Street Food - Chancen für Unternehmer

Transcription

1 Street Food - Chancen für Unternehmer UK/13/LLP-LdV/TOI-616 1

2 Projektinformation Titel: Projektnummer: Projekttyp: Jahr: 2013 Status: Marketing Text: Street Food - Chancen für Unternehmer UK/13/LLP-LdV/TOI-616 Innovationstransfer bewilligt Street Food - Chancen für Unternehmer. Wir sind in den Prozess der Erstellung einer neuen Ausbildung Informationsquelle für potenzielle mobile essen Unternehmer. Unsere Ressourcen werden Unternehmer, um Schritt für Schritt zum Erfolg in der Streetfood Sektor. Zusammenfassung: A. We completed a full Training Needs Analysis Report (work Package 2) that looked at: -Existing Supports for Street Food Traders in each country - Review of Existing Literature - Interview with 10 Street Traders in each partner country -Interviews with stakeholders (enterprise support agencies, market managers etc). - Interview with government representative body in each partner country. - Best Practise Case Studies in each partner country. B. Dissemination has continued throughout year 1 - development of website, social media etc C. - Creation of Sample online module Write 9 modules of content to be transferred to online design Work Package 2 (TNA) changed slightly as the partners felt that the interviews with Traders, stakeholders, and government agencies were of high quality, and that the completion of a Focus group in each country would only duplicate results. Instead each partner had an additional consultation with a market manager to generate feedback on the results of the TNA Report. WP 3 - Materials & Technical Transfer: Transfer nine chapters to online format Translate 9 modules Translate 19 videos Wp4 :Pilot Test Full pilot test of all modules by 10 trainees in each country WP5 - Quality Management Reports WP6: Dissemination : - Launch - Promotional literature - Social Media Beschreibung: Themen: This project aims to generate a new training tool for potential streetfood entrepreneurs. The online course will be open to people of any age. The course will be accessible online through standard pc and also any mobile internet enabled device. Potential entrepreneurs will be made aware of the realities of working within the Streetfood sector and the advantages and disadvantages that this type of business entails. *** Lebenslanges Lernen *** Unternehmen, KMU *** Zugang für Benachteiligte ** IKT ** Fernlehre * Arbeitsmarkt 2

3 Projektinformation Sektoren: Produkt Typen: Produktinformation: Projektwebseite: * Chancengleichheit * Gastgewerbe/Beherbergung und Gastronomie Homepage We are producing a multilingual online training course imparting the knowledge and skills essential for success in the mobile food sector. The course has been based on the results of a detailed training needs analysis. These ideas are currently being developed and they will be thoroughly Pilot tested in advance of the product being launched during September Our launch will be at a high profile food festival in The Netherlands.. We aim for complete selfsustainability post-launch based on accreditation (City & Guilds) and commercialization. 3

4 Vertragnehmer Banbridge District Enterprises Limited Banbridge Northern Ireland andere Kontaktperson Adresse: Telefon: Fax: Ciaran Cunningham Scarva Road Industrial Estate Banbridge +44 (028) (028)

5 Koordinator Banbridge District Enterprises Limited Banbridge Northern Ireland andere Kontaktperson Adresse: Telefon: Fax: Ciaran Cunningham Scarva Road Industrial Estate Banbridge +44 (028) (028)

6 Partner Partner 1 Gourmet Street Pizza Laytown Southern and Eastern IE-Irland KMU - Klein- und Mittelunternehmen (bis zu 250 Mitarbeiter) Partner 2 La Unió de Llauradors i Ramaders Valencia Comunidad Valenciana ES-Spanien Gewerkschaftsorganisation Partner 3 Kiezkuchen gmbh Berlin Berlin DE-Deutschland Weiterbildungseinrichtung Partner 4 NCASS Enterprises Limited Liability Partnership Solihull West Midlands KMU - Klein- und Mittelunternehmen (bis zu 250 Mitarbeiter) 6

7 Partner Partner 5 Stichting Business Development Friesland Leeuwarden Friesland NL-Niederlande Weiterbildungseinrichtung 7

8 Produkte Street Food: Opportunities for Entrepreneurs Training Needs Analysis EZINE 1&2 8

9 Produkt 'Street Food: Opportunities for Entrepreneurs' Titel: Street Food: Opportunities for Entrepreneurs Produkttyp: Homepage Marketing Text: Promotional Website for Streetfood - Opportunities for Entrepreneurs Programme. Beschreibung: Gaateway website directing those interested to further information about the Streetfood Phenomenon. Zielgruppe: Those interested in starting a mobile food business. Resultat: Anwendungsbereich: To promote the project while the training tool is under construction. Produktsprachen: Englisch &prd=1 9

10 Produkt 'Training Needs Analysis' Titel: Training Needs Analysis Produkttyp: andere Marketing Text: Training needs analysis Beschreibung: Summary of the Training Needs Analysis conducted by the partners Zielgruppe: The first step of the Training and Needs Analysis of WP2 of the project Street Food was to undertake a research in the street food sector in each of the respective partner countries. These individual researches have functioned as the basis for the comparison analysis and thus helped to gain a deep understanding of the current status quo of the entrepreneurial level in the street food sector and the street food cultural aspects in the individual countries as well. Resultat:, there is a very clear demand for the training support for the street food entrepreneur in the English language with some parts translated in other languages. While there is catering and restaurant related literature available, there is a lack of specialized knowledge for the success in the mobile food sector. Therefore, the `Street Food: Opportunities for Entrepreneurs Project will close the gap by implementing an online training course, which is providing the missing information and will lead to exchange of knowledge between Street Food vendors from all over Europe. This training should be in the form mentioned on the page above, under the outcomes of the interviews. Further, the training should focus on specific legal needs on which market organisers focus. This varies from country to country, but the legal issues count heavy. Especially in Spain, compliance with authorities and regulations is very important. The street food market is a free market and entrepreneurs could behave accordingly. Anwendungsbereich: The product is used to inform the project partners of the best way forward with the project. Produktsprachen: Deutsch Spanisch Niederländisch Englisch &prd=2 10

11 Produkt 'EZINE 1&2' Titel: EZINE 1&2 Produkttyp: andere Marketing Text: Promotional Ezine for the Street food Project. Beschreibung: Update what is happening within the project and also any interesting developments within the Sreetfood market. Zielgruppe: Those interested in Streetfood and possibly starting their own Streetfood Business. Resultat: 2 ezines distrinuted to interested parties. Anwendungsbereich: information & guidance. Produktsprachen: Spanisch Englisch &prd=3 11