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2 Wow! There s one word we hear from AlphaGraphics customers time and time again: Wow! Whether it s from a long-term client, or someone checking out our services for the first time, people are continually surprised by just how much AlphaGraphics can do. It s not simply about the number of products and services we offer (though that s impressive in itself). It s about finding a one-source partner who can help you plan, produce and manage virtually every aspect of your business s marketing and communications needs. The Consultation Multi-channel Marketing Design Services High Quality Print Services Online Order Management Mailing Services Save time and money with just one vendor Better maximize your return on investment Build a working relationship with a vendor that can last for years Take a look inside. With AlphaGraphics help, you ll soon find that your customers will be saying, Wow! about your organization. From start to finish, we take your marketing and business communications ideas and turn them into reality. Scan here to learn more about what AlphaGraphics can do for your business. 2

3 The Consultation Clearly, effectively, and creatively communicating your message is essential for your business to succeed. AlphaGraphics can produce a marketing and communications strategy that gets noticed without you having to pay top dollar. Start by getting to know you Figure out how your message can stand out from the crowd From simple business cards to complex multi-media campaigns Not sure where to start? We are! WE start by working closely with you to develop a sound marketing plan for your business, and then follow through with solutions that help you increase your reach. AlphaGraphics Increase Your Reach 3

4 Multi-channel Marketing Put the power of marketing to work for you with our experts at AlphaGraphics. Conducting business today means connecting with your audience in new ways. It also means collecting valuable information about them in order to tailor a personal marketing message that speaks to their needs, wants and personality traits. To do both, you need a unique and attention-grabbing way to get your customers and prospects to respond. Unfamiliar with how these strategies work? No problem. The marketing pros at AlphaGraphics will help you understand the technology behind it all so you can put it to work for you. Our strategic direct marketing solutions give you a means to measure results, drive revenue, reduce overall cost-per-lead and increase ROI. Conducting business today means connecting with your audience in new ways: collecting valuable information about them tailored personal marketing messages satisfy their needs, wants and personality traits unique and attention-grabbing messages generating responses in new and compelling ways Allow us to help you create a compelling marketing campaign that will get you the results and advantages you want. Increase your reach with: Direct Marketing Marketing Online Marketing Mobile Marketing epublishing Brand Identity 4

5 Design Services Ever wonder what it would be like to have an affordable, professional graphic designer on demand? Just imagine how much easier it would be to run your business if you had someone to help turn your big ideas into standout brochures, newsletters, direct mail pieces, flyers, ads and much more. We give your message the look you want. From logos to full-blown marketing campaigns, well take it from plan to completion. We ve got the know-how to prepare everything: Annual reports Brochures Business cards Calendars Cards & invitations Newsletters Newsletters & flyers Photo prints & photo books Posters, signs & banners Websites Promotional products Mobile Websites and Applications Letterhead, stationery & envelopes Trade show & presentation materials Yearbooks, manuals & book printing Our design experts will create a professional design to help you, your company and its products, look their very best. AlphaGraphics Increase Your Reach 5

6 Direct Marketing Targeted, personal and flexible, direct marketing is a proven method for reaching your target audience and inciting further action through other channels. Your communications should create results that can be tracked, recorded and analyzed, allowing you to measure the effectiveness of your marketing campaigns. At AlphaGraphics, we ll help you every step of the way with your direct marketing plan, integrating tools like: List Acquisition Direct Mail Dimensional Mail Personalized and General URLs Variable Messaging and Mapping Mailing Services Reporting and Tracking Here s a link to a Case study: 73% of consumers prefer to receive product offers via us Mail. 52% of people prefer to respond to direct marketing online. (Source: DMA) 6

7 Marketing No matter the industry, plays a major role in the day-to-day communications of any organization. People spend hours a day checking and responding to their messages, making marketing a key way for you to reach out to potential sales leads. However, in a sea of marketers trying to get noticed, how can you truly stand out from the crowd? AlphaGraphics can help you engage your target audience like never before, using: Personalized Communications Design Services Copywriting Personalized and General URLs /Subject Line Tracking US adult internet users subscribe to at least three daily or weekly shopping s or newsletters. (Source: Yahoo Mail) AlphaGraphics Increase Your Reach 7

8 Mobile Marketing With instant access to the web through the use of mobile devices, your customers can now find the information they need anytime, anywhere. When it comes to your marketing campaign, are you capitalizing on the millions of people who depend on their iphones, ipads and Android devices on a daily basis? Let AlphaGraphics create a comprehensive marketing plan for your business that incorporates essential networking tools like: Mobile Websites Mobile Messaging Services (SMS and MMS) QR Codes Mobile Applications Reporting and Tracking Scan here to see Mobile Marketing 250+ Million americans carry mobile phones over 80% of the nation s population. (Source: CTIA Wireless Association) 8

9 Online Marketing Now more than ever, customers use the web as their primary source for finding the products or services they need. This means that you need an effective online marketing strategy that incorporates a wide range of techniques to drive traffic to your website, improve your search engine rankings and build relationships with your customers through social media. AlphaGraphics is the marketing communications company you can turn to as a comprehensive solution for your online efforts, with services like: Web Design and Development Social Media Search Engine Optimization Search Engine Marketing Reporting and Tracking Here s a link to a sample Social media site: It took the radio 38 years, the television 13 years, and the World Wide Web 4 years to reach 50 million users. The average user spends 66 hours per month online. (Source: Alexa, Gallup, Wikipedia ) AlphaGraphics Increase Your Reach 9

10 epublishing Looking for a way to provide engaging, valuable content to your target audience in a dynamic way? Through epublications, you can combine text, pictures, video and more to create an interactive experience that provides your customers with the tools and resources they need. Whether you want to digitize case studies, brochures, newsletters or books, AlphaGraphics can manage the process from start to finish, with: Multimedia Content Navigation/Layout Linking Reporting & Tracking Promotion Scan here to see an epub Readers report spending 37 minutes a day on digital publications as opposed to 22 minutes a day on print press. (Source: Havas Media Study) 10

11 Brand Identity When you market your business, what role does your brand play? Is it front and center, or does it sit in the background as an afterthought? In any marketing campaign, your brand will influence every element for better or worse, making brand identity a vital consideration in any marketing application. By partnering with the marketing team at AlphaGraphics, you ll receive professional guidance in developing and establishing the five elements critical to any brand identity: Brand Position Brand Personality Brand Promise Brand Story Brand Associations Customers will pay a significant premium for brands to which they are loyal. 50% of customers are willing to pay 20-25% more for a brand of choice. (Source: Brandkey) AlphaGraphics Increase Your Reach 11

12 High Quality Print Services You want your marketing message to put you a step ahead of the competition, right? That s where our world-class printing comes in. No matter the task, our print services can make you look good. Whether you need basic one-color flyers, a banner to hang from the side of a building, or anything in between, our specialists can help define and then create the look you want. And with a wide array of special printing effects like personalized communication, specialty inks, papers, finishes and more, your message will soon boast that Wow that makes you stand out. Which printing solution is right for you? We can help you decide. The Forest Stewardship Council was created to change the dialogue about and the practice of sustainable forestry worldwide. 12

13 Go Big Large Format Printing makes a statement in a big way. Using state-of-the-art technology, we make graphics pop with vibrant color that gets noticed. trade show displays window clings exhibits floor graphics posters wall murals banners backlit display point of purchase displays vehicle graphics and wraps Give your communications big impact with a variety of special finishing options, such as: mounting on hard surfaces, foam core and even pop-up displays printing on plain paper, UV-resistant stock, canvas, vinyl and photo gloss Sspecial coatings, lamination, and protective packaging Inserting grommets for hanging AlphaGraphics is committed to effective business practices, outstanding quality management, and quality assurance. AlphaGraphics Increase Your Reach 13

14 Online Order Management Using agonline makes it easy to order, update and reorder. If your organization is like most, you ve probably found it difficult to manage and update your printed communications for distribution. Maintaining branding and ensuring that the most recent version of your product is ordered every time no matter who places the order can be a headache if you don t have the right tool. That s where agonline comes in. This Internet-based resource keeps a catalog of your printing projects, and then lets you access them online from an e-commerce site customized for your business. Just select the item you d like to order, enter the quantity you need, and change or add new information if desired. The order can be billed to a credit card and shipped directly to the address you request. For every $1 spent on print, approximately $6 is spent on other parts of the document lifecycle, including creation, administration, distribution and storage. Advantage to online ordering systems: Budgeting Order Tracking Forecasting Controlling Costs Simplified Workflow Reduced Waste Consistency 14

15 Mailing Services Imagine that you have created the perfect promotional piece that delivers a dynamic message to your customers. Now what? How do you deliver it? Rather than lug boxes around town trying to find one company to prepare labels and another to affix postage and send to the post office, let us coordinate it for you. After all, AlphaGraphics centers are experts in mailing and shipping services, too. We ll not only assist in fulfillment, kitting and packaging, but we can also help you buy the right list and determine the best demographic. Plus we ll help you select the most efficient way to get it there on time and within budget. Our full-service options include: Pr ing Identifying targeted mailing lists Stuffing envelopes Labeling Printing variable data and messaging Assembling multiple pieces Kitting Packaging Personalized and general URLs At ABC Printing, we ve planted a big idea. Watch it grow. Mailing and shipping Maintaining current mailing database Packaging supplies and services Shipping via the U.S. Postal Service procuring better postage rates for projects managing options such as tracking, overnight deliveries, etc. Response tracking using personalized websites and other agdirect Marketing tools Project reporting List refinement Strategies for future mailings Every Door Direct Mail (EDDM) We ve really taken root. ABC Printing is now AlphaGraphics Increase Your Reach 15

16 <AlphaGraphics of> <Address> <City, State, Zip> <Phone> <web> 2011 AlphaGraphics, Inc. AGCBV1v.11A Fact sources:

Products & Services Guide

Products & Services Guide Products & Services Guide Phone. 508.793.0956 Fax. 508.795.3512 184 Main Street Worcester, MA 01608 www.alphagraphics.com/us603 CLARK UNIVERSITY On Campus: 8853 Phone. 508.793.8853 Fax. 508.795.8863 copycenter@clarku.edu

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