make it easy for your company to focus on your core business and let our experts cost-effectively prepare, produce, and deliver your program. Specialty programs. Reach Hispanic consumers, support special store events, or use advertising inserts in conjunction with direct mail to develop deeper customer loyalty.
7 marketing direct FORMAT INNOVATION, MARKETING INSIGHT, POSTAL EXPERTISE. Whether you want to drive new business or strengthen existing customer relationships, Vertis has a unique combination of skills that makes it easy to implement finely targeted and personalized direct marketing programs of any scope or complexity. With in-line direct mail production expertise and leadership position in laser-lettershop, and digital printing solutions, we have the flexibility and capability to produce any size, shape, and type of job. And as an expert in list management and consumer buying behavior, we increase program relevance, readership, and response to secure a lasting place for your brand in consumers homes and deliver better return on program investment. We also offer unsurpassed fulfillment services from automated digital fulfillment to traditional We offer: Production capabilities. We support any program requirement, including in-line and laser-lettershop. Digital printing solutions. Customize program messaging, content, and offers to individual consumers and buying situations. Integrated direct marketing programs. Stimulate higher response and deliver more value per program dollar. Data analytics. Identify the most likely responders and their preferred media channel. List management services. Maximize mailing list accuracy and program mailability. Mail planning and logistics expertise. Optimize your campaign delivery. pick and pack. Through Vertis OnDemand, our Web-to-print fulfillment solution, you can order direct mail products more efficiently over multiple constituencies speeding time to market, reducing inventory waste, facilitating communications, and assuring consistent brand presentation.
9 premedia TECHNOLOGY, PRODUCTION, AND PROCESS EXPERTISE. Vertis premedia services help you achieve your marketing objectives with superior accuracy, control, turnaround time, and costeffectiveness. Our experts have the industry insight and application knowledge to address all your premedia needs for print advertising, direct mail marketing, packaging, out-of-home, and other media. We offer: Fully automated digital workflow systems. We configure your advertising premedia for multiple applications and processes, assuring brand presentation is consistent across all your materials. Integrated production solutions. With robust premedia and prepress production systems, we eliminate handoffs, provide increased speed to market, and deliver superior quality control for complex jobs. World-class color sciences expertise. Our people, experience, and proprietary color management systems set the industry standards for keeping color and brand presentation consistent across any application or substrate. State-of-the art, customizable digital asset and project management systems. You and your work team set the rules for managing projects, reviewing work progress, and editing or approving files all from your desktop. Always on customer service. We are on the job around the clock every day with experts on-site, near-site, or off-site to manage your programs and assure your needs and specifications are met every time. Consulting. We are experts in analyzing media supply chain workflows, and in identifying and implementing significant optimization solutions. End-to-end program delivery experience. We know how to prepare, manage, and execute premedia files for cost-effective production and press optimization to achieve eye-catching results.
11 placement media TARGETED PLANNING AND PLACEMENT TO IMPROVE ROI. As one of the largest media placement agencies in the U.S., we help you develop targeted campaigns using advertising inserts, ROP, direct marketing, and interactive vehicles. Vertis Media works with you to answer the questions: Who do you want to reach? What are your objectives? We help identify geographic, demographic, behavioral, and cultural targets through our extensive research capabilities. Whether your objectives are brand identity, customer retention, customer acquisition, or transaction size improvement, our analysts will recommend the most effective media mix and targeting strategy. By integrating all aspects of this targeted approach, Vertis Media can better help you deliver the right message to the right audience at the right time. We can execute your entire media planning and placement efforts, or you can license our web-based software to keep those functions in-house. Our wide array of service options makes it easy to work with us. We offer: Superior media planning. Target your advertising investment for the best return by micro-geography, target audience, and print medium. Expert negotiation and buying power. We secure the best possible media rates for you. Process automation. We make placement, performance tracking, and billing reconciliation faster and easier. ROI analysis. We measure and manage the impact of your media investment. Using our proprietary media management software, AEMS (Advertising Event Management System), with its extensive media planning databases and advanced analytics, you can optimize media spending and mix to more effectively reach your target customers and achieve your advertising objectives. Whether you allow us to manage your media strategy, or elect to do it yourself through AEMS, Vertis Media is a valuable partner in improving your advertising ROI.
12 CONSUMER RESEARCH Maximize your marketing impact through deeper customer understanding. With budgets shrinking and competition on the rise, marketing professionals must make every dollar count. Vertis proprietary consumer research studies bring fact-based insights into the habits, attitudes, and buying behavior of consumers across all major business segments to better inform program development. We deliver customer insight to make your marketing investment pay dividends. Our proprietary research includes: Vertis Customer Focus. Delivers the latest information on Americans media habits and buying behavior. RISC AmeriScan (Research Institute on Social Change). Delivers deeper understanding of consumer motivations and direction for communicating more effectively. We also handle a wide range of customer marketing research, from traditional and online focus groups, to phone and Web surveys, to ethnographic studies.
13 services marketing GET MORE FROM YOUR MARKETING INVESTMENT. CREATIVE SERVICES Calculate. Captivate. Communicate. Creative Services is about bringing the best ideas to life. At Vertis, we know how to deliver the right idea that will cut through the clutter, resonate with target consumers, and achieve results. Our team is more than experienced creatives; we are keen strategists and industry experts who are highly skilled in data-driven communications, digital production process, and consumer response marketing. We design your program for success through: Strategy. We provide a well-calculated strategy to customize creative executions by audience and channel that resonate with your target audience. Concept. Vertis DataDrivenDesign delivers relevant messaging, impactful imagery, and an appropriate media mix to drive consumer response. Execution. Taking great creative campaign ideas no matter how complex and executing them to perfection. ENTERPRISE MARKETING SOLUTIONS Stay ahead of the competition without breaking a sweat. Vertis robust line-up of technology solutions simplifies the complex, time-consuming marketing communications process, helping you to deliver your message to the marketplace faster and more effectively. With our enterprise marketing solutions your message will be relevant, your branding consistent, and your timing impeccable. Vertis Enklav. Bringing together your imagery, copy, pricing, and more in one convenient digital resource. Vertis Marketing Resource Management. Set up individual project work plans, communication rules, and more to suit your project needs. Vertis OnDemand. Web-to-print solution allowing users in your network to customize marketing materials to local market needs.
14 INTEGRATED DATA SOLUTIONS Realize the full potential of your customer data. Leverage your customer data and our expertise to get more from every marketing program dollar. As a leader in applied database solutions, Vertis data professionals are experts at modeling, profiling, and analyzing customer information to fine tune every element of your marketing program from target identification to media planning to creative design. We turn data into actionable information that will help you achieve superior results from your direct mail marketing, out-of-home, advertising insert, and point-of-sale program investment. Our integrated data services include: Data Enhancements Data Analytics Data Hygiene List Services Ethnic Data Encoding STORE-CENTRIC PROGRAMS Drive traffic to your stores. Get everything you need to achieve greater visibility in your store trade areas and drive higher store traffic on opening day or any special day with the Vertis Grand Opening Toolkit. Vertis will be your marketing partner for everything from program planning through implementation, so you can plan and execute store events smoothly and cost-effectively. Vertis Communications starts by collaborating with you to understand store event strategy, objectives, and budget by location. Then, we examine potential prospects within a precise radius around each store and create a target profile based on demographics, lifestyle, purchasing behavior, and media habits. Through this, we can recommend effective ways to reach your customers. This profile becomes the focus of a store-centric plan that includes: Program messaging and offers. Resonate with each store s local target audience. Integrated media program. Defines the right mix of advertising inserts, direct mail marketing, door hangers, out-of-home advertising, and in-store signage to drive traffic to your doors.
15 HISPANIC MARKETING Reach 45 million potential customers easily and cost-effectively. Penetrating the Hispanic market requires culturally attuned messaging, in-language communications, and an understanding of cultural differences that influence the effectiveness of different media. Vertis has the marketing insight, media understanding, and delivery vehicles to make your offer resonate with Hispanic consumers. Our end-to-end program development capabilities include: Vertis Customer Focus Opiniones. Proprietary research from Vertis provides your company with important insights into Hispanic buying behavior and media usage across a wide variety of consumer categories. Brand communications. Rely on us to culturally adapt and appropriately translate your brand positioning into language that will be relevant and compelling to Hispanic consumers. From target customer analysis to a full suite of creative services, we have the ability to define, design, and create the right execution for your product. One-to-one marketing and targeted list development. As experts in one-to-one direct marketing, we source and optimize targeting data to create high quality mailing lists that address your marketing objectives and enable customization of communications to individual households based on language preferences, buying behavior, and other characteristics. Media planning and placement. We combine micro-geographic targeting technology, media expertise, and understanding of Hispanic consumer behavior to define the precise mix of direct marketing, newspaper, advertising insert products, door-to-door, and other locally targeted media that will achieve your marketing objectives. (FPO)
17 home out-of- DELIVER BIGGER-THAN-LIFE IMPACT. Vertis has the proven project management expertise from large to small promotions and production capabilities across a wide array of substrates and processes. We help you costeffectively implement innovative out-of-home programs that deliver superior visual impact and engage consumers where they drive, travel, and shop. We offer: A full range of advertising production capabilities. Large format, grand format, and point-of-purchase (POP) meet all your program requirements. Creative and premedia workflow solutions. Adapts your creative concept to different applications and design materials for cost-effective production. Program versioning. Addresses different target audiences, store area situations, regional requirements, and strategic objectives. Program management services. Allows you to focus on your business while our experts prepare, produce, and deliver your program materials to the right specifications and get you to market on schedule.
19 Headquartered in Baltimore, Vertis Communications has more than 100 locations nationwide. Our dedicated professionals support more than 3,000 clients, including retailers, manufacturers, newspapers, and advertising agencies. Vertis delivers marketing programs that create strategic value for clients by using creative services, color management technologies, proprietary research, customer targeting expertise, premedia and media services, combined with our world-class printing expertise.
20 Call to learn more. 250 West Pratt Street, Baltimore, MD vertisinc.com 2008 Vertis, Inc. Vertis, Customer Focus and Enklav are registered marks of Vertis, Inc. Designed by Vertis Creative and produced at Vertis Print Solutions Vertis_Overview_B0803
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