The Future of Retail - A Different Perspective

Transcription

1 Einzelhandel Sector Skills Alliance. Future Retail Manager für effiziente und flexicure KMU LLP ES-LEONARDO-LMP 1

2 Projektinformation Titel: Einzelhandel Sector Skills Alliance. Future Retail Manager für effiziente und flexicure KMU Projektnummer: Projekttyp: Jahr: 2013 Status: Land: Marketing Text: LLP ES-LEONARDO-LMP Innovationsentwicklung bewilligt EU-Zentralisierte Projekte Diese Fähigkeiten Allianz zielt auf die Schaffung einer neuen beruflichen Figur für den Einzelhandel Sektor: der Future Retail Manager für effiziente und flexicure KMU (furm). Zusammenfassung: Beschreibung: This Skills Alliance aims at creating a new professional figure for the Retail Trade sector: the Future Retail manager for efficient and flexicure SMEs (FURM), endowed with innovative management skills, tools and intervention methods needed in order to face the main trends affecting the sector during the current crisis: (1)Globalisation; (2)Mass customisation and Lifestyle changes; and (3)Labour flexibility. The FURM will be able to create learning conducive environments at the workplace, properly coordinating workers in a Flexicure way, balancing lean thinking with a developmental approach to HR management and improving the image of the sector. Thus resulting in improved working conditions in the retail sector, and in the creation of preconditions to attracting and retaining a future workforce. - Development of sectoral methods for anticipation of skills needs; - Identification of the new skills for Future Retail Managers; - Designing and implementation of specific initiatives that stimulate sector SMEs to invest in training and flexicurity; - Development of a new model of training provision within an overall lifelong learning strategy for the retail sector, taking into account barriers existing among SMEs; - Set-up of the EQF of the new professional figure of the FURM, endowed with more advanced skills needed to: (1)quickly pick up new trends, explore new markets and channels, invest in customer relations, (2)providing attractive working conditions as well as learnconducive and flexicure environments; (3)organise the retail process to better manage mass customisation and lifestyle changes; - Developing flexible devices for validation, transfer and recognition of learning outcomes, using ECVET principles; - Development of the Info-Formative Toolkit for the new FURM with a strong use of simulation and blended learning modalities; - Piloting the training on at least 120 FURMs; - Set up of an European Peer-Development Network for FURMs. Themen: Sektoren: Produkt Typen: *** Arbeitsmarkt *** Lebenslanges Lernen *** Anerkennung, Transparenz, Zertifizierung *** Unternehmen, KMU ** IKT ** Berufsorientierung und -beratung ** Weiterbildung ** Erstausbildung * Nutzung und Verbreitung von Ergebnissen * Interkulturelles Lernen * Nachhaltigkeit *** Handel; Instandhaltung Und Reparatur Von Kraftfahrzeugen *** Erziehung und Unterricht Programme/Curricula Homepage Evaluierungsmethoden Verfahren zur Analyse und Prognose des Berufsbildungsbedarfes 2

3 Projektinformation Produktinformation: Contracts: Contracts promoter/ agency, promoter/partners Logical Framework Analysis of the project:tool for planning and managing the project Transnational coordination meetings Project development reports Projektwebseite: 3

4 Vertragnehmer Name: Stadt: Land/Region: Land: Organisationstyp: BIC Albacete Albacete Castilla La Mancha ES-Spanien andere Kontaktperson Name: Adresse: Stadt: Land: Telefon: Fax: Javier Rosell Parque Empresarial Campollano, Avenida Cuarta, nº3 Albacete ES-Spanien

5 Koordinator Name: Stadt: Land/Region: Land: Organisationstyp: BIC Albacete Albacete Castilla La Mancha ES-Spanien National Agency Kontaktperson Name: Adresse: Stadt: Land: Telefon: Fax: Javier Rosell Perez ES-Spanien

6 Partner Partner 1 Name: Stadt: Land/Region: Land: Organisationstyp: Maison de la Promotion Sociale Artigues-près-Bordeaux Aquitaine FR-Frankreich National Agency Partner 2 Name: Stadt: Land/Region: Land: Organisationstyp: European Masters of Skilled Crafts Ltd Oslo Oslo Og Akershus NO-Norwegen National Agency Partner 3 Name: Stadt: Land/Region: Land: Organisationstyp: - - Dobrich Severoiztochen BG-Bulgarien National Agency Partner 4 Name: Stadt: Land/Region: Land: Organisationstyp: CIAPE - Centro Italiano per l'apprendimento Permanente Roma Lazio IT-Italien National Agency 6

7 Partner Partner 5 Name: Stadt: Land/Region: Land: Organisationstyp: European Retail Academy - Förderverein e. V. Rösrath Köln DE-Deutschland National Agency 7

8 Produkte Contracts Logical Framerwork Analysis of the project Transnational coordination meetings Project development reports Guidelines for research and reporting Anticipating skills in retail trade A strategy for future knowledge intensive and flexicure retail SMEs EQF of the Retail Manager for Efficient and Flexicure SMEs Validating Retail Managers previous knowledge, skills and attitudes Info-training toolkit for Retail Managers Methodology and tools for quality management Internal evaluation sessions Evaluation reports Informal learning validation device workshop Training contents testing workshop Project logo Dedicated portal Project newsletters 10 Competitive advantages Knowledge intensive retail SMEs Exploitation meetings Peer Developmental Network Final Exploitation Conference 8

9 Produkt 'Contracts' Titel: Contracts Produkttyp: andere Marketing Text: Contracts/promoter, agency, promote/parters Beschreibung: Contracts and agreements between promoter/ LDV agency, promoter/partners End users Members of the consortium Media paper (number of copies as required) Produktsprachen: Englisch 9

10 Produkt 'Logical Framerwork Analysis of the project' Titel: Logical Framerwork Analysis of the project Produkttyp: Evaluierungsmethoden Marketing Text: Tool for planning and managing the project Beschreibung: This tool is particularly suitable to evaluate project coherence, and to ease the identification of indicators for monitoring and evaluating the impact of implemented actions. The application of this tool enables the promoter to easily identify possible gaps as regards to the presented proposal. End users Members of the consortium Media electronic publication Produktsprachen: 10

11 Produkt 'Transnational coordination meetings' Titel: Transnational coordination meetings Produkttyp: andere Marketing Text: Transnational coordination meetings Beschreibung: 4 Transnational coordination meetings will be organised. In particular: Months 2 (hosted by partner 1), 10 (hosted by partner 2), 17 (hosted by partner 3) and 24 (hosted by partner 4). End users members of the consortium + relevant local stakeholders interested Duration 2 days each Number of participants 2 for each partner + 3 Transnational virtual meetings will be organised. In particular: May 2013; Nov 2013; Jul One week after each meeting the minutes will be drafted by the hosting partner and circulated among the partnership. Produktsprachen: 11

12 Produkt 'Project development reports' Einzelhandel Sector Skills Alliance. Future Retail Manager für effiziente und flexicure Titel: Project development reports Produkttyp: andere Marketing Text: Project development reports Beschreibung: Reporting to the Agency the development of the activities, according to specific requests. At least 2 reports will be drafted: the intermediate and the final one. Reporting activities will be implemented by the project coordinator, with the support of each partner. End users members of the consortium + stakeholders (public parts) Media As requested Produktsprachen: Englisch product files Public Part Progress Report 2013_5386_PR_RETAIL_pub.pdf

13 Produkt 'Guidelines for research and reporting' Titel: Guidelines for research and reporting Produkttyp: andere Marketing Text: Methodology and tools for research and reporting Beschreibung: The main tools according to which the research will be realised in the different countries. Indications for a proper conduction + Guidelines for reporting. End users members of the consortium Media electronic based, 15pp Language EN Produktsprachen: Englisch 13

14 Produkt 'Anticipating skills in retail trade' Einzelhandel Sector Skills Alliance. Future Retail Manager für effiziente und flexicure Titel: Anticipating skills in retail trade Produkttyp: Beschreibung neuer Berufsprofile Marketing Text: e-report/tools Beschreibung: A report containing: A description of the new skills needed by Future Retail Managers References to main sectoral observatories/ associations at different national levels and at European level and a list of contact person (20-30 in total) Main 10 evidence based advantages deriving from managing SMEs in a knowledge intensive and flexicure way Most effective 4 learning methods and forms supporting decentralised, self-directed and efficient learning more independently in time and space A questionnaire for sectoral SMEs in order to identify main needs and kind of support needed in order to become efficient and flexicure End users sectoral VET associations; consultants; project stakeholders Media electronic based Produktsprachen: Englisch product files Anticipating skills in retail trade 2.2 Abstract_New_skills_BG.pdf Abstract_New_skills_BG 2.2 Abstract_New_skills_DE.pdf Abstract_New_skills_DE 2.2 Abstract-New-skills_ES.pdf Abstract-New-skills_ES 2.2 Abstract_New_skills_FR.pdf Abstract_New_skills_FR 2.2 Abstract_New_Skills_IT.pdf Abstract_New_Skills_IT 2.2 Anticipating_skills_Abstract_Desk_Research_.docx Anticipating skills in Retail trade.pdf

15 product files

16 Produkt 'A strategy for future knowledge intensive and flexicure retail SMEs' Titel: A strategy for future knowledge intensive and flexicure retail SMEs Produkttyp: andere Marketing Text: e-report Beschreibung: A report deriving from the collation of results obtained at the different national levels. Description of the profile of the new Retail manager, analysed in the view of opportunities and constraints characterising the European retail sector. A compendia illustrating the main tasks/competencies needed by Retail managers in order to: (1) quickly pick up new trends, explore new markets and channels, invest in customer relations, (2) providing attractive working conditions as well as learnconducive and flexicure environments; (3) organise the retail process to better manage mass customisation and lifestyle changes; main barriers/incentives met by companies in introducing innovative learning methods within the retail sector; main evidence based advantages of managing SMEs in a knowledge intensive and flexicure way; possible incentives that could motivate companies to invest in training. End users sectoral VET associations; consultants; project stakeholders Media electronic based Produktsprachen: Englisch product files A strategy for future knowledge intensive and flexicure retail SMEs 2.3 Abstract_Strategy_BG.pdf Abstract_Strategy_BG 2.3 Abstract_Strategy_DE.pdf Abstract_Strategy_DE 2.3 Abstract-Strategy_ES.pdf Abstract-Strategy_ES 2.3 Abstract_Strategy_FR.pdf Abstract_Strategy_FR 2.3 Abstract_Strategy_IT.pdf Abstract_Strategy_IT 2.3 A strategy_future_knowledge_abstract_comparative_report_.docx

17 product files 2.3 Strategy future knowledge intensive flexicure retail SMEs.pdf

18 Produkt 'EQF of the Retail Manager for Efficient and Flexicure SMEs ' Titel: EQF of the Retail Manager for Efficient and Flexicure SMEs Produkttyp: Programme/Curricula Marketing Text: European Qualification Framework Beschreibung: The new European Qualification Framework of the Retail Manager for Efficient and Flexicure SMEs, in terms of punctual definition of knowledge, skills and competencies to be owned in order to be able to (1) quickly pick up new trends, explore new markets and channels, invest in customer relations, (2) providing attractive working conditions as well as learnconducive and flexicure environments; (3) organise the retail process to better manage mass customisation and lifestyle changes at European level. Produktsprachen: Englisch product files EQF of the "Retail Manager for Efficient and Flexicure SMEs" 3.1 EUFURM preamble_bg.pdf EUFURM preamble_bg 3.1 EUFURM preamble_de.pdf RETAIL ECVET matrix v1.0 IT 3.1 EUFURM preamble_en.pdf EUFURM preamble_en 3.1 EUFURM preamble_es.pdf EUFURM preamble_es 3.1 EUFURM preamble_fr.pdf EUFURM preamble_fr 3.1 EUFURM preamble_it.pdf EUFURM preamble_it 3.1 RETAIL ECVET matrix v1.0 BG.pdf RETAIL ECVET matrix v1.0 BG 3.1 RETAIL ECVET matrix v1.0 DE.pdf RETAIL ECVET matrix v1.0 DE 18

19 product files 3.1 RETAIL ECVET matrix v1.0 EN.pdf RETAIL ECVET matrix v1.0 EN 3.1 RETAIL ECVET matrix v1.0 ES.pdf RETAIL ECVET matrix v1.0 ES 3.1 RETAIL ECVET matrix v1.0 FR.pdf RETAIL ECVET matrix v1.0 FR 3.1 RETAIL ECVET matrix v1.0 IT.pdf RETAIL ECVET matrix v1.0 IT 3.1 RETAIL ECVET matrix v1.0 NO.pdf RETAIL ECVET matrix v1.0 NO

20 Produkt 'Validating Retail Managers previous knowledge, skills and attitudes' Titel: Validating Retail Managers previous knowledge, skills and attitudes Produkttyp: andere Marketing Text: Device for validation, transfer and recognition of learning outcomes, based on ECVET principles Beschreibung: Device for validation, transfer and recognition of learning outcomes, enabling European VET and counselling organisations to recognise competences and skills already owned by Retail Managers, so validating prior learning outcomes and focusing further training activities on missing skills. Produktsprachen: Englisch 20

21 Produkt 'Info-training toolkit for Retail Managers' Titel: Info-training toolkit for Retail Managers Produkttyp: Lehrmaterial Marketing Text: e-handbook Beschreibung: This handbook will be a support for retail-managers wishing to develop the future skills needed by the labour market. They will find specific motivational, informative, formative and operative material, in terms of solutions (e-how approach) for implementing innovative HR management strategy, and for transforming retail companies into Learnconducive, Flexicurity, and Efficiency oriented workplaces. 60pp. Produktsprachen: Englisch product files Info-training toolkit for Retail Managers 5.1 INFO Training Toolkit EN.pdf INFO Training Toolkit EN 21

22 Produkt 'Methodology and tools for quality management' Titel: Methodology and tools for quality management Produkttyp: andere Marketing Text: Methodology and tools for quality management Beschreibung: Methodology and tools (questionnaires) for quality management and evaluation End users members of the consortium Media electronic based Produktsprachen: Englisch 22

23 Produkt 'Internal evaluation sessions' Einzelhandel Sector Skills Alliance. Future Retail Manager für effiziente und flexicure Titel: Internal evaluation sessions Produkttyp: andere Marketing Text: Internal evaluation sessions Beschreibung: Periodic evaluation sessions for monitoring project process and internal communication in respect of foreseen standards. Produktsprachen: Englisch 23

24 Produkt 'Evaluation reports' Titel: Evaluation reports Produkttyp: andere Marketing Text: Evaluation reports Einzelhandel Sector Skills Alliance. Future Retail Manager für effiziente und flexicure Beschreibung: Periodic Evaluation reports in English language: 1 intermediate (in the middle of the project lifespan), 1 final (at project conclusion). They will be jointly discussed during the transnational meetings. End users members of the consortium Media electronic based Produktsprachen: Englisch 24

25 Produkt 'Informal learning validation device workshop' Titel: Informal learning validation device workshop Produkttyp: andere Marketing Text: Virtual workshop Beschreibung: Virtual workshop with relevant international stakeholders (at least 10): Circulation of the EQF with the aim of defining a methodology for validation, transfer and recognition of learning outcomes. Reporting the results Produktsprachen: 25

26 Produkt 'Training contents testing workshop' Titel: Training contents testing workshop Produkttyp: andere Marketing Text: Testing session Beschreibung: Testing session with relevant SMEs for the validation of the Training contents and definition of the amendments (half day, at least 10 participants) Produktsprachen: 26

27 Produkt 'Project logo' Titel: Project logo Produkttyp: andere Marketing Text: Project logo Beschreibung: A winning logo spreading the idea of the project Produktsprachen: product files Retail Logo RETAIL_LOGO_FINAL.jpg

28 Produkt 'Dedicated portal' Titel: Dedicated portal Produkttyp: Homepage Marketing Text: Web site Einzelhandel Sector Skills Alliance. Future Retail Manager für effiziente und flexicure Beschreibung: A dedicated portal containing all the tools and the approach elaborated. This will allow project managers, companies and employees to upload new contents and add good practices via the Peer Network session. Target: Chambers of commerce; SMEs; entrepreneurs; working adults; education and training institutes; trainers and consultants; associations of companies; social parties; all the project stakeholders Produktsprachen: 28

29 Produkt 'Project newsletters' Einzelhandel Sector Skills Alliance. Future Retail Manager für effiziente und flexicure Titel: Project newsletters Produkttyp: Verbreitungsmethoden Marketing Text: Promotional contents Beschreibung: Three newsletters will be sent to the local, national and international networks of all the partners involved (at least 300 contacts per time). In this way, awareness raising will be guaranteed, so as for the information about project results, and the invitation to events organised. Produktsprachen: product files Project Newsletters 7.3 Newsletter_1BG.pdf Newsletter_1DE.pdf Newsletter_1EN.pdf Newsletter_1ES.pdf Newsletter_1FR.pdf Newsletter_1IT.pdf Newsletter_1NO.pdf Newsletter_2BG.pdf Newsletter_2BG 7.3 Newsletter_2DE.pdf Newsletter_2DE 29

30 product files 7.3 Newsletter_2ES.pdf Newsletter_2ES 7.3 Newsletter_2FR.pdf Newsletter_2FR 7.3 Newsletter_2IT.pdf Newsletter_2IT 7.3 Newsletter_2NO.pdf Newsletter_2NO

31 Produkt '10 Competitive advantages' Einzelhandel Sector Skills Alliance. Future Retail Manager für effiziente und flexicure Titel: 10 Competitive advantages Produkttyp: Beschreibung neuer Berufsprofile Marketing Text: e-document Beschreibung: 10 Competitive advantages of managing projects in a learnconducive, flexicure, efficient and customer oriented way: a Decalogue for future retail SMEs + motivational guidelines for companies in all the project languages. A virtual manifesto addressed to SMEs managers and entrepreneurs, illustrating the advantages deriving from this kind of management + A Label for companies accepting the agreement. A very impactful Decalogue to be freely downloaded from the project website, and then printed by companies. Produktsprachen: product files 10 Competitive advantages Advantages Factsheet RETAIL_BG.pdf Advantages Factsheet RETAIL_BG Advantages Factsheet RETAIL_DE.pdf Advantages Factsheet RETAIL_DE Advantages Factsheet RETAIL_EN.pdf Advantages Factsheet RETAIL_EN Advantages Factsheet RETAIL_ES.pdf Advantages Factsheet RETAIL_ES Advantages Factsheet RETAIL_FR.pdf Advantages Factsheet RETAIL_FR Advantages Factsheet RETAIL_IT.pdf Advantages Factsheet RETAIL_IT Advantages Factsheet RETAIL_NO.pdf Advantages Factsheet RETAIL_NO 7.4 Decalogue_BG.pdf Decalogue_BG 31

32 product files 7.4 Decalogue_DE.pdf Decalogue_DE 7.4 Decalogue_EN.pdf Decalogue_EN 7.4 Decalogue_ES.pdf Decalogue_ES 7.4 Decalogue_FR.pdf Decalogue_FR 7.4 Decalogue_IT.pdf Decalogue_IT 7.4 Decalogue_NO.pdf Decalogue_NO 7.4 Label definition_final version_bg.pdf Label definition_final version_bg 7.4 Label definition_final version_de.pdf Label definition_final version_de 7.4 Label definition_final version_en.pdf Label definition_final version_en 7.4 Label definition_final version_es.pdf Label definition_final version_es 7.4 Label definition_final version_fr.pdf Label definition_final version_fr 7.4 Label definition_final version_it.pdf Label definition_final version_it 7.4 Label definition_final version_no.pdf Label definition_final version_no

33 Produkt 'Knowledge intensive retail SMEs' Einzelhandel Sector Skills Alliance. Future Retail Manager für effiziente und flexicure Titel: Knowledge intensive retail SMEs Produkttyp: Lehrmaterial Marketing Text: Agreement signature Beschreibung: A Decalogue for future retail trade SMEs + motivational guidelines for companies in all the project languages. A Label for companies accepting the agreement. Produktsprachen: 33

34 Produkt 'Exploitation meetings' Einzelhandel Sector Skills Alliance. Future Retail Manager für effiziente und flexicure Titel: Exploitation meetings Produkttyp: andere Marketing Text: Internal exploitation meetings Beschreibung: Each partner (apart from Bulgaria) implements at least one exploitation meeting involving own network of partners, sectoral VET institutions and relevant accreditation bodies (1 per country), in order to share project results and to put the bases for its sustainability after project end. This will be an important occasion to settle the bases for project outputs mainstreaming/adoption within the different system. From 25 to 50 people are expected for each country. Produktsprachen: 34

35 Produkt 'Peer Developmental Network' Einzelhandel Sector Skills Alliance. Future Retail Manager für effiziente und flexicure Titel: Peer Developmental Network Produkttyp: Homepage Marketing Text: Web based network Beschreibung: Each partner develops and populates a Peer Developmental Network for European Retail Managers, enabling them to continue and acquire new competencies and skills via a transnational exchange of good practices among the different SMEs in the field. Info collected during the meetings and seminars. Produktsprachen: 35

36 Produkt 'Final Exploitation Conference' Einzelhandel Sector Skills Alliance. Future Retail Manager für effiziente und flexicure Titel: Final Exploitation Conference Produkttyp: andere Marketing Text: Exploitation event Beschreibung: The final conference of the project, Dobrich M24. This will be an important occasion to settle the bases for project outputs mainstreaming/adoption within the different systems (see the list of associated partners from Bulgaria). All the participants will be informed about the benefits deriving from the adoption of the approach, plus specific instructions will be given in order to provide employees with the new skills for competitiveness. Produktsprachen: 36

37 Veranstaltungen 2nd partners meeting Datum Beschreibung Zielgruppe Öffentlich Kontaktinformation Zeitpunkt und Ort 2nd partners meeting in Leipzig, Germany Project partners Öffentliche Veranstaltung 7-8 October in Leipzig, Germany Kick off meeting Datum Beschreibung Zielgruppe Öffentlich Kontaktinformation Zeitpunkt und Ort Partner's kick off meeting in Albacete, Spain Partner's meeting togheter with a session with stakeholders/retailers Öffentliche Veranstaltung avcordoba@ceeialbacete.com; jserna@ceeialbacete.com January 2014 in Albacete, Spain 37

38 Project Tags The project belongs to the following group(s): EQF ( 37