Take a journey with us. Destination: Impact. Overview of Credentials

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1 Take a journey with us. Destination: Impact. Overview of Credentials

2 WHO WE ARE LEADERS IN COMMUNITY STRATEGIES AND PARTNERSHIPS We help shift clients beyond traditional models of community engagement, community investment, stakeholder relations, corporate social responsibility, marketing, and fundraising. Our highly customized approach builds strategies that create shared value, build meaningful partnerships and deliver organizational and societal impact. We pride ourselves on delivering solutions that achieve real-world goals that inspire, enrich and endure. The future requires the integration of social purpose, performance management, aligned partnerships, and community engagement. Our hallmark is the ability to integrate these four areas of dedicated, deep subject-matter expertise to deliver deep value and powerful impact. At JS Daw & Associates creating value is the bottom line; impact is the result. JS Daw & Associates works with leading organizations to design ground-breaking community strategies and partnerships that create shared value, attain mutual goals and help solve complex community challenges. JS Daw & Associates has a talented team expert at managing projects from research to strategy, idea to activation, inception to measurement.

3 OUR APPROACH INTEGRATED AND COLLABORATIVE We re known for moving beyond traditional approaches to community strategies. We design innovative, practical and sustainable solutions that deliver value and impact. We partner with our clients and take a constituency and communitycentered approach to design meaningful, results-oriented community strategies and initiatives. Our approach emphasizes intentionality, collaboration, and co-creativity from the outset. Leveraging our expertise, our market tested process is designed to define an organization s value proposition and unique purpose. We undertake deep research inside and outside of the organization to uncover stakeholder motivations and discover community opportunities. Based on our findings, we design innovative breakthrough ideas to ensure community strategies are infused with purpose and clear performance measures. We then help you foster deeper partnerships, and more meaningful people engagement, to deliver greater organizational value and social impact. We believe that with the careful integration of purpose, performance, partners and people, great things happen. Value is created; deep connections between people, sectors, and communities are created; organizations become differentiated; and positive social results are achieved. Ultimately, we help move our clients from "doing good" as effective organizations, to standing out as causes and catalysts for community movements that create shared value and deliver true social impact. Like you, we want to create positive change

4 OUR THOUGHT LEADERSHIP PASSIONATE ABOUT SHARING OUR EXPERTISE I established JS Daw & Associates to be a different kind of strategy and community engagement firm. We provide leading thinking and build innovative yet practical community solutions and strategies. - Jocelyne Daw, Founder & CEO Speaking Jocelyne Daw and her team speak extensively throughout North America. Audiences are diverse covering a range of professions, interests, and sectors. Books Jocelyne Daw is the author of two internationally published books through leading business publisher John Wiley & Sons. Cause Marketing: Partner for Purpose, Passion and Profits, and Breakthrough Nonprofit Branding: Seven Principles to Power Extraordinary Results. Both books are Amazon best sellers. Blogs & Resources We are passionate about sharing our knowledge and expertise through blogs and white papers. We write about a variety of cutting edge topics that will affect businesses, nonprofits, and the community, today and in the future. Sign up for our bi-weekly newsletter at

5 WHAT WE DO DELIVER IMPACT STRATEGIES We specialize in the integration of four consulting focus areas: PURPOSE We help you discover and define the social purpose idea that sets your brand apart and where you can make the greatest impact. JS Daw & Associates are leaders in creating innovative social purpose strategies. Social purpose and cause branding Shared value strategies and social innovation initiatives Community strategy development and activation PERFORMANCE An organization can t solve important social issues with good intentions alone. Results are paramount; we are here to help you achieve them. We take a practical but thorough approach to measuring and communicating outcomes. Measurement frameworks, data points and leverage strategies Insights for innovation, storytelling, learning and continuous improvement Measurement training and coaching PARTNERS JS Daw & Associates are partnership experts and certified partnership brokers. We develop innovative and deep partnership strategies that deliver shared value and drive positive social change. Strategic review and assessment of partnerships Partnership strategy and development Strategic partnership brokering PEOPLE JS Daw & Associates works with clients to help increase awareness, shift public perception and strengthen reputation We design engagement and outreach programs that help fuel community passion and deliver greater results for the community, donors and organizations. Employee engagement review and strategy development Community engagement initiatives, including: Cause marketing, social action, and social marketing Cross-functional teams and integrated systems thinking training

6 CONSULTING GLOBAL VENTURES AND SPECIALIZED SERVICES Shared Value Strategies and Implementation The Shared Value Initiative champions the idea that social progress can also create economic progress. JS Daw & Associates has been selected, trained and certified in shared value consulting by the Shared Value Initiative. The Shared Value Initiative is a global community of practice, operated by FSG, to drive the adoption and implementation of shared value strategies among leading organizations. JS Daw & Associates was selected as a consulting affiliate based on our thought leadership, expertise, and experience. We provide customized shared value strategies and support to corporations, government and civil society organizations. Partnership Coaching and Advising Every sector of society - government, business, and non-profit needs to better understand when and how to collaborate across traditional divides. Such collaboration can be highly challenging. To help partnerships reach their potential, we are offering Level One Partnership Broker training in Calgary, September 22 26, JS Daw & Associates has expertise in partnership development and we are certified partnership coaches and advisors. We offer partnership services to help support and strengthen partnerships through the skilled management of the collaboration process. Cause Branding and Social Innovation Strategies JS Daw & Associates can help your organization build a strong cause strategy from the inside out. We guide you through a deep introspection process, which increases the understanding of who you are, what you stand for and where your strengths and leadership position could drive positive impact. Clients routinely turn to us to help close the gap between brand marketing and social purpose.

7 WHAT WE DO GROUND-BREAKING TRAINING To deepen support for professionals working in community we offer two unique training opportunities: Partnership Training and Creating Shared Value courses in either standardized or customized format. Partnership Training As society s problems and challenges become more complex and interconnected, it becomes clear that multi-stakeholder partnerships are the only way forward. However, many partnerships fall short of their potential not least because too little time is invested in understanding what it takes to develop and deliver real value. JS Daw & Associates believes it is critical to build understanding and capacity around partnerships. Preparing for Partnerships (1 Day) A foundational course on partnering principles, frameworks and practice suitable for managers, decisionmakers, planners, donors who are seeking to work more systematically using partnership models. Designing and Managing Partnerships (2 Days) The focus of this course is on the key operational aspects of partnering including identifying partners, resource mapping, effective communications and sustainable outcomes. Brokering Partnerships (4 Days) Run in collaboration with the Partnership Brokers Association, this is the only professional training currently available worldwide for those operating as intermediaries in the partnering process. This globally recognized course is offered by JS Daw & Associates on an annual basis. Creating Shared Value Understanding Creating Shared Value (1/2 1 Day) This overview course introduces the principles and practices of creating shared value and builds an understanding of this new and innovative approach to corporate-community engagement. Case studies provide deeper understanding of how to build a shared value strategy. I perceive partnership to be incredibly valuable and I want this work to flourish. - Participant from the Corporate Sector, Partnership Brokers Training 2013

8 RECENT PROJECTS IT STARTS WITH A QUESTION Canadian Oil Sands: Partnership Initiative Distress Centre: Facilitation Enbridge: Employee Engagement We helped COS strengthen the focus of their community investment strategy and to build a unique and impactful community initiative. Math Minds is a unique three-way partnership to enhance early math literacy in Calgary We led a Distress Centre board and senior leadership meeting to help them build a strategy to deepen their impact and value. We worked with Enbridge on the development of a unique employee engagement program to support and unify their work in community. Thank you for having a vision for such a unique and bold initiative and for all the support you gave Canadian Oil Sands as we developed the Math Minds investment and partnerships Laureen DuBois, Director, Human Resources and Community Investment, Canadian Oil Sands Limited. ENMAX: Signature Initiative We helped ENMAX build a new community investment strategy and signature initiatives to strengthen business and community value and deepen their community impact and relationships. Cenovus: Community Strategy We helped build a community investment strategy for Cenovus by encouraging strong community partnerships and positioning the newly launched company as a leading corporate citizen. YMCA of Calgary: Cause Branding & Social Innovation We built a cause platform for the YMCA of Calgary to help them articulate, deliver and communicate their impact and value.

9 WHAT SETS US APART A VIBRANT BOUTIQUE FIRM. Fresh & Focused Our approach and single- Progressive & Innovative Reputable & Professional Sophisticated & Reliable minded focus has helped At JS Daw & Associates, We are leading experts in JS Daw & Associates propel community strategies that build and strengthen reputations, relationships and deliver stronger social value and impact. What s more, JS we make a point of staying ahead of the curve. Through numerous professional development opportunities and a passionate team of the field of social purpose branding and social outcomes We ve been practicing for over 25 years. Across North America, our internationally published combines deep passion and knowledge of today s most pressing issues with a commitment to timely results. Like you, we want to create change. We understand that progress Daw & Associates only researchers and books and ongoing alone isn t enough. It has to works with organizations we believe in ourselves. This selective policy not only serves our mission, seasoned practitioners, we ve established a firm grasp on the emerging knowledge in the field. We consistently writing continues to be recognized by our peers and valued by our speaking audiences. be immediate, meaningful and measurable. Our high quality work is always delivered on time. but is in our clients best interests as well. incorporate this leading thinking into our work with clients. Jocelyne Daw and her team are creative and tenacious in catalyzing collaborations that have the potential to generate extraordinary results. Scott McMeekin, CEO, JUMP Math

10 LET S CONNECT WE D LOVE TO HELP YOU! Kristina Roberts Research & Communications Advisor Hillhurst Building Suite th Street NW Calgary, Alberta T2N 2A1 Our work with this charismatic and knowledgeable team allowed us to synthesize a robust community investment strategy that will help cultivate meaningful, long-term community partnerships that align with our core business. - Karla Wingate Manager, Community Investment & Sponsorship, ENMAX Corporation

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