AirWatch by VMware. Partner Brand Guide

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1 AirWatch by VMware Partner Brand Guide

2 AirWatch by VMware Partner Brand Guide Introduction 3 Corporate Logo 4 Logo Specifications 4 Colors and File Formats 4 Print 4 Digital 4 Logo Options 4 Sizing 5 Backgrounds 5 Measuring, Aligning and Clear Space 5 Use 5 Color Palette 6 Primary AirWatch Colors 6 Co-branding 7 Artwork 7 Artwork Use Approval 7 AirWatch Brand Assets 8 Company Assets 8 Company Name 8 AirWatch by VMware Products 8 Company Descriptions 8 Product Images 8 Product Videos 8 Using AirWatch Brand Assets 8 Official Product Names 9 Workspace 9 Devices 9 Additional Solutions 9 Apps 9 Additional Solutions 9 Content 9 9 Browser 9 Integration 9 Hardware 10 Events 10 Websites 10 Resources 10 Social Presence 10

3 Introduction AirWatch by VMware is the owner of all logos and product images included in these guidelines (the AirWatch Marks ). AirWatch vendors and partners must follow these guidelines when representing AirWatch on websites, advertising, signage, collateral and other sales and marketing communications. In connection with any AirWatch Reseller, OEM or Managed Services Provider Agreement, AirWatch Partners are granted the limited, non-exclusive right to use, advertise and display the AirWatch Marks (along with any other trademarks and/or copyrighted designs that may be subsequently agreed in writing by AirWatch) in association with the AirWatch Partner Program, so long as the Partner complies with these guidelines and the applicable AirWatch Reseller, OEM or Managed Services Provider Agreement. AirWatch reserves the right to withdraw permission to use an AirWatch Mark at any time if the use of the Mark is inconsistent with these guidelines or is otherwise deemed inappropriate by AirWatch. If you have questions regarding any of the content contained within this document, contact 3

4 Corporate Logo The AirWatch by VMware logo is the most visible expression of our brand. The logo comprises three elements the AirWatch logomark, AirWatch word design and by VMware word design. The logo should always appear with all elements in the correct position and the correct proportion. Never use the AirWatch logomark as a standalone graphic element. Logo Specifications Colors and File Formats The AirWatch by VMware logo is available in a variety of color options to suit the appropriate electronic and print purposes. The two-color version on the blue background is always the preferred version. The logo was created using Adobe Illustrator CC. The final high-quality print version is in EPS format (encapsulated postscript). Pantone and/or CMYK EPS artwork is ideal for all high-quality press printing. For the web, a GIF of the RGB color version should be used. To use the logo in Word documents, PowerPoint presentations and other office communications, a PNG version in RGB color space is ideal. Print When the logo is used for the four-color offset printing of various materials such as direct mail pieces, ads, posters, newsletters and brochures, use the CMYK values specified. Digital RGB colors were selected to match as closely as possible the Pantone color values. RGB values were assigned using a middle ground between PC and Mac. When the logo is used for digital purposes, such as partner websites, mobile displays and PowerPoint presentations, use the RGB values specified. Logo Options In most instances, it is strongly recommended to use the AirWatch by VMware logo on the blue background. Due to print or design restrictions, that may not always be possible. In those cases, use the logo with the white background. First Choice: Second Choice: AirWatch by VMware logos are available for download via myairwatch. 4

5 Sizing There is no maximum size restriction. The size depends on the application and the output requirements. The AirWatch by VMware logo holds up well when reduced or enlarged. Some elements, however, may become unreadable at very small sizes so the minimum width is 1.25 inches, mm or 90 pixels. Correct: Incorrect: Backgrounds The preferred background color for the logo is white. Do not place the logo on a dark or patterned background. It is possible to put a logo on top of a light area of an image provided the logo remains distinct and readable. Measuring, Aligning and Clear Space To successfully utilize the AirWatch by VMware logo, make sure to follow these clear space specifications. Do not allow photos, typography or other graphic elements to enter the minimum clear space area. Use the x-height of the a in the AirWatch by VMware logo as a measuring device to properly ensure the correct amount of white space around the logo as outlined here. This will allow for uniform spacing around the logo as it is enlarged or reduced. A single x-height defines the edge of the box when a negative version of the logo is created and an additional x-height defines the clear space around the logo. Use The AirWatch by VMware logo should be used on partner websites when listed alongside other partner logos or when accompanied by an approved AirWatch company description, product images or product videos. The AirWatch by VMware logo should also be used in partner communications where the primary focus of the communication is AirWatch and/or AirWatch solutions AND when accompanied by an approved AirWatch company description, product images or other AirWatch proprietary content. When using the AirWatch by VMware name and/or logo, you must include AirWatch by VMware is a registered trademark of VMware, Inc in the United States and other jurisdictions. 5

6 Color Palette A distinctive set of vibrant colors is used in the corporate color palette including a bold, deep blue, a bright, warm yellow and a cool medium gray to balance the blue and yellow. Primary AirWatch Colors Blue (logo, backgrounds and accents) Pantone C CMYK RGB HE - 00A1DE Dominant Color Dark Gray (text, backgrounds and accents) Pantone - Cool Gray 11 CMYK RGB HE Accent Colors Yellow (logo and accents) Pantone C CMYK RGB HE - FDC82F Light Gray (backgrounds, lines, dividers and accents) Pantone - Cool Gray 3 CMYK RGB HE - C9CAC8 Subordinate Color 6

7 Co-branding Co-branding may appear on marketing materials that are developed with an official AirWatch by VMware business partner. All logo standards and guidelines apply. Horizontal Co-branded Logo Build BRAND Certain layouts require a co-branding solution. Follow the guidelines below in these cases. Make all logos visually equal in size. Center-align the AirWatch by VMware logo horizontally or vertically with other logos. Make sure that there is sufficient clear space (using the x-height of the a in the AirWatch by VMware logo) and equal distance between the logos. Vertical Co-branded Logo Build Create a 1-pt Cool Gray 11 or CMYK equivalent stroke divider between the logos with the spacing guidelines shown. A vertical stroke should be the height of the logo clear space. A horizontal line should be the length of the AirWatch by VMware logo BRAND Multiple Co-branded Logo Build BRAND BRAND Artwork Current AirWatch by VMware logo artwork can be downloaded via the Resources section of myairwatch. In addition to the AirWatch Marks, a wide variety of AirWatch resources can be found on myairwatch, including the latest AirWatch product images, product documentation and sales tools. To access myairwatch, login with your AirWatch ID to https://my.air-watch.com. If you do not have an AirWatch ID, follow the prompts for Need an AirWatch ID? to create one. For questions regarding myairwatch, your Channel Account Manager (CAM) or Artwork Use Approval AirWatch by VMware logos may only be used with the approval of AirWatch Corporate Marketing. Please to obtain approval. 7

8 AirWatch Brand Assets Company Assets Company Name When referring to AirWatch by VMware in written communications, the A and W in AirWatch and the VM in VMware should be written as capital letters. Use the registered mark symbol ( ) after AirWatch and again after VMware with the first reference to AirWatch by VMware in the body copy of any printed materials or on the web. AirWatch by VMware Products When referring to AirWatch by VMware products, always use the official, complete product name. Do not abbreviate AirWatch by VMware product names as it dilutes brand recognition and weakens trademark claims on those products. For a complete list of official product names, see the Official Product Names section of this guide. Company Descriptions Use only AirWatch by VMware-authored and approved company descriptions. Do not alter the descriptions in any way. An AirWatch by VMware logo should always accompany an AirWatch by VMware company description. When published on the web, a link to the AirWatch by VMware website should also be included. General and industry-specific company descriptions can be found in the Resources section of myairwatch. Product Images AirWatch by VMware provides images of the AirWatch software for use in marketing communications by request. To obtain digital assets, Product Videos AirWatch maintains an extensive library of product and demo videos. Do not alter the videos in any way. Access the full library of videos via the AirWatch YouTube channel at https://www.youtube.com/airwatchmdm. Videos may be published by AirWatch partners only with the express approval of AirWatch Corporate Marketing. for special requests and approval. Using AirWatch Brand Assets Use the appropriate trademark symbol and trademark acknowledgment of AirWatch ownership of the assets in question. An AirWatch by VMware logo must accompany the use of any AirWatch assets on print and/or digital communications. When using any AirWatch by VMware brand assets, you must include AirWatch by VMware is a registered trademark of VMware, Inc in the United States and other jurisdictions. 8

9 Official Product Names Workspace Solution: AirWatch Mobile Workspace Management Application: AirWatch Workspace Devices Solution: AirWatch Mobile Device Management Application: AirWatch Agent Additional Solutions Solution: AirWatch Rugged Device Management Application: AirWatch Agent Solution: AirWatch Laptop Management Application: AirWatch Agent Apps Solution: AirWatch Mobile Application Management Application: AirWatch App Catalog Additional Solutions AirWatch Software Development Kit AirWatch App Wrapping AirWatch App Reputation Scanning Content Solution: AirWatch Mobile Content Management Application: AirWatch Secure Content Locker View or AirWatch Secure Content Locker Collaborate Solution: AirWatch Mobile Management Application: AirWatch Inbox Browser Solution: AirWatch Mobile Browsing Management Application: AirWatch Browser Integration AirWatch Cloud Connector AirWatch Mobile Access Gateway AirWatch Secure Gateway 9

10 Hardware AirWatch Appliance Events AirWatch Connect Tagline: The Leading Event for Enterprise Mobility AirWatch Connect Local Tagline: Unlock the Power of Mobility Websites AirWatch Corporate Site AirWatch Corporate Blog AirWatch Marketplace Site AirWatch Connect Microsite AirWatch Pro Microsite myairwatch AirWatch Academy Resources AirWatch Analytics ASK AirWatch SaaSWatch AirWatch TV Social Presence AirWatch LinkedIn AirWatch Google+ AirWatch Twitter AirWatch YouTube 10

11 AirWatch by VMware 1155 Perimeter Center West Suite 100 Atlanta GA USA Copyright 2014 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. AirWatch, AirWatch by VMware and VMware are registered trademarks or trademarks of VMware, Inc. in the United States and/or other jurisdictions. All other marks and names mentioned herein may be trademarks of their respective companies.

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