Mobile in 2015: Why Your Website Must Be Responsive
|
|
- Kelly Barker
- 8 years ago
- Views:
Transcription
1 Mobile in 2015: Why Your Website Must Be Responsive Ali Amirrezvani CEO and Co-Founder DealerOn, Inc. Derwood, Maryland
2 The views and opinions presented in this educational program and any accompanying handout material are those of the speakers, and do not necessarily represent the views or opinions of NADA. The speakers are not NADA representatives, and their presence on the program is not a NADA endorsement or sponsorship of the speaker or the speaker s company, product, or services. Nothing that is presented during this educational program is intended as legal advice, and this program may not address all federal, state, or local regulatory or other legal issues raised by the subject matter it addresses. The purpose of the program is to help dealers improve the effectiveness of their business practices. The information presented is also not intended to urge or suggest that dealers adopt any specific practices or policies for their dealerships, nor is it intended to encourage concerted action among competitors or any other action on the part of dealers that would in any manner fix or stabilize the price or any element of the price of any good or service. 2
3 Mobile in 2015: Why Your Website Must Be Responsive Workshop Synopsis In 2014, more than 50 percent of all traffic to a typical dealership website is from a mobile device, and within the next 12 months, mobile local search traffic will surpass local desktop search traffic. Having a mobile-optimized website is critical for a successful dealership s digital presence. Google has officially endorsed Responsive Website Design as the standard for handling mobile and desktop traffic because it s better for SEO, improves customer experience (and conversion), and makes dealership sites easier for Google to crawl and correctly index. Responsive Website Design is a technology that allows a website to automatically resize based on the resolution of the device trying to access it. Unfortunately, there is a lot of confusion in the automotive space about what Responsive Design is and why it s superior to Adaptive, Seamless, and Mobile sites. Many believe it is a scam to get dealers to pay more for new technology, it s slower and un-optimized, that it is too hard to manage, or that it is worse for SEO. Time and time again, Responsive Website Design has proven its benefits, so much so, that Google is publicly endorsing it. It is the future of website design across the entire worldwide web. 3
4 Learning Objectives: After attending this workshop you will be able to: 1. Explain the importance of providing a mobile-optimized experience to mobile-website visitors. 2. Identify the different mobile technologies and analyze the pros and cons of each. 3. Discuss the benefits of using responsive web technology within four distinct categories (Search Engine Optimization, Website Conversion, Ease of Management, and Technology Evolution). 4. Explain why responsive website design has been recommended by Google. 4
5 Billions Topic #1 A Look at the Mobile Landscape Slides 3-6 Within the next 12 months, mobile local search traffic will surpass local desktop traffic. US Local Search Market: Mobile vs. Desktop Mobile 63.7 Desktop Dealerships get most of their traffic from Google (55 percent) and those visits are increasingly coming from mobile devices. Adults are using the Internet on their phone 30 percent more than on a desktop device. Notes: 5
6 Topic #2 Available Mobile Website Technologies Slides 8-10 Your consumers do not care which mobile technology your dealership is using; they care about being able to accomplish what they want to accomplish quickly and efficiently. When considering the technology of your mobile website, keep in mind the following criteria: Search Engine Optimization (SEO) Conversion Technology Evolution Ease of Management There are at least three different technology paths for mobile dealership websites: Multi-URL Adaptive Responsive 6
7 Multi-URL Content is served off of two different URLs, the main website URL and a mobile variation. For example, m.site.com or site.com/mobi/. This is the traditional approach of many web providers. Adaptive Design Different HTML and content are served to mobile and desktop visitors, all running from the same URL. Responsive Design The same content and same HTML are served to all visitors from the same URL. The design and layout of the content adjusts to the screen resolution of each device. Drawbacks to each technology: Multi-URL Serving content off of a secondary mobile domain (URL) typically results in double the load time. This is a result of having to conduct a DNS lookup, making the connection, and downloading data on the original domain, and again on the secondary mobile domain. This often leads to a loss of website visitors. Adaptive User-Agent Detection, the process used to display the proper content and HTML for the viewing device, depends on website providers to identify and code for each possible device. Most website providers utilize three versions (desktop, tablet, and mobile) to cover thousands of device screen resolutions. Responsive Designing websites using this technology can be laborintensive and involves a lot of trial and error for a website provider. 7
8 Illustration of the Differences Between Adaptive and Responsive Notes: 8
9 Topic #3 Search Engine Optimization (SEO) Slides Google recommends responsive website design for multiple reasons, including the search engine optimization benefits. On a responsive website, Google s site crawlers only need to crawl your pages once because there is only one set of code. This is the most efficient use of Google s resources, indirectly helping Google index more of a site s content. Compare this to adaptive sites, which require crawling of each configuration of your website (desktop, tablet, and mobile). 9
10 Social media channels drive traffic through content sharing and linking. Roughly 70 percent of Facebook and 90 percent of Twitter usage is on a mobile device. When your dealership receives inbound links from these social media platforms, they will most likely be mobile links. Using a uniform set of URLs helps build inbound link equity for each piece of content on your website. This improves organic search results and influences search rankings. 10
11 A well-designed and optimized responsive site typically results in a better user experience, reducing your dealership website s bounce rate. This is a critical component of Google s SEO algorithm and directly impacts search rankings. Beginning in October 2014, Google has been testing how to alert consumers to which websites are mobile-friendly, and which aren t. If your dealership website isn t mobile-friendly, the chances of a potential customer clicking through will be greatly reduced. Notes: 11
12 Topic #4 Website Conversion Slides Usability is crucial to website conversion for a mobile user. When anything prevents the user from easily doing what they want, bounce rates skyrocket and conversion rates tank. According to KISSmetrics: 40 percent of mobile users will completely abandon a site if it takes more than three seconds to load. 79 percent of shoppers that are dissatisfied with a website s performance are unlikely to buy from the same site. Three seconds of waiting decreases customer satisfaction by 16 percent. Responsive websites load consistently faster than either adaptive or multiurl websites when viewed on a mobile device. When multi-url or adaptive designs are used, it is common for the mobile version of the web page to either not be created or not be optimized properly. Responsive website design ensures users will see the most relevant design of your site, every time. With a responsive design, the aesthetic is maintained across all devices, but the presentations are customized to best fit the usability requirements of each device. Calls to action and site layout are optimized for each device, leading to an increase in overall website conversion. 12
13 Notes: 13
14 Topic #5 Ease of Management Slides Having a responsive platform makes content management simpler for a dealership over the long term. Your dealership must consider the long-term cost of ownership for multi-url/adaptive platforms versus a responsive platform. On a non-responsive platform, your dealership/agency, PPC vendor, content writers, and SEO agency will have to create an optimized version of your site (handheld, tablet, and desktop), doubling, tripling, or quadrupling your work (and cost). Topic #6- Technology Evolution Slides In 2014, an average dealership website received traffic from over 500 unique screen resolutions. Wearable devices will become mainstream technology in the near future, not to mention the influx of new televisions, phones, tablets, and video-game consoles. The only realistic way to provide an optimized experience for each and every device and screen resolution is through a responsive website platform. Notes: 14
15 Topic #7 What Can a Dealer Do? Slides If your dealership cannot switch to a responsive website platform, there are things you can do to optimize your mobile website experience. Design Pages for Conversion Ensure your mobile pages (especially landing pages) have clear calls-to-action, are easy to use, and load quickly. Rel Canonical Tags If your dealership is on an adaptive website platform, make sure you are correctly using rel canonical tags. See and talk to your website provider for more information. Notes: 15
16 Takeaways 1. Your dealership must utilize responsive technology to deliver the best mobile user experience and effectively compete in the marketplace. 2. Local mobile search traffic will surpass local desktop search traffic in the next 12 months. These visitors are impatient and demand a quality web experience or they will take their business elsewhere. 3. Website visitors don t care about the type of technology your dealership uses. They care about receiving the best experience possible. 4. Responsive website design is recommended by Google. 5. You must evaluate your mobile website technology with the following four criteria: a. Search Engine Optimization (SEO) b. Website Conversion c. Ease of Management d. Technology Evolution My Takeaways: 16
Proven Fixed Ops Marketing Tactics You're Not Using
Proven Fixed Ops Marketing Tactics You're Not Using Jeff Clark EVP Business Development DealerOn, Inc. Derwood, MD Jeff@DealerOn.com 609-346-2388 1 The views and opinions presented in this educational
More informationStop Wasting Money, Start Selling Cars with Analytics
Stop Wasting Money, Start Selling Cars with Analytics Chris Deringer, Chief Marketing Officer DealerOn Derwood, MD 20855 chris@dealeron.com 703-307-1173 The views and opinions presented in this educational
More informationWhat is a Mobile Responsive Website?
More and more of your target audience is viewing websites using smart phones and tablets. What is a Mobile Responsive Website? Web Design is the process of creating a website to represent your business,
More informationBuilding a Responsive Design Website
Building a Responsive Design Website should be your number one online marketing goal This white paper will help you understand why your customers are demanding websites that work on their mobile devices,
More informationWhat is a Mobile Responsive Website?
More and more of your target audience is viewing websites using smart phones and tablets. What is a Mobile Responsive Website? Web Design is the process of creating a website to represent your business,
More informationMobile Responsive Web Design
Mobile Responsive Web Design By InternetMarketingDirect Mike Mckay mikem@imarkdirect.com http://imarkdirect.com 1 Recommended Resources Social Media Marketing Done For You! SocialGratification.com You
More informationAutomotive SEO Is Serious Business
Automotive SEO Is Serious Business Greg Gifford Director of Search and Social DealerOn Dallas, Texas 877.543.4200 x5316 ggifford@dealeron.com @greggifford 2 The views and opinions presented in this educational
More informationThe mobile opportunity: How to capture upwards of 200% in lost traffic
June 2014 BrightEdge Mobile Share Report The mobile opportunity: How to capture upwards of 200% in lost traffic You ve likely heard that mobile website optimization is the next frontier, and you ve probably
More informationWhat is a Mobile Responsive Website?
Moreandmoreofyourtargetaudienceis viewingwebsitesusingsmartphonesand tablets. What is a Mobile Responsive Website? Web Design is the process of creating a website to represent your business, brand, products
More informationProven Fixed Ops Marketing Tactics You're Not Using Jeff Clark EVP, Business Development DealerOn Derwood, MD 609-346-2388 jeff@dealeron.
Proven Fixed Ops Marketing Tactics You're Not Using Jeff Clark EVP, Business Development DealerOn Derwood, MD 609-346-2388 jeff@dealeron.com Your Photo Goes Here 1 Service, Parts, and Accessories in 2013
More informationTwo Google Advertising Tactics You Aren t Using
Two Google Advertising Tactics You Aren t Using Tim McLain, Senior Marketing Manager Netsertive Research Triangle Region, NC tmclain@netsertive.com http://netsertive.com/auto 800-940-4351 1 The views and
More informationSeven Things You MUST Know About SEO
Seven Things You MUST Know About SEO Kara Stolpinski & Sam Minnis, Nexus Direct Gary Westermark, TIAA-CREF Your Presenters Kara Stolpinski, kstolpinski@nexusdirect.com Sam Minnis sminnis@nexusdirect.com
More informationVideo: The Most Powerful Tool For Your Truck Dealership
Video: The Most Powerful Tool For Your Truck Dealership Sean V. Bradley CEO Dealer Synergy Audubon, New Jersey sean@dealersynergy.com 267-319-6776 1 The views and opinions presented in this educational
More informationWebsite Design Trends
Website Design Trends Keeping Your Online Presence Fresh By Eric Cook, MBA @EricCook Banker For 15 Years Graduate School of Banking 2003 Graduate Faculty Now Consultant Since 2007 Focused on Community
More informationDIGITAL MARKETING BASICS: SEO
DIGITAL MARKETING BASICS: SEO Search engine optimization (SEO) refers to the process of increasing website visibility or ranking visibility in a search engine's "organic" or unpaid search results. As an
More informationSkyrocket Your Cloud Business with Digital Marketing. Rob Bracey
Rob Bracey President & CEO Quartet Service Competencies include: Gold Volume Licensing Silver Server Platform Cloud Accelerate Program Skyrocket Your Cloud Business with Digital Marketing Microsoft Skyrocket
More informationIntroduction 3. Step One: Create a Keyword Strategy 4. Step Two: Optimize Your Website 7. Step Three: Create Blog and Other Content 14
Table of Contents Introduction 3 Step One: Create a Keyword Strategy 4 Step Two: Optimize Your Website 7 Step Three: Create Blog and Other Content 14 Step Four: Promote Content & Participate in Social
More informationSEO: What is it and Why is it Important?
SEO: What is it and Why is it Important? SearchEngineOptimization What is it and Why is it Important? The term SEO is being mentioned a lot lately, but not everyone is familiar with what SEO actually is.
More informationResponsive Web Design: A Three-Screen Study in Site Performance
1 June 17, 2014 Responsive Web Design: A Three-Screen Study in Site Performance Ken Harker Senior Consultant ken.harker@keynote.com Keynote Consulting Mobile Research Summit: Data & Insights 2014 June
More information11 Core Elements Of A Successful Digital and Content Marketing Campaign. RODA marketing is a full service digital marketing and consulting agency.
11 Core Elements Of A Successful Digital and Content Marketing Campaign Effective digital and content marketing optimizes a brand s web presence for organic Search Engines (Google, Yahoo, Bing), social
More informationTop Talent is Mobile. Are You?
Top Talent is Mobile. Are You? The Rise of Mobile Technology in Talent Acquisition JOB an ebook by: We turn to our smartphones and tablets for almost everything, and these mobile devices are well on their
More information& PPC Proposal. Table of Contents Executive Summary. Why Search Engine Marketing 2. Paid Search Campaign 11. Campaign Reporting 14
Page 1 TangoAds.com Search Engine Marketing & PPC Proposal Table of Contents Executive Summary 1 Why Search Engine Marketing 2 Paid Search Campaign 11 Campaign Reporting 14 Estimated Costs & Packages 15
More informationLink Digital Marketing to the Financial Statement. Les Abrams Academy Instructor NADA McLean, VA 703-821-7181 Labrams@nada.
Link Digital Marketing to the Financial Statement Les Abrams Academy Instructor NADA McLean, VA 703-821-7181 Labrams@nada.org @LesAbrams 1 The views and opinions presented in this educational program and
More informationLet Your Social Media Sell Your Service
Let Your Social Media Sell Your Service Amol Waishampayan Digital Creative Director Stream Companies Malvern, PA amol@streamcompanies.com 610-644-8637 1 The views and opinions presented in this educational
More informationWhat is a Mobile Responsive
y and tablets. What is a Mobile Responsive Website? Web Design is the process of creating a website to represent your business, brand, products and services. It involves the planning and execution of many
More informationLead the Next Generation of Employees
Lead the Next Generation of Employees Cory Mosley Principal Mosley Automotive Richomnd, VA cory@mosleyautomotive.com 804-414-8050 1 The views and opinions presented in this educational program and any
More informationIs your website generating leads for your business?
Is your website generating leads for your business? By Denis Finnegan Finn Media Ltd Sales Focused Digital Marketing Twitter: @finnmediamkt @denispfinnegan For event : #DEW Web: www.finnmedia.ie Facebook:
More information5 WAYS TO DOUBLE YOUR WEB SITE S SALES IN THE NEXT 12 MONTHS
HIGH CONVERSION LAB 5 WAYS TO DOUBLE YOUR WEB SITE S SALES IN THE NEXT 12 MONTHS By Ryan Berg Head Profit Scientist at HighConversionLab.com The Struggle to Build a Thriving Online Business as the Internet
More informationRESPONSIVE DESIGN: OPTIMIZING THE CUSTOMER WEB EXPERIENCE ACROSS DEVICES
RESPONSIVE DESIGN: OPTIMIZING THE CUSTOMER WEB EXPERIENCE ACROSS DEVICES FORESEE RESPONSIVE DESIGN REPORT Author: Bruce Shields, Usability, ForeSee 2012 ForeSee FORESEE RESPONSIVE DESIGN REPORT 2 Just
More informationAnalytics for Pros. SEMpdx
Analytics for Pros SEMpdx ISITE Design $39.5 IN 2012 BILLION $62 BILLION BY 2016 http://www.go-gulf.com/blog/online-ad-spending WHY WEB ANALYTICS IS IMPORTANT TO SEM AND ONLINE ADVERTISING Prove to people
More informationNAVIGATING NAVIGATIN MOBILE MARKETING A DEALER S GUIDE TO WINNING SMARTPHONE SHOPPERS
NAVIGATIN NAVIGATING MOBILE MARKETING A DEALER S GUIDE TO WINNING SMARTPHONE SHOPPERS SHOPPERS HAVE ENTERED THE MOBILE FAST LANE TABLE OF CONTENTS Smart mobile devices have changed the game by putting
More informationOne Agency One Message delivering results! Larry Barditch MSA Advertising VP, Digital Strategy & Innovation Larry@MSAadvertising.
One Agency One Message delivering results! Larry Barditch MSA Advertising VP, Digital Strategy & Innovation Larry@MSAadvertising.com LARRY BARDITCH VP, Digital Strategy & Innovation Cell: 305.801.9677
More informationChoosing Your ILS Partners. Making the Most of Your Online Advertising Budget
TM Choosing Your ILS Partners Making the Most of Your Online Advertising Budget Choosing Your ILS Partners Making the Most of Your Online Advertising Budget CONTENT Traffic and Leads... 1 User Experience...
More informationTop Talent is Mobile. Are You?
Top Talent is Mobile. Are You? The Rise of Mobile Technology in Talent Acquisition an ebook by: We turn to our smartphones and tablets for almost everything, and these mobile devices are well on their
More information1. SEO INFORMATION...2
CONTENTS 1. SEO INFORMATION...2 2. SEO AUDITING...3 2.1 SITE CRAWL... 3 2.2 CANONICAL URL CHECK... 3 2.3 CHECK FOR USE OF FLASH/FRAMES/AJAX... 3 2.4 GOOGLE BANNED URL CHECK... 3 2.5 SITE MAP... 3 2.6 SITE
More informationResponsive Web Design
A Customer-Centric Approach to Managing Mobile Devices Introduction The mobile landscape is rapidly changing. Just look around you. The newspaper is now being read on tablets. Kids are using the latest
More informationThe Ultimate Digital Marketing Solution Guide to SEO for 2015 onwards.
The Ultimate Digital Marketing Solution Guide to SEO for 2015 onwards. By David Roche, Pixelghetto. 31 May 2015. Introduction: Sometimes it really does feel as if Google is deliberately trying to make
More informationRevenue Opportunities
revenue + associates Revenue Opportunities Created by Low Adoption Rates of Modern Sales and Marketing Programs A study of 196 New England B2B companies revenue + associates page 0 Revenue Gap Study The
More informationContents: Executive Summary
How to Maximize Local Search Traffic A Digital Marketing Depot White Paper Executive Summary Online shopping has become a retail phenomenon, with 2014 Cyber Monday sales projected to reach $2.6 billion,
More informationIs your Business Mobile-Ready? A quick audit to check your business website is mobile-ready
Is your Business Mobile-Ready? A quick audit to check your business website is mobile-ready Last year, Google earned $2.5 billion in annual revenue from mobile advertising (Source: Google) What s inside?
More informationText and Engage With Today s Changing Consumer
Text and Engage With Today s Changing Consumer Scott Pechstein, Vice President of Sales Autobytel Inc. Irvine, CA scottp@autobytel.com 949-278-8618 1 The views and opinions presented in this educational
More informationIncreasing Lead Gen Starts With Integrated Marketing
Increasing Lead Gen Starts With Integrated Marketing Ron Wheeler President Wheeler Advertising Arlington, Texas 817-633-3183 rwheeler@wheeleradvertising.com The views and opinions presented in this educational
More informationFull Contact Selling Power Up Your Sales
Full Contact Selling Power Up Your Sales Presented by Rick McCutcheon CSP Certified Sales Professional About Rick McCutcheon Leading strategist, speaker and writer on Technology and Sales Development Dynamics
More informationPreface. I will try to explain it to you like you are four-year-old. Max Favilli 2014 http://maxfavilli.com
Ecommerce ABC Preface I will try to explain it to you like you are four-year-old. Ecommerce ABC WHATEVER YOUR PRODUCT IS, YOU CAN SELL IT ONLINE WITH PROFIT. E-Commerce matters more than you think ONLINE
More informationMobile Marketing How to Get Your Share of $8 Billion in Mobile Bookings
INDUSTRY INSIGHT GUIDE Mobile Marketing How to Get Your Share of $8 Billion in Mobile Bookings Inside How to boost direct bookings Why you need a mobile-friendly site Pros & cons of mobile websites Pros
More informationPPC Automation 2014: The ROI of Paid Search Automation
PPC Automation 2014: The ROI of Paid Search Automation A Digital Marketing Depot Whitepaper Executive Summary: Paid search is the lynchpin for a robust digital marketing strategy and can enable brands
More informationAudit Your Advertising: A Six-Figure Decision
Audit Your Advertising: A Six-Figure Decision Miller Ad Agency Erik Radle, CEO Miller Ad Agency Dallas, TX 972-243-2211 eradle@milleradagency.com The views and opinions presented in this educational program
More informationAUDIT REPORT AUTOMOTIVE TRAINING & DEVELOPMENT. 08 Jan 2016. Report Content Last Updated. Local Visibility. Local Reviews. Off-Page Optimization
WEBSITE AUDIT REPORT Report Content Last Updated 8 Jan 216 Local Visibility Local Reviews On-Page Optimization Off-Page Optimization Social Media Keywords Report AUTOMOTIVE TRAINING & DEVELOPMENT fgs@automotivetraining.us
More informationCampaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us
Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us & Contact Generate organic search engine traffic to
More information2015 - THE YEAR MOBILE PHONE OVERTAKES DESKTOP/TABLET TRAFFIC
Results-Driven Dealer Marketing Results-Driven Dealer Marketing 2015 2015 - THE YEAR MOBILE PHONE OVERTAKES DESKTOP/TABLET TRAFFIC It s Redefining Dealership Marketing, Customer Acquisition & Business
More informationMobile Paid Search Best Practices
Mobile Paid Search Best Practices Introduction Inbound Marketing Manager at Cisco Previously in the agency world Writer for Search Engine Land, SEMRush and ASPE-ROI Speaker at SES, Internet Summit, ClickZLive,
More informationTop 5 Keys to Generating Leads On Your Website
Top 5 Keys to Generating Leads On Your Website Top 5 Keys to Generating Leads On Your Website Online marketing is not a new concept. Businesses have long been integrating online advertising tactics into
More informationTechnology, Trends and Industry Disruptors. Young Brokers Conference June 11, 2015
Technology, Trends and Industry Disruptors Young Brokers Conference June 11, 2015 Today s Agenda CSIO: Who We Are & What We Do A Look at Industry Disruptors & Trends Opportunities for Brokers Broker Discussion
More informationSEO Definition. SEM Definition
SEO Definition Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results.
More informationUBER SEO. Affordable Online Marketing for Startups & Small Business. Provided By: EBWAY Crea2ve Solu2ons www.ebwaycrea2ve.com
UBER SEO Affordable Online Marketing for Startups & Small Business Provided By: EBWAY Crea2ve Solu2ons www.ebwaycrea2ve.com What is UBER SEO? EBWAY Creative provides SEO, SEM and SMO services, specifically
More informationWompMobile Technical FAQ
WompMobile Technical FAQ What are the technical benefits of WompMobile? The mobile site has the same exact URL as the desktop website. The mobile site automatically and instantly syncs with the desktop
More informationSEO Search Engine Optimization. ~ Certificate ~ For: www.sinosteelplaza.co.za Q MAR1 23 06 14 - WDH-2121212 By
SEO Search Engine Optimization ~ Certificate ~ For: www.sinosteelplaza.co.za Q MAR1 23 06 14 - WDH-2121212 By www.websitedesign.co.za and www.search-engine-optimization.co.za Certificate added to domain
More informationEm@il Marketing integration and automation tactics that lift conversions and boost ROI.
Em@il Marketing integration and automation tactics that lift conversions and boost ROI. How to successfully incorporate social, video, remarketing and marketing automation into your Email Marketing strategy.
More informationLeveraging. Digital Marketing. And Connecting With Healthcare Consumers. Presented by: Brandi Unger and Kirstie Hamel
Leveraging Digital Marketing And Connecting With Healthcare Consumers Presented by: Brandi Unger and Kirstie Hamel Who Amplified Digital is a digital marketing agency that helps local businesses connect
More informationStop Wasting Money, Start Selling Cars With Analytics Chris Deringer Chief Marketing Officer DealerOn Derwood, MD 703-307-1173 chris@dealeron.
Stop Wasting Money, Start Selling Cars With Analytics Chris Deringer Chief Marketing Officer DealerOn Derwood, MD 703-307-1173 chris@dealeron.com Your Photo Goes Here 1 Dealers Marketing Mix Has Shifted
More informationIncrease Sales and Fixed Ops With Email Marketing
Increase Sales and Fixed Ops With Email Marketing Peter Webdoc Martin, President Cactus Sky Digital Bradenton, FL and Baltimore, MD peter@cactusskydigital.com 954-205-7716 Cell 410-296-2343 MD Office 941-756-1932
More informationLO C AL S E O. Cheat Sheet
LO C AL S E O Cheat Sheet What is local SEO? As a result of the rapid growth of mobile, local SEO has grown significantly in recent years with businesses aiming to take advantage of the improved connectivity
More informationHow To Choose A Search Engine Marketing (SEM) Agency
How To Choose A Search Engine Marketing (SEM) Agency Introduction During the last four years, in both good and bad economies, Search Engine Marketing (SEM) has continued to grow. According to MarketingSherpa
More informationHOW TO LINE UP YOUR DIGITAL MARKETING STRATEGY. Casey Brown, Digital Marketing Specialist, Haystak Troy Watson, Digital Marketing Specialist, Haystak
HOW TO LINE UP YOUR DIGITAL MARKETING STRATEGY Casey Brown, Digital Marketing Specialist, Haystak Troy Watson, Digital Marketing Specialist, Haystak 96,000,000 2 Papal Inauguration Pope Benedict XVI 2005
More informationContents 11. 13. 15. 17. 19. 21. 23.
Contents 5. 6. 9. 11. 13. 15. 17. 19. 21. 23. 2 Summary Since Google was founded in 1998, the marketing world has been disrupted more than ever. Google has had such a large impact that Google was named
More informationGenerating leads and sales from the internet DUANE FAITEL PRESIDENT D NET MARKETING
Generating leads and sales from the internet DUANE FAITEL PRESIDENT D NET MARKETING Personal Background Born and raised in Dearborn MI Happy Father of 8 month old. Love staying active. Favorite sports
More informationKICK YOUR CONTENT MARKETING STRATEGY INTO HIGH GEAR
KICK YOUR CONTENT MARKETING STRATEGY INTO HIGH GEAR Keyword Research Sources 2016 Edition Data-Driven Insights, Monitoring and Reporting for Content, SEO, and Influencer Marketing Kick your Content Marketing
More informationDISCOVER NEW BUSINESS WITH PAID SEARCH.
DISCOVER NEW BUSINESS WITH PAID SEARCH. Paid Search marketing can put your dealership s website at the top of search engine rankings. Search is the # 1 resource used by today s digital driver. 2 Consumers
More informationCreating a High Performance Website
Creating a High Performance Website Your website will be the core of your digital marketing program, so it s critical to take the time to do it right. By starting with your brand, designing strong information
More informationThe Almighty SEO Guide For Small Businesses
The Almighty SEO Guide For Small Businesses Authored By: Justin Rissmiller, Owner & Operator A Publication Of: T&R Solutions: Define. Design. Progress. YOUR LOGO Contents An Introduction To SEO 3 Chapter
More informationSEO for Profit. A Wordtracker Masterclass in search engine optimization. Mark Nunney
SEO for Profit A Wordtracker Masterclass in search engine optimization Mark Nunney Contents Book Introduction Part One: Search engines and SEO 4 Introduction 5 Chapter 1: Search engines 7 Chapter 2: What
More informationBaidu: Webmaster Tools Overview and Guidelines
Baidu: Webmaster Tools Overview and Guidelines Agenda Introduction Register Data Submission Domain Transfer Monitor Web Analytics Mobile 2 Introduction What is Baidu Baidu is the leading search engine
More informationSearch Engine Optimization and Pay Per Click Building Your Online Success
Search Engine Optimization and Pay Per Click Building Your Online Success Jennifer Shaheen The Technology & emarketing Therapist www.technologytherapy.com You Will Learn How consumers currently search
More informationCreating and Implementing an Organic Search Engine Optimization (SEO) Strategy. Join the Conversation Webinars World Services Group
Creating and Implementing an Organic Search Engine Optimization (SEO) Strategy Join the Conversation Webinars World Services Group Guest Speaker: Joseph Beccalori Co-Founder and President Interact Marketing
More informationFive essentials of SEO for every restaurant website
Five essentials of SEO for every restaurant website PURPOSE This document will provide restaurant managers and restaurateurs with a basic understanding of Search Engine Optimisation (SEO) and its importance
More informationSEO AND CONTENT MANAGEMENT SYSTEM
International Journal of Electronics and Computer Science Engineering 953 Available Online at www.ijecse.org ISSN- 2277-1956 SEO AND CONTENT MANAGEMENT SYSTEM Savan K. Patel 1, Jigna B.Prajapati 2, Ravi.S.Patel
More informationA digital Creative Company
Table of Contents 3 Responsive Websites 9 Responsive Web & Mobile Apps 10 Branding 12 Online Marketing 2 We Build Responsive Websites A responsive website has a flexible layout that adapts to fit various
More informationBACKGROUND OVERVIEW WHAT YOU NEED TO DO GOOGLE WILL LOWER RANKINGS FOR SITES NOT OPTIMISED FOR MOBILE ON APRIL 21 ST, 2015
BRIEFING: GOOGLE MOBILE ALGORITHM, APRIL 2015 BACKGROUND Google will be introducing a significant modification to their mobile search result rankings on or around April 21 st 2015. GOOGLE WILL LOWER RANKINGS
More informationGENERATE LEADS WITH MOBILE MARKETING
1 A publication of 2 CONTENTS. 05 15 23 WHY A MOBILE STRATEGY IS BETTER THAN BUILDING AN APP. GENERATING LEADS THROUGH MOBILE MARKETING. BEST PRACTICES IN ACTION: UNLOCKING MOBILE ROI. 3 INTRODUCTION:
More informationEmbracing Mobile Chat
feature / mar 2013 Embracing Mobile Chat Consumers and companies are giving chat the thumbs up for an improved mobile experience. By Susan Hash, Contact Center Pipeline Pipeline Articles www.contactcenterpipeline.com
More informationWhy have a mobile website
Why have a mobile website It s a fact that 91% of all smartphone users have their phones within arm s reach 24/7 (Morgan Stanley, 2012). In order to address this ever growing market more and more business
More informationTHE CURRENT STATE OF MOBILE MARKETING. Five Concepts to Consider for Optimized Results
THE CURRENT STATE OF MOBILE MARKETING Five Concepts to Consider for Optimized Results THIRD TO SECOND TO FIRST SCREEN: THE EVOLUTION OF MOBILE MARKETING Once described as the third screen, today Mobile
More informationAdvertising that INFLUENCES
Advertising that INFLUENCES Your photo here Doug Keim Senior Vice President, Client Experience Cox Automotive Atlanta, GA 404-568-8163 Doug.Keim@autotrader.com 2 Advertising that INFLUENCES Your photo
More informationUnderstanding Digital Marketing. Why Digital Marketing is your companies best friend.
Understanding Digital Marketing Why Digital Marketing is your companies best friend. 1 Evolution Digital specialise in Digital Marketing, Mobile Marketing and Web Design. OVER 16 YEARS IN THE INDUSTRY
More informationCobalt Flex Websites - Advantages
See it for yourself Explore Cobalt s Complete Automotive Digital Marketing Solution The Case for Multichannel Marketing Maximize Sales Opportunities With Multichannel Marketing. A new study shows that
More informationINTERNET MARKETING. SEO Course Syllabus Modules includes: COURSE BROCHURE
AWA offers a wide-ranging yet comprehensive overview into the world of Internet Marketing and Social Networking, examining the most effective methods for utilizing the power of the internet to conduct
More informationSEO Search Engine Optimization. ~ Certificate ~ For: www.shelteredvale.co.za By. www.websitedesign.co.za and www.search-engine-optimization.co.
SEO Search Engine Optimization ~ Certificate ~ For: www.shelteredvale.co.za By www.websitedesign.co.za and www.search-engine-optimization.co.za Certificate added to domain on the: 23 rd February 2015 Certificate
More informationThe Advantages of Being Sensive and Mobile
Four vital moves to ensure your mobile strategy is responsive Adobe Responsive Development Guide June 2015 Four vital moves to ensure your mobile strategy is responsive Table of contents Responsive matters
More informationSmall Business Webinar SEOTrainingSW.com 7 Secrets to Online Marketing
Introduction: Jon Rognerud, the best selling author of The Ultimate Guide to Search Engine Optimization and one of the top SEO s in our industry was our guest during this 90- minute webinar focusing on
More informationSearch Engine Optimisation Managed Service
SEO Managed Service Search Engine Optimisation Managed Service Every day over 350 million searches are performed across the internet so it s imperative that your website stands out from the competition
More informationKeywords the Most Important Item in SEO
This is one of several guides and instructionals that we ll be sending you through the course of our Management Service. Please read these instructionals so that you can better understand what you can
More informationDigital Marketing Solutions
Digital Marketing Solutions Mission & Promise Our Mission: VMG s Digital Marketing Services Division is a full service Internet marketing services agency providing small to medium size businesses with
More informationsearch engine optimization sheet
Search Engine Optimization Features We challenge all our future clients to compare with other seo firms and save. Free Same Day Consultation You want a quote today? You got it. We believe in not putting
More informationSearch Engine Optimization (SEO)
Search Engine Optimization (SEO) Saurabh Chavan, Apoorva Chitre, Husain Bhala Abstract Search engine optimization is often about making small modifications to parts of your website. When viewed individually,
More informationPERFORMANCE DIGITAL PLATFORMS
1 PERFORMANCE DIGITAL PLATFORMS www.tneniaga.com DISCOVERY & CONSULTANCY 2 Viable opportunities Cool facts 18m 88% Facebook users in Malaysia People use the internet as part of their daily routine 79%
More informationWeb Marketing Basics for Small Business. Land s End Resort Marketing & Technology Conference September 20, 2011
Web Marketing Basics for Small Business Land s End Resort Marketing & Technology Conference September 20, 2011 Web Marketing Fundamentals Web Marketing Fundamentals Web Marketing Fundamentals Search Engine
More informationHow Mobile Shopping Drives Omnichannel Conversions
Whitepaper How Mobile Shopping Drives Omnichannel Conversions The Evolving Path to Purchase Table of Contents Introduction 1 How Consumers Engage with Mobile 3 Consumer Expectations for Mobile Experience
More informationOnline Branding Proposal
Online Branding Proposal Introduction About Us: Nisco Systems is an accomplished enterprise that has excelled in carving substantial web properties for clients all over the world. With holistic approach
More informationBUY. Mobile Retargeting for Retailers: Recapturing Customers Cross-Platform. February 2014. 1.877.AMPUSH.1 info@ampush.com
BUY Mobile Retargeting for Retailers: Recapturing Customers Cross-Platform February 2014 1.877.AMPUSH.1 info@ampush.com TABLE OF CONTENTS Executive Summary 3 The Mobile Advertising Opportunity 4 E-Commerce
More informationPremier Internet Marketing Workshop
Premier Internet Marketing Workshop Module 1 Advanced Search Engine Optimization (SEO) & Link Building Search engine optimization (SEO) is the act of tweaking a site using both on-site as well as offsite
More information