A Strategic Approach To Environmental Branding
|
|
- Anne Stanley
- 7 years ago
- Views:
Transcription
1 A Strategic Approach To Environmental Branding
2 What s A Branded Environment Without Strategy? TABLE OF CONTENTS Environments That Make An Impact Driving Revenue With Environmental Branding Measuring Environmental Branding Success Maintain Your Environmental Edge Connect With MM MMBRANDAGENCY.COM 2
3 Imagine this: after perusing a restaurant s sleek and modern website, you decide to pay the place a visit. As soon as you open the door, you re hit with a kitschy look that reminds you of a mid-70 s rec room. Are you in the right place? Sure are the business has just ignored any sense of strategy when creating their physical space. On the other hand, creating an environment that aligns with your brand and design strategies will help you develop environmental branding that s tailored to your business. Five questions to ask when setting up an environmental strategy. 1 What business goals can I meet with an environmental strategy? 2 Who is my target audience(s)? 3 Who can effectively create and manage my environmental branding? 4 How much can I invest in my brand s physical presence? 5 Which environmental tactics make sense for my unique brand? Environmental design is all about setting the mood and making people feel an emotional connection to the place their in. Paul Dunbar, Graphic Designer MMBRANDAGENCY.COM 3
4 From trade show booths to bathrooms, environmental branding comes in all shapes and sizes. Environmental branding could be something as simple as the interior design of an office or as complicated as an entire structure, but one thing remains the same: it s all about the experience. Here are a few ways to ensure that you make the most of your environmental efforts: Don t abandon your brand When it comes to environmental branding, there s no shortage of creative possibilities; that doesn t mean you should do something cool just for the sake of it. Any environmental branding you utilize should align with your brand strategy and positively contribute to your business goals. Otherwise, you re simply dressing up a space and spending unnecessary cash. Think about the long run Environmental branding often requires a significant commitment of resources and the end result is hard to alter. Creating solutions that are scalable and offer flexibility will ensure that you maximize your investment. When possible, create environmental elements that have multiple uses without making them seem like generic solutions. Merge your messages Keeping your messaging and branding consistent across digital and physical spaces will do wonders for your brand. Doing so provides your target audience with a seamless experience that reinforces their visual perception of your brand. In the end, you ll boost brand recognition by carving out a unique visual niche in the minds of your customers. Don t be afraid to go guerilla Guerilla marketing is all about putting your brand in unexpected places and providing a unique experience for those who happen to interact with it. If your guerilla marketing strategy involves environmental design elements, ensure that both strategies play off one another in harmony so that your overall physical brand presence isn t fractured for the sake of a one-time marketing tactic. MMBRANDAGENCY.COM 4
5 PART THREE: DRIVING REVENUE WITH ENVIRONMENTAL BRANDING While your environmental branding should initially turn heads, it should ultimately open wallets. When used strategically, environmental branding can boost your revenue in a variety of ways. Four ways to drive revenue. 1 Increase brand awareness Use environmental branding to expose your brand to a group of people that have never heard of it before. By doing so, you can capitalize on the opportunity to create new customers. 2 Inspire action Environmental branding can be used to visually and spatially navigate customers through a branded space. Wall graphics help support your brand positioning, while clear signage guides people along the perfect path. 3 Provide a great experience Whether it s your brand s permanent physical location or a tradeshow, do everything you can to ensure that your environment has a positive influence on prospects and keeps them coming back for more. 4 Build brand recognition A standout environmental branding experience will promote brand loyalty and recognition within your target audiences, which can ultimately lead to repeat business and lifelong customers. Don t put all of your brand strategy eggs into a singular, digital basket. Brick and mortar brand presences are equally as valuable. Crissy Saint, Senior Communications Strategist MMBRANDAGENCY.COM 5
6 For some, the thought of measuring the effectiveness of their environmental branding can be a bit daunting. By setting up a system that enables you to track your environmental efforts, you ll be able to analyze responses and measure your success. Key ingredients to measuring success. Keep an eye on your company culture Great environmental branding speaks to more than your target audiences it should also have an effect on your employees. Using your environmental branding to reinforce your internal culture will lead to happy employees and, ultimately, happy customers. Talk to your team and see if they identify with the environment you ve created. Seek outside feedback If your environmental strategy aligns with an effective brand strategy, you shouldn t have anything to worry about. However, getting some feedback from your target audience will let you know if you re still on the right track. Use their responses to gauge the effectiveness of your environmental branding by looking for answers that pop up on a regular basis. Break down your brand awareness Strategic environmental branding might be just what you need to put a spotlight your brand. See an updated environmental presence causes an uptick in the awareness of your brand among target audiences. Seek out new customers and see if your environmental branding had anything to do with their newfound interest in your brand. Assess brand recognition Once people have discovered your brand, you want to stay on their radar. Use your environmental branding to make an impression that helps your target audience associate certain elements with your business. By doing so, you ll build up a healthy supply of brand equity. If your environmental branding doesn t help drive repeat business, it may be time to reevaluate and make adjustments. Look for long-term results First impressions are helpful, but they may not tell the whole story. Monitoring the longterm effects of your environmental branding will help you come up with some more complete conclusions. Conduct short interviews or surveys after weeks or months of unveiling your updated environmental branding to gauge people s lasting impressions. MMBRANDAGENCY.COM 6
7 Environmental branding can be a very beneficial and sometimes essential component of your brand strategy. Brands with brick-and-mortar locations or consistent trade show appearances rely on environmental branding in a big way to connect with their target audiences and provide a memorable experience. Other brands use environmental branding to add a punch to their marketing strategy by doing something different. No matter what your brand uses it for, there are a few essential tools will always be necessary. Public relations toolbox must-haves. Overall marketing strategy Environmental materials are small pieces of a very large marketing puzzle. First thing s first: align your environmental marketing with the big picture to ensure that all strategies are working in harmony. Wordsmiths An intelligent team of well-versed copywriters and content strategists are necessary for the execution of any and all marketing efforts. Arm them with your foundational strategy and objectives. Graphic designers Our world has become one giant visual playground. A team of talented designers will transform your message into jungle gym royalty. Architects Creating physical environments that fit your brand and appeal to your target audience is easier said than done. Skilled architects will help you make the most of any space and create a location that aligns with your brand s environmental vision. Project management Environmental marketing materials require in-depth planning and utilize many different production processes. Having someone that can balance everything (and the budget) at once is essential. MMBRANDAGENCY.COM 7
8 Connect with MM Brand Agency to strategically approach content marketing. MMBRANDAGENCY.COM TEL NORTH CENTRAL SUITE 1 PHOENIX, ARIZONA 85004
Then a web designer adds their own suggestions of how to fit the brand to the website.
Branding Small to Medium-Sized Businesses For small businesses, the idea of branding can start with a desire to present a uniform image to the world. The challenge comes when the brand is created without
More information10 principles of Not-for-profit Branding. branding marketing public relations graphic design websites advertising ecomms copywriting social media
10 principles of Not-for-profit Branding branding marketing public relations graphic design websites advertising ecomms copywriting social media What is a brand? Every organisation has a brand whether
More informationAn Effective Social Media Strategy
An Effective Social Media Strategy Building A Social Strategy TABLE OF CONTENTS Social Media For Humans Driving Revenue Using Social Measuring Success On Social Platforms Managing Social Media Efforts
More informationTHE EF ENGLISHLIVE GUIDE TO: Dating in English TOP TIPS. For making the right impression
EF Englishlive: Language & Lifestyle Guides THE EF ENGLISHLIVE GUIDE TO: Dating in English TOP TIPS For making the right impression Index INDEX 03 Introduction 05 Asking someone out on a date 09 Booking
More informationWeb content provided for Blue Square Design see www.blue-square.com.au. Home Page
Web content provided for Blue Square Design see www.blue-square.com.au Home Page We help your business make new friends When you harness the skills of a graphic and web design studio, there s a certain
More informationIn-Depth, Branded HR e-learnings. www.hranswerlink.com. Webinar Catalog
In-Depth, Branded HR e-learnings 2015 www.hranswerlink.com Webinar Catalog Your clients have a lot of worries. HR shouldn t be one of them. Now you can deliver to your clients and prospects live, interactive
More informationFor More Free Marketing Information, Tips & Advice, visit www.lgx.im
For More Free Marketing Information, Tips & Advice, visit www.lgx.im DISCLAIMER AND/OR LEGAL NOTICES The information presented in this E Book represents the views of the publisher as of the date of publication.
More informationWhat is the customer journey- and how to do it
What is the customer journey- and how to do it Leisure Centres Introduction The customer journey is a buzzword that is thrown around a lot. But what on Earth is it?, we hear you ask! Also referred to as
More information> A WORD FROM THE MANAGING DIRECTOR...
> A WORD FROM THE MANAGING DIRECTOR... Thank you for providing us with the opportunity to introduce StandOut Design (StandOut). We design, create and manage brand experience for some of the world s leading
More informationBeyond the Referral: The Growing Role of Customer Advocates in Technology Marketing
Beyond the Referral: The Growing Role of Customer Advocates in Technology Marketing Barb Pfeiffer Senior Consultant & Chief Channel Expert The Partner Marketing Group Beyond the Referral: The Growing Role
More informationAgile&wired Web Development & Online Marketing Experts. Intelligent Inspired Integrated Digital Development and Digital Marketing
Agile&wired Web Development & Online Marketing Experts Intelligent Inspired Integrated Digital Development and Digital Marketing TRANSFORM your advertising and boost your business If you re in business,
More informationbranding guide for tax pros
by Your Business Matters the branding guide for tax pros how to grow your tax business by building a powerful brand What s in this guide? What branding means Why branding matters in your tax practice How
More informationThe Contented Website
The Contented Website Why most business websites don t work and what to do about it Deb Jeffreys About the Author Deb Jeffreys and is the founder of Brilliant Blue Marketing. Together with her team she
More informationREPUTATION MANAGEMENT SURVIVAL GUIDE. A BEGINNER S GUIDE for managing your online reputation to promote your local business.
REPUTATION MANAGEMENT SURVIVAL GUIDE A BEGINNER S GUIDE for managing your online reputation to promote your local business. About Main Street Hub: Main Street Hub is the voice for more local businesses
More informationOvercoming Your Content Challenges
Overcoming Your Content Challenges How to create engaging content for your marketing campaigns 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business Coming up with
More informationWhat is social change? What is social justice? What is social service?
What is social change? Social change builds community-based responses that address underlying social problems on an individual, institutional, community, national and/or international level. Social change
More informationSTEAM STUDENT SET: INVENTION LOG
STEAM STUDENT SET: INVENTION LOG Name: What challenge are you working on? In a sentence or two, describe the challenge you will be working on. 1. CREATE Explore new ideas and bring them to life. You can
More informationAverage producers can easily increase their production in a larger office with more market share.
The 10 Keys to Successfully Recruiting Experienced Agents by Judy LaDeur Understand whom you are hiring. Don t make the mistake of only wanting the best agents or those from offices above you in market
More informationBranded Websites: The Best Thing You Can Do for Your Business
Branded Websites: The Best Thing You Can Do for Your Business A White Paper from Katalyst Creative Group Copyright 2012 Katalyst Creative Group, LLC info@katalystcg.com 1 Branded Websites: The Best Thing
More informationPRODUCTS & SERVICES LIST
LIST PROJECT: PLAN PRODUCTS & SERVICES Propel Businessworks is a project management company that believes that each small business is unique and requires specialty services based on individual needs. This
More informationMeasuring the Effectiveness of Your Content Marketing
Measuring the Effectiveness of Your Content Marketing 1 Measuring the Effectiveness of Your Content Marketing A 5-Step Process to Prove Value and Grow Your Business Measuring the Effectiveness of Your
More informationBritepaper. How to grow your business through events 10 easy steps
Britepaper How to grow your business through events 10 easy steps 1 How to grow your business through events 10 easy steps As a small and growing business, hosting events on a regular basis is a great
More informationCONTENT CREATION MEDIA PACK
CONTENT CREATION MEDIA PACK With more than 1 million subscribers across Europe, Inbox Insight publish highly targeted content-driven email bulletins that offer access to key EMEA markets. We offer a range
More informationMarketing That Makes Sense: A practical marketing series from Ariad Communications. 5 ways to drive in-store sales with email
Marketing That Makes Sense: A practical marketing series from Ariad Communications 5 ways to drive in-store sales with email 2 As marketers it feels like we have the same relationship with email as a teenager
More informationBuilding your case Step 1: Step 2: Step 3: Step 4: Step 5: Step 6: Step 7:
Well, the show has successfully concluded. The trade show goals you and your team established aligned with those of the company, you determined how you were going to measure success, you designed and executed
More informationReady to Redesign? THE ULTIMATE GUIDE TO WEB DESIGN BEST PRACTICES
Ready to Redesign? THE ULTIMATE GUIDE TO WEB DESIGN BEST PRACTICES Web Development Your First Online Impression Web development is a complex, multifaceted process with a lot of moving parts. Much like
More informationEm@il Marketing integration and automation tactics that lift conversions and boost ROI.
Em@il Marketing integration and automation tactics that lift conversions and boost ROI. How to successfully incorporate social, video, remarketing and marketing automation into your Email Marketing strategy.
More informationYour reputation is important. ONLINE REPUTATION
Your reputation is important. ONLINE REPUTATION M A N A G E M E N T Your reputation is important. Unflattering news, pictures, negative reviews, blog posts, and comments about your person, your business,
More informationBUILDING LIFETIME VALUE WITH SEGMENTATION
PRESENTS DATA DRIVEN BRAND MARKETING PART ONE YOUR DEFINITIVE GUIDE TO BUILDING LIFETIME VALUE WITH SEGMENTATION WHAT YOU D KNOW IF WE COULD TALK TO YOU Proving the Value of Marketing 1 2 3 4 5 6 SEE YOUR
More informationStevens Exhibit Design Group is a solutions-driven globally-focused organization with a client list that spans the world.
philosophy Stevens Exhibit Design Group is a solutions-driven globally-focused organization with a client list that spans the world. Eighty years of experience has earned us credibility. Creativity is
More informationHow To Find Your It Factor
LIFE HACKS TO EMPOWER YOUR SMALL BUSINESS Find Your Company s It Factor What is Zane Benefits? Zane Benefits is the leader in individual health insurance reimbursement for small businesses. Since 2006,
More informationThe Challenger Sale SOUND SMART. SAVE TIME. SELL MORE. A 15-page guide to the 240-page sales book.
The Challenger Sale d e iz r a m m Su SOUND SMART. SAVE TIME. SELL MORE. A 15-page guide to the 240-page sales book. Contents (Click to Jump to a section) Quick Synopsis Key Terms Chapters 1-3: The Challenger
More informationThe Google Guide to Search Advertising. How to make search advertising work for your business
The Google Guide to Search Advertising How to make search advertising work for your business Contents Introduction... 2 Google AdWords: What s In It For You?... 2 5 Steps to Success: Setting Up & Maintaining
More informationMARKETING THAT WORKS
MARKETING THAT WORKS Turnkey Lead Generation Programs Some marketing agencies do a great job with design but forget the most important part: generating leads. Not us. Marketing is more than just good design.
More informationThe Doctor-Patient Relationship
The Doctor-Patient Relationship It s important to feel at ease with your doctor. How well you are able to talk with your doctor is a key part of getting the care that s best for you. It s also important
More informationAIA Michigan s Social Media Marketing Course
AIA Michigan s Social Media Marketing Course Welcome to the AIA Michigan s Social Media Marketing Course You are now officially on your way to getting a strong foundation of how you can market your business
More informationIntroduction to Interactive Journaling Facilitation Notes
Introduction to Interactive Journaling Facilitation Notes SESSION ONE Learning Objectives - Address common questions about the design and application of Interactive Journals - Review some of the evidence-based
More informationDigital Methodologies & Efficiencies that Empower your Business
Digital Methodologies & Efficiencies that Empower your Business 1.888.380.9439 www.freshfocusmedia.com 1 Welcome to Fresh Focus Media Strategy Creative Design Development Execution Our Core Focus: Fresh
More informationTake Online Lead Generation to the Next Level
Take Online Lead Generation to the Next Level 5 Ways to Capture New Market Niches By: Deven Pravin Shah WSI Internet Marketing Consultant Overview Many business owners ask the same questions about capturing
More informationTravelers Worldwide Look to TripAdvisor
PROMOTIONAL KIT Travelers Worldwide Look to TripAdvisor With more than 320 million reviews and opinions of hotels, restaurants and attractions worldwide, TripAdvisor is the world s largest travel site
More informationHOW TO PREPARE FOR YOUR PARENT INTERVIEW By The Testing Mom
HOW TO PREPARE FOR YOUR PARENT INTERVIEW By The Testing Mom If you are applying to a private kindergarten, the parent interview is just one of the hoops you ll be jumping through. Many gifted programs,
More informationEVP The foundation of a strong Employer Brand. HR Swiss Congress 2014, Bern
HR Swiss Congress 2014, Bern Employer Branding in 1913 2 Influence your Employer Brand in the right direction ALL EMPLOYERS HAVE AN EMPLOYER BRAND. Even if employers don t actively control the brand, it
More informationMANAGING YOUR EMAIL LIST
MANAGING YOUR EMAIL LIST Ensuring you reach the right people at the right time with a relevant message. 866.915.9465 www.delivra.com 2013 Delivra Professional Email Marketing Software and Consulting 2
More informationIndustry data from WeddingWire
Industry data from WeddingWire BOOST YOUR BUSINESS USING SOCIAL MEDIA SEPTEMBER 2015 INTRODUCTION The WedInsight Series is designed to provide wedding professionals with relevant consumer and business
More informationContent and Design Strategies for Digital Signage
An AVI-SPL Tech Paper Content and Design Strategies for Digital Signage Digital signage is an excellent way to inform, build trust, promote products and services, and more. The signs are everywhere. Some
More informationPrimary School Libraries. Creating Beautiful Learning Spaces
Primary School Libraries Creating Beautiful Learning Spaces Welcome Reading for pleasure is at the core of the new curriculum. Creating a stimulating and vibrant library space is key to helping children
More informationSocial Media and Content Marketing.
Social Media and Content Marketing. A Guide for B2B Marketing Managers. On the Internet, marketing trends come and go faster than ever. Do you remember frames, flash intros, and even visitor counters?
More informationINSPIRED CREATIVE MARKETING - A GUIDE
INSPIRED CREATIVE MARKETING - A GUIDE TABLE OF CONTENTS OVERVIEW...................................... 3 FIND YOUR CREATIVE SPACE....................... 4 KNOW THE GOAL................................
More informationFive Key Principles of Conversion-Focused Website Design
Five Key Principles of Conversion-Focused Website Design 2015 G5, MF0313 Introduction Did you know that 97 percent of consumers use search engines to research products and resources? 1 Now more than ever,
More informationLeveraging UX Insights to Influence Product Strategy
Leveraging UX Insights to Influence Product Strategy Frank Guo, PhD Many UX researchers and analysts aspire to influencing not only design implementation, but also product strategy. However, it is rather
More informationThe 2014 Ultimate Career Guide
The 2014 Ultimate Career Guide Contents: 1. Explore Your Ideal Career Options 2. Prepare For Your Ideal Career 3. Find a Job in Your Ideal Career 4. Succeed in Your Ideal Career 5. Four of the Fastest
More information20 tried and tested tips to help you generate more leads
e-book Series: Business growth 20 tried and tested tips to help you generate more leads page 1 Introduction 1 2 3 4 5 How to make your offers irresistible How to use your CTAs to grab people s attention
More information10 To-do s that should be on every MSP s list
Datto Whitepaper: To-Do s To-do s that should be on every MSP s list Business owners are always looking for new ways to increase profitability, visibility, and customer satisfaction, without breaking the
More informationHOW TO PREPARE FOR A MEDICAL CAREER
HOW TO PREPARE FOR A MEDICAL CAREER Starting a health care career is easier than you think when you ve done your research, understand which medical career fits your personality and pursue training from
More informationThe Marketer s Guide To Building Multi-Channel Campaigns
The Marketer s Guide To Building Multi-Channel Campaigns Introduction Marketing is always changing. Currently there s a shift in the way we talk to customers and potential customers. Specifically, where
More informationAnalyzing the Impact of Social Media From Twitter to Facebook
Analyzing the Impact of Social Media From Twitter to Facebook Analyzing the Impact of Social Media: From Twitter to Facebook Engaging and monitoring the new world of social media are the big first steps,
More information360 Digital Marketing. Ever-evolving marketing variety. Trusted personalised service.
360 Digital Marketing Ever-evolving marketing variety. Trusted personalised service. 360 Digital Marketing INTRODUCTION 360 Digital Marketing Save time. Eliminate advertising. Reach your goals. Bring your
More informationHAS PROFOUNDLY CHANGED THE WAY AMERICANS SHOP...
The Internet HAS PROFOUNDLY CHANGED THE WAY AMERICANS SHOP...... a fact that has opened up new possibilities for advertising your business. As consumers continue to turn to online sources in the process
More informationThe Power of Email Marketing - 10 Ways It Can Help Your Business
The Power of Email Marketing - 10 Ways It Can Help Your Business Presented by: Janniece Leonard Company: eclick2business, Inc. www.eclick2business.com Content prepared and copyrighted by eclick2business,
More information1. Layout and Navigation
Success online whether measured in visits, ad revenue or ecommerce transactions requires compelling content and intuitive design. It all starts with the fundamentals: the key building blocks to create
More information50 Tough Interview Questions
You and Your Accomplishments 1. Tell me a little about yourself. 50 Tough Interview Questions Because this is often the opening question, be careful that you don t run off at the mouth. Keep your answer
More informationSALES EMAIL TEMPLATES. for prospecting, scheduling meetings, following up, networking, and asking for referrals.
36 SALES EMAIL TEMPLATES for prospecting, scheduling meetings, following up, networking, and asking for referrals. INTRODUCTION: A LOST OPPORTUNITY Here was the scenario: We make a valuable connection
More informationTABLE OF CONTENTS. Why Email Marketing? Growing Your Subscribers. Email Content Ideas. Email Best Practices. Conclusion
Growing Your Business with Email Marketing TABLE OF CONTENTS Why Email Marketing? Growing Your Subscribers Email Content Ideas Email Best Practices Conclusion 1 6 10 15 18 WHY EMAIL MARKETING? Email marketing
More informationModule 1 Personal Vision and Mission Statements for Business Leaders
Module 1 Personal Vision and Mission Statements for Business Leaders By Michelle Pate, MA, MBA How many times have you worked for a company and many of your co-workers don t know what is happening at the
More informationFree Web Site Planning Guide
Web Elegance Free Web Site Planning Guide Web Elegance by Temerity Media Ltd www.web-elegance.co.uk Planning Your Website What is your website about? A nice simple question but one that will impact upon
More informationThe Power of Localization
The Power of Localization Engage the Community, Boost Sales and Profits, and Maximize ROI with Local Store Marketing An All Too Familiar Dilemma You re a successful marketing manager for a popular franchise
More informationThe Anatomy of a Great Customer Experience HOW OUR MEMORY SHAPES THE WAY WE VIEW OUR EXPERIENCES
The Anatomy of a Great Customer Experience HOW OUR MEMORY SHAPES THE WAY WE VIEW OUR EXPERIENCES 2 HOW OUR MEMORY SHAPES THE WAY WE VIEW OUR EXPERIENCES If you look at the Mission Statements and About
More informationCreating a More Welcoming League WELCOME NEW MEMBERS
Creating a More Welcoming League Leagues should examine how they welcome potential members and new members. This sounds very simple, but it is a critical piece to recruitment and retention. Think back
More informationA Nonprofit s Guide to Recurring Giving
ebook A Nonprofit s Guide to Recurring Giving Maximize Your Online Fundraising Results with Continuous Donations WWW.NETWORKFORGOOD.ORG /NPO A Nonprofit s Guide to Recurring Giving Maximize Your Online
More informationsend and receive MMS
send and receive MMS 1 Contents Page 3 Page 4 Page 7 Page 8 Page 12 Page 13 Page 15 An introduction to MMS messaging How to send MMS messages How much does it cost to send MMS? Receiving MMS How much does
More informationFinding Your Gift: Three Paths to Maximizing Impact in Your Career
Finding Your Gift: Three Paths to Maximizing Impact in Your Career Do you have a job, or a career? Are you working for a paycheck, or are you working on your life s mission? Would you like to discover
More information1550 LARIMER ST. #468 DENVER, CO 80202 DESIGN@HELLOAGD.COM 303.704.5748. some humble samples of our work.
1550 LARIMER ST. #468 DENVER, CO 80202 DESIGN@HELLOAGD.COM 303.704.5748 some humble samples of our work. Andon Guenther Design LLC. is an award winning full service design and advertising agency. We believe
More informationThe 7 Deadly Sins of Copywriting
The 7 Deadly Sins of Copywriting by Beverly Bergman Turning Copy Into Gold 2008 BB Marketing Solutions Copywriting Communications Group www.turningcopyintogold.com Dear Marketing Professional, There are
More informationOur clients are tapping social media to generate brand awareness and create emotional connections.
he power of social media and social technology is being felt throughout organizations today much in the way the internet influenced the way we did business in the early 1990s. In the beginning, expanding
More informationOnline Order Management
discover Wow! There s one word we hear from AlphaGraphics customers time and time again: Wow! Whether it s from a long-term client, or someone checking out our services for the first time, people are continually
More informationA Business Owner s Guide to: Lead Nurturing
A Business Owner s Guide to: Lead Nurturing A Business Owner s Guide to: Lead Nurturing Did you know that when people visit your website, 95% of them are merely conducting research? In fact, only 5% of
More informationHOW TO GET SOCIAL MEDIA INFLUENCERS TALKING ABOUT YOU
TIP SHEET HOW TO GET SOCIAL MEDIA INFLUENCERS TALKING ABOUT YOU A social media influencer is someone who talks positively about your brand and products on Twitter, Facebook, Google+, Pinterest or any other
More informationThe Age of the Customer: Focus on Retention
The Age of the Customer: Focus on Retention A 5% increase in customer retention can boost profitability 75%. Does your customer loyalty make the grade? CONTENTS Customer Lifecycle 101: Roadmap to Customer
More informationGraphic Design. File Specification. Product Packet. Helping you pick the perfect display method for getting your sign noticed.
Graphic Design File Specification Product Packet Helping you pick the perfect display method for getting your sign noticed. Banners Banners grab attention and generate excitement. Temporary or permanent,
More information7 Ways To Explode Your Profits as a Tint Professional and Change your Life Forever!
WINDOW FILM CUTTING SYSTEM 7 Ways To Explode Your Profits as a Tint Professional and Change your Life Forever! 2012 Tint Tek The automobile window tinting industry is a highly profitable trade and, for
More information6 Key Questions to Ask
6 Key Questions to Ask When Considering a Branding or Messaging Project If you are considering investing in a branding, message development, or communications project with Mission Minded, we hope these
More information2016 Seminar Catalog
2016 Seminar Catalog A GUIDE TO IMPACTFUL WORKSHOPS DESIGNED TO GROW YOUR BUSINESS Dear speaker/educational coordinator I'm a Constant Contact Authorized Local Expert in the Jacksonville area. In collaboration
More informationThe Power of Relationships
The Power of Relationships How to build long-lasting customer relationships to help you do more business 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business When
More informationA planned approach. to achieving your marketing goals.
A planned approach to achieving your marketing goals. 1 2 3 Are you Our happy Goal: with the We quality want to build a and long-term quantity relationship. Dental Branding was designed to build synergy
More informationof interaction. Operate with Efficiency. Manage the Operation. Connect with Customers. Enhance with Mobility. For Table Service Restaurants
Experience a new world of interaction. Operate with Efficiency. Manage the Operation. Connect with Customers. Enhance with Mobility. For Table Service Restaurants 02 Experience a new world of interaction
More informationThe 7 Key Pieces To Successful Email Marketing
What Executives Really Need To Know About Email Marketing 65 Sprague Street Boston, Massachusetts Instead of creating an impressive 75 page Ultimate Guide To Email Marketing, Inbound Marketing, etc. What
More informationThe Missing Link: Driving Business Results Through Pay-for-Performance. For Small & Midsized Businesses. Copyright 2007 SuccessFactors, Inc.
The Missing Link: Driving Business Results Through Pay-for-Performance. For Small & Midsized Businesses Copyright 2007 SuccessFactors, Inc. I. Introduction More successful small and mid-sized companies
More informationCreating a Great Customer Experience. In Ten Easy Steps. 800.819.0325 WineDirect.com
Creating a Great Customer Experience In Ten Easy Steps 800.819.0325 WineDirect.com Improving the Customer Experience in Ten Easy Steps With the huge rebirth of Word of Mouth marketing that has resulted
More informationTop 4 Ways Social Media is Helping to Reshape Marketing
Top 4 Ways Social Media is Helping to Reshape Marketing How implementing social media into your business strategy can position your brand for the better Inside, you ll find information on: The ever-changing
More informationThe Competent Communicator Manual
The Competent Communicator Manual Speech 1: The Ice Breaker For your first speech project, you will introduce yourself to your fellow club members and give them some information about your background,
More informationOur Guide to Customer Journey Mapping
Our Guide to Customer Journey Mapping Our Guides Our guides are here to help you understand a topic or to provide support for a particular task you might already be working on. Inside you ll find lots
More informationClient Loyalty for Accounting Firms
Client Loyalty for Accounting Firms Five Growth Opportunities You Might Be Missing CLIENT LOYALTY FOR ACCOUNTING FIRMS 5 Growth Opportunities You Might Be Missing. How do you plan to drive growth to your
More informationSpecial Reports. Finding Actionable Insights through AdWords Reporting
Special Reports Finding Actionable Insights through AdWords Reporting Introduction We re closer than we ve ever been to understanding which aspects of our marketing work. Impressions, clicks, conversions
More informationThe SWOT Analysis. Using your Strength to overcome Weaknesses, Using Opportunities to overcome Threats. Lawrence G Fine
The SWOT Analysis Using your Strength to overcome Weaknesses, Using Opportunities to overcome Threats by Lawrence G Fine The SWOT Analysis Copyright 2009 by Kick It, LLC All rights reserved. No part of
More informationHow To Ask For A Referral Online Without Being Afraid
The Art of the Ask How to Overcome the Fear of Asking for Referrals 2013 Copyright Constant Contact, Inc. 12-3149 BEST PRACTICES GUIDE SOCIAL MEDIA MARKETING When you think about your main source of new
More information5 Website Strategies That Work To Increase Membership Acquisition & Retention
5 Website Strategies That Work To Increase Membership Acquisition & Retention Pamela Herrmann, Founder The Paragon Effect Creating Customers For Life Reminders How Can You Use Your Website For Membership
More informationACHIEVING BUSINESS GOALS VIA MARKETING STRATEGY
ACHIEVING BUSINESS GOALS VIA MARKETING STRATEGY Achieving Business Goals Via Marketing Strategy The link between business objectives and marketing strategy may seem obvious, but the two are often disconnected
More informationYour guide to email marketing
Your guide to email marketing Precept 2016 Entering the world of email marketing can seem pretty daunting. Especially if your business has never done email marketing. But emails are actually a great way
More informationSales & Marketing Services & Strategy
Sales & Marketing Services & Strategy Planning Development Implementation Our Approach We have a passion for helping companies make sales and marketing easier. We want you to receive first class solutions
More information