GRAPHIC STANDARDS MANUAL

Transcription

1 GRAPHIC STANDARDS MANUAL 2.0/2009

2 the logo The Boost Mobile logo s design denotes momentum. The forms of the marque are based on the original logo designed in 2001, and have been improved to portray a more premium aesthetic. Disassembling the Boost marque is not an option. The logotype uses a custom-designed typeface and should not be altered. The symbol icon and logotype together create the Boost marque. Together these two registered trademarks form the most significant feature of the Boost product and corporate identity and should be used on all aspects of marque communication. The Boost logo should never be altered, tilted, distorted, or manipulated on any application. Primary Vertical Stacked Lock-up In order to gain maimum visibility, the Boost logo should always appear with a minimum area of clear space around the logo. This area should be free of any type or graphic element. Using mean-line height of the letter b of the logotype as, the clear space is a 1 area around the logo which should be clear of any type or graphic element. These rules apply to all versions of Boost lock-up on all mediums. Logo Guidelines 12

3 Clear Spacing, cont d Composition Give the marque space and keep it simple. Don t cover it with anything or distract it with busy backgrounds. Don t add any words to the logo. Keep the symbol marque and logotype proportionate to each other in size and positioning. Don t tilt, shift, or switch. Don t crop, clip, or squish. Horizontal Stacked Color. Do not change the colors on any of the logos. Scale. The proportions of the logos should not be altered in any way. Horizontal Long Marque 2 boostmobiledealer.com Elements. There should not be any additional elements added to any of the logos. Orientation. The logos should never be altered in order to maintain proper legibility. Size The Boost logo should never appear smaller than the minimum sizes shown here or print and digital applications, in order to ensure legibility and visual presence. The minimum size at which the logo may appear in print applications is 15/32 in width. Relation. The elements of each logo should not be altered or skewed in any way. Contrast. The logos should always be placed in locations that are not to comple to allow them to viewed clearly Logo Guidelines 14

4 Logo on black Logo on white Primary Vertical Stacked White. Primary Vertical Stacked Color / Print 1 PMS. Primary Vertical Stacked Black. Primary Vertical Stacked Color / Print 2 PMS. Logo Marque Color / Print 1 PMS. Secondary Horizontal Stacked Color / Print 1 PMS. Secondary Horizontal Long Color / Print 1 PMS. Logo Marque Color / Print 1 PMS. Secondary Horizontal Stacked Color / Print 2 PMS. Secondary Horizontal Long Color / Print 2 PMS. Logo Marque White. Secondary Horizontal Stacked White. Secondary Horizontal Long White. Logo Marque Black. Secondary Horizontal Stacked Black. Secondary Horizontal Long Black. Logo Guidelines 16

5 Primary Vertical Stacked Lock-up / RGB Primary Vertical Stacked Lock-up / RGB Secondary Horizontal Stacked Lock-up / RGB Horizontal Logo Marque Lock-up / RGB Marque / RGB 3D Logo for Broadcast The Boost Mobile 3D logo is to be used only on electronic media such as broadcast and interactive. It is not to be used in any other media without permission. The same rules apply to this lock-up as they do for the 2D variations. However, this version of the Boost Mobile logo is designed to be used only on black or dark fields. 3D Logos for Interactive The Boost Mobile 3D logo for interactive applications has 4 varied lock-ups to use. They are not to be used in any other media without permission. The same rules apply to this lock-up as they do for the 2D variations. These versions of the Boost Mobile logo is designed to be used only for Interactive applications such as kiosks and web-sites and only on black or dark fields. Logo Guidelines 18

6 color 20

7 Special PMS 804 C R255 G153 B52 A fluorescent special use and outdoor color. Primary PMS Heachrome Orange C PMS 1505 C C0 M52 Y80 K0 R255 G103 B2 Usage: All retail points of sale, Apparel, Equipment, Collateral, Broadcast, etc. Accent PMS 421 C C0 M0 Y0 K26 R197 G198 B200 Secondary color used for accents on white backgrounds. boost mobile master brand colors Accent PMS 425 C Accent PMS Heachrome Green C C0 M0 Y0 K77 R95 G96 B98 Secondary color used for accents on black backgrounds. C89 M0 Y90 K0 R0 G177 B46 Secondary color used for accents on black backgrounds. For all of the visual communications that relate to the Boost Mobile master brand, orange is the required color for usage. It has been chosen for its electric, fresh and approachable nature. See pages for UNLTD brand colors, and pages for PAYGO brand colors. Field PMS Process Black C C20 M30 Y40 K100 R9 G9 B9 Usage: All retail points of sale, Apparel, Equipment, Collateral, Broadcast, etc. Color 22

8 typography 24

9 Boost Neo Grotesk Regular 70 Pt. ABC123 ABCDEFGHIJKLMNO PQRSTUVWXYZ abcdefghijklmnopqrstuvwyz / Pt. Primary Typeface Boost Neo Grotesk is a custom typeface developed eclusively for the Boost Mobile brand. It was created to give a distinct look that is both clean and bold. Using only Boost Neo Grotesk as a primary typeface helps to develop a sense of consistency between all Boost communications. Because of it s clear legibility and bold letter forms, it should be used for titles, headlines and sub-headers on all communications. There is both a regular and bold weight for you to choose from. The regular weight is preferred on print applications. Typography 26

10 BOOST NEO GROTESK BOLD 70 Pt. ABC123 ABCDEFGHIJKLMNO PQRSTUVWXYZ abcdefghijklmnopqrstuvwyz / Pt. Secondary Typeface Boost Neo Grotesk Bold is a custom typeface developed eclusively for the Boost Mobile brand. It was created to give a distinct look that is both clean and bold. Because of it s clear legibility and bold letter forms, its suggested use is for special outdoor applications in titles or headlines for simple, short messaging that may need emphasis. Use Boost Neo Grotesk Bold only as a secondary typeface in instances where increased legibility is necessary or in limited cases when another typeface other than the primary face is needed to accent or improve communication. Typography 28

11 Tet font AG Book Pro Regular Tet font AG Book Pro Bold AG Book Pro is the chosen tertiary typeface for the Boost Mobile brand. It has a clean and simple aesthetic and does not compete with the primary Boost font Boost Neo Grotesk. It is an ideal font for small copy which is why it has been chosen for legal usage on all Boost Mobile communications. As the tertiary typeface, it is only to be used for support copy such as legal, rules for contests, and instances where other types of copy need to be typeset at point sizes smaller than 7pt. It should never be used as a headline or subheadline in any instance. AG Book Pro Bold is the chosen tertiary typeface for the Boost Mobile brand. It has a clean and simple aesthetic and does not compete with the primary Boost font Boost Neo Grotesk. AG Book Pro Bold is an ideal font for small body copy titles, website addresses and phone numbers within body copy, and in cases where copy in the legal statement requires increased emphasis. It should never be used as a headline or sub-headline in any instance. See Eamples on Pages See Eamples on Pages Typography 30

12 phones The integral link between the customer and the Boost brand, the phone should be portrayed as premium and iconic. Lighting is crisp and clean, with studio set-ups primarily on black backgrounds. In certain applications a very subtle grey glow is added in post-production, to provide depth and contrast. All phones should appear with Boost-branded screens and the manufacturer s emblem. Photography 40

13 boostmobilemarketing.com 2009 Boost Worldwide, Inc. All rights reserved. BOOST, BOOST and Logo, Where You At? And Logo, Re-Boost, BOOST MOBILE, BOOST MOBILE and Logo, and the Logo are trademarks and/or service marks of Boost Worldwide, Inc. The names and logos of other third parties, their products and services names used herein, may be trademarks and/or service marks of their respective owners.