Product or Service Sales Presentation Printed sales material used to sell products and/or services such as brochures and sell sheets

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1 Category List SALES & MARKETING 1 Product or Service Sales Presentation Printed sales material used to sell products and/or services such as brochures and sell sheets 2 Packaging Packaging used to sell products 3 Point-of-Purchase (POP) Materials designed for point of purchase promotions, not including point of purchase displays or signage. Please see Off Site Display Design. 4 Direct Marketing Examples include postcards, self mailers, and other direct marketing promotions. 5 Cross Media Multiple sales materials used to sell products and/or services, which could include printed materials, outdoor advertising, video, audio, online, etc. COLLATERAL MATERIAL 6 Stationery Package Includes letterhead, envelope, and business cards 7 Annual Report Includes black and white, color, marketing and financial sections, etc. 8 Publication Design Magazine, book, or catalog design 9 Special Event Material Materials used for trade shows, grand openings, and other special events. 10 Specialty Advertising Ad specialty items such as t-shirts, mugs, and other promotional items.

2 OFF SITE 11 Outdoor Board Static or digital billboard, bus hut, or outdoor promotion. 12 Vehicle Graphic Advertising Vehicle graphics for cars, vans, trucks, and buses. 13 Display Design Materials used separate from the main business location such as point of purchase displays, floor graphics, posters, etc. 14 Combination of off site advertising materials. NON-TRADITIONAL ADVERTISING 15 Non-Traditional Advertising Any projects that don't fit well in the current categories. CONSUMER OR TRADE PUBLICATION Ad Single trade publication advertisement. Multiple trade publication advertisements. NEWSPAPER Ad Includes single ROP ad, newspaper insert, post it note attached to a newspaper, or other newspaper advertising. Multiple newspaper advertisements. Online Advertising

3 ONLINE ADVERTISING 20 Websites, B to B Online advertising for business to business. 21 Online Combination of online advertising materials. 22 Non-traditional Online Advertising s, banner ads, micro-sites, game design et cetera 23 Websites, B to C Online advertising for business to consumer. 24 Mobile Websites A website designed to specifically operate on a mobile device. 25 Responsive Design Online web design that is a single site and is optimized for multiple screen sizes. 26 UX/UI User interface design techniques for online advertising and mobile apps. 27 Augmented Reality Scannable interactive print ads. 28 Social Media Design and management of content and posting on social media pages/sites. 29 Apps Apps built for tablets and mobile devices.

4 VIDEO 30 Internet Commercial Video advertising designed for internet only. 31 Broadcast Commercial Video advertising designed for television or cable. 32 Multiple video advertisements. 33 Multimedia DVD Interactive content built for DVD distribution. 34 Gaming Games designed for mobile, web, or video including elements of those games such as music or character design. AUDIO 35 Broadcast Commercial Radio or online audio advertisement or music jingle. 36 Multiple audio advertisements or jingles. NON-PROFIT ADVERTISING 37 Collateral Includes stationary, annual report, posters, etc. 38 Print Printed material used to promote products and/or services. 39 Audio/Online/Video Video/audio used to promote non-profit organizations. 40 Multiple materials including print, collateral, video/audio to promote non-profit organizations.

5 Public Service 41 Collateral Collateral materials used to promote government agencies such as the fire department, police department, 42 Print Printed materials used to promote government agencies such as the fire department, police department, 43 Audio/Online/Video Audio/video materials used to promote government agencies such as the fire department, police department, 44 Materials used to promote government agencies such as the fire department, police department, SELF PROMOTION 45 Collateral Includes stationary, annual report, posters, etc. 46 Print Printed material used to promote products and/or services. 47 Audio Audio used to promote products and/or services. 48 Broadcast Video Video used to promote products and/or services. 49 Online Video Online video used to promote products and/or services. 50 Multiple promotions.

6 Elements of Advertising 51 Copywriting Includes written content such as blogs, headings, slogans, body copy, etc. 52 Illustration Illustrative art created for advertising. 53 Logo and Icon Design Logos and icons created to represent products, services and/or brands. 54 Photography Includes black and white, color, portrait, and product photography. 55 Printing Projects that display high quality printing and can include special printing processes such as engraving, foil stamping, embossing, and special finishes and coatings. 56 Cinematography/Special Effects Includes a part of a commercial or video, special effects, etc. See the Video category to submit an entire commercial. Includes black and white, color, portrait, and product photography. Student Entries Student categories mirror the professional categories. Students are asked to please put an S in front of your categories when entering. For example: Elements of Advertising: Illustration would be S50

7 Entry Form Submitter s Name: Address: Submitter s Company: Phone: Entry Type: (Circle One) Single Student Company Website: Non-Member Single Non-Member Category: Description: Designers: Photographers: Printer: Client: Students School Name: School Website: Personal Website: Title: Art Director: Illustrators: Copywriters: Other: Release Date: School Location: Instructor: Prices: Member: $45 Single $65 Student: $15 Non-Member: $65 Single $85 fees are nonrefundable. Please provide a packet including each entry form submitted along with ONE check for the total of all entries. Deadline is January 15th, Entries may be dropped off at New Haven Print, 7531 US 930 East, New Haven, IN. Work may be entered for more than one category. Separate form and entry fee must be submitted per category.work must have been created between Jan. 1 and Dec. 31, Prizes: Silver, Gold, Best of Show, People s Choice, and Judges Choice Additional Information: Each entry should go into an envelope (or box for three dimensional entries) to protect them during transport. Securely enclose a completed entry form with each entry. Fill out the entry form completely, as this information will be used if you are a winner. Be sure to credit all persons responsible for the project. If this is a student entry, be sure to include your school name, school location, and school website. Also include the name of instructors who advised you. If applicable, you may also provide a personal website. We cannot return any entry materials. For Audio/Video/Web/App Entries please provide a data disk for use at judging and include a screen shot or image to use for the Winner s book. Questions? Feel free to shoot us an . Larry Davis: Ryan Geiger: Craig Dellinger: PLEASE PRINT TWO ENTRY FORMS PER ENTRY. ONE TO SUBMIT WITH PAYMENT, & ONE TO INCLUDE WITH THE ENTRY

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