Brand Identity Guidelines

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1 Brand Identity Guidelines

2 254c Guidelines The Identity Below, is the Forth Valley College master logo. Take a little time to familiarise yourself with the different elements that make up the identity. And then read on for more in-depth information on how to use it correctly. This is made up of 3 spot colours. Pantone: 254C Pantone: 22C Important When reproducing the identity you must not reset any of the elements or redraw the logo. To ensure quality, spacing and layout are consistent only use original first generation artwork. Do not use redrawn, photocopied or faxed artwork as small variations can become exaggerated and distorted, therefore destroying the identity. Full reproduction material is available from the Forth Valley College Marketing Team on Black To enable the logo to be used on a wide range of applications there are 4 other versions available for use. But we must stress that the above versions must be used where possible. CMYK Spot 254C Mono Solid Black CMYK: This is to be used when you are unable to print spot colours. Spot 254C: When an item or document is to be printed 1 spot colour. Black: For mono use only, when an item or document is to be printed black. Solid Black: To be used on small items where a gradient cannot be reproduced. Such as screen techniques for printing on pens, etc. You can produce this in Pantone 254C (or equivalent) as well as black.

3 The Identity To strengthen the identity's impact, you should leave a reasonable space around it this helps give the identity a clean and clear feel. The identity should appear in full on all material. Colour specification Colour is a powerful tool in creating a distinctive and memorable corporate image. The colours of the master Forth Valley College identity are vibrant purple, dark purple and black as shown below. The alternative logos are all made up from these colours. Print reference colours Black CMYK: C0 M0 Y0 K100 Pantone: 254C CMYK: C50 M100 Y0 K0 Pantone: 22C CMYK: C45 M100 Y0 K55 Web reference colours Web: RGB: R51 G51 B51 Web: 7E0081 RGB: R12 G0 B129 Web: 4C0048 RGB: R7 G0 B72

4 Fonts External Fonts In order to build a clear consistent style for all brand communications one family of fonts has been chosen as the approved corporate typefaces. Basic elements Myriad Pro should be used for all external communications and Arial should be used for internal. Myriad Pro is the font. It should be used across all applications advertising, promotional material, stationery etc. Myriad Pro is a sans serif font. In some respects, it s a no-nonsense contemporary typeface: clear, legible and ideally designed to convey our brand values. Yet it s available in a wide enough range of weights from bold to light to allow for personal expression. Myriad Pro should be specified for all communications materials, such as advertising, promotional printwork and stationery. Remember to brief designers and typographers to use our font to convey our brand values. Myriad Pro Light Body copy and alternative sub header. Body copy should be an optimum 10 pt with leading of 14pt. Myriad Medium Header style and alternative sub header. Myriad Regular Header style and alternative sub header. Myriad Bold Header style, for greater emphasis. Official font family for all externally produced standard communication Examples of stationery Business Card Forth Valley College of Further and Higher Education Grangemouth Road Falkirk FK2 9AD Name Of Person Job Title MA Hons Dir: Tel: Fax: Compliment Slip With compliments Forth Valley College of Further and Higher Education Grangemouth Road, Falkirk FK2 9AD Tel: Fax: Branshill Road, Alloa, Clackmannanshire FK10 3BT Tel: Fax: Kerse Road, Stirling FK7 7QA Tel: Fax: Principal: Mrs Linda McKay MBE MA Hons Registered Charity Number: SC21191

5 Fonts Basic elements Internal Fonts Arial is the font that should be used for all internally designed communications, including writing letters. Myriad Pro should be used for all external communications and Arial should be used for internal. Header style: Arial Bold Sub header style: Arial Bold Body copy style: Arial Regular This is the header style in Arial Bold For internally designed and printed material Type is measured in points. A point is 1/72 inch. The space between lines is known as leading. For legibility, body copy should be around 10 point with leading of 14 point. Examples of stationery Letter Head Forth Valley College of Further and Higher Education Grangemouth Road, Falkirk FK2 9AD Tel: Fax: Branshill Road, Alloa, Clackmannanshire FK10 3BT Tel: Fax: Kerse Road, Stirling FK7 7QA Tel: Fax: Principal: Mrs Linda McKay MBE MA Hons Registered Charity Number: SC21191

6 Using our Identity Do s 01. Colour: for full colour print Black and White 4 Important When reproducing the identity you must not reset any of the elements. To ensure quality, spacing and layout are consistent only use original first generation artwork. Do not use redrawn, photocopied or faxed artwork as small variations can become exaggerated and distorted, therefore destroying the identity. Full reproduction material is available from the Marketing Department. Colour references are specified on page Colour on colour: use either on white or a panel of colour that s opaque enough to allow the logo adequate definition or on a clear background e.g. glass. To avoid mistakes, follow the steps: 1. Consult the guidelines. Still unsure? 2. Contact the Forth Valley College Marketing Department on

7 Using our Identity Dont s Basic elements Here you see some examples of incorrect usage of our corporate identity. It is impossible to allow for every implementation here. However, in most cases the correct way to represent our brand will be clear. Important 01. Never: use namestyle without the holding device 02. Never: re-proportion the logo When reproducing the identity you must not reset any of the elements. To ensure quality, spacing and layout are consistent only use original first generation artwork. Do not use redrawn, photocopied or faxed artwork as small variations can become exaggerated and distorted, therefore destroying the identity. Full reproduction material is available from the Marketing Department. 03. Never: use non-approved colours 04. Never: re-align the logo elements Colour references are specified on page Never: place the logo within a border. Car Park 0. Never: add any other word to the logo. The only exception is when The Campus descriptors one used, as shown below To avoid mistakes, follow the steps: 1. Consult the guidelines. Still unsure? 2. Contact the Forth Valley College Marketing Department on Never: place the logo over complicated photography or colours that clash. You may place the logo on photography if you have an area that is clear from detail and either is very light or has the same tonal values of the corporate colours. 4

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