DUNLOP PROTECTIVE FOOTWEAR GLOBAL MULTI-CHANNEL BRAND MANAGER. February 2015 HS/

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1 DUNLOP PROTECTIVE FOOTWEAR GLOBAL MULTI-CHANNEL BRAND MANAGER February 2015 HS/

2 THE COMPANY Hevea Hevea was spun off from Vredestein in 2004 by means of a management buy-out backed by Gilde Equity Management. At the time, Hevea - which has since then changed its name to Dunlop Protective Footwear - sold waterproof and protective footwear under the Dunlop and Viking brands. Viking was sold in early 2007, allowing the management team to focus exclusively on the Dunlop organization. The management buyout initiated a new strategic focus on international growth. At the same time, considerable investments have been made, as well as an increased production capacity at Dunlop. Hevea s history dates back to 1904 when it started with the production of bicycle and car tyres in the Dutch city of Hoogezand. In 1960 the company started with the production of rubber boots and by 1962 Vredestein had acquired Hevea. In 1980 Hevea was the first company in the world to produce polyurethane boots. Dunlop Protective Footwear Dunlop Protective Footwear is the world leader in waterproof protective boots and offers a full range for all key professional (Agriculture & Fishery, Food Processing, Construction & Infra and Oil, Gas & Mining) and Leisure market segments. The organization has developed a proprietary production technology for the manufacture of polyurethane boots, known as PUROFORT. Dunlop Purofort technology leads the market in comfort, safety and durability. Dunlop Protective Footwear is headquartered in Raalte, the Netherlands. The company employs approximately 350 people and has two production sites in the Netherlands (Raalte) and Portugal (Leira). In total the production sites produce approximately 5 million boots per year. Dunlop s revenue is approximately 65 million. Main markets are Europe, North America and emerging markets (>50 Countries represented). 2 of 7

3 Culture The culture of this truly small multinational can best be described as informal, open, pragmatic and hands-on and surely international with ample room for new and innovative ideas. The company s identity is characterized by solid performance with full dedication and pride to maintain the quality and premium positioning of the Dunlop brand and product. Mission & Strategy Dunlop s vision is to build and strengthen worldwide partnerships with its end-users by listening to their customers needs which is translated in the mission statement, it s their story first ( The people who make us able to live our lives ). The strategy can best be described as value creation based on four elements with: Focus and differentiation based on a distinctive product portfolio for all segments Innovation & development of new products based on end-user insights and the PUROFORT technology A commercial and market driven organisation, bases on a well defined commercial policy. Delivering excellent logistics services based on a one-stop-shop model Market & Commercial Strategy As the world leader in waterproof protective boots Dunlop offers a full range for all key professional and Leisure market segments. With PVC, Acifort and Purofort, Dunlop has a total package of high-quality products. Products for the professional market are sold via distributors or wholesale companies (push), however the more significant end-user companies are also directly visited to create the right level of pull. The end-user has a decisive role in the buying process. In the Leisure market Dunlop has around 20 large clients (e.g. Carrefour, Scapino). All in all the success of the company is - depending on the segment and region - based on cultivating professional end-users, distributors, wholesalers and consumers. 3 of 7

4 Dunlop s position in Europe is dominant in both the Agri and Food Segments and future growth is expected to come from specific growth opportunities in Europe next to North America and Emerging countries. The total value of the global market is approximately 750 million. With a sharp eye on market trends and customer requirements Dunlop will continue to focus on developing boots that offer the highest degree of comfort and protection to end-users in all segments in which they operate. POSITION DESCRIPTION Job Title: Location: Reports to: Key stakeholders Global Multi-Channel Brand Manager Raalte, Netherlands Jan Bongers, Marketing Director Segment Leaders, Agencies, Management Dunlop The newly created position of Global Multi-Channel Brand Manager is a member of the Marketing Team and reports directly to the Marketing Director, Jan Bongers. Total staff under his responsibility amounts 5 FTE located in Raalte + 1 FTE in Leiria. The Marketing Director also acts as Segment Leader Oil, Gas & Mining. Primairy goal The primary goal of the Global Multi-Channel Brand Manager is to create a multi-channel brand management (online and offline) strategy and execution that is required to drive the brand strategy for Dunlop Protective Footwear within all the different customer segments. This will build a strong foundation for growing the Dunlop business in the years ahead. 4 of 7

5 Accountabilities & Tasks Develop branding to one common set of recognisable communication expressions in line with the brand mission (e.g. website, brochures, catalogue and pricing list). Ensure consistency and efficiency in all communications. Develop the online strategy, analyse what business opportunities can be created by the internet of things and implement them. Make use of online questionnaires, visits to customers, google analytics etc. to increase online conversion. Development and management of the website, an online flagship store, webhosting etc. Define development and creation of the promotional plan, trade shows and programs, and ensure their consistency with brand strategy. Increase the role of the CRM system by developing segment specific tools that create and generate new business opportunities and leads; monitor CRM accuracy. Provide functional leadership in multi-channel marketing brand management to drive business results & strategic objectives. Improve brand preference. Develop & implement creative marketing plans for Dunlop products and market segments utilising the complete marketing mix. Online should drive the new developments for the Dunlop brand. Design and be the change agent working on a robust marketing platform to enhance sales performance. Coordinate market & consumer research. Build direct relations and manage external agencies. Accountable for management of the budget Be creative and surprise colleagues with new ideas, propositions etc. also by putting the customer first ( outside-in thinking ). CANDIDATE PROFILE For the ideal candidate this job is a great challenge. It s a key position to achieve the ambitious growth strategy of a very successful international company producing premium products. And this role provides a unique chance to challenge the organisation with your own creative ideas. 5 of 7

6 Knowledge & Experience A Master degree preferably in marketing. Experience in an international, preferably global market within branded product companies. At least 5 years of experience as multi-channel and brand specialist with understanding of the marketing mix and its applications. Preferred experience in the development of multichannel programmes. Knows the internet of things. Highly multi-cultural (work or personal experience in more than 1 country). Willing to travel significantly. Fluent English is a must, preferably also speaking other European languages. Core personal characteristics: Customer focus: good commercial awareness and acumen. The ability to translate the needs of internal and external customers into a high class execution related to all brand management content. Strategic Thinking: excellent analytical skills and familiarity with strategic analytics. The ability to develop and abstract data and analyse it to generate new insights and input for marketing & sales purposes. Creative: have a keen eye for the quality and consistency of all brand related items. Be a senior counterpart for agencies and management in creative discussions. Resourceful to deviate from the routine; develops and implements new methods, concepts, designs and or applications; demonstrates imagination and originality; makes innovative contributions. Building collaborative relationships: ability to develop, maintain, and strengthen partnerships with others inside or outside the organization. Knows how to mobilize people for his plans and deploys a natural flexible behavioural style to gain buy-in. Operational excellence: process oriented and follows a well-defined strategy and planning. Enjoys proficient management and translates objectives into measurable success indicators but also loves to execute strategy by hands-on approach. Excellent written and verbal communication skills. Energetic, passionate and colourful person. 6 of 7

7 SELECTIONPROCES Interview by Boer & Croon Interview Hevea/Dunlop Protective Footwear: Jan Bongers (Marketing Director) and Inge Wilson (HR Manager) Interview Hevea/Dunlop Protective Footwear: Allard Bijlsma (CEO) Terms of employment negotiations INFORMATION & APPLICATION For information please contact Mr. Haico Spijkerboer, or Mr. Hugo van Lier Your application can be sent to 7 of 7

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