I WISH I COULD FIND THE TIME!

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1 Ping A Tier4Tech Publication Vol. 1/Issue 1 I WISH I COULD FIND THE TIME! A dentist discovers the value of a trusted partner when updating his website YOUR WEBSITE WILL BE OBSOLETE IN 18 MONTHS New technology is changing how your customers experience your website. Are you ready? tier4healthcare.com

2 I Wish I Could Find the Time Does it seem like you blinked and your website became dated, and you can t find the time to fix it? Most business owners recognize they want to increase traffic to their website and thus their business, but are overwhelmed by the time it requires. Most business owners spend their time on building their business, hoping to make a profit. They find it nearly impossible to focus energy on bringing in new clients when spending all their time servicing current patients. A quick Google search for marketing and web companies brings up countless offerings, all promising the moon and stars. Researching, meeting and interviewing these potential companies is a time consuming project all by itself. For Dr. Bahl of Excel Dental Studio in Merrillville, Indiana, the solution was to partner with Tier 4 Healthcare. Dr. Bahl is a very successful dentist, whose usual business day does not include web design & development or internet marketing related activities. He knew he was losing clients (and money) because of his website, but he couldn t find the time to dedicate himself to build an effective online presence without the right partner. He knew he was losing clients (and money) because of his website, but had trouble finding the time to fix it. He understood that as a small business owner it is crucial to connect with his patients on a professional and personal level. He knew that his website was a good vehicle to accomplish this, but it was difficult to make updating his website a priority. Like many business owners, he was busy managing his business. His patients could visit his web site at home, but not on tablets and smart phones which he noticed was the device of choice for a growing number of patients in his waiting room. It became clear he needed to make updating his website a priority. He was more or less happy with the content, but it was starting to look dated, and he felt that it didn t accurately reflect his vision of his practice. I didn t feel like throwing good money after bad, so I opted for doing a complete redesign that was responsive to all current web browser platforms. I had considered just staying with my old website and try to make it what I wanted, but I knew that by doing that, it would be just prolonging what needed to be done eventually. I didn t feel like throwing good money after bad, so I opted for doing a complete redesign that was responsive to all current web browser platforms. I also felt that it would be best to have a website updated regularly to highlight my success stories and new services. He contracted Tier 4 Healthcare to develop a responsive website design that adjusts gracefully to fit on all desktop, tablet, and smart phone browsers. As a business owner, I just don t have time or expertise to manage all the different job functions of digital marketing. At Tier4 Healthcare, I got a dedicated Project Manager that took that weight off my shoulders, so I could focus on my bottom line. While the responsive design was a large element of the process, his website also needed to incorporate Social Media, Search Engine Optimization (SEO), and a cohesive business identity. The results? My new website clearly defines my practice to my existing clients, new patients, and the community. I couldn t be happier with the way things turned out. Does your website need help like Dr. Bahl? Take our quick quiz on page 4. Dr. Bahl specializes in dental crowns, veneers and implants. His practice, Excel Dental Studio is located in Merrillville, IN. 2 tier4healthcare.com tier4web.com

3 Your Website Will be Obsolete in 18 Months! Like most businesses, you probably have a website. You understand that your website is a crucial part of your company s marketing plan. But is your website mobile ready? Is your site optimized to make sure that your customers are finding you at the critical point in the buying decision? Today your website not only needs to be viewable and work correctly on a desktop computer and on various web browsers, it also needs to work for a variety of mobile devices including smart phones and tablets. It needs to have solid search engine optimization (SEO). Sadly, many businesses (39%) have not designed their sites to be responsive to this new technology. If you are one of these businesses, the damage to your bottom line could be devastating. If your site isn t designed to be responsive to mobile technology, your site will be obsolete within the next 18 months! Are you losing business? Consumers are using their mobile devices to find local businesses ranging from doctors and dentists to restaurants and retail shops. If your site isn t designed to be mobile friendly, your competitors will win these potential customers! Consider the following: In 2013 mobile based searches made up 25% of all searches. This number continues to rise and it is estimated that by 2015 mobile internet use will overtake desktop internet. It s estimated that 52% of all local searches are done from a mobile device All these mobile searches are reaping substantial benefits for those businesses that have kept up with the technology. It is estimated that 9 of 10 mobile phone searches results in a purchase or visit! On the other hand, if your site isn t responsive, 46% of consumers will not return to a site that doesn t work properly and 57% of mobile users say they won t recommend a business whose mobile site isn t working correctly. 61% of people have a better opinion of brands when they offer a good mobile experience. 57% of mobile users say they won t recommend a business whose mobile site isn t working correctly. 41% have turned to a competitor s site after a bad mobile experience 30% of mobile shoppers abandon a transaction if the experience is not optimized for mobile. Sites need to be created to be responsive, so that they are not just viewable, but work correctly no matter where your clients are viewing them. Your web site needs to have easy reading and navigation with a minimum of resizing, panning, and scrolling. This fluidity is accomplished by designing a site that adapts the layout to the viewing environment by using fluid, proportion-based grids, flexible images, and CSS3 media queries. Not having a mobile optimized site is like closing your business for one day a week! 74% of users will wait only 3 seconds for a site to load on their mobile device before abandoning the site Can your customers find you? Just as important as the ability for your customers to view your site is the possibility that they will find it to begin with! If you haven t invested in Search Engine Optimization, chances are that they cant! SEO is an essential tool to bring more traffic to your tier4healthcare.com tier4web.com 3

4 Does Your Website Need Help? Yes Is your site viewable on mobile devices? Do you have keywords strategically placed for SEO (search engine optimization)? Do you regularly update your site (at least monthly)? Have you integrated Social Media into your site? Do you use Content Marketing (Useful information that sets you up as an expert and draws people to your site)? Are you utilizing a blog? Do you have a strong call to action (clear next step for visitors)? Do you use a sign up/subscribe option to gather customer information? Does your site load in less than 5 seconds? Is your site set up with analytics (behind the scenes coding that allows you to get a clear view of how visitors are using your site)? Does your site have clear navigation? Is your site compatible across multiple browsers? Are the images on your site web optimized? Does your site make it clear how customers can contact you? Does your site contain multi-media features? 4 pts 3 pts 1 in 4 searches are done on mobile devices 70% of mobile searches lead to online action within an hour 1 in 3 mobile searches are local Mobile users who find your business online have a conversion percentage nearly three times higher than the same search done on a desktop or laptop. information in the hope that potential customers see it. One of the biggest benefits of a comprehensive SEO strategy is that it puts your business, product or service in front of your targeted market and prospective customers when they are actively seeking exactly what your company has to offer. Additionally, investing in SEO is significantly more cost effective than sponsored search results or Pay Per Click (PPC) ads. Organic search engine results, the results of good SEO, are 85% of all end user clicks, as opposed to only 15% for sponsored ads, like (PPC) I don t want to be obsolete or invisible! Luckily, you don t have to be! Contact Tier4Tech today to see how we can help your company! Total (If your site gets less than 25 points, you need help!) website. When people search for your products and services, you obviously want to appear as high in the organic search engine rankings as possible. This not only increases the likelihood that your customers will visit your site, but also gives your company visibility and credibility. An additional benefit of SEO is that it is a form of inbound marketing. Traditional advertising and marketing puts out your These and other statistics can be found at and Eldorado Parkway, Suite 218 McKinney, Texas (214) (800) tier4healthcare.com 4 tier4healthcare.com tier4web.com

5 We don t build websites We build your business Responsive web design services built for any device Business Branding solutions that create a buzz about your practice Internet Marketing & Website Development for Healthcare Practices. Internet Marketing referral generation and SEO warriors generate traffic for your site Tier4 Healthcare is your single source solution for bringing your vision to the web

6 Did You Know? 72% of internet users say they looked online for health information of one kind or another within the past year. This includes searches related to serious conditions, general information searches, and searches for minor health problems. 35% of U.S. adults say that at one time or another they have gone online specifically to try to figure out what medical condition they or someone else might have. When asked to think about the last time they hunted for health or medical information, 77% of online health seekers say they began at a search engine such as Google, Bing, or Yahoo. One in five internet users have consulted online reviews and rankings of health care service providers and treatments. 31% of cell phone owners, and 52% of smartphone owners, have used their phone to look up health or medical information. Women are more likely than men to go online to figure out a possible diagnosis. Other groups that have a high likelihood of doing so include younger people, white adults, those in the highest income bracket, and those with more education. These and other statistics can be found at information-triage/ and 6 tier4tech.com tier4web.com

7 Missing something? Are you doing all you can to market and grow your business? You built your business. You provide excellent service to your customers. But you know you need to be doing more to keep growing your business and bringing in new customers. Think you don t have the time or money for marketing? If you re like many small businesses and entrepreneurs, you know you need to market your business, but you don t necessarily have the time or experience to do so yourself, and you probably don t have the budget to hire full time marketing staff. Now you have a solution! Green Otter offers you access to experienced marketing staff at a fraction of the cost for in-house staff. We provide a wide range of marketing services to fit your needs. Whether you want a dedicated marketing person on a monthly retainer or simply need help with a short term project, we can help you affordably market your company! Adding a fulltime Marketing Manager can cost over 100,000 after salary, benefits and other costs. Our easy retainer options start at only $500 a month - saving you thousands! Call or visit today for more information on how we can take your business to the next level! Marketing Plans Proposals and Qualifications Graphic Design Marketing Material Development Press Releases and PR Mailings Event Planning Newsletters Copy Writing Blog Ghost Writing Website Development Advertising Trade Shows MARKETING GRAPHICS

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