branding & webdevelopment brief.

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1 branding & webdevelopment brief.

2 Brand and web development. Branding doesn t just apply to print you know. To have a successfully, consistent brand it has to be carried over to your online presence as well. I don t just mean your website either. Your social media profiles and pages should all have the same logo, color combinations and similar graphics so that your viewers know for real and for true that it s your page they re visiting. This document is a brief that I use to evaluate your web design needs so that we can create an awesome site within your budget and deadline. But this isn t just about your website... I use it to get to know YOU as well. You can fill it out how ever you want. Print it and handwrite your answers or fill it out electronically and it to me. What ever gets your creative business branding juices flowing. My mission, my vision for you is to help you build strong connections with their audience. I strive to be trust worthy, open and helpful. I want you to trust that you can tell me about your goals; both professional and personal. Only through communication can we grow your passion into a great business. By working together we can change the professional environment from one of fierce competition and solitary businesses to a true community of neighbors working together to help one another be better collectively as well as individually. Heather M Schiefer, Independent Creative Designer and Photographer heathermschiefer.com

3 CONTACT ABOUT your Information Company Your Name* Your Company / Organization Name Your * Website Your Telephone* 1

4 ABOUT your Company I d like to find out about where your business came from. Answer as thoroughly and honestly as you can. If you don t have an answer then this would be a good time to take a few moments to think about it. After all, this is your business. It deserves a some thought, and a great logo. Company History Tell me when you first started your business or how long you ve been developing the concept. Tell me where you were, what events in your life drew you toward starting your business. 2

5 ABOUT your Company Company Mission What is your mission as a company? What do you strive to achieve, change or improve with your company? Company Vision How do you envision your business in the future? How will it progress, what will it accomplish? 3

6 ABOUT Your Company Products and Services Tell me about the products and / or services your business will offer. How do they set you apart from your competitors? Keywords Give me three keywords to best describe your business. 4

7 ABOUT COMPANY your Goals Company Short-term: think about what you d like to achieve over the next year. Long-term: think about where you re headed in the next five years. Let s plan for these goals and optimize your brand to help you achieve them. *The first two fields under each heading are required. Short-term Long-term

8 WHO ARE your Competitors Knowing your competition. Who are you in direct competition with? Everyone has competitors. If people were going to buy something similar to what you offer, where would they get it? Pinpointing your competitors is the best way to stand apart. Once we have a few competitors in mind, we can look at their sites and figure out how to provide an even more awesome web experience. 6

9 TARGET Audience Your Target Market *Average age: *Sex: *Average Income: *Education Level: *Special Interests: Additional Information Tell me a little more about your target audience. Who are they? What do they want or need? 7

10 DESIGN Preferences What colors would you like to see used in the design? What style are you trying to achieve? Modern or traditional? Serious business or lots of fun? Don t forget to think about what your customers would want from your brand. Do you already have a logo? Nope. Yes. If so, please send it along with this form. If not... would you like to talk about logo design as well? No thanks. Sure!. Any fonts, colors, elements I should absolutely avoid using? 8

11 DESIGN Preferences (con t) List three brands that should inspire this project s design. (Include website address) What do you really like about your current website? What do you really dis-like about your current website? 9

12 BRANDING Materials Print Pieces In addition to a logo are you in need of any of these marketing materials? Business Cards Brochures Flyers Custom Stamps Postcards / Mailers Stationery / Letterhead Folders Stickers Other items :

13 PROJECT Details Do you have a deadline in mind for completing this project? MM DD YYYY Do you already have a website? No ma am Yes, but it s time to update Yes, but for something else What action should your audience take on your website? Fill out a form or download something? Purchase goods? Visit your Facebook page? Is it for informational and / or brand awareness purposes? Will you provide content or will you need content creation? 10

14 WEB Site Specifics How many pages do you think you ll need? In order to understand how big your site will be and give you an accurate estimate it s helpful for me to know what you re expecting. If there are too many to list just say mucho pages. Do you want to integrate a blog? Ongoing Maintenance Yes, please! No thanks. Maybe. Let s talk about it. Do you need help securing a domain and hosting? Are you interested in a monthly maintenance plan? I would provide services like CMS and plugin updates, management of website and database backups or even content updates. No thanks. I can handle it. Yes! I don t have time for that. Yes, please! No thanks. 11

15 WEBSITE Features & Functionality What social media channels will you want integrated into your website? How would you like to see them integrated? Facebook Twittter Google+ Forms and Instagram Other None Just those cute little icons A single feed Multiple feeds A whole page for the stuff Are you going to need multiple contact or sign up forms? Do you have an marketing account? (MailChimp, Constant Contact, etc.) Just the one. I ll need a few... Yeppers No I don t Will you be collecting addresses? Will you need newsletter design / setup? Yeppers No I don t Yes, please. No thanks. 12

16 ecommerce ecommerce Are you planning on selling anything on your website? No, not ever. - Then move right along and skip the next section. Yes, we ll need ecommerce functionality. Please complete the following page of questions. Not right now, but maybe someday. Tell me more about this. Do you have a goal to start selling online? How do you see this playing out? 13

17 ecommerce Questionaire E-Commerce has it s own set of rules and challenges. Please answer these questions as completely as you can so that I can build you the most successful store possible.

18 ecommerce Product information What types of products do you sell? Do your products include digital downloads? (PDF documents, audio, video, etc.) Yes No How many different products or variations do you offer? (Best guess is fine) Do you have product images? Do you have product descriptions written? Yes No Yes No Do you want customers to be able to leave reviews? Yes No 2

19 ecommerce Payment information What forms of payment are you set up to accept? American Express Visa PayPal Cash on Delivery Mastercard Discover Google Checkout Other Do you have an existing merchant account? Yes No Do you need tax calculated? Yes No 3

20 ecommerce Shipping information What shipping providers will you use to fulfill orders? UPS FedEx USPS Other Do you have existing shipping accounts? Yes No Will you require your website to link to third party software like Quickbooks, etc? Yes No Will you offer discounts or coupons? Yes No 4

21 ABOUT YOU What are you expecting to get out of our working together on this project? What are you hoping to accomplish with this project? What is your level of technical know how? I m a savvy individual. I manage alright. I m low-tech. Scope of your design needs? I know exactly what I want. I have an idea but need some guidance. I have no worldly idea. 5

22 ABOUT YOU What happened that made you reach out now? What would happen if you did nothing at all? The next page is blank on purpose. Have ideas you just can t put into words? Doodle away friend... 6

23 1 Please enter your contact info on the next page...

24 CLIENT Contact Information Primary Contact * *Name: *Phone: Alternate Phone: Title: * *Contact Preference: This contact should receive design drafts and proofs. This contact should receive invoice and billing information. Billing Address * {Please include a real, physical mailing address for billing purposes.} Street Address: City: State: Zip Code: Secondary Contact Name: Phone: Alternate Phone: Title: Contact Preference: This contact should receive design drafts and proofs. This contact should receive invoice and billing information. 2

25 Heather M Schiefer Spartanburg, South Carolina phone: HeatherMSchiefer.com

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