Cloud computing (and Wireless Communication) Flattening the World of ICT for All!

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1 Cloud computing (and Wireless Communication) Flattening the World of ICT for All! SUDHIR DIXIT Director Hewlett-Packard Laboratories India Bangalore, India October 23, 2012 WWRF 29, Berlin Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

2 Context Then (2001) Today (2012) Future forecast (2020) Interaction: Keyboard, mouse, printout, CRT display Computing and communication: Desktops, laptops, Dial-up modems, 800M mobiles, 400M Internet users, 500M PCs KB, Mouse, Touch, speech, paper, color LCD display Laptops, Netbooks, Tablets, Smartphones, DSL, 3G, 3G+ broadband wireless, 4.5B mobile users, 2.5B Internet users (250M mobile), 1.25B PCs Speech, touch, gesture, picture, gaze, bio-metric, smart paper, 3D, surround sound, personalized Netbooks, Tablets, Smartphones, DSL, 4G, 7.5B+ mobiles, ~4B Internet users (1B mobile), Cloud, Web 3.0 Applications: Voice Voice, sms, video, , entertainment, social, other vertical apps, apps on the cloud Voice, sms, video, multimedia, , lots of user generated content, collaboration, social, other vertical apps, apps on the cloud 2 Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

3 Accelerating innovation & change Burroughs IBM HP Hitachi Unisys Mainframe Product Configurator Bills of Material SCM CRM Quality Control Engineering HCM SAP Inventory EMC Cost Management Manufacturing Projects Joyent MRM Client/Server DCC Order Entry CCC Plex Systems ebay Google Hosting.com Tata Communications Ariba Quickbooks NetDocuments Alterian Datapipe OpenText Workscape Music NetReach Zoho Qvidian ihandy Sage kaggle Hyland The Internet SolidFire Amazon Finance salesforce.com SuperCam AppFog Travel Snapfish Urban Xactly Facebook Parse Dragon Diction PingMe GoGrid LinkedIn Reference UPS Mobile Bromium Atlassian buzzd Lifestyle Amazon Web Services Splunk Sport Scanner Pro LimeLight box.net ScaleXtreme Foursquare Taleo Education Pinterest NetSuite Pandora Scribd. SmugMug Mobile, Social, Big Data & The Cloud 98,000 tweets 23,148 apps downloaded 400,710 ads requests every 60 seconds New business and technology access methods CyberShift Cash Management PaperHost DocuSign CloudSigma Yandex NEC Bull ERP Games Baidu HCM Hootsuite Xerox Yahoo! YouTube Fijitsu Time and Expense Serif nebula Microsoft HP eprint Atlassian Costing Accounts Fixed Assets SLI Systems Workbrain OpSource Zynga Navigation Receivable Avid Workday Mixi Billing Elemica ischedule cloudability ADP VirtualEdge Yandex Photo & Video Payroll Activity SCM PLM Corel Khan Academy Twitter Heroku Management Adobe CyberShift Zillabyte Yammer Training Renren Entertainment Yahoo SuccessFactors Viber Sales tracking & Time & Rostering Kinaxis Marketing Microsoft SugarCRM News Atlassian Answers.com Attendance Saba Social Networking Service BrainPOP Commissions PPM RightScale Sonar6 Database Quadrem CYworld Kenexa Claim Processing Sonar6 MobileFrame.com Business Jive Software Saba myhomework Data Warehousing Softscape NetSuite Tumblr. Qzone Intacct Toggl Fring Amazon dotcloud Cornerstone ondemand Exact Online Xing Cookie Doodle Mozy New Relic FinancialForce.com Softscape MailChimp PingMe Utilities Zynga Ah! Fasion Girl IntraLinks Volusion Associatedcontent BeyondCore SmugMug MobilieIron Fed Ex Mobile Productivity Rackspace Flickr Twitter Paint.NET TripIt 2000 lyrics played on Tunewiki 1,500 pings sent on PingMe 34,597 people are using Zinio 208,333 minutes Angry Birds played Change how technology is consumed & value it can bring Open up new business models Remove current inhibitors & unleash power of innovation 3 Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. NDA

4 Customer challenges SPEED INNOVATION ENHANCE AGILITY IMPROVE FINANCIAL MANAGEMENT 4 Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. NDA

5 Shifts enabling unconstrained IT access Infrastructure ANYWHERE Applications ANYWHERE = Services ANYWHERE Information ANYWHERE Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. NDA

6 The Road Ahead Technology focus areas Solutions and Services (driven by customer problems and use cases in various verticals) Web 3.0 Social and collaboration Crowd and cloud Distributed computing Cognitive computing Mobility and heterogeneous devices Simplified, intuitive, and immersive interactions Real world comes closer to the digital world Multimedia analytics and business intelligence Computing for societal impact (i.e., sustainability) Bioinformatics CyberSecurity and privacy Consumer Retail Education Manufacturing Healthcare Transportation Banking, finance, insurance E-Governance Public utilities Law enforcement and defence etc 6 Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

7 Cloud Computing The Perfect Solution Rapid deployment of applications, releasing MSMEs from the need to buy expensive hardware Access to ready-to-go, preconfigured solutions that MSMEs can turn on in days or weeks with minimal configuration; Better user-adoption rates, thanks to familiarity with Web-like SaaS interfaces, which can allow MSMEs to forego expensive training. Zero Lock-in, providing MSMEs the advantage of experimenting and choosing the right solution for their needs

8 SaaS (applications) CRM, web , Google docs, virtual desktop, communication, games, PaaS (platform): System Software execution runtime, Apache, database, web server, development tools, Enablers/Drivers: Web 2.0 High BW network Cheap computing Cheap storage HW virtualization SOA Autonomic Utility computing Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. NDA IaaS (infrastructure): Hardware virtual machines, servers, storage, load balancers, firewalls, network, VLANs,... Cloud Computing & Services Characteristics Cloud Services API Elastic/agile On-demand/low cost Online, location/device unaware Infinite supply Secure Reliable

9 Mull it Over! Size and Impact: Small and medium businesses (MSMEs) are the backbone of any nation's economy, particularly in developing countries. They constitute the bulk of the industrial base and also contribute significantly to their exports as well as to their Gross Domestic Product (GDP) or Gross National Product (GNP) In India alone: 26 Million MSMEs 50% of industrial output 42% of India s total exports 50% of private sector employment 30-40% of value-addition in manufacturing 80 percent of the total number of industrial enterprises

10 Mull it Over! Now, here is the sad story!! <10% PC penetration <1% use Biz Automation No/low IT Roadmap Heavy dependency on paper documentation & champion employees CRM, ERP, HRMS, BI, Dashboards What are these?

11 Objectives Empowering MSMEs o The Challenges o The Technology conundrum Emerging Technology Trends o The Tools and Tricks of Enterprises at MSME price points Use cases The eco-system

12 Challenges to Growth Innovation Scalability MSMEs suffer from problems of suboptimal scales of operations and technological obsolescence. Processes Business Optimization BUSINESS AUTOMATION IS THE KEY Operational Efficiency

13 The Technology Questions Do I need Technology? Is Technology Expensive? Is maintaining it cumbersome? How about manpower? Maintaining the Status Quo = Comfort Zone Impact = Losing Customers, Market Share, Credibility

14 Emerging Technological Revolution Organization A Organization B Organization C Cloud Computing Software Infrastructure Organization D

15 The Perfect Solution for MSMEs WHY?? Pay as you go versus CAPEX/initial capital commitment Easy to adopt and expand Low start-up and operating costs Minimal IT involvement Easy to budget - fixed costs No added cost surprises No cost software upgrades MSMEs can scale up to capitalize on global market opportunities while increasing costs only marginally.

16 Business Scenario & a Cloud Solution 40 people organization Manufacturing Auto parts Needs concurrent Tools Software needed Annual License costs CAD Solution Rs 2,00,000 ($4,000) Mailing Solution Rs 25,000 ($500) Mini ERP Rs 3,50,000 ($7,000) TOTAL Rs 5,75,000 ($11,500) 66% Savings Monthly Subscription Rs 4,999 ($100) Rs 1,500 ($30) Rs 9,999 ($200) Rs 16,498 ($330) Cost for the Year: Rs 1,98,000 ($4,000)

17 Why SaaS makes sense? On Demand (SaaS) No Upfront Cost Simple Usage based fee & Fixed Cost Easy to deploy & implement Reduced IT Concerns Minimal IT involvement Enterprise Class SLA Secure & Reliable Implementation in Days Buy only what you need No minimum commitment Easy Scalability Pay as you Go On Premise (Traditional) Substantial Upfront Cost Hardware investment Software Licenses High Management Costs Dedicated IT resource In-house monitoring Cost of Maintenance Implementation may take months Buy more than what is needed Minimum Order Quantity Additional Cost of Upgrades, New Versions 'Shelf-ware' liability The OPEX Vs CAPEX Advantage

18 Automation in a Box Multiple vendors MSME Cloud MSMEs Domain Know-how SaaS Apps Vertical Apps SaaS & Vertical Apps Industry Knowledge Provisioning Support Training Enablement Cluster Cloud MSMEs(Need) Biz Automation Tools IT Solutions advice Training Support MSME Cloud Rich Services Catalog Industry specific solutions Training Single Window for Purchase / Use / Upgrade & Change Apps = Single Stop Shop for MSMEs Advice Single windw Supprt Domai n Knowhow S/W 18

19 The Advantages What is? Cost-effective? Scalable? Quick to implement? Pay-as-you-Go? No minimum order quantities? No vendor lock-in? Green with reduced carbon foot-print? Cloud Computing is the closest that comes to answering the above Wish list.

20 Challenges Privacy/security Compliance Legal Open Source Open standards Sustainability Cultural IT complexity UI/usability, diverse population Scalability, reliability and robustness Affordability Value proposition Awareness and training Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. NDA

21 Summary Cloud flattens the world of IT for all as Wireless and mobile communications flattened the world! Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. NDA

22 Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. NDA Thank you!

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