K L I N G M A N N ARCHITECTS + BRAND CONSULTANTS

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1 K L I N G M A N N ARCHITECTS + BRAND CONSULTANTS 31 Gramercy Park South, 4th Floor, New York, NY West 38th Street, 8th Floor, New York, NY 10018

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3 CREATING BRANDED DESTINATIONS Wherever we work, our goal at KABC is the same: to design destinations that lift the spirit. Creating successful destinations is not only our forte, it is our mission, our very reason for being. We partner with real estate developers and corporations all over the world to create unique destinations and sustainable communities. After assessing each client s business drivers, our team develops comprehensive brand strategies and architectural solutions that work from both a financial and an operational perspective. Left Page, Residential Towers Mixed-Use Destination, Dubai, UAE

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5 MASTERPLANNING FROM THE INSIDE-OUT Our design approach is grounded in a deep understanding of different cultures and local environments to create competitive experiences that are sustainable and enjoyable. At KABC, our trademark is a holistic approach to creating masterplans from the inside-out, by combining an economically sound marketing plan with a cutting-edge brand vision and a sustainable approach to urban design. A detail-oriented approach to landscaping, architecture and placemaking optimally expresses each site s intrinsic potential and provides unique experiences for the people who inhabit it. Responsiveness and availability are at the heart of our client relationships because we understand that great projects are only accomplished through constant communication and collaboration. Upper Left Page, Public Plaza Mixed-Use Destination, Dubai, UAE Lower Left Page, Park Promenade Mixed-Use Destination, Dubai, UAE

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7 SUSTAINABLE MIXED-USE COMMUNITIES Sustainable communities are about promoting an exceptional quality of life in a fusion of business, culture, entertainment, nature, and innovation. They connect people to the environment through creative strategies that effectively combine economic and ecological responsibility. We create authentic environments that impart a sense of community, are memorable and therefore profitable. We build value through our forward-thinking designs, astute use of financial resources, effective public and private partnerships and employment of world-class talent. Our global professionals work collaboratively across disciplines and borders to bring together market-driven insights, experience and expertise. All of which allow us to create properties of enduring value around the world. Upper Left Page, Entrance View Muttawar Residential Community, Muscat, Oman Lower Left Page, Courtyard with Pool Muttawar Residential Community, Muscat, Oman

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9 COMMERCIAL OFFICE BUILDINGS Creating tomorrow s Class A office space is about designing buildings with a simple goal: rewarding the investment of the tenants that lease them and the owners who maintain them. As an interdisciplinary practice composed of architecture, urban design and planning, and interior and graphic design, we approach each project holistically. Our commercial projects reflect the success of this all-encompassing approach, adding value and facilitating cost-effective implementation. We take great pride in our ability to manage multi-faceted projects that involve numerous stakeholders, all the while maintaining a high level of personal attention. Upper Left Page, Zhejiang R&D Complex, Dayview Zhejiang Energy Headquarters, Huangzhou, China Lower Left Page, Zhejiang R&D Complex, Nightview Zhejiang Energy Headquarters, Huangzhou, China

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11 HOSPITALITY The practice of hospitality is as old as civilization, but the creation of comfortable, elegant accommodations is an everchanging art. KABC brings the most up-to-date expertise to the design of luxurious hotels and resorts around the world. Each project s specific challenges are met with a unique solution that frequently integrates the work of many design disciplines a holistic approach that synthesizes positioning, branding, programming, thematic development, design, and technical coordination to create some of the world s most innovative, functional and memorable architectural experiences. Driven by a passionate and dedicated interest in local cultures around the world, KABC has emerged as a niche expert in hospitality projects that encompass a regional identity, sustainability, and sensitivity to the local landscape. Upper Left Page, Guest Villas Khawr Awqad Eco Resort, Salalah, Oman Lower Left Page, Main Building & Resort Entrance Khawr Awqad Eco Resort, Salalah, Oman

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13 BRAND SPACES & RETAIL DESIGN The key to our success is the integrated approach we take to deliver your retail solution. We listen to your needs and operational strategies. We study your brand and its relationship to the market. We cultivate a personable collaboration with your team to ultimately arrive at a superior in-store branding experience that captures your vision and nurtures your brand. Our dedicated team of former retail executives, paired with our exceptional team of brand experts, architects, designers, program managers and supporting staff provide the perfect mix of industry know-how and creative solutions. We deliver branding and design the way you see it, with the technical expertise and sourcing flexibility to implement it. All in all, we are innovative, curious, personal, responsive, and experienced. Upper Left Page, Entrance & Logo Design Balzac Caffè, Frankfurt, Germany Lower Left Page, Interior Space with Signature Elements Balzac Caffè, Frankfurt, Germany

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15 USER EXPERIENCE & LANDSCAPE DESIGN KABC is recognized for its interfacing between branding, landscape design, user experience, and architecture. Through research, interdisciplinary collaboration and innovation, KABC expands the boundaries between masterplanning, branding, and environmental design. Our approach to developing public spaces is rooted in cutting-edge design ideas that respond optimally to environmental, social and physical needs. KABC designs environments with a focus placed on the quality of the user experience and culturally relevant solutions. Our designs are driven by the moments of engagement between people and brands, and the ideas, emotions, and memories that these moments create. The application of landscapes as iconic emblems has created a signature aesthetic establishing KABC as leaders in the field of urban design and public space. Upper Left Page, French Garden & Horticultural Pavilions Public Parkscape, Dubai, UAE Lower Left Page, Water Garden & Park Promenade Mixed-Use Destination, Dubai, UAE

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17 KLINGMANN ARCHITECTS & BRAND CONSULTANTS KLINGMANN Architects & Brand Consultants has been widely recognized as a leader in architectural branding and the design of complex mixed-use destinations. KABC works globally across different scales and a variety of disciplines. From large-scale masterplans to residential interiors, every project is based on a unique user experience. KABC brings a strong track record in branding that expresses and leverages the unique identity of each culture and each development. This is accomplished through building on the individuality and strengths of each location as well as global consumer trends. At KABC, our trademark is a holistic approach to creating destination brands from the inside-out, by combining an economically sound marketing plan with a cutting-edge brand strategy, a sustainable approach to design, and intelligent programming that optimally suits a site s unique potential and the people who inhabit it. Because a creative approach to architecture comes instinctively to our designers, they collaborate with ease to insure the seamless expression of architecture as part of the entire brand strategy. The firm s staff in New York City practices a highly integrated, multi-disciplinary approach to each of its projects from initial strategy and analysis through project design and implementation. KABC positions itself as the strategic partners of its clients, achieving the results they need and the added value they desire in today s competitive marketplace. KABC brings together the major and specialist skills involved in the design of branded destinations into a single, managed service. We think design integrity and work as a cohesive team with a common purpose. KABC produces comprehensive concepts with consistent principles and coordinated solutions. Left Page, Birds-eye View Mixed-Use Destination, Dubai, UAE

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19 ANNA KLINGMANN, M.ARCH. PHD. Anna Klingmann is the founder of KABC, and an internationally recognized visionary on branding and architecture whose BRANDISM TM an innovative approach to merging architecture and branding anticipated current global trends. The BRANDISM TM framework is the result of twelve years of KABC proprietary practice, as well as Anna Klingmann s extensive teaching at internationally renowned academic institutions. Klingmann uses her BRANDISM TM principles to assist corporate clients, public institutions and real estate developers in achieving a competitive advantage in today s marketplace. A German native, Anna Klingmann received her Bachelor of Architecture from Pratt Institute in New York with Honors and her Masters Degree in Urban Development from the Architectural Association in London. She received her Ph.D. summa cum laude in branding and architecture from the University of Arts in Berlin. She began her career in New York where she worked for commercial architectural offices. Later, she moved to London, where she worked for the internationally renowned architects Zaha Hadid and Rem Koolhaas. Inspired by the potential of architecture to connect commerce, culture, and community, she founded KABC in 2001 to create integrated destinations that people truly enjoy. Today, clients around the world seek out Anna Klingmann s advice and opinions on architectural branding. She is a frequent, invited speaker at conferences in the United States and abroad, where her lectures explore how architecture can be strategically employed to create imaginative places that truly engage customers and create memories in them. Her book Brandscapes: Architecture in the Experience Economy, MIT Press, illustrates cutting-edge ideas on how architecture can effectively brand mixed-use destinations, residential communities, and retail environments.

20 ARCHITECTURAL SERVICES URBAN PLANNING KABC s planners work globally on a broad range of projects, from new urban districts and destinations to corporate campuses, integrated resorts, public parks and residential communities. Sustainability is an important focus with equal concern for the socio-economic health of the community. As urban designers, we know how to bring forward the experiential attributes that make a place memorable and attractive. Urban Planning services include: ARCHITECTURAL DESIGN KABC architecture reflects our extensive knowledge of local cultures and consumer preferences. We work collaboratively with clients, communities and end users to create buildings that work well on every level, inside and out. KABC projects secure not only design awards but also bottom-line results, adding real value for their owners and users. Our specialized experience in these areas is a priceless addition to any project. Architectural services include: Site Assessment Site Selection Highest and Best Use Analysis Master Planning Site Design Landscape Concept Design Architectural Concept Design Architectural Design Integrated Project Management Facilities Programming and Planning Budgeting and Value Engineering Construction Documents Coordination of Prime Consultants Contract Administration LANDSCAPE DESIGN Whether for a city or community, individual developer or property owner, a successful landscape design creates a delightful user experience at every scale of implementation. A team of experienced horticulturalists works closely with KABC s landscape architects and planners to provide a multidisciplinary approach to projects. Landscape architecture services include: INTERIOR DESIGN Our designers work collaboratively and strategically to deliver innovation, quality and sustainable performance. Our projects are international in scope and range from offices to retail, resorts, residential communities, and cultural venues. KABC s interior design services deliver to clients an integrated experience with a single point of accountability. Interior design services include: Concept Landscape Design Design Development Construction Documentation On-Site Reviews Contract Administration Plant Procurement Installation Facilities Programming and Planning Budgeting and Value Engineering Interior Architecture Interior Design Documentation Specifications Furniture, Finishes, Fixtures Selection Procurement Management

21 BRANDING SERVICES BRAND RESEARCH Through trend research, market research, focus groups, interviews and observation, we establish the design criteria that inspire and guide our design of spaces, services, products and communications. The value of user-centered research is that it helps ensure that environments engage audiences in a meaningful way at every point in the brand journey. Brand Research services include: BRAND STRATEGY Creating great brands is about unlocking the potential of a place, organization or company to tell a powerful story one built from its intrinsic characteristics and targeted to a market need. With this framework in place, we develop names, identities and brand platforms that connect with people, so they listen, buy and believe. Brand Strategy services include: Brand Assessment & Audit Life-Cycle Planning Brand Tracking and ROI Brand Valuation Touchpoint Analysis Emerging Trends User Research Brand Portfolio Strategy Brand Architecture Brand Idea Development Brand Positioning Brand Platform Value Proposition Naming GRAPHIC DESIGN KABC builds creative and intuitive experiences that engage your customers and increase the perception of your brand. Our unparalled creative expertise in identity design, emerging web technologies and the user experience will help elevate your brand beyond the competition. Graphic Design services include: ENVIRONMENTAL GRAPHICS KABC Environmental Graphics provides designs that sustain and enliven both the interior and exterior of any project. Whether it be identity, signage systems, wayfinding, or environmental art, these design services enrich the guests' experience. Environmental Graphics services include: Corporate Identity Design Systems & Collateral Packing Design Print Communications Web + Digital Communications Touchpoint Design User Interface Design Brand Experience Corporate Interiors Retail Design Wayfinding Signage Systems Trade Shows & Events Street Furniture

22 31 Gramercy Park South, 4th Floor, New York, N.Y West 38th Street, 8th Floor, New York, N.Y Phone: Cell: Website: klingmann.com