(S4.2) Software Defined Networking (SDN) in action and why SDN becomes the key to managing networks by Johannesburg
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1 (S4.2) Software Defined Networking (SDN) in action and why SDN becomes the key to managing networks by 2020 Johannesburg
2 Dobias van Ingen EMEA HPN Win Team lead &EMA HPN Strategist Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
3 Tweet us on #HPWorldZA Johannesburg
4 Change is everywhere Everything is going Digital Wearable technology Massive open online courses M A S S I V E O P E N O N L I N E C O U R S E S Baby app Digital cigarettes 4
5 Change is everywhere Even tattoos are going Digital 5
6 Change much bigger and much faster Speed AOL took 9 years to get to 1 million users Facebook took 9 months Draw Something took 9 days. Mainframe IBM HP Burroughs Unisys Hitachi Product Configurator Bills of Material SCM CRM Quality Control HCM SAP Engineering Client/Server Inventory EMC Cost Management Manufacturing Projects Joyent MRM Order Entry DCC CCC ebay Plex Systems Google Hosting.com Tata Communications Ariba Quickbooks NetDocuments Alterian Datapipe OpenText Workscape NetReach Zoho Qvidian Sage Hyland The Internet Rackspace Amazon salesforce.com Snapfish Xactly Dragon Diction Paint.NET LimeLight Amazon Web Services Mobile, Social, Big Data & The Cloud Cash Management CyberShift PaperHost DocuSign CloudSigma NEC Bull Yandex ERP HCM Games Baidu Hootsuite Xerox Yahoo! YouTube Fijitsu Time and Expense Microsoft Serif nebula HP eprint Atlassian Costing Accounts Fixed Assets OpSource SLI Systems Workbrain Zynga Navigation Receivable Avid Elemica Workday Mixi Billing ischedule cloudability ADP VirtualEdge Yandex Payroll Photo & Video Activity PLM Corel SCM Khan Academy Twitter Heroku Management Adobe CyberShift Zillabyte Yammer Training Renren Entertainment Yahoo SuccessFactors Viber Sales tracking & Time & Attendance Rostering Kinaxis Marketing Microsoft SugarCRM News Atlassian Answers.com Saba Service Social Networking Commissions PPM BrainPOP RightScale Sonar6 Database Quadrem CYworld Claim Processing Kenexa Sonar6 MobileFrame.com Saba Business Jive Software myhomework Data Warehousing Softscape NetSuite Tumblr. Qzone Intacct Fring Toggl Amazon dotcloud Cornerstone ondemand Exact Online Cookie Doodle Xing Mozy FinancialForce.com New Relic Softscape MailChimp PingMe Utilities Zynga Ah! Fasion Girl IntraLinks Volusion Associatedcontent BeyondCore Music ihandy kaggle SolidFire SuperCam NetSuite SmugMug Flickr Pandora UPS Mobile buzzd Scanner Pro Foursquare Scribd. MobilieIron Fed Ex Mobile Twitter Taleo SmugMug TripIt box.net Finance AppFog Travel Urban Facebook Parse PingMe GoGrid LinkedIn Bromium Atlassian Lifestyle Splunk Productivity Reference Sport ScaleXtreme Education Pinterest 98,000 tweets 23,148 apps downloaded 400,710 ads requests every 60 seconds 2000 lyrics played on Tunewiki 1,500 pings sent on PingMe 34,597 people are using Zinio 208,333 minutes Angry Birds played Capacity per day 1 billion Facebook posts 350 million photos uploaded on Facebook 2.5 billion Exabyte's of data 200 million tweets ZB 1.2ZB 2.8ZB ZB ZB Source: IDC (figure exceeds prior forecasts by 5 ZBs) 6
7 This image cannot currently be displayed. Enterprise IT is under Enormous Pressure Speed Innovation Simplify Manage Risks Lower Costs Create Agility 7
8 A New Style of IT is demanded and is emerging Mobility Social Cloud Big Data New Style of IT 8 Client/Server Systems of Record PCs
9 Network industry trends Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
10 Software-defined networking drivers and impacts Private cloud is not just about cost reduction. Agility will be a key benefit 1 SIMPLE The adoption of SDN has the potential to eliminate the human middleware problem that has plagued network operations for the past two decades 2 SCALABLE SDN market will grow to $3.7 billion by 2016 driven by the growing need for scalability & network programmability 3 AUTOMATED 1 Gartner G , Five Things That Private Cloud Is Not, 3 August 2012,Thomas J. Bittman 2 Gartner G Hype Cycle for Virtualization, 31 July 2013 Philip Dawson, Nathan Hill 3 IDC #238044, IDC Predictions 2013: Competing on the 3rd Platform November
11 What s Changed? Size Complexity Rate of Change Explosion of network size Too many specialized appliances SaaS Everything as a Service Speeds are 100G+ Poor multitenancy support Core Distribution Internet/ WAN Core Edge Aggregation Campus/Branch/Mobile Explosion There is no perimeter any longer Ability to change policy too slow for virtualization Server Edge Data Center/Clouds 11
12 Coordinated Service Delivery 12
13 To remain static is to lose ground. David Packard Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
14 HP Network Strategy and Vision for New Style of IT Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
15 HPN strategy Network Simplification Open Standards Convergence Virtualization Automation 15
16 HPN value proposition Network Simplification Agility Monetization Lower TCO 16
17 Let s Talk SDN.. It s Not Just Automation
18 Server Evolution Analogy Innovation! Proprietary Applications App Standard interfaces and programming languages (Java, PYTHON, etc) Standard Operating System (Linux, Windows, etc) Proprietary Operating System Proprietary Hardware Microprocessors from Intel/AMD/etc 18
19 Software-Defined Networking Innovation! Proprietary Apps (MC, Routing, QoS) MCast Routing QoS Standard interfaces and programming languages Etc Proprietary OS (IOS, JUNOS, ) Standard Network Operating System OpenFlow Proprietary Hardware 19
20 What the Analysts say SDN applications will deliver substantial benefit to users only if there is an open ecosystem. Hype Cycle for Networking and Communications, 2013 Gartner, 26 July 2013 ID:G The adoption of SDN has the potential to eliminate the human middleware problem that has plagued network operations for the past two decades. Hype Cycle for Virtualization, 2013 Gartner, 31 July 2013 ID: G The cost of having OpenFlow agent in switch is pretty low but the cost of not having it in the switch can be extremely high. Dan Pitt, Executive Director Open Network Foundation 20
21 Gartner s top 10 trends to watch 21
22 Virtual Application Networks SDN Framework VAN Connection Manager 22
23 Open ecosystem delivered by HP SDK and SDN App Store 23
24 HP SDN App Store Community Certified HP 24 All product views are illustrations and might not represent actual product screens
25 IMC VAN SDN Manager Visibility into a Software-defined Network at all layers Infrastructure Controller Applications Deploy, monitor and manage OpenFlow switches Visualize traffic flow and performance monitoring Graphical OpenFlow troubleshooting Unified management of single and teamed controllers Detailed monitoring and management functions Backup and restore Install SDN applications onto appropriate controller(s) Enforces application licensing Application metrics 25
26 HP Network Optimizer UC&C SDN application for Lync SDN Architecture Application Control Infrastructure UC&C SDN Application VAN SDN Controller SDN API POC Simplified Policy Deployment Dynamic prioritization Enhanced user experience Perfect example of how applications can directly program the network for SLA/QoE 26
27 HP Network Protector TippingPoint Enabling real-time threat detection across enterprise campus networks SDN Architecture Application Control Infrastructure Sentinel Security App VAN SDN Controller RepDV Database Secure BYOD Unprecedented Visibility Better than Antivirus alone Malicious-site.com Leveraging a centralized DB updated in real time to protect your entire organization 27
28 Virtual cloud network application Network virtualization for scalable multitenant data centers Cloud SDN Architecture Application Control Infrastructure Tenant 2 Virtual Cloud Network App VAN SDN Controller Tenant 1 Scalable cloud automation Scalable cloud multitenancy Private-public cloud integration 28 Instantiating hundreds of multi-tenant networks in minutes
29 HP-VMware Networking Solution Open, interoperable solution unifying physical and virtual HP Cloud OS SDN & Network Virtualization VMware NSX Federation SDN apps Server ConvergedControl VAN SDN Controller Overlay Underlay SDN Manager vcenter d orchestration Plug-in Intelligent Management Center (IMC) 29
30 The World is Changing..are you ready? "Every morning in Africa, a gazelle wakes up. It knows it must run faster than the fastest lion or it will be killed. Every morning a lion wakes up. It knows it must outrun the slowest gazelle or it will starve to death. So start running and be innovative with us It doesn t matter whether you are a lion or a gazelle. When the sun comes up, you better start running. -African proverb
31 Thank You Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
32 Tweet us on #HPWorldZA Johannesburg
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