Why Your Practice Needs a Mobile Website Interface Right Now and How To Make it Happen.

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1 Online Marketing Suite See page 4 to get a FREE mobile report! Why Your Practice Needs a Mobile Website Interface Right Now and How To Make it Happen. Ph

2 Why Your Practice Needs a Mobile Website Interface Right Now And How to Launch One You have an attractive, professional-looking website, and can see it from your smartphone or tablet device. So why would you want to invest in a mobile website as well? As more of your patients turn to their smartphones or tablet computers to search online, find information, and just browse your site, it makes sense to have a mobile-friendly version readily available. Studies tell us that 1 in 10 U.S. adults now owns a tablet computer and uses it an average of 90 minutes per day. By 2013, more people will be using their mobile phones than their PCs to get online. Mobile websites are essentially downsized versions of your existing site and will contain only some key details about your practice; items like a mapping tool, contact information, a brief bio, a few before and after photos from the gallery, and a listing of treatments and services you offer. This site might also be linked to online reviews and testimonials. If you want to ensure your patients always have easy access to your site whether they are on-the-go or at home consider the benefits of having a mobile website interface. Why Does Your Practice Need a Mobile-Friendly Site? Most mobile devices don t have the same bandwidth as the average laptop or desktop computer. They run at slower speeds, don t load images as quickly, and may not even be able to detect flash components. Things that you would normally see on a desktop computer simply don t have the same effect on a mobile device even the font size can be too small to read and it can be hard for the average patient to navigate the site using a touchscreen. Having a mobile-friendly site helps prospective patients: Get on-the-go access the key pages of your website Get in touch with you easier Easy to find the information they need Provides the same user experience as the one they would have sitting in front of their computer at home. Get maps to your location, find contact information to call you on the spot, or send you a quick within seconds. Ultimately, you open up another opportunity for patients to find you and contact you. This is a valuable asset when you consider that dozens of other doctors and medical professionals in your community are trying to attract the attention of the very same patient! Make sure your practice is front and center on search results, and has an attractive mobile-friendly website for patients who want and need information on-the-go.

3 Top 6 Reasons to Go Mobile NOW Studies show that by 2013, more people will be using their mobile phones rather than their PCs to go online. Mobile search as increased significantly in the past two years alone, and more consumers are using their smartphone to search for local information and access websites. Many also read reviews and testimonials on their phones. Here are six other good reasons why your practice needs to go mobile, NOW: Patients can find you easily on Google. Google now has a separate index for mobile content which means you could secure some premium search result spots just by having a mobile site. Mobile websites appear prominently on the main search results pages and are easily accessible with one click or tap. It will complement your regular website. You ll have both a regular and mobile version of your website available for patients who are accessing your site via a desktop computer, and on their smartphones. This will make the overall patient experience that much better and again, make you more accessible. More patients have smartphones with them all day. Any time a patient is just thinking about a procedure, wants to ask a question, or they re ready to book an appointment, they can easily turn to their smartphone to look up basic information. 93 percent of those surveyed in a Mobile Movement survey even use their smartphones at home! Make yourself accessible with a mobile website and you could see an increase in inbound calls or leads. Patients want information at their fingertips. Many patients will be looking for just the basics contact information, a brief overview about a procedure, or perhaps some before and after galleries. They don t always want to spend hours surfing the Web and can use their smartphone to get the information they need. Having a mobile website ready and available can make it easier for patients to get just the information they need in bite-size form. You ll make it easier for patients to take action. Smartphone users who come to your mobile website through an ad or just with a basic search can quickly take action by pushing the phone number to dial a call, or map to your location. It s not always easy to do this through a standard website accessed from a mobile device. You ll be providing a better user experience overall. First impressions still count in the digital world so make sure any prospective patient s first encounter with your practice is a positive one. Set the stage by having an easily-accessible mobile website pop up in the patient s top search results, or just mention that you have a mobile website for them to browse during the consultation. Remember how important it is to have a professional-looking website? You ll be able to enhance your brand image by having a mobile website as well.

4 Does your business have a mobile friendly website? Find Out - Get Your FREE Copy of the Google GOMOMETER REPORT Put your site to the test. Through our relationship with Google, we have access to the Google mobile report. This report analyzes your Website mobile usability and details what your site interface looks like to patients visiting on their phone. The Google report ranks and details the following about your mobile interface: Site loading speed Broken images/missing content Location and phone links Ease of navigation Get a FREE mobile report! This report also details important steps you can take to improve low rankings and personalized advice for your site. GET YOUR FREE REPORT NOW! us at and we will run the report for you.

5 10 Mobile Best Practices 1. Keep it Quick Mobile users are often short on time, squeezing in online tasks as they go about their day. To help them, design your site to load fast and make copy easy to scan. Prioritize the content and features that mobile users need most. Use your desktop site analytics to see what mobile users are doing. Reduce large blocks of text and use bulletpoints for easy reading. Compress images to keep them small for faster site loading. 2. Simplify Navigation No one likes to be confused. Clear navigation and, on large or complex sites, search functionality will help your customers easily find what they need. Minimize scrolling and keep it vertical only. Use a clear hierarchy in menus and avoid rollovers. Help users navigate between levels with clear back and home buttons. Use seven links or fewer per page of navigation. Have a search box prominently available on complex sites. 3. Be Thumb-Friendly People use their fingers to operate mobile devices especially their thumbs. Design your site so even large hands can easily interact with it. Use large, centered buttons and give them breathing room to reduce accidental clicks. Pad smaller buttons to increase the clickable area. Pad check boxes by making the text clickable. 4. Design for Visibility A mobile-friendly site gets its message across without causing eyestrain. Make it easy for your customers to read remember, they may be in a place with low light. Create contrast between background and text Make sure content fits onscreen and can be read without pinching and zooming. Use plenty of negative space. Use size and color to indicate link/ button priority. 5. Make it Accessible Ideally, your mobile site should work across all mobile devices and all handset orientations. Find alternatives to Flash it does not work on some devices. Use HTML5 for interactivity and animation. Adapt your site for both vertical and horizontal orientations. Keep users in the same place when they change orientation.

6 10 Mobile Best Practices cont Make it Easy to Convert No matter what your site s objective is, your customers need to be able to do it with a virtual keyboard and no mouse. Make it easy to buy something or contact you. Focus on information that will aid conversion (i.e., product details). Reduce the number of steps needed to complete a transaction. Keep forms short and use the fewest number of fields possible. Use check boxes, lists and scroll menus to make data entry easier. Use Click-To-Call functionality for all phone numbers. 7. Make it Local Consumers look for local info on their phones all the time from locating the nearest gas station to finding an open pizza place. Include functionality that helps people find and get to you. Have your address or store locator on the landing page. Include maps and directions. Use GPS to personalize when possible. Allow users to check stock at nearby stores. 8. Make it Seamless People now use multiple screens throughout the day. Convert as much of the functionality of your desktop site to mobile as you can to create a seamless experience. Allow users to save popular searches. Maintain key features of the site across all channels.. Display the same information for products/services. 9. Use Mobile Site Redirects A mobile site redirect is code that can automatically tell if visitors are using a mobile device and send them to the mobile-friendly version of your site. Have your site developer implement this redirect code so your customers get the best version of your site for their needs Give users a choice to go back to the desktop site, but make it easy to return to the mobile site. Let users choose which version they prefer to see for later visits. Include key information, such as your address or a store locator, on the redirect page. 10. Listen, Learn and Iterate Good mobile sites are user-centric, which means they re built with input from your audience. Ask your desktop site users what they want in a mobile website and make testing and optimization an ongoing process. Use analytics to understand how people use your site. If possible, especially for complex sites, do user testing before. Implement and collect user feedback after launch. Iterate often and continuously improve your site based on your research.

7 How to Launch a Mobile Website Launching a mobile version of your website is less expensive than a regular site and is usually less complicated. The information for the site itself is already readily available on your existing website, so editing the content to capture just some key details won t take very much administrative time. The mobile website designer may only have a few questions about the overall look and features of your mobile site, but it will be designed with a similar theme and colors as your main website. If you re already a PracticeDock Website Control client, the process is actually very easy! We ve rolled out a PracticeDock Mobile Interface so that our team can just convert your existing website into a mobile version. Remember that with Website Control, you can: Migrate your existing website exactly as-is Choose from one of several attractive Template Options Work closely with our team to design a customized site Convert all of the key sections of your site into a mobile version when it s complete Any updates you make to your current website through the PracticeDock Content Management system will automatically update to your mobile version. There is only a one-time fee for this service and we can take care of the conversion process from start to finish! If you re not already a PracticeDock Website Control client, ask us about migrating your existing website to our content management system and platform. Website Control makes it easy to handle updates and save money on your website in the long-run. Contact the PracticeDock marketing consultant team by calling Or us at

8 Transform quality prospects into business. PracticeDock is an online marketing suite providing patient generation, conversion, communication and retention tools in real time and at business speed to optimize your Internet presence and grow your private medical practice. PracticeDock Suite of Online Marketing Solutions includes: Lead Network PracticeDock Lead Network,, offers one-click, pre-qualified, trackable patient referrals and lead generation. Keyword Marketing PracticeDock Keyword Marketing converts targeted online prospects through Pay-Per-Click (PPC) and Search Engine Optimization (SEO) tools. Website Control PracticeDock Website Control provides total website control to easily create, build and manage a more effective, optimized site for both online and mobile. SEO Marketing PracticeDock SEO Marketing plays a vital role in helping doctors strategically compete online. We provide local Seach Engine Optimization (SEO) to help doctors boost their local ranking online with Google, Yahoo!, Bing and more. Call Tracking PracticeDock Call Tracking enables better patient communication through staff training, monitoring solutions and measuring ROI for marketing initiatives. Patient Education PracticeDock Patient Education empowers and informs patients with engaging, educational Web-enabled procedure videos and 3-D animation tools. Video Services PracticeDock Video Services provide an online platform for video production and distribution, as well as a video library. Merchant Services PracticeDock Merchant Services is a credit-card processing system that provides better rates and service to increase your bottom line. Get started today. Visit PracticeDock.com, call or

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