Simplifying IT with SDN & Virtual Application Networks

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1 Simplifying IT with SDN & Virtual Application Networks Justin Chiah Product Category Head HP Networking APJ

2 Solutions for the New Style of IT Networking innovations lay the foundation for transformation Cloud Security Big Data Mobility Redefine the Network Edge Rebuild the Perimeter Dynamic Flow Handling Unify Wired and Wireless Converged Infrastructure Converged Cloud Software-defined Infrastructure Resilient Fabric Network Virtualization Software-Defined Networking 2

3 Stranded capital due to lack of network alignment Demand Network User Demand Over Provisioned Network Capacity Under Provisioned Application Demand Client/ Server Mobility Cloud Big Data Time 3

4 HP Networking is leading the SDN market transition We Believe. SDN is the most important innovation in networking since Ethernet Because. SDN aligns the network with business objectives Flexibility in network usage Rapid application deployment Lower operating complexity, expense 4

5 HP Virtual application networks - end to end SDN HP is the only vendor pursuing an SDN strategy which comprehends the entire path from user-todatacenter and the entire technology stack from infrastructure-to-management. Branch Campus DC End to End SDN 5

6 SDN Optimized Data Centers Access Core VSR FlexFabric Virtual Switch 5900v vswitch FlexFabric 5900 Switch VSR FlexFabric Switch VAN SDN Controller VAN RA VAN SDN HSR 6800 Router ProLiant Servers HP BladeSystems Routing VSR IMC Architected to optimize highly virtual data centers Simplified, ultra-low latency accelerating VM mobility Secure cloud access, service delivery, NFV, flexibility 6

7 SDN Architecture Virtual Cloud Network application Network virtualization for scalable multitenant data centers Application Tenant 2 Virtual Cloud Network App Tenant 1 Scalable cloud automation Control Infrastructure VAN SDN Controller Scalable cloud multitenancy Private-public cloud integration 7

8 SDN & Network Virtualization HP-VMware Networking Solution Open, interoperable solution unifying physical and virtual Network Virtualization SDN apps ConvergedControl SDN Manager Unify visibility of virtual and physical networks VMware NSX Federation VAN SDN Controller vcenter d Plug-in orchestration Extend NSX virtualization with SDN apps Server Overlay Underlay Intelligent Management Center (IMC) Orchestrate VMware NSX with HP Cloud OS 8

9 UCC networking : Todays Landscape Legacy Networks have poor visibility into real-time traffic Lync uses encryption by default, making DPI difficult and unreliable Traffic engineering & QoS is complex easily broken Requires brute force static policies that must match application server settings Intermittent problems are tedious to diagnose, especially for Softphones and BYOD 9

10 SDN brings us closer to application and network alignment with next-generation IT. IDC, Evolution or Disruption: Where we are headed with SDN? March 2013: DR2013_T4_RM 10

11 HP UC&C SDN Application for Lync Active Directory, Exchange & SharePoint Lync SDN API. HP UC&C SDN Application HP VAN SDN Controller HP Server Non OF LAN/WAN HP Server Ringing Traffic Generator HP OpenFlow Switch HP OpenFlow Switch Traffic Generator User: James User: Linda 11

12 Network aligned to business apps Demand SDN Network Network Capacity User Demand Application Demand Over Provisioned Network Capacity Under Provisioned Application Demand Client/ Server Mobility Cloud Big Data Time 12

13 HP is leading Software-defined Networking HP demonstrates UC&C SDN app for Lync and SDN controller federation HP develops lighthouse SDN customers; delivers SDN Controller & applications HP delivers commercial OpenFlow switches 2011 HP scales lighthouse customers to HP earns first 10 OpenFlow lighthouse customers 2009 HP demos OpenFlow-enabled switch

14 Introducing new unified wired & wireless offerings Delivering monetization, agility & low TCO Applications Optimizes user experience Stops security threats Network Optimizer SDN App Network Protector SDN App Unified Control & Management Creates new revenue opportunities Location Aware SDN App Offers simple network Cloud management Network Manager Provides consistent policy across 870 & wired 850 Unified & wireless Controller Appliances Enhances security with mobile device management integration IMC Mobile Device Management Cloud Managed & On-premise Unified Infrastructure Speeds network deployment with cloudmanaged access points HP 300 Series Cloud Managed Access Points Improves user experience with HP ac ac Access Point Simplifies deployment with unified HP 517 form-factor 11ac Unified Wall Jack 14

15 Introducing new unified wired & wireless offerings Delivering monetization, agility & low TCO Applications Network Optimizer SDN App Network Protector SDN App Unified Control & Management Location Aware SDN App Cloud Network Manager 870 & 850 Unified Controller Appliances IMC Mobile Device Management Cloud Managed & On-premise Unified Infrastructure HP 300 Series Cloud Managed Access Points HP ac Access Point HP ac Unified Wall Jack 15

16 Transform the network into a revenue generating engine Introducing HP Location Aware SDN Wi-Fi positioning system Empowers businesses to make decisions based on accurate indoor location with 2 meter accuracy Enables context-aware location advertising, indoor navigation, asset tracking & monitoring for safety Simplifies, requires no additional hardware or client software and runs on HP SDN controller Up to 60% more precision 1 Requires No additional hardware ,2 Based on HP Internal testing

17 Right Offers at the right moment and right location SmartShopper: Network monetization technology demonstration Improves understanding of consumer behavior Delivers real-time, dynamic customer retail analytics for offers & advertising increasing sales Personalizes the shopper experience and drives customer loyalty Smart Shopper application 17

18 SDN Architecture Making it easy for customers Delivering the industry s most complete software-defined networking solution Application Virtual Cloud Sentinel Load Balancing Partner Apps UC&C ConvergedControl Control Overlay Virtual Application Networks SDN Controller Design Implementation & Support Services Infrastructure VXLAN, NVGRE Over 25 million ports across 50 Switches 10 Routers 18

19 Open ecosystem delivered by HP SDK and SDN App Store 19

20 HP SDN Developer Days event advances innovation HP SDN Pros SDN Developers Sample Code Built an SDN App 20

21 HP SDN App Store Community Certified HP 21 All product views are illustrations and might not represent actual product screens

22 HP will prepare you with the skills you need New SDN learning journey & certification Prepare Engage Deliver Understand your network & SDN Start now with OpenFlow, SDN SDK Take SDN architecture & deployment certification Take SDN application development certification Deploy SDN applications On-going SDN learning 22

23 HP Software Defined Networking Services Network experts you can rely on HP provides a comprehensive portfolio of SDN services assist clients with their SDN journey and investments with an end-to-end lifecycle approach, addressing their needs in the areas of Strategy, Assessment, Design, Deployment, Integration, Optimization and Support Advise Transform Integrate Operate Advise and Assess on opportunities and strategies to align the business with connectivity requirements Design for business aligned connectivity transformation to SDN Deploy and Integrate SDN Technology with existing infrastructures and applications Support the evolution and operation of network connectivity architecture aligned with business needs 23

24 Customers can start their SDN journey now 2016 Deploy SDN enterprise-wide 2015 Develop more SDN application using SDN SDK 2H14 Test and deploy more HP & Partner SDN applications 1H14 Deploy SDN Controller & SDN applications from HP SDN App Store Now Now Create a Lab with HPN VAN SDN controller & applications Use the SDN Learning Journey and Certifications to gain new skills Deploy FlexNetwork SDN-enabled switches & routers Schedule a Transformation Experience Workshop with HP Technology Services 25

25 HP SDN vision for enabling agility & alignment Agility Alignment SDN: Creating programmable networks that rapidly align to business applications Consistent architecture across enterprise Open Standards ecosystem Reignite innovation Easily accessible marketplace 26

26 Make it Simple Make it Matter Make History Thank you

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