Transform your business with Inspired Marketing. 5 Things You Should Know About ExactTarget

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1 5 Things You Should Know About ExactTarget Transform your business with Inspired Marketing 5 Things You Should Know About ExactTarget

2 5 Things You Should Know About ExactTarget Transform your business with Inspired Marketing We could list 100 reasons why you should choose ExactTarget as your digital marketing provider, but you re busy so we ve narrowed it down. Here are the five most important things you don t know about ExactTarget but should: We re the global marketing software-as-a-service leader. With digital marketing products in seven integrated categories, we help you engage today s hyper-connected customers across any channel. Our powerful, cloud-based platform helps you automate data-driven digital marketing. Our HubExchange is a marketplace for marketers, by marketers. We run on client success, inspiring the world s best marketers and delivering powerful results. 2 5 Things You Should Know About ExactTarget

3 1 We re the global marketing software-as-a-service leader. Marketing as you know it will never be the same. There s a fundamental shift in relationships between brands and customers fueled by smartphones, social media, and today s always-on, always-connected mentality. Marketers have access to more customer data (big data) than ever before. But the quantity of data only matters if you re smart about using it to drive relevancy. As the global marketing software-as-a-service (SaaS) leader, we ve created the digital marketing database of record. Our digital marketing suite includes applications across seven product categories , social, mobile, web, marketing automation, data & analytics, and platform. You can use these solutions on a standalone basis or integrated via the ExactTarget Interactive Marketing Hub with single sign-on, common data modeling, calendar, campaign management, and reporting capabilities. Third-Party Validation In The Forrester Wave : Marketing Vendors, Q1 2012, independent analyst Forrester Research, Inc. named ExactTarget the strongest current offering, saying, this firm s flexibility suits it to marketers of all types. Forrester also named ExactTarget s Interactive Marketing Hub a Strong Performer in The Forrester Wave : Cross-Channel Campaign Management (CCCM), Q1, 2012 report, citing potential to redefine interactive campaign management. Gartner, Inc. named ExactTarget a Visionary among lead management providers based on evaluation of its Pardot marketing automation solution, designed to streamline sales cycles and accelerate revenue growth. Imagine, for a moment, that your marketing programme is a vehicle. Your customer data is fuel in the tank. In this metaphor, ExactTarget is the engine that brings that data to life, driving you forward and powering results. 5 Things You Should Know About ExactTarget 3

4 2 With digital marketing products in seven integrated categories, we help you engage today s hyper-connected customers. ExactTarget s marketing solutions give organisations of any size and industry the flexibility to send relevant and engaging s that make an impact no matter the send volume. Delivering features that help you gradually increase your level of sophistication, ExactTarget s easy-to-use solutions scale with you to meet your ever-evolving needs. Mobile Your customers don t sit still and neither should you. Connect anywhere, any time with ExactTarget Mobile marketing solutions MobileConnect and MobilePush. As a mobile leader with powerful, yet easy-to-use SMS and push messaging capabilities that operate on both a global and local scale, we help you go everywhere your customers go. Social You get it: consumers are talking about your brand on Facebook, Twitter, and beyond so you can t afford to miss an opportunity to engage. ExactTarget s suite of social media marketing products provides all the tools you need to accelerate the effectiveness of your social media marketing campaigns and be part of the conversation. Web Truly personalise your brand experience by collecting data about your consumers and using it to deliver customised content across all your marketing channels. Together with igodigital, an ExactTarget company, we provide a suite of personalisation solutions, including product recommendations, guided selling tools, guided search, and data segmentation technologies. Marketing Automation Whether your goal is to automate messages and social media activities, streamline reporting, or set up a sophisticated lead nurturing/lead scoring campaign, we have tools to maximise your data and ROI. Interaction Studio, Automation Studio, and Pardot, an ExactTarget company, bring the power of B2B and B2C marketing automation into one platform. Read more about our marketing automation solutions on the next page. Data & Analytics You need to track every element of your marketing programmes, from segmentation to response metrics. But you must also justify marketing investment with measurable ROI using rich CRM and web analytics data. With ExactTarget s simple-to-use interface and advanced data integration capabilities, it s easy to analyse your digital marketing campaigns and use data to deliver relevant customer interactions. Platform Fuel is ExactTarget s cross-channel marketing automation platform and the foundation of the Interactive Marketing Hub. The power of the Fuel platform is open to the public, enabling you to build upon, extend, and integrate with our industry-leading platform to meet your most sophisticated marketing requirements and maximise your ExactTarget investment. 4 5 Things You Should Know About ExactTarget

5 3 Our powerful cloud-based platform helps you automate data-driven digital marketing. ExactTarget powers the most comprehensive marketing automation solutions available. With Interaction Studio, Automation Studio, and Pardot, we ve brought the power of B2B and B2C marketing automation into one platform. Our world-class technology makes it possible for you to maximise your data and work smarter saving time and money. Marketers around the world are hungry for a B2B lead nurturing solution that integrates with broader marketing efforts and transcends point solution providers. ExactTarget + Pardot delivers on that vision, as the only provider to bring together a leading cross-channel digital marketing suite with expertise in powering intuitive B2B marketing automation. Best of all, our easy-to-use, yet sophisticated solutions have superior scalability so you ll never outgrow our technology. Interaction Studio helps you personalise the customer journey and optimise the lifetime value of each unique consumer. Unlike traditional campaign management tools that automate scheduled batch messages, Interaction Studio triggers highly personalised messages to individuals as they interact with you (e.g., make a purchase or browse your website). From basic drip campaigns to complex behaviour-driven scenarios, Interaction Studio makes it easy to plan, prioritise, execute, and measure customer lifecycle campaigns. ExactTarget has articulated a vision for marketing automation and lead management and has shown its ability to execute on plan. Gartner Magic Quadrant: CRM Lead Management, Q With Automation Studio, you can automate both simple and complex marketing messages in just a few clicks, targeting your messages without adding to your workload. With the capability for one-off sends, recurring batch messages, complex segmentation, integrations, reporting, and more we ve got you covered. Plus, you can easily see how your automations are performing on a customisable dashboard. 5 Things You Should Know About ExactTarget 5

6 4 Our HubExchange is a marketplace for marketers, by marketers. Much like you might download apps on a smartphone, ExactTarget s HubExchange lets clients install drop-and-go apps, making it easy to customise the Interactive Marketing Hub with additional digital marketing capabilities. The HubExchange app marketplace allows marketers to easily use apps built by ExactTarget and our wider ecosystem of marketing technology providers. With HubExchange, it s possible to bring marketing apps and data together in one place, so you can easily execute campaigns, deliver more relevant messages, and acquire, engage, and retain more customers. Through the HubExchange Partner Programme, independent software vendors, marketing agencies, and systems integrators can plan, build, and market HubExchange applications that are fully integrated into the ExactTarget Interactive Marketing Hub. These partners have the chance to develop on the industry-leading Fuel platform, integrate existing applications into ExactTarget s cross-channel marketing automation solutions, and sell apps on the marketplace built just for marketers. 6

7 5 We run on client success, inspiring the world s best marketers and delivering powerful results. For more than a decade, it s been our mission to serve and inspire marketers of all industries and organisational sizes by helping them better communicate with their customers. Marketers at our core, we ve always believed in the power of relevant and targeted marketing communications. Below are a few examples of our clients success. Success Hoyts Kiosk, Australia s largest network of DVD rental kiosks, wanted to fuel brand loyalty and repeat purchases among its customer base of 600,000 users. Using ExactTarget s marketing automation and integration with Hoyts data warehouse, the company began powering personalised welcome campaigns and targeted remarketing campaigns. Within the first eight months of this new digital marketing approach, Hoyts Kiosk saw a 30% lift in year-over-year sales and a 70% increase in repeat rentals. Mobile Success Pei Wei Asian Diner, the casual dining cousin of P.F. Chang s China Bistro, wanted to drive a new online ordering initiative but first needed to build its subscriber list and better understand its data (such as subscribers nearest restaurant locations). By asking customers to text in for a buy one, get one free coupon delivered via , Pei Wei gained 5,000 new subscribers in just two weeks. Social Success With the rapid adoption of Twitter and Facebook, international airline JetBlue needed a better way to manage the social conversations happening around the brand. SocialEngage allows the JetBlue social media management team to stay on top of what s happening with customers worldwide and engage in an immediate, personal way. JetBlue now responds to 90% of all tweets within 15 minutes, and has grown its social presence to include more than 1.7 million followers. Web Success Amazon.com had an enormous selection of printer ink and toner, but because determining printer-to-ink compatibility can cause shopping frustration, the company was concerned it was missing out on sales. Amazon wanted a way to simplify and improve the customer experience. Utilising igodigital s accessory finder platform, Amazon.com s Ink & Toner Finder now displays three simple choices to help consumers find and select the right ink. 5 Things You Should Know About ExactTarget 7

8 There s marketing. And then there s Inspired Marketing. With billions of hyper-connected customers on the planet, there s never been a better time to be a digital marketer. You have an incredible opportunity to use data and technology to drive relevant messages, to connect, to inspire.

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