parel Website Development pg7

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1 rketing Social Media Website Development Restaurants Print Design Branding Broadcasting Hotels Mo bsites Promotional Products Photography Apartments Banners Signage Direct Mail Programming Pay-Per-C parel Marketing Social Media Website Development Restaurants Print Design Branding Broadcasting Ho bile Websites Promotional Products Photography Apartments Banners Signage Direct Mail Programm -Per-Click Apparel Marketing Social Media Website Development Restaurants Print Design Branding E adcasting Hotels Mobile Websites Promotional Products Photography Apartments Banners Signage Direct gramming Pay-Per-Click Apparel Marketing Social Media Website Development Restaurants Print De nding Broadcasting Hotels Mobile Websites Promotional Products Photography Apartments Banners Sign ect Mail Programming Pay-Per-Click Apparel Marketing Social Media Website Development Restaurants P sign Branding Broadcasting Hotels Mobile Websites Promotional Products Photography Apartments Ban nage Direct Mail Programming Pay-Per-Click Apparel Marketing Social Media Website Development Restaur nt Design Branding Broadcasting Hotels Mobile Websites Promotional Products Photography Apartm ners Signage Direct Mail Programming Pay-Per-Click Apparel Marketing Social Media Website Developm taurants Print Design Branding Broadcasting Hotels Mobile Websites Promotional Products Photogra artments Banners Signage Direct Mail Programming Pay-Per-Click Apparel Marketing Social Media Web velopment Restaurants Print Design Branding Broadcasting Hotels Mobile Websites Promotional Prod otography Apartments Banners Signage Direct Mail Programming Pay-Per-Click Apparel Marketing Social M bsite Development Restaurants Print Design Branding Broadcasting Hotels Mobile Websites Promoti ducts Photography Apartments Banners Signage Direct Mail Programming Pay-Per-Click Apparel Marke cial Media Website Development Restaurants Print Design Branding Broadcasting Hotels Mobile Webs motional Products Photography Apartments Banners Signage Direct Mail Programming Pay-Per-Click App rketing Social Media Website Development Restaurants Print Design Branding Broadcasting Hotels Mo bsites Promotional Products Photography Apartments Banners Signage Direct Mail Programming Pay-Per-C parel Marketing Social Media Website Development Restaurants Print Design Branding Broadcasting Ho bile Websites Promotional Products Photography Apartments Banners Signage Direct Mail Programm -Per-Click Apparel Marketing Social Media Website Development Restaurants Print Design Branding E adcasting Hotels Mobile Websites Promotional Products Photography Apartments Banners Signage Direct gramming Pay-Per-Click Apparel Marketing Social Media Website Development Restaurants Print De nding Broadcasting Hotels Mobile Websites Promotional Products Photography Apartments Banners Sign ect Mail Programming Pay-Per-Click Apparel Marketing Social Media Website Development Restaurants P sign Branding Broadcasting Hotels Mobile Websites Promotional Products Photography Apartments Ban nage Direct Mail Programming Pay-Per-Click Apparel Marketing Social Media Website Development Restaur nt Design Branding Broadcasting Hotels Mobile Websites Promotional Products Photography Apartm ners Signage Direct Mail Programming Pay-Per-Click Apparel Marketing Social Media Website Developm taurants Print Design Branding Broadcasting Hotels Mobile Websites Promotional Products Photogra artments Banners Signage Direct Mail Programming Pay-Per-Click Apparel Marketing Social Media Web velopment Restaurants Print Design Branding Broadcasting Hotels Mobile Websites Promotional Prod otography Apartments Banners Signage Direct Mail Programming Pay-Per-Click Apparel Marketing Social M bsite Development Restaurants Print Design Branding Broadcasting Hotels Mobile Websites Promoti ducts Photography Apartments Banners Signage Direct Mail Programming Design Pay-Per-Click & Branding Apparel pg3 Marke cial Media Website Development Restaurants Print Design Branding Broadcasting Hotels Mobile Webs motional Products Photography Apartments Banners Signage Direct Mail Programming Photography Pay-Per-Click pg4 App rketing Social Media Website Development Restaurants Print Design Branding Broadcasting Hotels Mo bsites Promotional Products Photography Apartments Banners Signage Direct Printing Mail Programming Services pg5pay-per-c parel Website Development pg7 Mobile Websites Broadcasting Promotional Products Apparel pg9 pg10 pg11 pg13

2 About Us Who We Are... Allen & Goel Marketing Company is "your marketing, sales and design partner." We specialize in the complete marketing of your business including graphic design, printing services, website development, promotional products and marketing campaign strategies. Our focus is simple: To make your marketing and advertising budget an investment, not an expense! We do it all so you don t have to... Allen & Goel Marketing Company develops an individualized strategy for your company using a simple approach: We ask questions, listen to your goals, and then generate a unique plan for your business. This collaborative process begins our working partnership with you. Once the most effective strategy is determined, Allen & Goel Marketing has the unparalleled ability to execute the plan. Because we specialize in website development, Internet advertising, promotional products, printing services and graphic design, we completely eliminate the hassle of having to use multiple sources to implement your new marketing strategy! Specializing in Marketing Services for small, medium and large businesses. 1

3 What Are Your Needs? Allen & Goel Marketing Company wants to help your business succeed. Answering these questions will provide insight about your business and help us customize a marketing strategy for you. What is the primary sales and marketing issue you're currently dealing with in your business? What is your current advertising and promotions budget? What is the primary advantage that differentiates you from your competition? What have you done in the past to promote your business and what were the results? What are your needs? What are the products and/or services offered to your customers? How would you describe your ideal customer? How do you show your customers you appreciate them? Do you presently use Broadcasting to promote your business? Do you presently use online advertising (i.e. Google AdWords/Pay-Per-Click)? Do you presently use Direct Mail to promote your business? Do you need help... Attracting new clients? Retaining current customers? Increasing the size of average orders? Driving traffic to tradeshow booths? Developing a uniform look and direction for your business? Do you currently have or use A lead generating website? Company brochures and support materials? Consistent methods to generate leads? Internal processes to follow up leads? Promotional products to generate leads or say thank you to your customers? Yes No How can you expect to successfully market your company if you haven't taken the time to evaluate who you really are? - Ronn Allen 2

4 3Branding Defining Who You Are Allen & Goel Marketing Company understands that every customer is unique and every client's business needs are unique. With your ideas in mind, we will develop or update your logo, image and brand. Your brand is the personality and identity of your business. It's what makes your business unique along with the characteristics that differentiate it from your competitors. Brand elements include your logo, Pantone (PMS) colors, typeface, taglines and other design elements. After your brand elements are established, we carry your brand and identity through to your print materials, website, promotional products, etc... A few questions for your company... What are your customers demographics? What makes your business unique? Who are your competitors? Developing Who You Are Logo Development A properly designed logo is your company's foundation. Your logo, when viewed, should reflect your company's culture, philosophy and standards. It also differentiates you from your competition. The use of your logo in your business cards, letterheads, envelopes, signs, marketing collateral, promotional products and advertisements is important to help build customer recognition, loyalty and brand awareness. Whether you are starting a new business or looking to revamp your image, Allen & Goel Marketing will help you portray the true identity of your business through our professional logo design services. What services do you provide? What are your marketing goals? What promotions are in place?

5 Design Services Allen & Goel Marketing Company provides you with the graphic design services to fit your needs - from creating a new image to breathing life into your current marketing. Our diverse and talented design department provides fresh and creative concepts for our customers designs without losing sight of the ultimate goal effectiveness! All of our designers are encouraged to attend workshops and seminars to enhance their skills and market awareness. Photography Allen & Goel Marketing provides professional digital photography services. We photograph food, products, people, places and events. Our designers are then able to optimize these images for use in your marketing collateral, web site, advertising, social media and multimedia presentations. Design Services A unique advantage to our photography approach is that we always have a marketing concept in mind while setting up our composition to ensure maximum effectiveness. Additionally, all of our images are delivered to you copyright free. Does your designed piece match the target audience it is being distributed to? A picture is worth a thousand words. But are they the right words to promote your business? - Sunny Goel 4

6 5Printing Services Complete Printing Solutions Allen & Goel Marketing Company offers a full range of business printing services... Do you need full color postcards, flyers or brochures to market your business? Maybe you would like to give your business a more professional look with custom designed business cards, letterhead, envelopes, forms, folders or other office supplies? Need full color posters and banners for trade shows? Do you have the need for a custom printed solution or creative printing idea? We are your one stop source for it all! Why Us? We are well aware that you have many choices when it comes to selecting a company to fulfill your print and design needs. As a result of understanding that, our company focuses on "the added values and services" we can offer our customers. Imagine all of your printed supplies, direct mail advertising and corporate sales materials ordered with just one phone call. We want to be your solution. Remember, our goal is to make your print and design projects as stress-free as possible. First class in-house graphic designers Proofing services (spelling, grammar, copy) Copywriting services Knowledgeable print professionals Competitive pricing Delivery and drop ship services Do all of your printed pieces match? Is your website address on all of your printed materials? Custom digital and offset printing Direct mail services Rush services Monthly reorder reminders Green and recycled printing alternatives Experience with a variety of industries

7 Mailing Programs & Fulfillment We provide commercial printing and direct mail solutions for our customers from print to post. This includes acquisition of targeted mailing lists, strategic planning, comprehensive design and delivery of the final product to the post office. Examples include brochures, take out menus, sales events, introduction of your business service to a targeted audience, special promotions and much, much more. Banners, Signs & Tradeshow Displays We can offer many options and solutions for your company's banner and sign needs including yard signs, flags, table covers, retractable banners, as well as total tradeshow displays. Printing Services Our in-house design department will evaluate your needs including where the sign or banner will be placed and how the product will be used. Some factors considered: distance, location indoor/outdoor use, durability, traffic flow and the key message to be delivered. Custom Labels & Stampers We have a wide selection of label and stamper styles. Your labels can be printed in spot color or full color process. Our label selections include: square cut, circle, oval, foil stamped, blind embossed, static cling, consecutive numbered, tamper-evident and bumper stickers. We also offer many other pressure sensitive stocks and adhesives including weather resistant labels. Is there a clear call to action on your printed pieces? Do you have a budget in mind? 6

8 7Website Development Website Development Allen & Goel Marketing Company offers a wide selection of web packages and solutions to fit your business needs. How about a simple webpage design to get your business on the Internet? Maybe you need a custom website that provides your business with sales leads or promotes your name throughout your local area? Whatever the size of your business, we can develop a website tailored to your needs and goals. We can also optimize your website to help with increased rankings in major search engines. Allen & Goel Marketing Company will make your website an investment, not an expense! To view our portfolio of sample websites, please visit The A&G 12 Step Web Design Process 1. Client Consultation 2. Propose Site Map / Scope 3. Design Website Screenshot 4. Register Needed Domain Names 5. Analyze and Establish Hosting 6. Develop and Program Website 7. Develop Content 8. Optimize Images 9. Cross Browser Testing 10. Basic SEO (Search Engine Optimization) 11. Launch Website 12. Submit Site to Major Search Engines

9 Custom Website Design Custom Content Management Systems Website Re-Design & Touch Up Flash Intros & Animation Web Audio/Video Streaming E-Commerce Design & Integration Pay-Per-Click/AdWords Campaigns Google Analytics Custom Programming Tablet Friendly Design Mobile Websites Database Driven Websites Domain Name Registration Website & Hosting Advanced Search Engine Optimization Search Engine Submission Website Maintenance Broadcasting Social Media Marketing 10 Questions Listed below are 10 questions regarding websites: 1. Are there goals set for your presence on the Web? Have your key benefits and services been determined? 2. What information would a prospective user find helpful when visiting your website? Who is your target audience? 3. Has your current branding been considered when designing your website? Website Development Listed Below Is A Sample Of The Web Services We Provide: 4. What Calls to Action would you like the user to perform when visiting your website? 5. Are there any lead generation methods in place to build future marketing lists? 6. Have you considered Search Engine placement when developing your site? 7. Users view the web on various different devices today, has this compatibility been considered? 8. Did you know that a website can provide detailed tracking information to determine its effectiveness? 9. Do you have a plan for updating your website with new content to keep users returning? 10. Other than SEO, what plans do you have for driving traffic to your website? 8

10 9Website Development Web Based Programming Allen & Goel Marketing Company will develop a Web Based Programming Solution to fit your company's needs. We provide custom designed systems to help your business run efficiently. You can have the ability to edit or update select pages on your website, add new sections, post articles or press releases, update items in your shopping cart system, change images, track website feedback responses and much, much more! Some examples of our Web Based Programming Solutions are: Database driven content and pages that can be easily managed through a web based control panel Intranet development for improved corporate communications, cost savings and green friendly initiatives Online shopping carts Credit Card Gateway Integration Content Management Systems Custom Application Development Business Workflow Applications Online Restaurant and Menu Management Systems Property Management Solutions Third Party Systems Integration Maintenance / Support for Existing Applications Application Re-Engineering / Re-Design Event Registration and Retrieval Systems Course / Class Scheduling Systems Mobile Websites Is your website compliant with smart phones? Put your company information at your customers fingertips! When users are on the go, they utilize their mobile phone to quickly search for basic information about your company. This can include contact information / directions, general products / services list, social media links and a company overview. Remember, a mobile website is a very basic version of your full website. Visit allengoel.com on your mobile phone now! The power of the internet can provide instant access to information or allow you to work remotely with the right system. -Sunny Goel

11 Broadcasting Reach your customers and prospects quickly! Send out specials, coupons, updates and more in your own custom template... broadcasting is an affordable way to market your business that can generate an immediate response. Unlike direct mail, there are no materials or postage expenses. marketing is 20 times more cost effective than direct mail. Allen & Goel Marketing Company designs effective campaigns that highlight the added values of your business. After we develop and design your campaigns, we distribute your message to your target subscribed audience. marketing benefits: Broadcasting Proactively communicate with your existing customers and prospects Introduce new products, services or events Easily distribute discounts or promotions Allen & Goel Marketing Company provides list management services to ensure your lists are kept fresh and clean. Our team manages your program and stay in regular contact with you to schedule your next blast, request content ideas, update your lists and provide detailed reports. All blasts are sent through a SPAM compliant system that allows users to opt out from receiving future s. 5 Ways to Keep Your Blasts Fresh & Effective Newsletters: Keep your customer base updated on news in your industry. This is also a perfect opportunity to educate your clients and prospects about your services. New Products: Don t feature the same products over and over. Show your customers the new stuff. Specials: broadcasting is an effective way to promote your daily, weekly or monthly specials. Reminders: This is a perfect way to remind your customers to reorder seasonal products so they don t get hit with rush charges. Introductions: Is there a better way to introduce your customer base to new members of your sales team? 10

12 11Promotional Products What Are Promotional Products? There isn t a more cost effective form of advertising than with promotional products, also known as advertising specialties. Promotional products are affordable and easy to distribute to your targeted prospects and customers. Advertising through promotional products gives you complete control over your brand identity. Promotional products are useful or unique items that can be imprinted with your brand identity and designed to keep your message in front of your customers and prospects for extended periods of time. Allen & Goel Marketing offers thousands of customizable products at a variety of prices. You can promote your business with advertising specialties on any budget. In order to get the most out of your advertising budget, it is important to carefully plan how your product will be distributed and what goals you want to achieve. Allen & Goel Marketing will help you develop those plans. Why Use Them To Promote Your Business? Promotional product marketing fits easily into any advertising budget. Promotional products complement and actually increase the effectiveness of other advertising media. They can be directed to selected audiences, which dramatically increases their effectiveness. Promotional products, if chosen wisely, remain in use for long periods of time to repeat the advertising message each time the product is used, without extra cost per exposure. People like to receive them. And since the items are useful and appealing, they are effective as incentives and motivators. Because there are so many products available, there is a lot of flexibility in planning a successful promotion. Effective Ways To Use Promotional Products Goodwill and relationship reinforcement Create awareness of new products, services or facilities Trade show promotion Motivate dealers/retailers Improve, reward or recognize employee performance Increase store traffic Open doors, secure appointments Customer retention/appreciation Reinforce existing products/services/facilities Generate sales leads and response Fundraising/increase donations Promote sales contests

13 Why Purchase Promotional Products Through Us? Imprinting a logo on a promotional product isn't enough. An effective promotional products campaign uses items carefully and thoughtfully to ensure maximum benefit. Allen & Goel Marketing helps develop ideas and goals for your promotional product investments. Our plan assisting and consulting are just two advantages of using us for your promotional product needs. We are a proud member of both Promotional Products Association International and Advertising Specialty Institute (ASI). Our Most Popular Promotional Products Mugs & Travel Mugs Pens & Pencils Memo Pads Magnets Mouse Pads Key Chains Portfolios Memo Boards Flashlights Food Gifts Golf Items Specialty Bags To view our complete catalog, please visit our website at allengoel.com Promotional Products Preferred Supplier Network There are thousands of promotional product manufactures located in the United States, Canada and China. Some of them are outstanding, some of them are less than outstanding. Allen & Goel Marketing measures all of our suppliers inside our ordering system on key aspects such as delivery time, imprint accuracy, pricing, communication and problem resolution. Suppliers that consistently score high in those vital areas are designated as Preferred Suppliers. When you order promotional products from Allen & Goel Marketing, you can be confident that you will be receiving effective products, imprinted correctly at a fair price, delivered on time. PREFERRED A Supplier 12

14 13Apparel Apparel Allen & Goel Marketing provides a wide selection of business apparel to fit your needs. We have direct access to a vast selection of imprintable apparel and accessories. This means we can fill your order economically and in a timely manner. We can screen print or embroider your brand or logo: T-Shirts, Fleeces, Caps, Bags and Totes, Towels, Athletic Wear and much, much more. We team up with more than 30 different headlining and show-stopping brands of imprintable apparel and accessories, including many USA-made items. Embroidery Screen Printing Heat Transfer In-house Digitizing Polybagging Private Labeling Fulfillment Services

15 Notes, Comments, etc. Notes 14

16 rketing Social Media Website Development Restaurants Print Design Branding Broadcasting Hotels Mo bsites Promotional Products Photography Apartments Banners Signage Direct Mail Programming Pay-Per-C parel Marketing Social Media Website Development Restaurants Print Design Branding Broadcasting Ho bile Websites Promotional Products Photography Apartments Banners Signage Direct Mail Programm -Per-Click Apparel Marketing Social Media Website Development Restaurants Print Design Branding E adcasting Hotels Mobile Websites Promotional Products Photography Apartments Banners Signage Direct gramming Pay-Per-Click Apparel Marketing Social Media Website Development Restaurants Print De nding Broadcasting Hotels Mobile Websites Promotional Products Photography Apartments Banners Sign ect Mail Programming Pay-Per-Click Apparel Marketing Social Media Website Development Restaurants P sign Branding Broadcasting Hotels Mobile Websites Promotional Products Photography Apartments Ban nage Direct Mail Programming Pay-Per-Click Apparel Marketing Social Media Website Development Restaur nt Design Branding Broadcasting Hotels Mobile Websites Promotional Products Photography Apartm ners Signage Direct Mail Programming Pay-Per-Click Apparel Marketing Social Media Website Developm taurants Print Design Branding Broadcasting Hotels Mobile Websites Promotional Products Photogra artments Banners Signage Direct Mail Programming Pay-Per-Click Apparel Marketing Social Media Web velopment Restaurants Print Design Branding Broadcasting Hotels Mobile Websites Promotional Prod otography Apartments Banners Signage Direct Mail Programming Pay-Per-Click Apparel Marketing Social M bsite Development Restaurants Print Design Branding Broadcasting Hotels Mobile Websites Promoti ducts Photography Apartments Banners Signage Direct Mail Programming Pay-Per-Click Apparel Marke cial Media Website Development Restaurants Print Design Branding Broadcasting Hotels Mobile Webs motional Products Photography Apartments Banners Signage Direct Mail Programming Pay-Per-Click App rketing Social Media Website Development Restaurants Print Design Branding Broadcasting Hotels Mo bsites Promotional Products Photography Apartments Banners Signage Direct Mail Programming Pay-Per-C parel Marketing Social Media Website Development Restaurants Print Design Branding Broadcasting Ho bile Websites Promotional Products Photography Apartments Banners Signage Direct Mail Programm -Per-Click Apparel Marketing Social Media Website Development Restaurants Print Design Branding E adcasting Hotels Mobile Websites Promotional Products Photography Apartments Banners Signage Direct gramming Pay-Per-Click Apparel Marketing Social Media Website Development Restaurants Print De nding Broadcasting Hotels Mobile Websites Promotional Products Photography Apartments Banners Sign ect Mail Programming Pay-Per-Click Apparel Marketing Social Media Website Development Restaurants P sign Branding Broadcasting Hotels Mobile Websites Promotional Products Photography Apartments Ban nage Direct Mail Programming Pay-Per-Click Apparel Marketing Social Media Website Development Restaur nt Design Branding Broadcasting Hotels Mobile Websites Promotional Products Photography Apartm ners Signage Direct Mail Programming Pay-Per-Click Apparel Marketing Social Media Website Developm taurants Print Design Branding Broadcasting Hotels Mobile Websites Promotional Products Photogra artments Banners Signage Direct Mail Programming Pay-Per-Click Apparel Marketing Social Media Web velopment Restaurants Print Design Branding Broadcasting Hotels Mobile Websites Promotional Prod otography Apartments Banners Signage Direct Mail Programming Pay-Per-Click Apparel Marketing Social M bsite Development Restaurants Print Design Branding Broadcasting Hotels Mobile Websites Promoti ducts Photography Apartments Banners Signage Direct Mail Programming Pay-Per-Click Apparel Marke cial Media Website Development Restaurants Print Design Branding Broadcasting Hotels Mobile Webs motional Products Photography Apartments Banners Signage Direct Mail Programming Pay-Per-Click App rketing Social Media Website Development Restaurants Print Design Branding Broadcasting Hotels Mo bsites Promotional Products Photography Apartments Banners Signage Direct Mail Programming Pay-Per-C parel 677 West DeKalb Pike King of Prussia, PA For More Information or to Order Products and Services: Main Phone: or Fax: info@allengoel.com Marketingis fun! Visit us online at: Allen & Goel Marketing Company