MORGENBOOSTER 2015 DISRUPTIVE BUSINESS DESIGN

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1 MORGENBOOSTER 2015 DISRUPTIVE BUSINESS DESIGN

2 JIM KEYES, CEO, BLOCKBUSTER, 2008 NEITHER REDBOX OR NETFLIX ARE EVEN ON THE RADAR SCREEN IN TERMS OF COMPETITION

3

4 2000 HEY, VI SKAL HA ET WEBSITE HM

5 2009 HEY, VI SKAL HA EN APP NÅ NÅ

6 2011 HEY, VI SKAL DA PÅ FACEBOOK OHO..

7 2015 HEY, VI SKAL LIGE FINDE PÅ ET ELLER ANDET DISRUPTIVT, DER REDDER VORES FORRETNING OKAY?

8 ØHM AL TSÅ, DISRUPT..

9 STOP LIGE EN HALV. DET FORSTYRRER MIN DEL AF FORRETNINGEN. ØHM AL TSÅ, DISRUPT..

10 SPØRGSMÅLET, VI STILLER OS SELV ER HVILKE BETINGELSER SKAL VÆRE OPFYLDT FOR AT INNOVERE DIN FORRETNING?

11 EN GOD IDE?

12

13 EN SLAGS DEFINITION INNOVATION IS THE CREATION OF A VIABLE NEW OFFERING LARRY KEELEY, DOBLIN GROUP

14 PAS PÅ: VEJEN TIL HELVEDE ER BROLAGT MED GULE SEDLER BRAINSTORM SESSIONS + DER FINDES IKKE DÅRLIGE IDEER

15 ..KEELEY FREMTURER INNOVATION REQUIRES IDENTIFYING THE PROBLEMS THAT MATTER AND MOVING THROUGH THEM SYSTEMATICALLY TO DELIVER ELEGANT SOLUTIONS

16 MÅLET ER AT LAVE NOGET, DER REELT ER INNOVATIVT NOGET DER DISRUPTER A) DET KENDTE B) MARKEDET C) THE GAME

17 A DISRUPTIVE TECHNOLOGY IS A NEW EMERGING TECHNOLOGY THAT UNEXPECTEDLY DISPLACES AN ESTABLISHED ONE.

18 1997

19

20 PERFORMANCE MB: DISRUPTIVE BUSINESS DESIGN TIME

21 PERFORMANCE MB: DISRUPTIVE BUSINESS DESIGN SUSTAINING INNOVATIONS TIME

22 PERFORMANCE MB: DISRUPTIVE BUSINESS DESIGN SUSTAINING INNOVATIONS DISRUPTIVE INNOVATIONS TIME

23 DISRUPTIV?

24 DISRUPTIV?

25 DISRUPTIV?

26 AS BARTMAN WORKED THROUGH THE QUESTIONS, IT BECAME CLEAR THAT TESLA IS NOT A DISRUPTER. IT S A CLASSIC SUSTAINING INNOVATION A PRODUCT THAT, ACCORDING TO CHRISTENSEN S DEFINITION, OFFERS INCREMENTALLY BETTER PERFORMANCE AT A HIGHER PRICE. THERE S NOTHING RUDIMENTARY ABOUT TESLAS, WHICH COMPETE ON PRICE AGAINST CARS BY BMW AND MERCEDES.

27 DISRUPTIV?

28 METODEN (EN AF DEM)

29

30 MINDER RIGTIG MEGET OM BUSINESS MODEL CANVAS $

31 10 TYPER AF INNOVATION PROFIT MODEL NETWORK STRUCTURE PROCESS PRODUCT PERFORMANCE PRODUCT SYSTEM SERVICE CHANNEL BRAND CUSTOMER ENGAGEMENT CONFIGURATION OFFERING EXPERIENCE

32 OXO PROFIT MODEL NETWORK STRUCTURE PROCESS PRODUCT PERFORMANCE PRODUCT SYSTEM SERVICE CHANNEL BRAND CUSTOMER ENGAGEMENT CONFIGURATION OFFERING EXPERIENCE

33 OXO

34 PERFORMANCE MB: DISRUPTIVE BUSINESS DESIGN SUSTAINING INNOVATIONS TIME

35 ZAPPOS PROFIT MODEL NETWORK STRUCTURE PROCESS PRODUCT PERFORMANCE PRODUCT SYSTEM SERVICE CHANNEL BRAND CUSTOMER ENGAGEMENT CONFIGURATION OFFERING EXPERIENCE

36 DELIVER WOW THROUGH SERVICE

37 GE AVIATION: ONPOINT SOLUTIONS

38 GE AVIATION RISK SHARING PREDICTIVE ANALYSIS BUNDLING GARANTI PROFIT MODEL NETWORK STRUCTURE PROCESS PRODUCT PERFORMANCE PRODUCT SYSTEM SERVICE CHANNEL BRAND CUSTOMER ENGAGEMENT CONFIGURATION OFFERING EXPERIENCE

39 FORD T-MODEL

40 FORD T-MODEL LAVPRIS + 50%BETALING UPFRONT 5$ ARBEJDSDAG BILLIGE RESERVEDELE FORHANDLERNETVÆRK PROFIT MODEL NETWORK STRUCTURE PROCESS PRODUCT PERFORMANCE PRODUCT SYSTEM SERVICE CHANNEL BRAND CUSTOMER ENGAGEMENT EGEN GUMMIFABRIK EGEN STÅLFABRIK SAMLEBÅND: FRA 12 TIMER TIL 93 MINUTTER PROFESSIONAL CUSTOMIZATION EGET FILMSELSKAB MED + 2MIO SEERE/MÅNED

41

42

43

44 KOMBINATION ER GODT PROFIT MODEL NETWORK STRUCTURE PROCESS PRODUCT PERFORMANCE PRODUCT SYSTEM SERVICE CHANNEL BRAND CUSTOMER ENGAGEMENT CONFIGURATION OFFERING EXPERIENCE

45 MEN HVOR SÆTTER MAN IND? PROFIT MODEL NETWORK STRUCTURE PROCESS PRODUCT PERFORMANCE PRODUCT SYSTEM SERVICE PROFIT CHANNEL BRAND CUSTOMER ENGAGEMENT CONFIGURATION OFFERING EXPERIENCE

46 ANALYSER HVOR MARKEDET BEFINDER SIG HISTORISK

47 OG MÅL DIN EGEN INDSATS

48

49

50

51 FINT MED ANALYSEN, MEN HVOR ER DET DISRUPTIVE?

52

53 SENSORS

54

55 [THE THERMOSTAT] IS AN EYESORE. FOR SO MANY YEARS, IT'S BEEN A WHITE PLASTIC BOX. WHEN WE SAW IT, WE KNEW WE HAD TO MAKE IT SEXY, MAKE IT AWESOME. IT DRAWS PEOPLE IN, GETS THEM EXCITED ABOUT THE PRODUCT. IT'S MORE ABOUT SAVING MONEY, SAVING ENERGY, BUT IT'S ALSO ABOUT A PRODUCT THAT IS BEAUTIFUL. SOMETHING YOU APPRECIATE HAVING ON YOUR WALL. INTERVIEW/

56

57

58 https://hbr.org/2013/03/big-bang-disruption/

59

60

61 HER ER EN UDFORDRING: UDVIKLINGSDRÆBEREN

62 HACKATONS

63 NÅ MEN KOMBINATION AF INNOVATIONSTYPER ER GODT PROFIT MODEL NETWORK STRUCTURE PROCESS PRODUCT PERFORMANCE PRODUCT SYSTEM SERVICE CHANNEL BRAND CUSTOMER ENGAGEMENT CONFIGURATION OFFERING EXPERIENCE

64 DET KRÆVER BARE AT ORGANISATIONEN FØLGER MED PROFIT MODEL NETWORK STRUCTURE PROCESS PRODUCT PERFORMANCE PRODUCT SYSTEM SERVICE CHANNEL BRAND CUSTOMER ENGAGEMENT CONFIGURATION OFFERING EXPERIENCE

65 PERFORMANCE MB: DISRUPTIVE BUSINESS DESIGN SUSTAINING INNOVATIONS DISRUPTIVE INNOVATIONS TIME

66 CEO VS CORPORATE ENTREPRENEURIAL OFFICER SUSTAINING KNOWN BUSINESS SEARCHING FOR FUTURE BUSINESS

67 CEO VS SEVERAL CORPORATE ENTREPRENEURIAL OFFICERS SUSTAINING KNOWN BUSINESS SEARCHING FOR FUTURE BUSINESS

68

69 START MED AT DESIGNE DET PRODUKT DER VILLE BETYDE DØDEN FOR DIN EGEN FORRETNING

70 HER ER MÅLET HYPOTESE FACTS

71 .TJEK MERE UD PÅ 1508.DK/VIDEN KLAUS BUNDVIG 1508 A/S WILDERS PLADS 13A 1403 KØBENHAVN K FACEBOOK.COM/1508DK LINKEDIN.COM/COMPANY/1508-AS

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