DIRECT RESPONSE OPPORTUNITIES. M i k e M u c c i l o m m u c c i l m u s i c c h o i c e. c o m

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1 DIRECT RESPONSE OPPORTUNITIES M i k e M u c c i l o m m u c c i l m u s i c c h o i c e. c o m

2 M U S I C C H O I C E N E T W O R K S

3 MUSIC CHANNELS

4 Our Music Channels reach a large, diverse audience of 47 million monthly viewers who watch an average of 4 hours per day Source: OTX/Ipsos Music Choice Diary Study, Dec 2016 MUSIC CHANNELS: 50 STREAMING CHANNELS DESIGN 1

5 TA R G E T E D A D B U Y Ad panels on targeted channels On-screen for :30 seconds L O N G - F O R M 60 minute channel takeover Exclusive advertiser in that hour Ad panels Sponsor panels Custom creative built by MC 4-6 unique creatives M U S I C C H A N N E L S : A D V E R T I S I N G O P P O R T U N I T I E S

6 P O P Hit List Pop Hits Max Dance/EDM Soft Rock Love Songs Party Favorites Teen Beats Kidz Only Toddler Tunes Y2K 90s 80s 70s Solid Gold Oldies U R B A N Hip-Hop & R&B Rap Hip-Hop Classics Throwback Jamz R&B Classics R&B Soul Reggae R O C K Rock Metal Indie Alternative Adult Alternative Rock Hits Classic Rock C O U N T RY Today s Country Pop & Country Country Hits Classic Country L AT I N Pop Latino Musica Urbana Mexicana Tropical Romances C L A S S I C A L Classical Masterpieces Light Classical VA R I E T Y Sounds of the Seasons Stage & Screen J A Z Z & B L U E S Smooth Jazz Jazz Blues Singers & Swing I N S P I R AT I O N A L Gospel Contemporary Christian I N S T R U M E N TA L Easy Listening Soundscapes M U S I C C H A N N E L S : L I N E U P

7 VIDEO ON DEMAND

8 Video On Demand is growing, averaging 552 million views per month FREE VOD CATEGORIES OTHER (9%) MOVIES (6%) MUSIC (9%) TV SHOWS (50%) KIDS (26%) Source: comscore OnDemand Essentials, Jan-Dec 2016 S TAT E O F V O D : A U D I E N C E G R O W T H

9 M I L L I O N S Cartoon Network Music Choice ABC CBS NBC Disney Channel Nickelodeon Fox Disney Junior FX Movie Channel Music Choice is one of the top VOD networks 450 VOD VIEWS NETWORK RANKER Source: comscore OnDemand Essentials, Network Ranking Report, Jan-Dec 2016 S TAT E O F V O D : N E T W O R K R A N K E R

10 Top Video On Demand network Nielsen-rated Enabled for Dynamic Ad Insertion One pre-roll per content piece Strong demo delivery M U S I C C H O I C E V I D E O O N D E M A N D : O V E R V I E W

11 PREMIERES PLAYLISTS SHOWS Brand new videos, all genres and artists On demand same day as Vevo and YouTube 4-5 videos played back to back in a theme Hosted by today s top artists Artist profile pieces or interviews Behind-the-scenes / making of videos V I D E O O N D E M A N D : P R O G R A M M I N G

12 Pair ads with specific artists or genres to best reach your target demo U R B A N P O P K I D S C O U N T R Y R O C K L AT I N V I D E O O N D E M A N D : TA R G E T E D A D V E R T I S I N G

13 Hip-hop and pop are the leading music genres on demand KIDS (4%) LATIN (3%) ROCK (2%) VOD MUSIC GENRES COUNTRY (5%) POP (29%) URBAN (57%) Source: comscore OnDemand Essentials, Genre Performance, Jan-Dec V I D E O O N D E M A N D : M U S I C G E N R E B R E A K D O W N

14 VOD ad opportunities include a targeted buy, whether by demo, genre, or artist. Your :15-:30 spot will be the only ad viewers see in the pre-roll position. Viewer selects video Viewer watches pre-roll ad Viewer watches video V I D E O O N D E M A N D : A D V E R T I S I N G O P P O R T U N I T I E S

15 MUSIC CHOICE PLAY

16 The pop music network for Millennials features music videos, original shows, and special programming around pop culture events and awards shows M U S I C C H O I C E P L AY: C A B L E M U S I C N E T W O R K

17 6am 6:30a 7am 7:30a 8am 8:30a 9am 9:30a 10am M T W Th F S Su PAID PAID PAID PAID PAID PAID PAID 6am PAID PAID PAID PAID PAID PAID PAID 6:30a PAID PAID PAID PAID PAID PAID PAID 7am PAID PAID PAID PAID PAID PAID PAID 7:30a PAID PAID PAID PAID PAID PAID PAID 8am PAID PAID PAID PAID PAID PAID PAID 8:30a PAID PAID PAID PAID PAID PAID PAID 9am PAID PAID PAID PAID PAID PAID PAID 9:30a Throwback 10am 10:30a 10:30a 11am 11am Best Videos Block 11:30a 11:30a 12n Music Choice 10 Throwback 12:30p 12:30p 1p 1p 1:30p 1:30p 2p Best Videos Block 2:30p 2:30p 3p Music Choice 10 Best Videos Block 3:30p 3:30p 4p 4p 4:30p 4:30p 5p Best Videos Block 5:30p 5:30p 12n 2p 3p 5p 6p M T W Th F S Su Music Choice 10 Throwback 6:30p 6:30p 7p Throwback 7:30p 7:30p 8p Best Videos Block Best Videos Block 8:30p 8:30p 9p Music Choice 10 Throwback 9:30p 9:30p 10p Throwback 10:30p 10:30p 11p Best Videos Block 11:30p 11:30p 12m Music Choice 10 Best Videos Block: Party Playlist Best Videos Block 12:30a 12:30a 1am 1:30a 1:30a 2am Best Videos Block 2:30a 2:30a 3am 3:30a 3:30a 4am 4:30a 4:30a 5am Throwback Throw back 5:30a 5:30a 6p 7p 8p 9p 10p 11p 12m 1am 2am 3am 4am 5am M U S I C C H O I C E P L AY: P R O G R A M M I N G G R I D

18 TA R G E T E D A D B U Y Ad adjacencies :30s, :60s, :120s L O N G - F O R M A D S 30 minute ads 6a to 10a, Monday through Friday M U S I C C H O I C E P L AY: A D O P P O R T U N I T I E S

19 A D S P E C S

20 A D / P R O M O PA N E L S If Music Choice is creating your ad panel Deadline: 2 weeks before flight start Preferred Format: Layered Photoshop file/psd (HD) Also accepted: EPS, JPEG or TIFF Include: Logo, product image(s), tagline/copy points, copyright/ratings information, brand guidelines, such as fonts, colors, clear space, etc. The most effective ad panels have simple, straightforward designs image, logo, copy blurb Graphic Specs: Minimum Graphic Resolution: 72 dpi M U S I C C H A N N E L S : A D S P E C S

21 A D / P R O M O PA N E L S If you are creating your ad panel Deadline: 1 week before flight start Graphic Specs: Minimum Graphic Resolution: 72 dpi Size: 480 x 544 Format: JPEG (do not save for web) Aspect ratio: Square Color Profile: SDTV NTSC Minimum Font Size: 18 pt. Ensure fonts are legible in both size and weight Bolder fonts work best; avoid thin ornate fonts Leave clear space (no text) around the edges of the ad Template: Refer to the MC ad panel template for additional guidelines M U S I C C H A N N E L S : A D S P E C S

22 A D / P R O M O PA N E L S If you are creating your ad panel Deadline: 1 week before flight start Graphic Specs: Minimum Graphic Resolution: 72 dpi Size: 480 x 544 Format: JPEG (do not save for web) Aspect ratio: Square Color Profile: SDTV NTSC Minimum Font Size: 18 pt. Ensure fonts are legible in both size and weight Bolder fonts work best; avoid thin ornate fonts Leave clear space (no text) around the edges of the ad Template: Refer to the MC ad panel template for additional guidelines M U S I C C H A N N E L S : A D S P E C S

23 C O M M E R C I A L S P O T S & PA I D P R O G R A M M I N G Deadline: Standard pre-roll: 24 business hours before flight start Sponsorship: 1 week before flight start Preferred Format: HD (High Definition) HD Specs: Wrapper: QuickTime/MOV or MXF Preferred Codec: Apple Pro Res or XDCAM / Also accepted: H.264 Preferred Aspect Ratio: 16:9 1080i or 720p (4:3 safe) Also accepted: 16:9 1080i or 720p Pillared Frame Rate: fps, fps, or 23:98 fps Audio: Stereo Pair / AUDIO LIMIT frames of black only at the head and tail of video No bars, slates, or copyright V I D E O O N D E M A N D & M C P L AY: A D S P E C S

24 Digital Delivery or Tape Format: Extreme Reach Destination ID: Destination Name: Music Choice Market: Network Customer ID: Customer Name: Music Choice DMDS Universal Also accepted: HDCAM Materials may be sent via your FTP site. Please include: Agency Name Contact Name Phone Number/ IP Address/Login Information Please include commercial instructions: Client Product ISCI Code Length Flight Dates Commercial Clearance: Submission of a commercial to air on Music Choice shall constitute the advertiser s and/or agency s warranty that all elements of commercials have been cleared for air with respect to all intellectual property rights: this includes but is not limited to rights of privacy and master, mechanical, performance and synchronization rights for music. V I D E O O N D E M A N D & M C P L AY: A D S P E C S

25 C O N TA C T S Spots and Instructions to Traffic: Colleen Cusack ccusack@musicchoice.com Graphics to Sales: Mike Muccilo mmuccilo@musicchoice.com Craig Klein cklein@musicchoice.com Music Choice 328 West 34th Street New York, NY C O N TA C T S : A D S P E C S

26 T H A N K Y O U!