At Vertis Communications that s what we do best. Applying proprietary research,

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "At Vertis Communications that s what we do best. Applying proprietary research,"

Transcription

1

2

3 Better ROI comes down to people and their emotions. Inspiring your target consumers to buy means connecting with them at multiple touchpoints with messages that build relationships and impact decision. At Vertis Communications that s what we do best. Applying proprietary research, digital program management systems, data-driven targeting technology, and world-class production expertise, Vertis delivers superior program performance for your print advertising and direct marketing programs. You get more than a supplier you get a partner one who shares your concerns with reducing program costs, improving quality, and getting to market faster.

4

5 inserts advertising YOUR PRINT ADVERTISING PROGRAM SUCCESS IS OUR GOAL. An undisputed leader in the development, production, and distribution of sophisticated, highly targeted print advertising programs, we help you connect with your customers and deliver better results for your program dollar. We offer: A variety of formats. Designed for better readership and response. Advertising versioning. Cost-effectively reach multiple target audiences or achieve multiple business objectives. Local, regional, and national footprint with heatset and coldset production. We produce any size job to your specifications and schedule. Value-added services. We provide expert implementation support at any stage of advertising insert development, design, production, and placement. Client advisory services. We help you optimize your premedia, print, and media processes, and get more from your print advertising program investment. Complete program implementation and management services. Make it easy for your company to focus on your core business and let our experts cost-effectively prepare, produce, and deliver your program. Specialty programs. Reach Hispanic consumers, support special store events, or use advertising inserts in conjunction with direct mail to develop deeper customer loyalty.

6

7 marketing direct FORMAT INNOVATION, MARKETING INSIGHT, POSTAL EXPERTISE. Whether you want to drive new business or strengthen existing customer relationships, Vertis has a unique combination of skills that makes it easy to implement finely targeted and personalized direct marketing programs of any scope or complexity. With in-line direct mail production expertise and leadership position in laser-lettershop, and digital printing solutions, we have the flexibility and capability to produce any size, shape, and type of job. And as an expert in list management and consumer buying behavior, we increase program relevance, readership, and response to secure a lasting place for your brand in consumers homes and deliver better return on program investment. We also offer unsurpassed fulfillment services from automated digital fulfillment to traditional We offer: Production capabilities. We support any program requirement, including in-line and laser-lettershop. Digital printing solutions. Customize program messaging, content, and offers to individual consumers and buying situations. Integrated direct marketing programs. Stimulate higher response and deliver more value per program dollar. Data analytics. Identify the most likely responders and their preferred media channel. List management services. Maximize mailing list accuracy and program mailability. Mail planning and logistics expertise. Optimize your campaign delivery. pick and pack. Through Vertis OnDemand, our Web-to-print fulfillment solution, you can order direct mail products more efficiently over multiple constituencies speeding time to market, reducing inventory waste, facilitating communications, and assuring consistent brand presentation.

8

9 premedia TECHNOLOGY, PRODUCTION, AND PROCESS EXPERTISE. Vertis premedia services help you achieve your marketing objectives with superior accuracy, control, turnaround time, and costeffectiveness. Our experts have the industry insight and application knowledge to address all your premedia needs for print advertising, direct mail marketing, packaging, out-of-home, and other media. We offer: Fully automated digital workflow systems. We configure your advertising premedia for multiple applications and processes, assuring brand presentation is consistent across all your materials. Integrated production solutions. With robust premedia and prepress production systems, we eliminate handoffs, provide increased speed to market, and deliver superior quality control for complex jobs. World-class color sciences expertise. Our people, experience, and proprietary color management systems set the industry standards for keeping color and brand presentation consistent across any application or substrate. State-of-the art, customizable digital asset and project management systems. You and your work team set the rules for managing projects, reviewing work progress, and editing or approving files all from your desktop. Always on customer service. We are on the job around the clock every day with experts on-site, near-site, or off-site to manage your programs and assure your needs and specifications are met every time. Consulting. We are experts in analyzing media supply chain workflows, and in identifying and implementing significant optimization solutions. End-to-end program delivery experience. We know how to prepare, manage, and execute premedia files for cost-effective production and press optimization to achieve eye-catching results.

10

11 placement media TARGETED PLANNING AND PLACEMENT TO IMPROVE ROI. As one of the largest media placement agencies in the U.S., we help you develop targeted campaigns using advertising inserts, ROP, direct marketing, and interactive vehicles. Vertis Media works with you to answer the questions: Who do you want to reach? What are your objectives? We help identify geographic, demographic, behavioral, and cultural targets through our extensive research capabilities. Whether your objectives are brand identity, customer retention, customer acquisition, or transaction size improvement, our analysts will recommend the most effective media mix and targeting strategy. By integrating all aspects of this targeted approach, Vertis Media can better help you deliver the right message to the right audience at the right time. We can execute your entire media planning and placement efforts, or you can license our web-based software to keep those functions in-house. Our wide array of service options makes it easy to work with us. We offer: Superior media planning. Target your advertising investment for the best return by micro-geography, target audience, and print medium. Expert negotiation and buying power. We secure the best possible media rates for you. Process automation. We make placement, performance tracking, and billing reconciliation faster and easier. ROI analysis. We measure and manage the impact of your media investment. Using our proprietary media management software, AEMS (Advertising Event Management System), with its extensive media planning databases and advanced analytics, you can optimize media spending and mix to more effectively reach your target customers and achieve your advertising objectives. Whether you allow us to manage your media strategy, or elect to do it yourself through AEMS, Vertis Media is a valuable partner in improving your advertising ROI.

12 CONSUMER RESEARCH Maximize your marketing impact through deeper customer understanding. With budgets shrinking and competition on the rise, marketing professionals must make every dollar count. Vertis proprietary consumer research studies bring fact-based insights into the habits, attitudes, and buying behavior of consumers across all major business segments to better inform program development. We deliver customer insight to make your marketing investment pay dividends. Our proprietary research includes: Vertis Customer Focus. Delivers the latest information on Americans media habits and buying behavior. RISC AmeriScan (Research Institute on Social Change). Delivers deeper understanding of consumer motivations and direction for communicating more effectively. We also handle a wide range of customer marketing research, from traditional and online focus groups, to phone and Web surveys, to ethnographic studies.

13 services marketing GET MORE FROM YOUR MARKETING INVESTMENT. CREATIVE SERVICES Calculate. Captivate. Communicate. Creative Services is about bringing the best ideas to life. At Vertis, we know how to deliver the right idea that will cut through the clutter, resonate with target consumers, and achieve results. Our team is more than experienced creatives; we are keen strategists and industry experts who are highly skilled in data-driven communications, digital production process, and consumer response marketing. We design your program for success through: Strategy. We provide a well-calculated strategy to customize creative executions by audience and channel that resonate with your target audience. Concept. Vertis DataDrivenDesign delivers relevant messaging, impactful imagery, and an appropriate media mix to drive consumer response. Execution. Taking great creative campaign ideas no matter how complex and executing them to perfection. ENTERPRISE MARKETING SOLUTIONS Stay ahead of the competition without breaking a sweat. Vertis robust line-up of technology solutions simplifies the complex, time-consuming marketing communications process, helping you to deliver your message to the marketplace faster and more effectively. With our enterprise marketing solutions your message will be relevant, your branding consistent, and your timing impeccable. Vertis Enklav. Bringing together your imagery, copy, pricing, and more in one convenient digital resource. Vertis Marketing Resource Management. Set up individual project work plans, communication rules, and more to suit your project needs. Vertis OnDemand. Web-to-print solution allowing users in your network to customize marketing materials to local market needs.

14 INTEGRATED DATA SOLUTIONS Realize the full potential of your customer data. Leverage your customer data and our expertise to get more from every marketing program dollar. As a leader in applied database solutions, Vertis data professionals are experts at modeling, profiling, and analyzing customer information to fine tune every element of your marketing program from target identification to media planning to creative design. We turn data into actionable information that will help you achieve superior results from your direct mail marketing, out-of-home, advertising insert, and point-of-sale program investment. Our integrated data services include: Data Enhancements Data Analytics Data Hygiene List Services Ethnic Data Encoding STORE-CENTRIC PROGRAMS Drive traffic to your stores. Get everything you need to achieve greater visibility in your store trade areas and drive higher store traffic on opening day or any special day with the Vertis Grand Opening Toolkit. Vertis will be your marketing partner for everything from program planning through implementation, so you can plan and execute store events smoothly and cost-effectively. Vertis Communications starts by collaborating with you to understand store event strategy, objectives, and budget by location. Then, we examine potential prospects within a precise radius around each store and create a target profile based on demographics, lifestyle, purchasing behavior, and media habits. Through this, we can recommend effective ways to reach your customers. This profile becomes the focus of a store-centric plan that includes: Program messaging and offers. Resonate with each store s local target audience. Integrated media program. Defines the right mix of advertising inserts, direct mail marketing, door hangers, out-of-home advertising, and in-store signage to drive traffic to your doors.

15 HISPANIC MARKETING Reach 45 million potential customers easily and cost-effectively. Penetrating the Hispanic market requires culturally attuned messaging, in-language communications, and an understanding of cultural differences that influence the effectiveness of different media. Vertis has the marketing insight, media understanding, and delivery vehicles to make your offer resonate with Hispanic consumers. Our end-to-end program development capabilities include: Vertis Customer Focus Opiniones. Proprietary research from Vertis provides your company with important insights into Hispanic buying behavior and media usage across a wide variety of consumer categories. Brand communications. Rely on us to culturally adapt and appropriately translate your brand positioning into language that will be relevant and compelling to Hispanic consumers. From target customer analysis to a full suite of creative services, we have the ability to define, design, and create the right execution for your product. One-to-one marketing and targeted list development. As experts in one-to-one direct marketing, we source and optimize targeting data to create high quality mailing lists that address your marketing objectives and enable customization of communications to individual households based on language preferences, buying behavior, and other characteristics. Media planning and placement. We combine micro-geographic targeting technology, media expertise, and understanding of Hispanic consumer behavior to define the precise mix of direct marketing, newspaper, advertising insert products, door-to-door, and other locally targeted media that will achieve your marketing objectives. (FPO)

16

17 home out-of- DELIVER BIGGER-THAN-LIFE IMPACT. Vertis has the proven project management expertise from large to small promotions and production capabilities across a wide array of substrates and processes. We help you costeffectively implement innovative out-of-home programs that deliver superior visual impact and engage consumers where they drive, travel, and shop. We offer: A full range of advertising production capabilities. Large format, grand format, and point-of-purchase (POP) meet all your program requirements. Creative and premedia workflow solutions. Adapts your creative concept to different applications and design materials for cost-effective production. Program versioning. Addresses different target audiences, store area situations, regional requirements, and strategic objectives. Program management services. Allows you to focus on your business while our experts prepare, produce, and deliver your program materials to the right specifications and get you to market on schedule.

18

19 Headquartered in Baltimore, Vertis Communications has more than 100 locations nationwide. Our dedicated professionals support more than 3,000 clients, including retailers, manufacturers, newspapers, and advertising agencies. Vertis delivers marketing programs that create strategic value for clients by using creative services, color management technologies, proprietary research, customer targeting expertise, premedia and media services, combined with our world-class printing expertise.

20 Call to learn more. 250 West Pratt Street, Baltimore, MD vertisinc.com 2008 Vertis, Inc. Vertis, Customer Focus and Enklav are registered marks of Vertis, Inc. Designed by Vertis Creative and produced at Vertis Print Solutions Vertis_Overview_B0803

Powering Local Marketing with Signage

Powering Local Marketing with Signage Powering Local Marketing with Signage Prepared for FedEx Office by: Comments or Questions? Table of Contents Introduction...3 Defining Local Marketing...3 The Power of Signage in Local Marketing...3 Examples

More information

Performance Direct Marketing

Performance Direct Marketing Performance Direct Marketing marketing data data services data analysis voice messaging 4575 Via Royale #201 Fort Myers, FL 33919 www.alescodata.com 800-701-6531 web based technologies Performance Direct

More information

HOW CLOSE ARE YOU TO YOUR CUSTOMERS?

HOW CLOSE ARE YOU TO YOUR CUSTOMERS? HOW CLOSE ARE YOU TO YOUR CUSTOMERS? You know what kind of people your customers are. You likely even know their names, how often they shop with you and what they ve bought recently. But can you say which

More information

Communication and marketing services

Communication and marketing services Communication and marketing services Contents Creativity is contagious. Pass it on. Albert Einstein 4. How we can help you 6. Creative services 8. Digital services 10. Print management 12. Customer communications

More information

Marketzone. campaigns that may or may not be working. Marketers today live in the world of the always-connected customer

Marketzone. campaigns that may or may not be working. Marketers today live in the world of the always-connected customer marketzone Marketers today live in the world of the always-connected customer... and cannot afford to waste dollars on campaigns that may or may not be working. Marketers today live in a fast-paced world

More information

DATA AND TECHNOLOGY SERVICES

DATA AND TECHNOLOGY SERVICES DATA AND TECHNOLOGY SERVICES and Technology Services The Engine of Your Marketing Department Marketers today live at the mercy of the always-connected consumer and cannot afford to waste their marketing

More information

DIRECT MAIL SOLUTIONS. Redi-Mail Direct Marketing 5 Audrey Place Fairfield, NJ 07004 973.808.4500 sales@redimail.com www.redimail.

DIRECT MAIL SOLUTIONS. Redi-Mail Direct Marketing 5 Audrey Place Fairfield, NJ 07004 973.808.4500 sales@redimail.com www.redimail. End-to-End Solutions High Quality Results Competitive Prices DIRECT MAIL SOLUTIONS Redi-Mail Direct Marketing 5 Audrey Place Fairfield, NJ 07004 973.808.4500 sales@redimail.com www.redimail.com RM 1599

More information

Mail. Direct Response. Online. Mailing List Brokerage and Management Online Marketing Services Full Service. As a Conrad client, you can expect:

Mail. Direct Response. Online. Mailing List Brokerage and Management Online Marketing Services Full Service. As a Conrad client, you can expect: 300 Knickerbocker Road Cresskill NJ 07626 YOUR DIRECT RESPONSE PARTNER Mail Online Direct Response Mailing List Brokerage and Management Online Marketing Services Full Service As a Conrad client, you can

More information

Four Reasons To Use A Marketing Asset Management Solution

Four Reasons To Use A Marketing Asset Management Solution Four Reasons To Use A Marketing Asset Management Solution Creativity. Execution. Results. Why Read this Paper? Prompted by growing demands from CEO s and CFO s, marketers have been working to improve the

More information

ConsumerViewSM. Insight on more than 235 million consumers and 113 million households to improve your marketing campaigns

ConsumerViewSM. Insight on more than 235 million consumers and 113 million households to improve your marketing campaigns ConsumerViewSM Insight on more than 235 million consumers and 113 million households to improve your marketing campaigns Learn how Experian s ConsumerView SM database enables better segmentation for brands

More information

maximize efficiencies and increase revenues Unified Workflow Solutions for Commercial Printing

maximize efficiencies and increase revenues Unified Workflow Solutions for Commercial Printing maximize efficiencies and increase revenues Unified Workflow Solutions for Commercial Printing Kodak Solutions that fit your business Whatever your size, set up or scale, Kodak is a valuable resource to

More information

E-Fulfillment Trends Report

E-Fulfillment Trends Report E-Fulfillment Trends Report This report explores best practices, common challenges and emerging trends in e-fulfillment nationwide. 2012 Saddle Creek Logistics Services n All Rights Reserved Overview E-commerce

More information

The Basics of Branding: How to Maximize Brand Efficiency and Boost Your Bottom Line

The Basics of Branding: How to Maximize Brand Efficiency and Boost Your Bottom Line The Basics of Branding: How to Maximize Brand Efficiency and Boost Your Bottom Line 1 The Basics of Branding: How to Maximize Brand Efficiency and Boost Your Bottom Line The Branding Evolution A brand

More information

INTELLIGENT MOBILE MONETIZATION--POWERED BY BIG DATA

INTELLIGENT MOBILE MONETIZATION--POWERED BY BIG DATA INTELLIGENT MOBILE MONETIZATION--POWERED BY BIG DATA Using Predictive Learning to Reach the Right Customers with the Right Mobile App Cohort analysis a Big Data-powered approach for making every ad impression

More information

Solutions Overview. Relevant Messages. Platform The industry s most scalable, reliable and secure platform

Solutions Overview. Relevant Messages. Platform The industry s most scalable, reliable and secure platform Company Overview Experian CheetahMail is the trusted service provider of email marketing and customer intelligence technologies for top enterprises worldwide. With the industry's largest client services

More information

Managing Brands for Maximum Profit: A Guide to Brand Asset Management Solutions

Managing Brands for Maximum Profit: A Guide to Brand Asset Management Solutions Managing Brands for Maximum Profit: A Guide to Brand Asset Management Solutions Managing Brands for Maximum Profit executive summary In today s competitive global marketplace, enterprise brand managers

More information

Drive Business Further Faster With RetailNext

Drive Business Further Faster With RetailNext Drive Business Further Faster With RetailNext Built especially for retailers, RetailNext is a scalable in-store analytics platform that makes it easy for you to collect, analyze, and visualize data about

More information

Advancing Loyalty and CRM WHAT WE DO. HOW WE DO IT.

Advancing Loyalty and CRM WHAT WE DO. HOW WE DO IT. Advancing Loyalty and CRM WHAT WE DO. HOW WE DO IT. Dramatically profitable customer relationships At Brierley+Partners we share a single mission: Making our clients customer relationships dramatically

More information

Demand more from your retail marketing. HP Retail Promotion Manager

Demand more from your retail marketing. HP Retail Promotion Manager Demand more from your retail marketing. HP Retail Promotion Manager Reduce costs and boost sales. The HP Retail Promotion Manager provides a solution for retailers seeking to streamline and simplify the

More information

email/mobile/social/web

email/mobile/social/web email/mobile/social/web The Responsys Interact Suite helps you get more out of today s marketing power channels email, mobile, social and the web than ever before. email / Email has the highest ROI of

More information

Retail Industry and Mobile Technology

Retail Industry and Mobile Technology Retail Industry and Mobile Technology Contents Overview... 2 Retail in Omni-Channel World... 2 Technology Bridge... 2 Analytics... 3 Controlling the Shopping Experience... 3 Seamless Experience... 3 PCI

More information

Shopper Marketing Excellence: Marketing effectively at the POS

Shopper Marketing Excellence: Marketing effectively at the POS Excellence: effectively at the POS Barcelona, September 2009 This document was prepared by Advisium Group staff. The distribution / quotation of this document is allowed but always referring to Advisium

More information

Dear Friends and Colleagues,

Dear Friends and Colleagues, L e t t e r f r o m t h e F o u n d e r Dear Friends and Colleagues, Thank you for considering the Rolon Group and its specialty brands, World Web Partners, Tribeca Marketing Group, Ynot? and RolCall,

More information

Data Products and Services. The one-stop-shop for all your business-to-consumer data requirements

Data Products and Services. The one-stop-shop for all your business-to-consumer data requirements Data Products and Services The one-stop-shop for all your business-to-consumer data requirements Put data and insight back at the heart of your marketing Knowing who to target, when, via what channel and

More information

OUR EXPERTISE. We were awarded Technology Innovation of the Year by Xplor

OUR EXPERTISE. We were awarded Technology Innovation of the Year by Xplor Suite OUR EXPERTISE Merrill Corporation serves the leading names in managed healthcare with our integrated chain of custody, integrity manufacturing and robust reporting. Since 1968, Merrill has been in

More information

Now Seeing is Believing Plan IT. Deliver IT. Prove IT.

Now Seeing is Believing Plan IT. Deliver IT. Prove IT. Now Seeing is Believing Plan IT. Deliver IT. Prove IT. Introducing a revolutionary advancement in the delivery of Outdoor advertising campaigns - The Eyewitness web-based suite of products. Quite simply,

More information

Transform how government engages with customers through digital experiences

Transform how government engages with customers through digital experiences Transform how government engages with customers through digital experiences The digital landscape is constantly evolving, and these changes offer agencies new ways to deliver services more cost-effectively,

More information

Small-to medium-business partnership overview. Partner with Experian to enhance your revenue by helping your clients find and acquire more customers

Small-to medium-business partnership overview. Partner with Experian to enhance your revenue by helping your clients find and acquire more customers Small-to medium-business partnership overview Partner with Experian to enhance your revenue by helping your clients find and acquire more customers By partnering with Experian, you can help your small-to

More information

Strategy + Experience + Execution = Results. Multi-Channel Marketing Solutions That Generate Results. Targeted, Effective Results!

Strategy + Experience + Execution = Results. Multi-Channel Marketing Solutions That Generate Results. Targeted, Effective Results! Strategy + Experience + Execution = Results Multi-Channel Marketing Solutions That Generate Results ABOUT US Make the Right Move and Experience Multi-Channel Marketing Solutions etargetmedia provides its

More information

Transform your business

Transform your business Transform your business with high-value online services Web-to-print and cross-media marketing tools from Online Print Solutions and Kodak Tap into today s growth opportunities Web-based tools are becoming

More information

Automating Marketing Localization

Automating Marketing Localization Bridging the Gap between Corporate and Distributed Marketers With traditional brand marketing channels rapidly declining in effectiveness, a successful, collaborative relationship between corporate marketing

More information

BUILDING LIFETIME VALUE WITH SEGMENTATION

BUILDING LIFETIME VALUE WITH SEGMENTATION PRESENTS DATA DRIVEN BRAND MARKETING PART ONE YOUR DEFINITIVE GUIDE TO BUILDING LIFETIME VALUE WITH SEGMENTATION WHAT YOU D KNOW IF WE COULD TALK TO YOU Proving the Value of Marketing 1 2 3 4 5 6 SEE YOUR

More information

Best Practices of Mobile Marketing

Best Practices of Mobile Marketing Best Practices of Mobile Marketing With the advent of iphone, Android phones, and tablets, adoption of the mobile is contagious, and will continue in the coming years as well. The market penetration of

More information

SYLLABUS. B.B.A. V SEM Subject Customer Relationship Management

SYLLABUS. B.B.A. V SEM Subject Customer Relationship Management SYLLABUS B.B.A. V SEM Subject Customer Relationship Management UNIT I Introduction to CRM: Definition and concepts of CRM, Components of CRM, Understanding the goal of CRM and Customer Touch Points. UNIT

More information

and Analytic s i n Consu m e r P r oducts

and Analytic s i n Consu m e r P r oducts Global Headquarters: 5 Speen Street Framingham, MA 01701 USA P.508.988.7900 F.508.988.7881 www.idc-mi.com Creating Big O p portunities with Big Data and Analytic s i n Consu m e r P r oducts W H I T E

More information

PROVEN INTERACTIVE TELEVISION REVENUES THROUGH INTERACTIVE ADVERTISING & DIRECT MARKETING

PROVEN INTERACTIVE TELEVISION REVENUES THROUGH INTERACTIVE ADVERTISING & DIRECT MARKETING PROVEN INTERACTIVE TELEVISION REVENUES THROUGH INTERACTIVE ADVERTISING & DIRECT MARKETING Jeffrey N. Brown OpenTV, Japan ABSTRACT As home to half the world s television households some 500 million the

More information

Brazilian Mobile Advertising Services Market Application-to-peer SMS Advertising is Expected to Generate a CAGR of 55.

Brazilian Mobile Advertising Services Market Application-to-peer SMS Advertising is Expected to Generate a CAGR of 55. Brazilian Mobile Advertising Services Market Application-to-peer SMS Advertising is Expected to Generate a CAGR of 55.5% until 2019 9838-65 January 2015 Contents Section Slide Number Executive Summary

More information

Successful marketing in today s challenging insurance environment. Acquire new customers. Postal databases

Successful marketing in today s challenging insurance environment. Acquire new customers. Postal databases CONSUMER INFORMATION SOLUTIONS Insurance Successful marketing in today s challenging insurance environment With more options available to your customers and more businesses competing for those customers,

More information

www.redidata.com sales@redidata.com

www.redidata.com sales@redidata.com Headquarters Sales Offices 5 Audrey Place Fairfield, NJ 07004-3401 Phone: 973.227.4380 Fax: 973.808.5511 600 Route 73 North, Suite 10A Marlton, NJ 08053 Phone: 800.635.5833 Fax: 856.988.6662 4577 Nob Hill

More information

4How Marketing Leaders Can Take Control of Data for Better

4How Marketing Leaders Can Take Control of Data for Better Steps to Achieve Better Marketing Results 4How Marketing Leaders Can Take Control of Data for Better Marketing Performance and Customer Interactions As a marketing leader, you rely heavily on data to inform

More information

SEM for successful campaign management

SEM for successful campaign management White paper SEM for successful campaign management Abstract In an era where digital marketing has taken precedence over conventional marketing methods, it becomes imperative for businesses to focus on

More information

Infor Rhythm for commerce E-commerce that s comprehensive, integrated, and beautifully-designed

Infor Rhythm for commerce E-commerce that s comprehensive, integrated, and beautifully-designed TM Infor Rhythm for commerce E-commerce that s comprehensive, integrated, and beautifully-designed Deploy a digital experience that delights customers and drives meaningful business results Make online

More information

Agenda Overview for Multichannel Marketing, 2015

Agenda Overview for Multichannel Marketing, 2015 G00271717 Agenda Overview for Multichannel Marketing, 2015 Published: 19 December 2014 Analyst(s): Adam Sarner, Jennifer S. Beck Multichannel marketing is where content and context meet and where brand

More information

PREMEDIA TECHNOLOGIES Let Us Manage The Complexity.

PREMEDIA TECHNOLOGIES Let Us Manage The Complexity. PREMEDIA TECHNOLOGIES Let Us Manage The Complexity. Rely on our experience and leading technologies to create and deliver your image and message to the marketplace. GLOBAL PRODUCTS & SERVICES books, business

More information

Paid Search Services

Paid Search Services Paid Search Services Results-driven, mathematical PPC Pay Per Click advertising is widely acknowledged as the most powerful form of direct marketing. Not only are you gaining access to people that want

More information

Social Media Marketing

Social Media Marketing Social Media Marketing Research Benchmarks The most challenging obstacles to social media marketing success in the year ahead and how marketers plan to overcome them. Client Connection Research conducted

More information

DIGITAL MARKETING SERVICES WEB DEVELOPMENT SOCIAL MEDIA EMAIL MARKETING

DIGITAL MARKETING SERVICES WEB DEVELOPMENT SOCIAL MEDIA EMAIL MARKETING As part of the Gannett Company, Digital Marketing Services gives us access to a variety of in-house solutions to meet the needs of our valued clients, including a team comprised of digital strategists,

More information

Practicing e-marketing in 3 steps GLOBAL EMAIL LISTS. Innovate and create new business opportunities

Practicing e-marketing in 3 steps GLOBAL EMAIL LISTS. Innovate and create new business opportunities Practicing e-marketing in 3 steps GLOBAL EMAIL LISTS Innovate and create new business opportunities Table of Contents 1. Introduction...3 2. Defining objectives and strategies...4 3. Defining target audience...5

More information

actionable big data. maximum roi. Making Analytics Make Actionable Sense: PART 2

actionable big data. maximum roi. Making Analytics Make Actionable Sense: PART 2 actionable big data. maximum roi. Making Analytics Make Actionable Sense: PART 2 Why read this paper? The Big Data explosion has had a major fallout component: how do I track and measure all this data

More information

The ReMark Proposition....at a glance. Maximum Value Creation

The ReMark Proposition....at a glance. Maximum Value Creation The ReMark Proposition...at a glance Our proposition at a glance Vision For Our Relationship ReMark seeks opportunities to partner with financial institutions to build discrete Alternative Distribution

More information

Team/MHC Franchise Services is that strategic partner.

Team/MHC Franchise Services is that strategic partner. With the growing demand to increase the efficiency of traditional and digital marketing operations, there is a huge opportunity for improvement in the acquisition, management, tracking and distribution

More information

Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing

Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing There s a new, yet not so new way to market your business these days, and it s a term called Inbound Marketing. Inbound marketing may

More information

Digital Marketing. SiMplifieD.

Digital Marketing. SiMplifieD. Digital Marketing. Simplified. DIGITAL MARKETING PAIN POINTS Research indicates that there are numerous barriers to effective management of digital marketing campaigns, including: Agencies and vendors

More information

FINDING BIG PROFITS IN THE AGE OF BIG DATA

FINDING BIG PROFITS IN THE AGE OF BIG DATA FINDING BIG PROFITS IN THE AGE OF BIG DATA UNLOCKING THE ENTERPRISE POTENTIAL OF BEHAVIORAL SEGMENTATION Alex Tavera Senior Loyalty Consulting Manager Behavioral Segmentation / 2 SEGMENTATION HAS EVOLVED

More information

for Retail One solution connects retail end-to-end, driving growth and fostering customer relationships.

for Retail One solution connects retail end-to-end, driving growth and fostering customer relationships. Microsoft Dynamics for Retail One solution connects retail end-to-end, driving growth and fostering customer relationships. Our vision is to empower midsized and enterprise retailers with a seamless and

More information

DISPLAY ADVERTISING: WHAT YOU RE MISSING. Written by: Darryl Chenoweth, Digital Marketing Expert

DISPLAY ADVERTISING: WHAT YOU RE MISSING. Written by: Darryl Chenoweth, Digital Marketing Expert Display Advertising: What You re // 1 2 4.ch DISPLAY ADVERTISING: WHAT YOU RE MISSING Written by: Darryl Chenoweth, Digital Marketing Expert Display Advertising: What You re // 2 Table of Contents Introduction...

More information

Supply chain management with Microsoft Dynamics GP. Microsoft Dynamics GP: The proven solution for efficiency and insight across your business.

Supply chain management with Microsoft Dynamics GP. Microsoft Dynamics GP: The proven solution for efficiency and insight across your business. Supply chain management with Microsoft Dynamics GP Microsoft Dynamics GP: The proven solution for efficiency and insight across your business. More than 40,000 customers use Microsoft Dynamics GP. And

More information

Direct marketing success in today s economy

Direct marketing success in today s economy Direct marketing success in today s economy Leverage automated predictive analytics to drive marketing ROI An Experian white paper Marketplace campaign analysis When Sugar Creek Gardens, a specialty nursery

More information

CUSTOMER STRATEGY DRIVING SUSTAINABLE GROWTH THROUGH A CUSTOMER CENTRIC APPROACH

CUSTOMER STRATEGY DRIVING SUSTAINABLE GROWTH THROUGH A CUSTOMER CENTRIC APPROACH CUSTOMER STRATEGY DRIVING SUSTAINABLE GROWTH THROUGH A CUSTOMER CENTRIC APPROACH 1 Customer Strategy CUSTOMER STRATEGY With more connected global marketplaces, shortened product and service innovation

More information

How MAM Solutions Boost Marketing Results

How MAM Solutions Boost Marketing Results How MAM Solutions Boost Marketing Results Creativity. Execution. Results. Why Read this Paper? Companies in growing numbers are implementing marketing asset management ( MAM ) solutions to improve the

More information

actionable big data. maximum roi. INCREASING YOUR ROI WHILE DIMINISHING WASTE

actionable big data. maximum roi. INCREASING YOUR ROI WHILE DIMINISHING WASTE actionable big data. maximum roi. INCREASING YOUR ROI WHILE DIMINISHING WASTE Why read this paper? While advertisers spend more than ever before in digital, many of them lack the transparency and control

More information

Best practices to optimize CPG digital targeting

Best practices to optimize CPG digital targeting Best practices to optimize CPG digital targeting Digital targeting has evolved That was then Until recently, digital marketing tactics have largely focused on scale and placement: advertisers served content

More information

How Web-to-Print Optimizes Brand Management

How Web-to-Print Optimizes Brand Management How Web-to-Print Optimizes Brand Management Author: G. David Dodd Point Balance Presented by: Why Read This Paper Napoleon Bonaparte once said that his army moved on its stomach. What he meant, of course,

More information

Patient Relationship Management

Patient Relationship Management Solution in Detail Healthcare Executive Summary Contact Us Patient Relationship Management 2013 2014 SAP AG or an SAP affiliate company. Attract and Delight the Empowered Patient Engaged Consumers Information

More information

Leverage Insights. Ignite Brand Engagement.

Leverage Insights. Ignite Brand Engagement. Leverage Insights. Ignite Brand Engagement. Connect with Your Customers through Individualized Insights from the Teradata Integrated Marketing Cloud. We power marketing. 86% of Customers Say Relevant Offers

More information

Chapter 11: Campaign Management

Chapter 11: Campaign Management Chapter 11: Campaign Management Overview Topics discussed: Campaign Management Process Campaign Planning and Development Campaign Execution Analysis & Control Campaign Feedback 2 Campaign A series of interconnected

More information

The Connected RetAil Experience. Empowering Employees, Reinventing Customer Interactions

The Connected RetAil Experience. Empowering Employees, Reinventing Customer Interactions The Connected RetAil Experience Empowering Employees, Reinventing Customer Interactions Retail will change more over the next five years than the last 50 years. Source: Operating Seamlessly: Integrating

More information

MORE PROFITABLE SALES STRATEGIES.

MORE PROFITABLE SALES STRATEGIES. 1 MSXI SALES EXCELLENCE SOLUTIONS MORE PROFITABLE SALES STRATEGIES. fueled by challenge. powering success.sm 2 GLOBAL AUTOMOTIVE EXPERTISE. MSXI s Sales Excellence Solutions systematically optimize your

More information

Small-business partnership overview and onboarding kit

Small-business partnership overview and onboarding kit Small-business partnership overview and onboarding kit Partner with Experian to enhance your revenue by helping your small-business clients find and acquire more customers By partnering with Experian,

More information

Leveraging Video Analytics to Boost Total In-Store Performance

Leveraging Video Analytics to Boost Total In-Store Performance Retail Store Optimization Leveraging Video Analytics to Boost Total In-Store Performance The Intelligent Store Series Whitepaper Page 1 R etail organizations have been using video surveillance as a valuable

More information

Vehicle Sales Management

Vehicle Sales Management Solution in Detail Automotive Executive Summary Contact Us Vehicle Sales Optimizing Your Wholesale Business Efficient Sales Collaborative Operation Faced with declining margins, automotive sales organizations

More information

Facebook Management BENEFITS OF SOCIAL MEDIA MANAGEMENT

Facebook Management BENEFITS OF SOCIAL MEDIA MANAGEMENT Digital Strategy Facebook Management BENEFITS OF SOCIAL MEDIA MANAGEMENT r Targeted advertising r New customer acquisition r Branding r Customer engagement r Reputation management r Controlled customer

More information

REMAN. Microsoft Dynamics NAV for Reman from Level Seven

REMAN. Microsoft Dynamics NAV for Reman from Level Seven REMAN Microsoft Dynamics NAV for Reman from Level Seven EAT. SLEEP. REMAN. It s what we do. MICROSOFT DYNAMICS NAV FOR REMAN ERP software specifically designed for remanufacturing businesses. Off-the-shelf

More information

Digital Marketing. Simplified. www.infosys.com/brandedge

Digital Marketing. Simplified. www.infosys.com/brandedge Digital Marketing. Simplified. www.infosys.com/brandedge DIGITAL MARKETING PAIN POINTS Infosys research indicates that there are numerous barriers to effective management of digital marketing campaigns,

More information

Decisioning for Telecom Customer Intimacy. Experian Telecom Analytics

Decisioning for Telecom Customer Intimacy. Experian Telecom Analytics Decisioning for Telecom Customer Intimacy Experian Telecom Analytics Turning disruption into opportunity The traditional telecom business model is being disrupted by a variety of pressures from heightened

More information

Marketing for Small Businesses on LinkedIn

Marketing for Small Businesses on LinkedIn Marketing for Small Businesses on LinkedIn HIRING BUILD YOUR PIPELINE 1 OF 5 Products covered in this playbook: Company Pages MARKETING Get your company s name out there, loud and clear. LinkedIn Groups

More information

Sales success through optimised processes from branch to head office. Retail Software Solutions

Sales success through optimised processes from branch to head office. Retail Software Solutions Sales success through optimised processes from branch to head office Retail Software Solutions Introduction Finely fitted targeted expertise from the global partner for retail success MICROS-Retail, the

More information

MRI Market Solutions CREATIVE RESPONSES TO STRATEGIC CHALLENGES

MRI Market Solutions CREATIVE RESPONSES TO STRATEGIC CHALLENGES [Cr] CREATIVE MRI Market Solutions [St] STRATEGIC [Me] MEDIA [Co] CONSUMER [An] ANALYTICAL Mediamark Research & Intelligence THE SURVEY OF THE AMERICAN CONSUMER [Cr] CREATIVE MRI Market Solutions The Survey

More information

OnDemand CRM Executive Brief

OnDemand CRM Executive Brief OnDemand CRM Executive Brief Marketing to the Masses with OnDemand CRM www.tatacommunications.com/enterprise/saas/crm.asp We have seen tremendous results from using OnDemand CRM. Our marketing team has

More information

Marketing Lifecycle Services Optimising your multi-channel marketing performance

Marketing Lifecycle Services Optimising your multi-channel marketing performance Marketing Lifecycle Services Optimising your multi-channel marketing performance 02 Marketing Lifecycle Services European private and public sector organisations are overpaying for their printed documents

More information

How to acquire high lifetime value (LTV) app users at scale? May 12, 2015

How to acquire high lifetime value (LTV) app users at scale? May 12, 2015 How to acquire high lifetime value (LTV) app users at scale? May 12, 2015 User acquisition management User Acquisition Management (UA) is one of the most crucial parts of integrated app marketing efforts.

More information

Online Order Management

Online Order Management discover Wow! There s one word we hear from AlphaGraphics customers time and time again: Wow! Whether it s from a long-term client, or someone checking out our services for the first time, people are continually

More information

Span Global Services Marketing and Data Management Solutions

Span Global Services Marketing and Data Management Solutions Span Global Services and Data Management Solutions Customer Acquisition Customer Retention Customer Loyalty A Compete Package of Data Management products from Span Global Services Call Us: 877-837-4884

More information

White Paper HOW TO INCREASE YOUR COMPANY S VALUE WITH PREDICTIVE ANALYTICS. What is Predictive Analytics?

White Paper HOW TO INCREASE YOUR COMPANY S VALUE WITH PREDICTIVE ANALYTICS. What is Predictive Analytics? Investment Banking Valuation & Forensics White Paper A Mariner Holdings Company Business Advisory HOW TO INCREASE YOUR COMPANY S VALUE WITH PREDICTIVE ANALYTICS Predictive analytics has long been used

More information

Chapter. Enterprise Business Systems

Chapter. Enterprise Business Systems Chapter 4 Enterprise Business Systems Learning Objectives Identify and give examples to illustrate the following aspects of customer relationship. Business processes supported Customer and business value

More information

CREDIT PROCESSING. First Data takes you beyond with Credit solutions designed to meet the ever-evolving needs of your customers.

CREDIT PROCESSING. First Data takes you beyond with Credit solutions designed to meet the ever-evolving needs of your customers. CREDIT PROCESSING First Data takes you beyond with Credit solutions designed to meet the ever-evolving needs of your customers. Enabling innovative solutions through strategic alliances HOW WILL YOU GO

More information

Location Analytics for. Marketing A Knowledge Brief

Location Analytics for. Marketing A Knowledge Brief Location Analytics for Marketing A Knowledge Brief Improving Customer Insight and Intimacy with Location Analytics This use case details how Esri helps companies enhance the performance of marketing campaigns

More information

White paper. Integrated Marketing Management

White paper. Integrated Marketing Management White paper Integrated Marketing Management The Top 3 Advantages Driving Digital Marketing Automation Has the increase in digital channels caused your marketing operations processes to multiply and deliver

More information

DIRECT RESPONSE. DIRECT RESULTS.

DIRECT RESPONSE. DIRECT RESULTS. DIRECT RESPONSE. DIRECT RESULTS. WE DO IT ALL. WE DO IT RIGHT. AND, WE GET RESULTS. Generating leads. Driving sales. Reducing cost per lead. Improving ROI. However you measure results, you can count on

More information

Customer Segmentation and Profitability

Customer Segmentation and Profitability Customer Segmentation and Profitability Building Loyal, Profitable Customers S O L U T I O N P A P E R : FINANCIAL SERVICES SOLUTION PAPER: FINANCIAL SERVICES Customer Segmentation and Profitability Building

More information

B2B E-Commerce Solutions Empower Wholesale Distributors

B2B E-Commerce Solutions Empower Wholesale Distributors SAP Thought Leadership Paper Wholesale Distribution B2B E-Commerce Solutions Empower Wholesale Distributors Achieve Interaction Excellence with Outstanding Online Experiences and High-Quality Digital Content

More information

The SAS Transformation Project Deploying SAS Customer Intelligence for a Single View of the Customer

The SAS Transformation Project Deploying SAS Customer Intelligence for a Single View of the Customer Paper 3353-2015 The SAS Transformation Project Deploying SAS Customer Intelligence for a Single View of the Customer ABSTRACT Pallavi Tyagi, Jack Miller and Navneet Tuteja, Slalom Consulting. Building

More information

Choosing a print management outsourcing provider 6. Conclusion 8. The Pitney Bowes approach 9. The Power of Print Outsourcing

Choosing a print management outsourcing provider 6. Conclusion 8. The Pitney Bowes approach 9. The Power of Print Outsourcing How organizations can optimize their marketing communications through print management outsourcing Print outsourcing defined 2 Print management outsourcing: A growing solution 3 Delivering value and control

More information

GET REAL ABOUT BUSINESS DEVELOPMENT. BUSINESS DEVELOPMENT FROM THOMSON REUTERS ELITE CHANGES THE GAME.

GET REAL ABOUT BUSINESS DEVELOPMENT. BUSINESS DEVELOPMENT FROM THOMSON REUTERS ELITE CHANGES THE GAME. GET REAL ABOUT BUSINESS DEVELOPMENT. BUSINESS DEVELOPMENT FROM THOMSON REUTERS ELITE CHANGES THE GAME. 2 THE MARKET HAS CHANGED. DOES YOUR FIRM HAVE THE TOOLS TO KEEP UP? Person-to-person contact with

More information

whitepaper 16 TIPS FOR BUILDING AN ENGAGING ECOMMERCE EXPERIENCE How to tackle the obvious and not-so obvious challenges

whitepaper 16 TIPS FOR BUILDING AN ENGAGING ECOMMERCE EXPERIENCE How to tackle the obvious and not-so obvious challenges whitepaper 16 TIPS FOR BUILDING AN ENGAGING ECOMMERCE EXPERIENCE How to tackle the obvious and not-so obvious challenges - 16 Tips for Building an Engaging Ecommerce Experience INTRODUCTION 1 INTRODUCTION

More information

Social media has CHANGED THE WORLD as we know it by connecting people, ideas and products across the globe.

Social media has CHANGED THE WORLD as we know it by connecting people, ideas and products across the globe. Social Media for Retailers: Six Social Media Marketing Tips to Drive Online Sales........................................................ 2 Social media has CHANGED THE WORLD as we know it by connecting

More information

Social media has changed the world as we know it by connecting people, ideas and products across the globe.

Social media has changed the world as we know it by connecting people, ideas and products across the globe. Social Media for Retailers: Six Social Media Marketing Tips to Drive Online Sales.................................................................. 2 Social media has changed the world as we know it by

More information

of interaction. Operate with Efficiency. Manage the Operation. Connect with Customers. Enhance with Mobility. For Table Service Restaurants

of interaction. Operate with Efficiency. Manage the Operation. Connect with Customers. Enhance with Mobility. For Table Service Restaurants Experience a new world of interaction. Operate with Efficiency. Manage the Operation. Connect with Customers. Enhance with Mobility. For Table Service Restaurants 02 Experience a new world of interaction

More information