E-Learning made in Germany markets and trends

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1 markets and trends Dr Lutz Goertz Essen / Berlin ELBA Conference 2010 Rostock, 1 July 2010

2 About MMB MMB-Institute for Media and Competence Research was founded in 1996 and is an independent, private research and consulting institute that works for public clients (e.g. federal and state ministries) as well as for private business. MMB covers several key research topics in the field of media and competence research. This includes: Vocational Education and Training Media-based Learning (Digital Learning) Accompanying Research (Pilot Projects) Labour market development Location Development Analysis Dr Lutz Goertz ELBA Conference 2010 Rostock, 1 July 2010 Page 2

3 Two surveys about the German e-learning market MMB e-learning economy ranking 2009 MMB Learning Delphi 2009 Dr Lutz Goertz ELBA Conference 2010 Rostock, 1 July 2010 Page 3

4 The e-learning producers Dr Lutz Goertz ELBA Conference 2010 Rostock, 1 July 2010 Page 4

5 The e-learning economy in Germany branch data E-Learning companies: 250 (estimated) Turnover in 2008: 237 million euros (extrapolation) Turnover in 2007: 202 million euros (extrapolation) Growth rate between 2007 and 2008: 17% Permanent employees in 2008: 2,700 (in 2007: 2,200) Freelance in 2008: 1,600 (in 2007: 1,400) Dr Lutz Goertz ELBA Conference 2010 Rostock, 1 July 2010 Page 5

6 Market share of e-learning branches in Germany selling/leasing of tools for e-learning 18,3 consulting 11,5 adaption services for content and software 6,9 Offering digital learning content and courses 18,9 others (e.g. usability check) 4,8 Selling of hardware for e- learning and knowledge management 1,0 Production of e-learning content 38,6 Source: MMB e-learning economy ranking 2009 indications in percent (rounded) Sample: 42 e-learning companies Dr Lutz Goertz ELBA Conference 2010 Rostock, 1 July 2010 Page 6

7 The e-learning economy in Germany big players rank company E-Learning turnover 2008 in Germany 1 imc information multimedia communication AG 12,121,000 Tools 2 digital publishing AG 8,443,000 Providing 3 Bassier, Bergmann & Kindler 7,450,000 Production 4 M.I.T newmedia GmbH 6,450,000 Production main business area 5 bit media e-learning solution Deutschland GmbH 5,371,000 Production, Providing, Tools 6 Fischer, Knoblauch & Co. Medienproduktionsgesellschaft mbh 2,743,000 Production e/t/s Didaktische Medien GmbH 7 2,724,000 Ray Sono AG Production, Tools Production 9 Know How! AG 2,568,000 Production 10 TATA Interactive Systems GmbH 2,411,000 Consulting Production Providing Tools Hardware Adaption Consulting Others Production of E-Learning Providing of E-Learning Selling/leasing of tools for E-Learning and knowledge management Selling of hardware for E-Learning and knowledge management Adaption services for content and software Consulting services Other services (e.g. usability tests, training for E-Learning software) MMB E-Learning economy ranking 2009 Dr Lutz Goertz ELBA Conference 2010 Rostock, 1 July 2010 Page 7

8 Headquarters of german e-learning companies ( Top 20 ) benntec Systemtechnik GmbH VIRTUS Institut für neue Lehr- und Lernmethoden reflact AG Bassier, Bergmann & Kindler bit media e-learning solution Deutschland GmbH M.I.T newmedia GmbH Universum Online AG TTS GmbH imc information multimedia communication AG Kow How! AG TATA Interactive Systems GmbH e/t/s Didaktische Medien GmbH chemmedia AG mainware Multimedia GmbH mindmedia GmbH Thewald Kommunikation ars navigandi GmbH Ray Sono AG digital publishing AG Fischer, Knoblauch & Co. Medien- Produktionsgesellschaft mbh Dr Lutz Goertz ELBA Conference 2010 Rostock, 1 July 2010 Page 8

9 e-learning offers and functionalities Dr Lutz Goertz ELBA Conference 2010 Rostock, 1 July 2010 Page 9

10 Forecast: Usage of learning technologies in companies Blended Learning Services 96 Web Based Trainings (WBTs) 91 Learner Communities / Social Networks in general 83 Wikis (in-house use only) Virtual Classrooms Simulations 61 (semantic) Search Engines Content Sharing Podcasts Open Educational Ressources Weblogs 32 Wikis (public use) Twitter central significance Question: The following list contains methods, contents and systems of learning with new technologies. Please consider how their usage in German enterprises will develop within the next three years. Will these things be central to learning or will they achieve a minor significance? N=52-54 experts indications in % MMB-Institut 2009 Dr Lutz Goertz ELBA Conference 2010 Rostock, 1 July 2010 Page 10

11 Forecast: Usage of new learning technologies in companies Wikis Weblogs Open Educational Ressources Podcasts Content Sharing Simulations Learner Communities / Social Networks in general Question: The following list contains methods, contents and systems of learning with new technologies. Please consider how their usage in German enterprises will develop within the next three years. Will these things be central to learning or will they achieve a minor significance? N=35-54 experts indications in % of those experts who quoted "central significance" MMB-Institut Dr Lutz Goertz ELBA Conference 2010 Rostock, 1 July 2010 Page 11

12 Developments in further education More and more learning and teaching content will be produced by the users (enterprises) themselves. 72 There will be more learning portals that adresses a complete branch or occupational group. 69 More open source learning platforms (software solutions that are free of charge) will be used in enterprises. 62 Universities will play an important part in further education of employees in enterprises. 48 Germany will strengthen his position as education exporter. 46 More proprietary learning platforms (software solutions that are liable to costs) will be used in enterprises. 38 Yes, I rather agree Question: How will the vocational training in Germany develop within the next three years? Please quote if you rather agree or rather don't agree to the following statements. N=52-53 experts indications in % MMB-Institut 2009 Dr Lutz Goertz ELBA Conference 2010 Rostock, 1 July 2010 Page 12

13 Trend: sector orientated learning portals Dr Lutz Goertz ELBA Conference 2010 Rostock, 1 July 2010 Page 13

14 Future relevance of E-Learning for different employee groups (year 2012) apprentices / trainees 2 83 returners 4 79 administrators 6 70 craftsmen 2 61 older employees 6 59 executive / manager 8 57 employees with migration background 6 43 Will increase unskilled employees Will decrease Question: Many companies address their e-learning programmes to specific target groups among the personnel. What do you think - how will the relevance of computer based learning, targeted at the following employee groups, change within the next three years? N=53-54 experts indications in % MMB-Institut 2009 Dr Lutz Goertz ELBA Conference 2010 Rostock, 1 July 2010 Page 14

15 Three important trends for the future of E-Learning (year 2012) E-Learning 2.0 / Social Software (social networks, social media, communities, e-learning 2.0) 32 Games / Simulations (game based learning, serious games, simulative learning) 26 Mobile (mobile applications, mobile solutions, mobile learning) Question: If you think of e-learning - what, in your opinion, are the three most important trends for the future? n=50 experts (multiple answers allowed) indications in % of those experts who quoted this trend without presettings MMB-Institut 2009 Dr Lutz Goertz ELBA Conference 2010 Rostock, 1 July 2010 Page 15

16 Thank you for your attention Contact us: MMB Institute for Applied Media and Competence Research Dr. Lutz Goertz Folkwangstr. 1 D Essen Tel.: 0049 (0) Fax: 0049 (0) goertz@mmb-institut.de Dr Lutz Goertz ELBA Conference 2010 Rostock, 1 July 2010 Page 16