+ International Marketing + Travel, Leisure and Recreational Real Estate + Trade and Investment + IT

Transcription

1 + International Marketing + Travel, Leisure and Recreational Real Estate + Trade and Investment + IT

2 INTERNATIONAL MARKETING INTELLIGENCE Our areas of expertise: Travel, Leisure & Recreational Real Estate / International Trade & Investment / IT Sinclair and Ruiz is a consultancy that creates integrated local, national and international marketing strategies. What we do. We bring businesses and customers together in order to satisfy consumer needs while generating profits. S&R uses various marketing methods with strong foundations to build creative solutions. How we do it. We perform market research, business development, and provide sales solutions. Our purpose. At S&R, the main goal is our clients success. We pursue this goal by taking a local approach to programs that range from regional to international. The insight we provide and analytic capabilities make us a powerful tool in the quest to gain a competitive edge. We thrive when designing and working on innovative projects that involve a multi-disciplinary approach and cooperation. Our work brings businesses and customers together in order to satisfy consumer needs while generating profits. S&R designs highly targeted advertising and PR campaigns that focus on ROI, marketing-for-leads and branding. We build networks and motivate engagement. Our experience includes working with private companies, tourism boards, development boards, associations and public-private sector co-ops.

3 SERVICES AND CAPABILITIES Consulting; market analysis; data-mining; relationship management; inside-sales support and other sales solutions; branded representation; strategy design and execution; event management; multi-media advertising; social media campaign management; public relations; crisis management; training; distribution channel management; cultural sensitivity training; budget management; as well as support services such as Print/website/ corporate identity/graphic design, copy writing, and speech writing. Strengths. Localized reach in all campaigns. Highly specialized, targeted and effective. Service excellence geared toward obtaining maximized ROI. We take your Brand to the consumer... wherever he or she may be. Our reach. CLIENTS ORIGIN CLIENT PROJECT LOCATIONS EVENTS

4 CASE STUDIES Travel, Leisure & Recreational Real Estate. Destination Branding for Real Estate Investment. S&R coordinated a multi-year effort to draw real estate investment (from developers as well as consumers) to a beach destination. Our client was a co-op made up of various stakeholders including the Mexico Tourism Board, a state government, and a developers association. The targeted $1.4 million USD campaign focused on Canadian provinces from B.C to Ontario; as well as the American west coast states, Nevada, Ohio, Colorado and Texas. After the initial cycle of brand awareness, the percentage of registered leads generated by the marketing initiatives grew by 300%, participation in information and promotional events across Canada grew by 38 %. By the campaign s third year, the number of Canadian travelers to the destination mainly Baby Boomersgrew by 30%. Evaluation of a marketing strategy s strengths and weaknesses, providing a plan of action to improve ROI. At the end of a 6 month events & promotions campaign for a client with recreational developments in Puerto Vallarta and, Mazatlan, we analyzed the results of our client s strategy to determine strengths and weaknesses. S&R developed a series of recommendations to increase ROI by focusing time, effort and investment on the more successful andcost-beneficial elements of the campaign. The modified campaign concluded with a significant increase in prospects and sales. S&R provides sales and cultural sensitivity traning to company targeting English speaking markets. Furthermore, at a national level the destination rose from 11th place to 4th place among tourist destinations in terms of real estate investment. Residential real estate sales to target market investors totaled over $300 million USD over the three years of campaign implementation. Marketing efforts included multimedia advertising, public relations, and network building. Our team coordinated a sales and cultural sensitivity workshop for an experienced developer looking to reach American and Canadian clients for the first time. We met with the development s sales team and briefed them on the target market s profile, preferences, and expectations. We advised on the kind of information the target market required in order to make a purchasing decision, the appropriate approach and follow-up tactics.

5 03. Gap analysis. In 2009 one of our client s marketing campaign generated a record number of leads. Yet there was a gap between the number of leads generated and the final connection and follow-up by the sales team. S&R analyzed the area of opportunity, identified weaknesses and proposed process modifications to improve the flow of leads and information to key departments, as well as follow-up strategies to make the most of a successful marketing strategy. Sports Sponsorship Campaign. S&R coordinated a 6 month sponsorship campaign to reach a niche market for a resort client. The client s infrastructure encompasses 4 hotels, a marina, a golf and tennis country Club, as well as a gated residential community. The campaign secured leads who would receive in-bound marketing solutions over the following 12 months. Within the first 4 months following the conclusion of the campaign, our client registered a lead conversion rate of 11%, concluding the 12 month cycle with a lead conversion rate of over 33%.

6 03. International Trade and Investment. Public company seeks investors. A public company that owns and operates resorts acquired several hectares of prime land on the Mayan Riviera. S&R was hired to assist the company in finding individuals and firms to invest in and develop hotels and residential communities around their marina and hotel infrastructure. S&R introduced the client to potential investors and promoted increased traffic to the existing infrastructure to promote the long-term strength of the brand. Promoting trade. A business organization hired our team to develop a communication strategy directed to potential trade partners for their members. S&R prepared the speech and presentation for the client s event in New York. The goal was to present the business opportunities and advantages in an effective manner. Shortly thereafter, the client received inquiries from buyers looking to be connected to the members of the organization who could fulfill their demand for products. Canadian company pursues a new market. S&R provides step-by-step guidance and advice to help our Canadian client start a tourism- related company in Cancun, Mexico. Steps involve starting a corporation, immigration documents and advice on importing business equipment. IT Business Development. S&R provides business development and inside sales support to various IT companies providing services, software, and hardware to the resource industry across the globe. Our services include data-mining and market research to determine ideal target markets. We then design a communications strategy to reach the target market. The strategy is implemented by our inside sales support team, which in turn generates leads and schedules meetings with prospective clients. S&R provides step-by-step guidance and advice to help our Canadian client start a tourism- related company.

7 TESTIMONIALS Excellent job! One of my quest... is a Real Estate Broker, Owner and Consultant. He was very impressed... D.Gasca Manager, Union Bank Seattle, Wa I have had the pleasure to work with [S&R] over the past 4 years. [S&R] is extremely professional. Clients have complete confidence in their abilities [as they] provide innovative solutions and respond effectively and efficiently to quick turnarounds. I would highly recommend and I look forward to continuing our business relationship for many years to come. G. Trainor General Sales Manager, CWM, Vancouver, BC, Canada We are very pleased with all the efforts. JORGE GOMEZ FERNANDEZ Sales Director, El Cid Real Estate Mazatlan, Cancun, Cozumel, Mexico Wonderful R. Ma President, Block81 Holdings Vancouver, BC, Canada Very resourceful P.R. Reifel Chesapeake Gold Corp. Vancouver, B.C., Canada My wife... and I, are writing this special... [note] to express our appreciation for the [event] held on Tuesday...We were, of course, pleased to attend this informative evening. But even more, we appreciated your confidence in marketing [the destination] and your willingness to communicate this confidence to others. We must say we were very thrilled with the overall organization including the facility, food, informative slide and DVD presentations and expert speakers...it was very entertaining and a great learning experience enjoyed by all attendees. A.J. Event Guest Calgary, AB, Canada Thank you for organizing [the] event [in] Edmonton... It was a first class evening... Again thank you! R. Sloan / A. Chalifoux Event Guest Edmonton, AB, Canada

8 PROFILES Our management team oversees every account to ensure the highest level of customer service and performance. Carolina Ibarra Sinclair. Founder & President. Mauricio Ruiz Arnaut. Founder & Director of Business Development. Carolina graduated with a Bachelor s degree in Political Science from the University of British Columbia and a Master s of International Relations from the University of Linköping, Sweden. Her professional education saw her return to UBC to the Sauder School of Business. She has extensive private and public sector experience and has worked in the following leisure and real estate areas: marketing, leisure, residential & commercial property management; international property sales and financing; among others. On multiple occasions, Carolina has been invited to speak about international trade and investment at events across Canada, the US and Mexico. Her professional opinions have been published by the Calgary Herald and the BC Real Estate Convention, in addition to press publications in Mexico s Pacific Northwest. Carolina has also taught undergraduate international affairs and business courses. Carolina is both a Canadian and a Mexican Citizen; and is completely bilingual and bicultural. She currently lives in Vancouver, B.C. Mauricio graduated with a Bachelor s Degree in International Commerce from the Autonomous University of Sinaloa. He has continued his education throughout the years by focusing on topics related business processes and value net integration through leading Latin American consultancies such as SINTEC. Mauricio began his career working for a Customs Brokerage firm. He then spent over four years working for the Mexican Fisheries Department (CONAPESCA) on Production Chain Integration and Product Marketing before moving to Canada. Mauricio worked in North American distribution for leading Canadian retailer Lulu Lemon Athletica before becoming Director of Business Development for S&R. Since the beginning he has helped build and mold the services that provide guidance to our clients and map the direction to reaching their goals. Mauricio is a Mexican and Canadian citizen. He currently resides in Vancouver, B.C.

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