SAS Customer Intelligence
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1 SAS Customer Intelligence Jan Thomas Løwe, Chefkonsulent & Christian Skytt, Projektleder SAS Institute A/S indicates USA registration.
2 Agenda Platformen og løsningerne Proces og arkitektur Demonstration
3 SAS -brancheløsninger Plug-in Plug-in Plug-in
4 SAS Banking Intelligence Solutions
5 SAS Customer Intelligence platform Fokus ved dagens demonstration SAS Marketing Optimization SAS Interaction Management SAS Digital Marketing SAS Real-Time Decision Manager SAS Industry Intelligence Solutions SAS Marketing Automation Marketing Automation SAS Marketing Performance Management SAS for Customer Experience (Web Analytics) SAS Questionnaire SAS Marketing Resource Management Kernemodul Banking Industry Solution Tillægsmoduler
6 Kundeindsigt er kodeordet gør de rigtige indsatser over for de rigtige kunder differentiere og automatisere kundebetjening i relation til kanaler og kontaktpunkter aktivt fastholde kunder som udviser tegn på at ville forlade forretningen Kundeindsigt Forskellige betjeningskoncepter målrettet forskellige typer af kunder
7 Logisk arkitektur SAS kundeværdiplatformen logisk arkitektur Kildedata Dataintegration Analyse Eksekvering og rapportering Operationelle processer Rådgiverportal Customer systems DW Data kvalitet SAS Datamodel SAS Datamodel Kundedata Kontakthistorik Konti og balance Pension Analytisk intelligens Kampagnestyring Rådgiver Kundeprofil Flat files Forsikring Realkredit Invest Segmentering Engagement Kunde 3rd party Opgavestyring Analytical Base Tabel Rapportering Inddatering Response
8 Fysisk arkitektur SAS kundeværdiplatformen - fysisk arkitektur Én, to eller tre fysiske servere Windows 32-bit workstations SAS Marketing Automation Metadata Server SAS Marketing SAS MA-klienter Automation Server Evt. en databaseserver Data SAS Marketing Automation Web/Application Server
9 Eksempler på SAS Customer Intelligence-kunder i Danmark Basisbank Sparekassen Himmerland Danske Bank Spar Bank Topdanmark Codan-Trygghansa Gyldendal TDC Telia
10 Vil du vide mere. Kontakt Customer Intelligence Business Advisory: Steen Vingaard Larsen Eller Customer Intelligence Professional Services Claus Frederiksen
11 THANK YOU FOR ATTENDING
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