Children s Media Use and Attitudes Report Section 4 Children s take-up of media

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1 0 Children s Media Use and Attitudes Report Section Children s take-up of media

2 Figure 7 :Availability of key platforms in the home, by age :,,, & Desktop/ laptop/ netbook with internet access Tablet computer Games console/ player QP3D/E/H/I I m going to read out a list of different types of media devices that you may or may not have in your home, and which your child may or may not use (prompted responses, single coded) Base: Parents of children aged ( in ) or - (37 aged -, 3 aged, aged -, aged in ) - significance testing shows any change between and.

3 Figure : Availability of key platforms in the home, by socio-economic group for children aged -:,,, & - Desktop/ laptop/ netbook with internet access 7 7 Tablet computer 0 7 Games console/ player 0 7 AB 3 7 C C DE QP3D/E/H/I I m going to read out a list of different types of media devices that you may or may not have in your home, and which your child may or may not use (prompted responses, single coded) Base: Parents of children aged - (7 AB, 0 C, 30 C, 3 DE in ) - significance testing shows any change between and.

4 Figure : Availability of key platforms in the home, by age :,,, & DVD player/ recorder/ Blu-ray recorder DVR Smart TV QP3K/C/A I m going to read out a list of different types of media devices that you may or may not have in your home, and which your child may or may not use (prompted responses, single coded) Base: Parents of children aged ( in ) or - (37 aged -, 3 aged, aged -, aged in ) - significance testing shows any change between and. 3

5 Figure 0: Availability of key platforms in the home, by socio-economic group for children aged -:,,, & DVD player/ recorder/ Blu-ray recorder DVR Smart TV AB C C DE QP3K/C/A I m going to read out a list of different types of media devices that you may or may not have in your home, and which your child may or may not use (prompted responses, single coded) Base: Parents of children aged - (7 AB, 0 C, 30 C, 3 DE in ) - significance testing shows any change between and.

6 Figure : Smartphone and non-smartphone ownership, by age:,, & Total mobile phone ownership Child has a smartphone Child has a non-smartphone QP3F/ QP - I m going to read out a list of different types of equipment that you may or may not have in your home, and which your child may or may not use (prompted responses, single coded)/ You mentioned that your child has their own mobile phone. Is this a Smartphone? A Smartphone is a phone on which you can easily access s, download apps/ applications and other files as well as view websites and generally surf the internet/ go online. Popular brands of Smartphone include iphone, BlackBerry and Android phones such as the Samsung Galaxy. (spontaneous responses, single coded) Base: Parents of children aged () or - (37 aged -, 3 aged, aged -, aged ) - significance testing shows any change between and.

7 Figure : Smartphone ownership, by age of child: 00 0 Smartphone dominance over non-smartphones Any mobile 0 Smartphone 0 0 Nonsmartphone 0 Age 3 Age Age Age Age 7 Age Age Age 0 Age Age Age 3 Age Age QP3F/ QP - I m going to read out a list of different types of equipment that you may or may not have in your home, and which your child may or may not use (prompted responses, single coded)/ You mentioned that your child has their own mobile phone. Is this a Smartphone? A Smartphone is a phone on which you can easily access s, download apps/ applications and other files, as well as view websites and generally surf the internet/ go online. Popular brands of Smartphone include iphone, Blackberry, and Android phones such as the Samsung Galaxy. (spontaneous responses, single coded) Base: Parents of children aged or - (37 aged 3, 37 aged, 0 aged, aged, 0 aged 7, 7 aged, aged, aged 0, 0 aged, aged, 0 aged 3, 7 aged, aged )

8 7 Figure 3: Smartphone and non-smartphone ownership, by age:, & Total mobile phone ownership Child has a smartphone Child has a non-smartphone QP3F/ QP - I m going to read out a list of different types of equipment that you may or may not have in your home, and which your child may or may not use (prompted responses, single coded)/ You mentioned that your child has their own mobile phone. Is this a Smartphone? A Smartphone is a phone on which you can easily access s, download apps/ applications and other files as well as view websites and generally surf the internet/ go online. Popular brands of Smartphone include iphone, BlackBerry and Android phones such as the Samsung Galaxy. (spontaneous responses, single coded) 7 Base: Parents of children aged 0 and ( aged 0 and 0 aged in )

9 Figure : Mobile phone tariff for child s mobile phone, by age, gender of children aged and socio-economic group of children aged -: and Don't know Other Postpay/ Contract Prepay/ PAYG - - Boys Girls AB C C DE - - with a smartphone QP Which of these best describes the mobile package your child uses most often? (prompted responses, single coded) Base: Parents of children with a mobile phone ( aged -, aged -, 37 aged, 0 boys aged, girls aged, AB, C, C, DE, 0 aged - with a smartphone, 3 aged with a smartphone in ) significance testing shows any differences between 03 and or between boys and girls aged in or by socio economic group compared to all children aged - in

10 Figure : Tablet ownership, by age of child :,, 03,, QP3E - I m going to read out a list of different types of equipment that you may or may not have in your home, and which your child may or may not use (prompted responses, single coded) Base: Parents of children aged ( in ) or - (37 aged -, 3 aged, aged -, aged in ) - significance testing shows any change between and.

11 0 Figure : Media in children s bedrooms, among -s :,,, and TV* Games console/ Games player DVD player/ recorder/ Blu-ray recorder Internet (Desktop/ laptop/ netbook based) QP3A/B/H/I/D/K I m going to read out a list of different types of equipment that you may or may not have in your home, and which your child may or may not use. (prompted responses, single coded) *In this measure is derived from those parents who say their child has either a standard or a Smart TV in the bedroom, while in 0 previous years they were not asked specifically about Smart TVs Base: Parents of children aged - (37) - significance testing shows any change between and.

12 Figure 7: Media in children s bedroom, by age :,,, and TV* in bedroom Games console/ player in bedroom DVD player/ recorder/ Blu-ray recorder Internet (Desktop/ laptop/ netbook based) in bedroom QP3A/B/H/I/D/K I m going to read out a list of different types of equipment that you may or may not have in your home, and which your child may or may not use (prompted responses, single coded) *In this measure is derived from those parents who say their child has either a standard or a Smart TV in the bedroom, while in previous years they were not asked specifically about Smart TVs Base: Parents of children aged ( in ) or - (3 aged, aged -, aged in ) - significance testing shows any change between and.

13 Figure a: Media used by children aged - at home:,,, and Internet Desktop/ laptop/ netbook 7 Tablet computer Games console/ Games player DVD player/ recorder/ Blu-ray recorder 7 3 QP3D/E/H/I/K I m going to read out a list of different types of equipment that you may or may not have in your home, and which your child may or may not use. (prompted responses, single coded) Base: Parents of children aged - (37) - significance testing shows any change between and

14 3 Figure b: Media used by children aged - at home:,,, and Digital Video Recorder (DVR) Mobile phone Smart TV Radio set (DAB or AM/FM) QP3C/F/A/J - I m going to read out a list of different types of equipment that you may or may not have in your home, and which your child may or may not use. (prompted responses, single coded) Base: Parents of children aged - (37) - significance testing shows any change between and

15 Figure a : Media used by children at home, by age:,,, and Internet Desktop/ laptop/ netbook based Tablet computer Games console/ Games player DVD player/ recorder/ Blu-ray recorder QP3D/E/H/I/K I m going to read out a list of different types of equipment that you may or may not have in your home, and which your child may or may not use. (prompted responses, single coded) Base: Parents of children aged ( in ) or - (3 aged, aged -, aged in ) - significance testing shows any change between and.

16 Figure b : Media used by children at home, by age:,,, and 0 Digital Video Recorder (DVR) 7 7 Mobile phone 0 Smart TV Radio set (DAB or AM/FM) QP3C/F/A/J I m going to read out a list of different types of equipment that you may or may not have in your home, and which your child may or may not use. (prompted responses, single coded) Base: Parents of children aged ( in ) or - (3 aged, aged -, aged in ) - significance testing shows any change between and.

17 Figure 0: Summary of access to and use of devices at home, by age: All children - - Access Use Access Use Access Use Access Use Access Use Standard TV set 3 Desktop computer/ laptop/ netbook with internet access 7 7 Tablet computer DVD player/ DVD recorder/ Blu ray recorder Digital Video Recorder (DVR) Radio Games console (connected to TV) Handheld games player Smart TV set Mobile phone Portable media player E-book reader Educational games system Any standard/ smart TV Any games console/ player

18 Figure : Devices ever used by children aged - to watch television programmes at home or elsewhere ( and ) 7 TV set Tablet computer Desktop computer/ laptop/ netbook Mobile phone Games console/ player (fixed or portable) Portable media player Any device other than a TV set QP Does your child ever use any of these devices to watch television programmes or films at home or elsewhere? (prompted responses, multi-coded). Base: Parents of children aged - (37) - significance testing shows any change between and

19 Figure : Devices ever used to watch television programmes at home or elsewhere ( - ), by age TV set Tablet computer Desktop computer/ laptop/ netbook Mobile phone Games console/ player (fixed or portable) Portable media player Any device other than a TV set QP Does your child ever use any of these devices to watch television programmes or films at home or elsewhere? (prompted responses, multi-coded) Base: Parents of children aged ( in ) or - (3 aged, aged -, aged in ) - significance testing shows any change between and

20 Figure 3: Access to and use of, on-demand TV content, by age : Child watches on-demand TV content Don't know whether child watches Child does not watch No access to on-demand TV content Don't know whether has access to on-demand content All aged QP/ QP Can you or anyone in your household watch TV programmes or films 'on-demand' through a TV set, or any other type of device in any of these ways?/ Does your child watch TV programmes or films 'on-demand in any of these ways? (prompted responses, single coded) Base: Parents of children aged () or - (37 aged -, 3 aged, aged -, aged ) - significance testing shows any change between and

21 0 Figure : Devices ever used to watch television on demand: TV set Tablet computer Desktop computer/ laptop/ netbook Games console/ player (fixed or portable) Mobile phone Portable media player Any device other than a TV set QP0 Which of these devices does your child ever use to watch television programmes or films at home or elsewhere, on-demand (prompted responses, multi-coded) Base: Parents of children aged () or - whose child ever watches on demand content ( aged -, 3 aged, 0 aged -, 3 aged )

22 Figure : Frequency of watching on-demand content: Every day Not daily but at least weekly Less frequently than weekly Don't know All aged QP How frequently does your child watch any On-Demand content through any type of device? (prompted responses, single coded) Base: Parents of children aged () or - whose child ever watches on demand content ( aged -, 3 aged, 0 aged -, 3 aged )

23 Figure : Regular use of media devices, by age: and TV set Tablet Mobile phone Books, magazines, comics Desktop computer/ laptop Games console/ player Radio DVD/ Blu ray player MP3 player QC0 Which of the following do you use almost every day? (prompted responses, multi-coded) Base: Children aged - (37 aged -, 3 aged, aged -, aged in )

24 Figure 7: Devices ever used by children aged - to go online at home () or elsewhere (, ) Uses any device to go online Laptop/ netbook Tablet computer Mobile phone Desktop computer Games console/ player (fixed or portable) Smart TV Portable media player E-reader Only use devices other than a computer to go online QP3 Including any ways you may have already mentioned, does your child ever use any of the following devices to go online at home or elsewhere? (prompted responses, single coded) Base: Parents of children aged - (37) - significance testing shows any change between and. From responses are taken from the child aged - or aged rather than the parent. NB In 03 parents/ children were asked about going online at home whereas from they were asked about going online at home or elsewhere 3

25 Figure a: Devices ever used by children to go online at home () or elsewhere (, ), by age Uses any device to go online Laptop/ netbook Tablet computer Mobile phone Desktop computer QP3 Including any ways you may have already mentioned, does your child ever use any of the following devices to go online at home or elsewhere? (prompted responses, single coded). Base: Parents of children aged () or - (3 aged, aged -, aged ) - significance testing shows any change between and. From responses are taken from the child aged - or aged rather than the parent. NB In 0-03 parents/ children were asked about going online at home whereas from they were asked about going online at home or elsewhere

26 Figure b: Devices ever used by children to go online at home () or elsewhere (, ), by age Games console/ player (fixed or portable) Smart TV Portable media player E-reader Only use devices other than a computer to go online QP3 Including any ways you may have already mentioned, does your child ever use any of the following devices to go online at home or elsewhere? (prompted responses, single coded). Base: Parents of children aged () or - (3 aged, aged -, aged ) - significance testing shows any change between and. From responses are taken from the child aged - or aged rather than the parent. NB In 0-03 parents/ children were asked about going online at home whereas from they were asked about going online at home or elsewhere

27 Figure : Device mostly used by children to go online at home (, ) or elsewhere (, ), by age Other device Games console connected to a TV Desktop computer Mobile phone Laptop/ netbook Tablet computer QP And when your child goes online at home or elsewhere, which device do they mostly use? (prompted responses, single coded). Base: Parents whose child ever goes online at home or elsewhere aged () or - (7 aged -, 0 aged, aged -, 7 aged ). Significance testing shows any change between and. From responses are taken from the child aged - or aged rather than the parent

28 7 Figure 30: Devices used for gaming at home (, ) or elsewhere (,) Games console connected to a TV Tablet Handheld games player Mobile phone Desktop computer, laptop or netbook Portable media player NA 7 NA QP Does your child ever play games at home or elsewhere in any of these ways? (prompted responses, multi-coded) only showing responses by more than 3 of all -s Base: Parents of children aged - (37). Significance testing shows any change between and. In -03 parents and children were asked about gaming at home whereas in they were asked about gaming at home or elsewhere. From responses are taken from the child aged - or aged rather than the parent

29 Figure 3a: Devices used for gaming at home (,) or elsewhere (, ), by age Games console connected to a TV Tablet Handheld games player QP Does your child ever play games at home or elsewhere in any of these ways? (prompted responses, multi-coded) only showing responses by more than 3 of all -s Base: Parents of children aged () or - (3 aged, aged -, aged ) - significance testing shows any change between and. From responses are taken from the child aged - or aged rather than the parent

30 Figure 3b: Devices used for gaming at home (,) or elsewhere (, ), by age Mobile phone Desktop computer, laptop or netbook Portable media player QP Does your child ever play games at home or elsewhere in any of these ways? (prompted responses, multi-coded) only showing responses by more than 3 of all -s Base: Parents of children aged () or - (3 aged, aged -, aged ) - significance testing shows any change between and. In -03 parents and children were asked about gaming at home whereas in they were asked about gaming at home or elsewhere. From responses are taken from the child aged - or aged rather than the parent

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