VoIP refers to the delivery of voice communications and multimedia sessions over internet protocol (IP) networks, such as the Internet.

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1 VoIP refers to the delivery of voice communications and multimedia sessions over internet protocol (IP) networks, such as the Internet. If your company is considering moving to a VoIP phone platform, what your callers hear when placed on hold represents your image and is more important than ever.

2 New phone technology doesn t eliminate the need for or the value in any of the following: Music On Hold or Music and Messaging On Hold Callers will still go on hold, either initially or at some time during a call. Most VoIP phone systems, including hosted services, provide a short, built-in music clip. Note! The built-in generic music is not the best image for your company, because it is short and quickly becomes repetitive and irritating to your callers. Below are a few examples of the style of music that you will experience with free music on hold. Do you really think it represents your company s image? Click to hear sample #1 Click to hear sample #2 Click to hear sample #3 Can you imagine subjecting your callers to the pain of having to listen to any of these music clips over and over and over again?

3 Good, quality music from today s musicians and song writers will represent the best possible image for your business, keep callers entertained, and result in shortening the perceived time waiting on hold. Messaging (advertising) on hold, with an immediate captive audience, continues to be one the most impactful and cost-effective ways to promote your business, answer often-asked questions, and convey your brand message. Take responsibility and control of your on-hold environment and provide a positive and meaningful experience for your callers. By doing so, you will enhance your customer service and generate additional revenue from expanded awareness of what you have to offer. An enhanced on-hold experience will also prevent hang-ups which lead to poor word of mouth and potential lost revenue.

4 When professionally recorded, automated attendant greetings, along with professional voice recordings and telephone prompts will enhance a business identity, credibility and professionalism. Your auto attendant/voic system and on hold program touches every caller. Shouldn t both reflect an accurate, professional company image? Since the human touch is vital to the success of automated voic technology, it s very important to give that warm and reassuring feel to your greetings while maintaining a high level of professionalism. After spending the money for an automated system, don t leave the crucial task of recording the greetings to a staff member who may or may not be with you long term. Unfortunately, when someone without training tries to sound professional, they usually end up sounding forced and unnatural. That uncomfortable feeling is projected to your callers. It is equally important to set up the prompts carefully to ensure that your callers find the smoothest and easiest way to navigate to the person or department they wish to reach. Remember, you only get one chance to make a good first impression!

5 Woodstock Media Group specializes in music programming and professional voice recordings for the telephone environment and offers the following: Music On Hold every category of music genre imaginable including rock, smooth jazz, country, classical, easy listening, new age, hip hop, oldies, and much more. All necessary music licensing fees are handled for you. Advertising/Marketing On Hold - Since 1987, WMG has taken a nocompromise approach and features on-air broadcast talent, experienced copywriters, state-of-the-art studios, and professional broadcast production. Most VoIP Telephone System Platforms require a specific file format for the audio recordings. WMG specializes in taking our high-quality production and converting it to the required file type:.wav, u-law, mp3 or any of the numerous unique file types required.

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