WHY RESPONSIVE WEB DESIGN IS A NON-NEGOTIABLE CASE FOR LAW FIRMS, ACCORDING TO GOOGLE

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1 WHY RESPONSIVE WEB DESIGN IS A NON-NEGOTIABLE CASE FOR LAW FIRMS, ACCORDING TO GOOGLE RESPONSIVE RESPONSIVE RESPONSIVE

2 ABOUT THE AUTHOR ROBERT SAN DIEGO Founder/CEO of Binary Ideas, an expert in MOBILE MARKETING which involves developing Responsive Websites, Mobile Apps and Search Engine Optimization, has been more than a partner to businesses who trust him for 15 years now. He s the man who can push your business to the limits! BINARY IDEAS CREATIVE SOLUTIONS, INC. We are the leader in creative solutions for Mobile Site and Application Development. We are a team of enthusiastic, creative professionals who are savvy with the new trends in the mobile era. Armed with experience and loaded with countless innovative designs in mobile sites, native apps, and social networks, Binary Ideas is your partner to a successful mobile web beginning. 02

3 Turning into responsive web design is an ORDER and not a mere request. The very strong inclination of people nowadays towards mobile devices has significantly changed the approach of web design and user experience. In fact, Google has reported recently that Google searches take place on mobile devices than on computers in 10 countries including the US and Japan. This means a colossal opportunity for businessmen, and practicing lawyers like you, to reach a wider client coverage throughout the new touchpoints that your clients themselves have consequently opened due to their preference. This can mean more leads to your business. Or not, if you do not heed this demand. And you can put your business at s-e-r-i-o-u-s risk. NUMBER OF GLOBAL USERS (MILLIONS) 2,000 1,600 1, Mobile has seriously overtaken desktop internet usage according to comscore. 03

4 Interacting with websites on mobile devices gives users a different experience when they do it with desktop monitors. Have you experienced having a problem in clicking a link? Tapping on the wrong button? Having to zoom in hardly viewable websites? These are just few of the problems that your clients are experiencing now because of unresponsive web designs. And these, my friend, cause them to leave those nonmobile-friendly sites. Go check your firm s website on your smartphone if it also gives your web visitors, your prospective clients, the same bad experience. If SEO is an important part of your marketing strategy, then having a mobile-friendly website becomes as necessary as breathing. It s an imperative move to take considering that mobile sales have already surpassed desktop sales. Your marketing landscape should now be changing, especially because it will benefit your practice. 04

5 WHAT IS RESPONSIVE WEB DESIGN?? Simply, it means providing your potential clients an optimal viewing experience when visiting your website. It provides them ease of reading and navigation in any device they prefer to use (from the large desktops to the small mobile phone screen sizes). The main advantage of RWD is that it allows for one website address and single content source to universally run on any device. Thus, if you use RWD, your site appears seamlessly from the big PC screens to the hand held gadgets such as your smartphones. 05

6 TOP REASONS WHY YOU MUST GO FOR RESPONSIVE WEB DESIGN: 1. IT S FLUID. Ethan Marcotte must be thinking of water when he conceptualized the responsive web design. For with it, your website takes the form of the screen from whichever device it is viewed from. When water is placed in a cup, it becomes the cup. When put in a bottle, it becomes the bottle. Responsive web design s fluidity is pretty much an offspring of that characteristic of the H2O. 06

7 2. IT PROVIDES BRILLIANT UX (USER EXPERIENCE). Content is king. But user experience is the ace. The variety of your web visitors device preference must be taken into consideration. Responsive web design is about giving a universal user experience across multiple devices. It guarantees a clean, uncluttered, and consistent experience across screens. It is an established fact that 67% of consumers are more likely to purchase a product or service from a website that works well with mobile devices than those that do not. 07

8 3. LESS MAINTENANCE COST. $ $ $ $ Responsive web design is an investment for your business. By having just one website for all screen sizes, law firms can save compared to maintaining one site for desktops and laptops and another for smartphones and tablets. They are also much easier to maintain since you only manage one website for all devices. 08

9 4. IT IS MANDATED BY GOOGLE. Google believes it to be a best practice to use RWD. And it is wise to listen to whatever giant Google tells you as an online marketer. After all, it holds 67 percent of the search market share. Google has placed large emphasis on user-experience as a ranking factor. And this is crucial to your SEO marketing strategy. Google prefers responsive web design because content that lives on one website and one web address is much easier for users to share, interact with, and link to than content that lives on a separate mobile site. Take for example a mobile user who shares content from a mobile site with a friend on Facebook who then accesses that content using a desktop, which results in that user viewing a stripped down mobile site on their desktop. Bad experience, right? Google is rewarding mobile-friendly websites and penalizing those that do not. It greatly values user-experience. So with a matching pat at your back I d say, you have to keep up. 09

10 5. VERY EASY TO MANAGE. x Not Responsive Responsive Online marketers cannot close their eyes to the sprinting mobile device usage statistics today. As a result, they manage two websites; one for the desktops or laptops, and another for smartphones and tablets. But responsive web design provides you with the all-in-1 deal. Updating your website becomes a breeze you only do an update once and the change automatically reflects on all of the devices. It must also be emphasized that a separate mobile site is not a requisite for a mobile SEO strategy. Mobile-specific keywords are so much welcome to be incorporated in a responsive web design site as well. Thus, you get to cut the cost, save time, and incur lesser headache. Euphoric, right? To settle it for you, here are some additional facts to help you push the deal button % of mobile searches lead to online action within an hour % of consumers are unlikely to return to a mobile site if it didn t work properly during the last visit. 10

11 CONCLUSION Responsive web design is recommended by Google. It is your way of adapting to the ever-growing inclination of your target market towards mobile devices. With this, you make them love your site because of the ease and great user-experience that you offer to them. It can practically make your mobile SEO strategy easier. So if you re looking to simplify your administrative work and optimize seamlessly across all devices, then RWD is your best weapon of choice. Lawyers are certified smart individuals. Standout from the bunch by being responsive with your clients demanding needs. Start it with a responsive web design. If you need help, you may reach us at