Hvor parat er din virksomhed? Motivation for systematisk serviceudvikling i den maritime branche

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1 Hvor parat er din virksomhed? Motivation for systematisk serviceudvikling i den maritime branche Section for Engineering Design and Product Development Generelle trends med service BNP fordeling i USA Products Services Mater rial The old world order: Information/ organisation [Spohrer, IBM 2007, efter Based on Uday Karmarkar, 2006] 1

2 Generelle trends med service BNP fordeling i USA Products Services rial Mater 11% 30% The new world order: Information/ organisation 9% 50% [Spohrer, IBM 2007, efter Based on Uday Karmarkar, 2006] Dér hvor forretningen er Product to service orientation - a case study 41st CIRP Conference on Manufacturing Systems serv vice ukt produ [Gates 2009] 2

3 Generelle trends med service [Spohrer, IBM 2007] OECD trends Share of total gross value added by sector, 2002 Services Industry Construction Agriculture 100% 80% 60% 40% 20% 0% [OECD Science, Technology and Industry Scoreboard Towards a knowledge-based economy, p.168-9] 6 3

4 OECD trends Distribution of gross value added of the services sector, 2002 Finance, insurance, real estate and business services Wholesale and retail trade, hotels and restaurants Community, social and personal services Transport and communications 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% [OECD Science, Technology and Industry Scoreboard Towards a knowledge-based economy, p.168-9] 7 British trends [ Understanding Modern Manufacturing, CBI (Confederation of British Industry), 2007]

5 Hvorfor service i den maritime branche? Stigende konkurrence fra østen Pris, tid og kvalitet ikke længere nok Ønske om en fælles, branchemæssig indsats Efterlysning af systemkoncepter der kan hjælpe til at synliggøre værdien af produkternes kvalitet og driftssikkerhed overfor kunderne Udviklingen af fælles servicekoncepter og tilhørende kvalitetsstandarder Udnyttelse af partnerskabsmuligheder på tværs af værdikæden Et (gradvist) skift til TCO Forsøg på klassificering af servicetyper [Spohrer, IBM 2007] 5

6 Emerging service science [Succeeding through service innovation, 2008] Emerging service science [Succeeding through service innovation, 2008] 6

7 Global trends and service innovation Demographic trends and sustainability concerns will drive increased demand for public sector service activities and service research to focus on quality of life and environmental problems. Trends in business and technology (globalisation, automation, self-service service technologies, service industrialization, the servicisation of manufacturing, and the continued rise of the type of service system known as the globally integrated enterprise) will further drive demand for business transformation service activities, and service research to improve productivity and revenue growth, consistent with a triple bottom line of people, planet and profit. Trends in internet collaboration and web-based service, such as open source software and software as a service (SaaS), continue to mature and are driving service research around business model innovation and regulatory compliance issues. Trends in organisational innovation are particularly important to service activity growth, and more service research is needed to understand the co-evolution of customer demand, technology, business models, governance, and organisational innovation. [Succeeding through service innovation, 2008] 13 7

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