Safety Zone and Minimum Size (Vertical)

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Safety Zone and Minimum Size (Vertical)"

Transcription

1 United Way Centraide Brand Starter Kit, April 2011 The Brandmark 14 and Minimum Size (Vertical) It is important that the logo never feels congested, and that it has a sense of openness. For that reason, we always keep clear space around the logo. No other elements, such as typography, pictures, partner logos, art or borders, can appear in the safety zone. Minimum Size The logo can never be smaller than 3/8 for print or 27 pixels for screen. This standard holds true for all vertical brandmark examples. The safety zone is equal to the width and height of the logo. This standard holds true for all vertical brandmark examples. Minimum 3/8 in width for print. Minimum 27 pixels in width for screen.

2 United Way Centraide Brand Starter Kit, April 2011 The Brandmark 15 Second Option - Horizontal Brandmark We created a horizontal version of the brandmark for those occasions when you need a more compact shape for your layout, or space is at a premium. However, the vertical logo is the preferred configuration and should be used whenever possible. The examples presented on the following pages can be used when required. The local identifier, tagline or Web address can be added when needed. Here is an example of an English brandmark with Canada as local identifier, tagline and Web address. Logo PMS 485 The distance from logo to logotype is indicated by the letter U from the logotype. Logotype PMS 425 The local identifier and/or the addition of a tagline or Web address should not extend past the word United. The distance between the logotype and the local identifier is 2½ heads tall. The local identifier is rendered in Avenir Heavy 85 and is the only editable element in this example. Its height is determined by the height (x-height) of the letter n in the logotype. Local identifier Black Tagline PMS 485 Web address Black The distance between the local identifier and the tagline is 3 heads tall. The distance between the tagline and the Web address is 2 heads tall. The tagline is rendered in the font Avenir Black 95. Its x-height is determined by the head of the human figure, in this case, 2½ heads tall. The Web address is rendered in Avenir Roman 55. Its height (x-height) is determined by the height of the lowercase letter h in the tagline.

3 United Way Centraide Brand Starter Kit, April 2011 The Brandmark 16 English, French and Bilingual Examples of the Horizontal Brandmark

4 United Way Centraide Brand Starter Kit, April 2011 The Brandmark 17 English and Bilingual Examples of the Horizontal Brandmark with Tagline and Web Address

5 United Way Centraide Brand Starter Kit, April 2011 The Brandmark 18 French and Bilingual Examples of the Horizontal Brandmark with Tagline and Web Address

6 United Way Centraide Brand Starter Kit, April 2011 The Brandmark 19 and Minimum Size (Horizontal) The safety zone is equal to the width and height of the logo. This standard holds true for all horizontal brandmark examples. Minimum Size The logo can never be smaller than 3/8 for print or 27 pixels for screen. This standard holds true for all horizontal brandmark examples. Minimum 3/8 in width for print. Minimum 27 pixels in width for screen.

7 United Way Centraide Brand Starter Kit, April 2011 The Brandmark 20 Misuse of Brandmark Below are examples of misuse of the corporate brandmark. Do not move the location of the locator/identifier. Do not move or try to center the logo. Do not alter the logotype. Once you ve started using our new brandmark, do not use the previous version. Do not alter the tagline or its placement. Do not change any of the typefaces. Do not use an isolated element of the logo. Do not place other logos or elements within the safety zone. Do not alter the colour of the logotype. Do not use a focus area colour in the brandmark. Do not tint or screen the brandmark. Do not place brandmark on a busy background.

Brand Style Guide 2010 v.1

Brand Style Guide 2010 v.1 Brand Style Guide 2010 v.1 Brand Elements The Logo The Expedia logo consists of two main elements: the Expedia symbol and the wordmark. These elements must only be used in the approved relationships and

More information

Brand identity guidelines

Brand identity guidelines Brand identity guidelines Version 1.1 March 2015 01 Contents 01 Contents 02 Introducing the 03 Who are these guidelines for? 04 The logo 05 Explaining the logo 06 Logo exclusion zone 07 Logo minimum reproduction

More information

Branding Guidelines POWERHANDZ. Company: 1.0 Introduction 2.0 The Logo Design 2.1 The Logo Usage 3.0 Color Scheme 4.0 Typography 5.

Branding Guidelines POWERHANDZ. Company: 1.0 Introduction 2.0 The Logo Design 2.1 The Logo Usage 3.0 Color Scheme 4.0 Typography 5. Branding Guidelines Company: Contents: Date: POWERHANDZ 1.0 Introduction 2.0 The Logo Design 2.1 The Logo Usage 3.0 Color Scheme 4.0 Typography 5.0 Contact Details June 2014 1.0 Introduction Overview The

More information

Medill Logo and Branding Guidelines

Medill Logo and Branding Guidelines Medill Logo and Branding Guidelines For more information about the Medill logos, please visit our Media and Brand Assets page at www.medill.northwestern.edu/media-brand-assets.html. For more in-depth information

More information

Brand Guide External

Brand Guide External Brand Guide External Table of Contents Brand Statement....2 Logos..................................... 3 The Children s Institute Logos Logo Usage Component Logos Color Palette...............................

More information

Get to know us. Canada Council for the Arts Brand Guidelines

Get to know us. Canada Council for the Arts Brand Guidelines Get to know us. Canada Council for the Arts Brand Guidelines Canada Council Brand Guidelines This document describes our visual identity guidelines. Following the guidelines is essential in maintaining

More information

Vodeclic Style Guide LOGO COLORS FONTS

Vodeclic Style Guide LOGO COLORS FONTS To ensure the logo stands out clearly, it must always be framed with an area of unobstructed space. Always make sure the space around is always equal to half the height of X, where X is the height of the

More information

Brand Identity Guidelines

Brand Identity Guidelines Brand Identity Guidelines For Organisations offering BPAY services and Member Financial Institutions BPAY Brand Identity Guidelines Introduction 2 This guide should be used in conjunction with the BPAY

More information

1 Introduction JOOMLA! BRAND MANUAL. Welcome. Our New Name. What is Joomla?

1 Introduction JOOMLA! BRAND MANUAL. Welcome. Our New Name. What is Joomla? BRAND MANUAL 1 Introduction A B C Welcome Our New Name What is Joomla? To download the Joomla! logo in various formats, please visit our web site at: www.joomla.org 2 1 Introduction A Welcome Using the

More information

Building Block A: Logo & Slogan

Building Block A: Logo & Slogan Building Block A: Logo & Slogan Building Block A: Logo & Slogan Think of the Aramex logo as a drawing rather than a word. It is a visual summary of our beliefs, practices, and personality; it is our signature.

More information

Graphic Standards Manual

Graphic Standards Manual Graphic Standards Manual June 2011 TABLE OF CONTENTS LOGO DESIGN AND CORPORATE COLORS FOUR COLOR AND PANTONE: PREFERRED & SECONDARY VERSIONS.......... 3 BLACK & WHITE: PREFERRED & SECONDARY VERSIONS........................4

More information

BRAND LOGO USAGE GUIDELINES SEPTEMBER 2002

BRAND LOGO USAGE GUIDELINES SEPTEMBER 2002 SEPTEMBER 2002 BRAND LOGO USAGE GUIDELINES This document is subject to periodic revision. Please check with the NKU marketing department to make sure you have the most recent copy. BRAND LOGO INTRODUCTION

More information

Brand Identity Guidelines

Brand Identity Guidelines VERSION 1 February 2014 Brand Identity Guidelines www.agi.org.uk 1.0 Brand Guidelines: Contents Contents THE BRANDMARK PAGE 1.1 Brand statement 3 1.2 Our brandmark 4 1.3 Brandmark: Full-colour 5 1.4 Brandmark:

More information

Brand-identity Guidelines

Brand-identity Guidelines Brand-identity Guidelines Client: Contents: Date: USA Climbing 1.0 Introduction (page 1) 2.0 The Logo Design (page 3) 2.1 The Logo Usage (page 6) 3.0 Colour Scheme (page 13) 4.0 Typography (page 16) 5.0

More information

Contents. Make A Difference Day Visual Identity Guidelines 1

Contents. Make A Difference Day Visual Identity Guidelines 1 Brand Identity Guidelines 9.14.2016 Contents Logo Philosophy...2 Stacked Outline Logo...3 Stacked Solid Logo...4 Stacked Solid Logo Reversed...5 Horizontal Outline Logo...6 Horizontal Solid Logo...7 Color

More information

The Logo 3. Fiksu Logo

The Logo 3. Fiksu Logo Brand Guidelines 2 Contents 3 Fiksu Logo 8 miq Logo 10 Brand Architecture 14 Color Palette 15 Image Treatment 16 Data Pattern 17 Typography 18 Applications 20 Email Signature The Logo 3 Fiksu Logo The

More information

brand identity guidelines

brand identity guidelines brand identity guidelines 02/2011 1 allseating brand identity guidelines A full two-inches taller and wider than the standard task chair, the stately Inertia Executive chair makes an impressive statement

More information

VISUAL IDENTITY STYLE GUIDE. JUNE 23, 2014 VERSION 1.0 QUESTIONS: nyuad.design@nyu.edu

VISUAL IDENTITY STYLE GUIDE. JUNE 23, 2014 VERSION 1.0 QUESTIONS: nyuad.design@nyu.edu VISUAL IDENTITY STYLE GUIDE JUNE 23, 2014 VERSION 1.0 QUESTIONS: nyuad.design@nyu.edu PAGE 2 ABOUT THE GUIDELINES The visual presentation used in our communication is more than simply design; it is a reflection

More information

Graphic Standards Manual. March, 2015

Graphic Standards Manual. March, 2015 Graphic Standards Manual March, 2015 2015 Overview 1 Since its founding in 2002, the Interscholastic Equestrian Association (IEA) has developed into the most significant equestrian organization for children

More information

Brand and Identity Guidelines

Brand and Identity Guidelines Brand and Identity Guidelines Using this Brand Guide This brand and style guide is designed to illustrate the basic requirements for appropriate usage of Prioria Robotics logo and design elements in a

More information

BPAY. Brand Identity Guidelines. bpay.com.au

BPAY. Brand Identity Guidelines. bpay.com.au BPAY Brand Identity Guidelines bpay.com.au This document is a guide to: The BPAY brand The BPAY logo 04 Logo colour Logo in reverse Stand alone logo in body copy The BPAY wordmark 05 Uppercase The BPAY

More information

Guidelines for using The Heritage Council logo March 2008

Guidelines for using The Heritage Council logo March 2008 Guidelines for using The Heritage Council logo March 2008 These guidelines introduce our new identity and are designed to help you implement our identity consistently. These guidelines introduce The Heritage

More information

Graphic Standards Manual

Graphic Standards Manual Graphic Standards Manual TABLE OF CONTENTS BASICS Brand Structure 1 Brand Extensions 2 Brand Versions 3 CINJ Signature 4 Academic Signature 5 Business Logo 6 Corporate Color 7 Corporate Typography 8 Descriptor

More information

RESTORING LIVES THROUGH RESEARCH CPSR. Brand Identity Guidelines English Version

RESTORING LIVES THROUGH RESEARCH CPSR. Brand Identity Guidelines English Version RESTORING LIVES THROUGH RESEARCH CPSR Brand Identity Guidelines English Version The Guide This document provides the information and tools you need to understand and apply CPSR s new promise: Restoring

More information

Information Services Corporation. Brand Identity Guide

Information Services Corporation. Brand Identity Guide Information Services Corporation Brand Identity Guide The Logo of the ISC brand. The logo consists of a glyph and a wordmark. The glyph is an outlined circle with a graphic representation of the letters

More information

The FIAT Brand. Key Visual Elements and Usage Guidelines

The FIAT Brand. Key Visual Elements and Usage Guidelines The FIAT Brand Key Visual Elements and Usage Guidelines Contents Brand Mark Guidelines 3 FIAT Brand Mark / trademark statement 4 exclusion zone 5 Primary FIAT Brand Mark 6 secondary fiat brand mark 7 tertiary

More information

TABLE OF CONTENTS. SECTION ONE: OVERVIEW... 4 Who are these guidelines for?... 4 What is a visual identity guideline?... 4

TABLE OF CONTENTS. SECTION ONE: OVERVIEW... 4 Who are these guidelines for?... 4 What is a visual identity guideline?... 4 VISUAL IDENTITY TABLE OF CONTENTS SECTION ONE: OVERVIEW... 4 Who are these guidelines for?... 4 What is a visual identity guideline?... 4 SECTION TWO: VISUAL IDENTITY GUIDLINES... 5 Corporate identity

More information

Associate Degree for Transfer. Logo Guidelines. Revised - October 2012

Associate Degree for Transfer. Logo Guidelines. Revised - October 2012 Associate Degree for Transfer Logo Guidelines Revised - October 2012 Primary Logo Components The primary logo is comprised of 3 parts: 1) logotype, 2) logomark, 3) tagline. These elements should not be

More information

CORPORATE DESIGN MANUAL

CORPORATE DESIGN MANUAL CORPORATE DESIGN MANUAL Design basics Corporate materials Product materials Campaign materials PRELIMINARY VERSION OCTOBER 2012 CORPORATE DESIGN MANUAL INDEX 1. Logo 1.0.1 Symbol logo 1.0.2 2-D version

More information

Brand Identity Guidelines Manual

Brand Identity Guidelines Manual Brand Identity Guidelines Manual Introduction The King Pharmaceuticals Brand Identity Guidelines Manual is the basic guide for establishing and maintaining a consistent image for King Pharmaceuticals.

More information

Identity Guide. HHMI Identity Guidelines 09.23.2014 V 1.2 1

Identity Guide. HHMI Identity Guidelines 09.23.2014 V 1.2 1 Identity Guide HHMI Identity Guidelines 09.23.2014 V 1.2 1 Contents Introduction pg. 3 Logo pg. 4 Clear Space pg. 5 Scale pg. 6 Design Don ts pg. 7 External Co-Branding pg. 8 Contact pg. 9 HHMI Identity

More information

UNITED NATIONS POLICE VISUAL IDENTIFIER guidelines

UNITED NATIONS POLICE VISUAL IDENTIFIER guidelines UNITED NATIONS POLICE VISUAL IDENTIFIER guidelines January 2011 Modernizing and Standardizing the visual identity of THE UNITED NATIONS POLICE Since the United Nations Police were first deployed to a field

More information

VDOT Logo: Usage Guidelines

VDOT Logo: Usage Guidelines VDOT Logo: Usage Guidelines The VDOT logo is a trademark of The Virginia Department of Transportation. In order to protect and grow the VDOT brand, we have a distinguishable logo that can be used to mark

More information

BRAND IDENTITY GRAPHIC STANDARDS MANUAL

BRAND IDENTITY GRAPHIC STANDARDS MANUAL BRAND IDENTITY GRAPHIC STANDARDS MANUAL TABLE OF CONTENTS Logo Standards 03 12 Core Logo 04 Marketing Logo 05 Corporate Typeface 06 Corporate Colours 07 Positive & Negative Use 09 Safety & Minimum Size

More information

VISUAL IDENTITY AND STYLE GUIDE

VISUAL IDENTITY AND STYLE GUIDE Official NAME The name of the academic unit is The Ontario Institute for Studies in Education of the University of Toronto in English and Institut d études pédagogiques de l Ontario de l Université de

More information

Branding Guidelines. use and understanding of our identity

Branding Guidelines. use and understanding of our identity Branding Guidelines use and understanding of our identity 3 AdvoCare Logo Usage 4 Color Options 5 Background Color 6 Sizing & Spacing 7 Application Errors 8 Color Palette 9 Typography ADVOCARE INTERNATIONAL

More information

KL Brand Identity Guidelines. Brand Identity Guidelines

KL Brand Identity Guidelines. Brand Identity Guidelines 1 Brand Identity Guidelines Contents 2 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 Brand Positioning Design Rationale Brand Identity Variations Brand Identity Specifics Typography Colour Specifications Brand Identity

More information

Using this Brand Guide

Using this Brand Guide Using this Brand Guide This brand and style guide is designed to illustrate the basic requirements for appropriate usage of Blue Highway s logo and design elements in a variety of mediums. All client acquisition

More information

Symantec Identity Guidelines. Version 3 - March 2012

Symantec Identity Guidelines. Version 3 - March 2012 Symantec Identity Guidelines Contents The Symantec Identity Guidelines explain how to consistently and effectively apply the most visual elements of the Symantec brand. These elements are designed to convey

More information

Advertising and Collateral

Advertising and Collateral III Advertising and Collateral 29 Identity Placement: Logo use in Product Advertising 30 Identity Placement: Direct Mail Return Address 31 Identity Placement: Logo Use on Web Sites 32 Identity Placement:

More information

PhlatLight Trademark & Logo Guidelines

PhlatLight Trademark & Logo Guidelines PhlatLight Trademark & Logo Guidelines Copyright 2007 Introduction PhlatLight Introduction The PhlatLight brand name and logo are two of Luminus Devices most valuable assets and the most visible symbols

More information

BRAND IDENTITY GUIDELINES

BRAND IDENTITY GUIDELINES BRAND IDENTITY GUIDELINES WELCOME These brand identity guidelines have been updated to now include the new brand strapline Stop sore throats hurting hearts. These guidelines will assist you in using the

More information

Coeliac Society of Ireland. Brand Guidelines for Identity. design

Coeliac Society of Ireland. Brand Guidelines for Identity. design Coeliac Society of Ireland Brand Guidelines for Identity design The Logo The new Coeliac Society of Ireland logo illustrates its meaning by enlarging and extending the C of Coeliac to create a friendly

More information

alumni Graphic standards

alumni Graphic standards alumni Graphic standards Ryerson University alumni Graphic Standards Ryerson University Alumni Graphic Standards 4 Introduction 6 Logo Configurations 7 Logo Colour Palette 8 Protected Space + Minimum Size

More information

DESIGN STYLE GUIDE PAGE 1

DESIGN STYLE GUIDE PAGE 1 DESIGN STYLE GUIDE PAGE 1 Index THE LOGO Reasons Behind the Creation Xbox Live in Text Misuse of Xbox Live 3 SPACING/SIZE Clear Space Minimum Size Relationship to Other Logos 7 ONLINE ENABLED Usage of

More information

Digital Commons Design Customization Guide

Digital Commons Design Customization Guide bepress Digital Commons Digital Commons Reference Material and User Guides 6-2016 Digital Commons Design Customization Guide bepress Follow this and additional works at: http://digitalcommons.bepress.com/reference

More information

Visual Style Guide April 2015

Visual Style Guide April 2015 Visual Style Guide April 2015 Contents Introduction to the Logo 3 Safe Area and Size 4 Logo and Tagline Usage 5 Incorrect Usage 6 Color Palette 7 Backgrounds and Additional Design Elements 8 Typography

More information

GBQ Brand Identity Guidelines

GBQ Brand Identity Guidelines GBQ Brand Identity Guidelines Table of Contents 2 1 Welcome to the New GBQ 2 The GBQ Logo 4 Sub-Brand Architecture 6 GBQ Logo and Sub-Brand Structure 8 GBQ Logo and Sub-Brand Clear Space 1 Minimum Sizes

More information

Proposed Trade Guidelines on Preparation of Legible Food Label. Centre for Food Safety 23 February 2012

Proposed Trade Guidelines on Preparation of Legible Food Label. Centre for Food Safety 23 February 2012 Proposed Trade Guidelines on Preparation of Legible Food Label Centre for Food Safety 23 February 2012 Current draft guidelines Suitable font size For example, type size of 8 point (~2.8mm in height) or

More information

BRAND IDENTITY GUIDELINES. May 2016

BRAND IDENTITY GUIDELINES. May 2016 BRAND IDENTITY GUIDELINES May 2016 TABLE OF CONTENTS Page 3 Maintaining Our Brand s Integrity Page 4 The Peace Corps Logo Page 5 Logo Options Page 6 Clearance & Sizing Page 7 Color Formats Page 8 What

More information

Year. English. Garden. In association with. Logo Design Guidelines

Year. English. Garden. In association with. Logo Design Guidelines Logo Design Guidelines INTRODUCTION In celebration one England s greatest attractions and to mark 300th anniversary Capability Brown, VisitEngland is promoting as with a PR campaign and travel trade activity.

More information

UNDER REVISION. Appendix I. NCES Graphic Standards for Publication and Other Product Covers, Title Page, and Back of Title Page

UNDER REVISION. Appendix I. NCES Graphic Standards for Publication and Other Product Covers, Title Page, and Back of Title Page UNDER REVISION Appendix I. NCES Graphic Standards for Publication and Other Product Covers, Title Page, and Back of Title Page National Center for Education Statistics Policy and Procedures Directive No:

More information

College of the Holy Cross Identity Standards and Guidelines August 2014 Version 3.2

College of the Holy Cross Identity Standards and Guidelines August 2014 Version 3.2 ELEMENTS OF THE IDENTITY SYSTEM CONTACT INFORMATION To discuss marketing and communications needs for a new initiative or program involving graphic design, printing, digital communications, logo usage/application,

More information

Point Park University Logo

Point Park University Logo UNIVERSITY LOGO 5 BRAND ONE Point Park University Logo The new Point Park University logo was created in 2009 to give the brand a more focused, modern identity. The logo is comprised of two parts, which

More information

APACHE BRAND GOLD. Standards. Apache. Geogrotesque. Adelle

APACHE BRAND GOLD. Standards. Apache. Geogrotesque. Adelle Geogrotesque Apache GOLD Adelle The Apache brand is no more and no less than the work we do every single day. WHAT ISN T A BRAND? A brand is not our name. It is not our logo. A brand is shorthand for the

More information

BRANDING GUIDELINES DESIGNED & DEVELOPED BY FRUITION CONTACT ICON EYECARE BRANDING GUIDELINES. Online. Address. Phone

BRANDING GUIDELINES DESIGNED & DEVELOPED BY FRUITION CONTACT ICON EYECARE BRANDING GUIDELINES. Online. Address. Phone ICON EYECARE BRANDING GUIDELINES BRANDING GUIDELINES DESIGNED & DEVELOPED BY FRUITION CONTACT Address FRUITION 201 Filmore St. Suite 200 Denver, CO 80206 United States Phone Phone: (303) 395-1880 Online

More information

7.1 Tagline Usage. Tagline Usage

7.1 Tagline Usage. Tagline Usage Tagline Usage Format A- Preferred Format B- Acceptable 2M ht..25m ht. M height 1M ht..50m ht. M height 1M ht..50m ht. 7.1 Tagline Usage Taglines should be created and used in the same way every time. The

More information

Brand Identity & Design Standards

Brand Identity & Design Standards Brand Identity & Design Standards Copyright 2014 by the Tahoe Truckee Community Foundation All rights reserved Originally developed for use by the Tahoe Truckee Community Foundation December 2014 Information

More information

GBQ Brand Identity Guidelines

GBQ Brand Identity Guidelines GBQ Brand Identity Guidelines 1 Table of Contents 2 1 Welcome to the New GBQ 2 The GBQ Logo 4 Sub-Brand Architecture 6 GBQ Logo and Sub-Brand Structure 8 GBQ Logo and Sub-Brand Clear Space 11 Minimum Sizes

More information

Please note: The relationship between the logotype and the shield is fixed. These should never be altered in any way.

Please note: The relationship between the logotype and the shield is fixed. These should never be altered in any way. C 1 Logo The logo is the key visual device used to communicate our Brand Positioning. It is a unique expression of our brand identity. The logo consists of our logotype and shield. The shield is designed

More information

Logo & Brand Identity Guidelines

Logo & Brand Identity Guidelines Wyvrn Logo & Brand Identity Guidelines Logo & Brand Identity Guidelines Prepared 07/08/15 by Flaming Squirrel Design Andrea Shaver Contents 0.1 0.2 0.3 0.4 0.5 Logo Specifics Typeface Details Color Specifications

More information

www.melubabadges.com a printer s guide to logo design

www.melubabadges.com a printer s guide to logo design a printer s guide to logo design 1.Where to Start A great logo should identify your organisation, help define your culture or ethos, promote your brand and develop loyalty from your customers. There are

More information

English Tourism. Week. Logo Design Guidelines. In association with

English Tourism. Week. Logo Design Guidelines. In association with English Logo Design Guidelines INTRODUCTION Join VisitEngland from 5-13 March 2016 for English and celebrate the importance of tourism and the benefits it brings to everyone, everywhere, every day in England.

More information

Logo Usage Guidelines

Logo Usage Guidelines Logo Usage Guidelines Table of Contents 100 Years of Anzac 3 Protecting Our Logo 4 The Logo 5 Community Use 6 Community Use 7 Merchandising 8 Logo Improper Use 9 Principal Versions 10 Horizontal Versions

More information

THE LOGO 3 OFFICIAL AND NEGATIVE LOGO VERSIONS 4 LOGO BUFFER AREA 5 LOGO DOS AND DO NOTS 6 THE ORB LOGO 7 SLOGAN VARIATIONS 8 COLOURS 10

THE LOGO 3 OFFICIAL AND NEGATIVE LOGO VERSIONS 4 LOGO BUFFER AREA 5 LOGO DOS AND DO NOTS 6 THE ORB LOGO 7 SLOGAN VARIATIONS 8 COLOURS 10 BRAND GUIDELINES INDEX THE LOGO 3 OFFICIAL AND NEGATIVE LOGO VERSIONS 4 LOGO BUFFER AREA 5 LOGO DOS AND DO NOTS 6 THE ORB LOGO 7 SLOGAN VARIATIONS 8 SLOGAN DOs and do NOTS 9 COLOURS 10 COLOUR VALUES 10

More information

Guidelines. June 10, 2013

Guidelines. June 10, 2013 Guidelines June 10, 2013 2 Welcome! These guidelines are for Xbox 360 and Kinect for Xbox 360 communications. For brand help and reviews, contact: xboxbrand@microsoft.com For asset help, contact: xboxbrandsup@microsoft.com

More information

Fleet Operator Recognition Scheme design standards. Issue 1

Fleet Operator Recognition Scheme design standards. Issue 1 Fleet Operator Recognition Scheme design standards Issue 1 Foreword 1 Basic elements 1.1 FORS logo colour 1.2 FORS logo black and white 1.3 FORS logo variants 1.4 Who can use which logo? 1.5 Unacceptable

More information

FIRST THINGS FIRST Brand Identity Guide for FIRST 5 Santa Clara County

FIRST THINGS FIRST Brand Identity Guide for FIRST 5 Santa Clara County FIRST THINGS FIRST Brand Identity Guide for FIRST 5 Santa Clara County Introducing the official brand identity guidelines for FIRST 5 Santa Clara County. One VISION. One VOICE. 2 The First 5 years. MAKE

More information

Strategic owner: Executive Committee Content owner: Corporate Visual Identity Approved by Niels B. Christiansen

Strategic owner: Executive Committee Content owner: Corporate Visual Identity Approved by Niels B. Christiansen Graphic design. Packaging type Sales packaging for Danfoss products st issue, 03-07 Page of Strategic owner: Eecutive Committee Content owner: Corporate Visual Identity Approved by Niels B. Christiansen

More information

BRAND GUIDELINES FOR CUSTOMERS: VERSION 02 IMPROVING BUSINESS PERFORMANCE

BRAND GUIDELINES FOR CUSTOMERS: VERSION 02 IMPROVING BUSINESS PERFORMANCE BRAND GUIDELINES FOR CUSTOMERS: VERSION 02 IMPROVING BUSINESS PERFORMANCE CONTENTS 01 02 INTRODUCTION CUSTOMER USE OF THE BRAND MARK BASIC ELEMENTS BRAND MARK USING THE BRAND MARK SMALL SIZE VERSION OF

More information

size and proportion Graphic Standards Manual Version 1.3 January 2014

size and proportion Graphic Standards Manual Version 1.3 January 2014 size and proportion To ensure legibility, the Cumberland logo should never be reproduced at sizes smaller than one inch wide. (See Figure K.) The Cumberland logo s proportions should never be altered.

More information

Logo Standards Guideline

Logo Standards Guideline Logo Standards Guideline TABLE OF CONTENTS Nurturing The Brand 1 Logo Guidelines 2 Correct Usage 2 Color Guidelines 6 How to Use the Provided Logo Files 9 Glossary 10 NURTURING THE BRAND THE FOLLOWING

More information

designed and prepared for california safe routes to school by circle design circledesign.net Graphic Standards

designed and prepared for california safe routes to school by circle design circledesign.net Graphic Standards Graphic Standards Table of Contents introduction...2 General Usage...2 Logo lockups: color...3 LOGO LOCKUPS: GRAYSCALE...4 Minimum Staging Area...5 Minimum Logo Size...6 Type Family...7 Color Palettes...8

More information

Logo and Trademark Guidelines for Channel Associates

Logo and Trademark Guidelines for Channel Associates Logo and Trademark Guidelines for Channel Associates INTRODUCTION The Kodak third-party logo was designed for channel associates, service providers, and other third parties who wish to express their contractual

More information

VMware Corporate Logo Guidelines. Updated February 2011

VMware Corporate Logo Guidelines. Updated February 2011 VMware Corporate Logo Guidelines Updated February 2011 G U I D E L I N E S Corporate Logo Our corporate logo is the most visible epression of our brand. This word mark is the constant that represents VMware

More information

BESCOM CORPORATE BRAND GUIDELINES

BESCOM CORPORATE BRAND GUIDELINES BESCOM CORPORATE BRAND GUIDELINES Contents 01 Introduction 01 Logo Elements & Color Pallet 02 Colour Ratio 03 Logo Unit 04 Logo Unit Colour Rules 05 Improper Usage of Logo 06 Logo with Expanded Text 07

More information

Adjunct Assistant Professor Gayle Rembold Furbert. Typography II. County College of Morris Graphic Design Degree Program

Adjunct Assistant Professor Gayle Rembold Furbert. Typography II. County College of Morris Graphic Design Degree Program Adjunct Assistant Professor Gayle Rembold Furbert Typography II County College of Morris Graphic Design Degree Program Voice of Type As you look at typefaces, analyze their forms, learn their history and

More information

McAFEE IDENTITY. October 2011

McAFEE IDENTITY. October 2011 McAFEE IDENTITY 4.2 Our logo is one of our most valuable assets. To ensure that it remains a strong representation of our company, we must present it in a consistent and careful manner across all channels

More information

ASSA ABLOY Seos Partner Guidelines 1

ASSA ABLOY Seos Partner Guidelines 1 ASSA ABLOY Seos Partner Guidelines 1 Use of ASSA ABLOY and Seos brands Chapter 1 Introduction Chapter 2 ASSA ABLOY logotype Chapter 3 Seos logotype Chapter 4 Seos by ASSA ABLOY logotype Chapter 1 Introduction

More information

Brand Standards Guide

Brand Standards Guide Brand Standards Guide Last revised: June 7, 2012 Table of Contents Introduction 1 Glossary of Terms 2 A Note About Image Resolution 2 The Seeing Eye Logotype 3 Logotype with Tagline 4 Logotype: Minimum

More information

Plymouth. Britain s Ocean City.

Plymouth. Britain s Ocean City. Brand Guidelines Plymouth. Britain s Ocean City. June 2013 CORE PRINCIPLES 1.1 When and how the guidelines are used 1.2 Usage chart PLYMOUTH IDENTITY 2.1 The signature 2.2 Exclusion zone 2.3 Minimum size

More information

nopqrstuvwxyz ABCDEFGHIJKLMNOPQRS TUVWXYZabcdefghijklm nopqrstuvwxyz

nopqrstuvwxyz ABCDEFGHIJKLMNOPQRS TUVWXYZabcdefghijklm nopqrstuvwxyz Primary Font System The Gotham font family has been chosen as the primary typeface for Saint Mary s University communications. It combines two characteristics: strong even modern caps and welcoming, legible

More information

How-to Guide: MIT DLC Drupal Cloud Theme

How-to Guide: MIT DLC Drupal Cloud Theme How-to Guide: MIT DLC Drupal Cloud Theme This guide will show you how to take your initial Drupal Cloud site... and turn it into something more like this, using the MIT DLC Drupal Cloud theme. See this

More information

Brand Guidelines Visual Identity

Brand Guidelines Visual Identity Brand Guidelines Visual Identity June 2014 1.2 The Signature Colour version Black Colour reverse Shield alone Reverse Colour reverse on red Our signature system is comprised of two elements; the MUHC wordmark

More information

Branding Guidelines. April 2015. www.tabletennisengland.co.uk

Branding Guidelines. April 2015. www.tabletennisengland.co.uk Branding Guidelines April 2015 HOW WE CO-ORDINATE OUR MES SAGE Contents SECTION 1 Introducing the Table Tennis England brand 1.1 Welcome to our brand 1.2 Our vision, values and strategy 1.3 Tone of voice

More information

AUSTRALIAN GOVERNMENT BRANDING

AUSTRALIAN GOVERNMENT BRANDING AUSTRALIAN GOVERNMENT BRANDING GUIDELINES ON USE OF THE AUSTRALIAN GOVERNMENT LOGO BY AUSTRALIAN GOVERNMENT DEPARTMENTS AND AGENCIES 1. Introduction 1.1 Policy basis 1.2 Further information 2. Elements

More information

DESIGN MANUAL CENTRAL EUROPEAN GAMES CONFERENCE 2016

DESIGN MANUAL CENTRAL EUROPEAN GAMES CONFERENCE 2016 CENTRAL EUROPEAN GAMES CONFERENCE DESIGN MANUAL CENTRAL EUROPEAN GAMES CONFERENCE 2016 VER 2.2 HOW TO USE THIS MANUAL 03 CONTENTS CENTRAL EUROPEAN GAMES CONFERENCE 2016 LOGO TYPOGRAPHY COLOR 05 09 11 SUPPORTING

More information

CIPS Member Logo Guidelines

CIPS Member Logo Guidelines January 2010 Table of Contents Statement of Policy... 2 Logo Eligibility Use... 2 CIPS Logos... 3 Misuse of CIPS Logos... 4 Colours... 5 Fonts... 5 Business Cards Logo Use... 6 CIPS Staff/Volunteer Business

More information

Corporate Style Guide

Corporate Style Guide Corporate Style Guide Contents 3 Communicating the Brand / What is Bee? 4 Bee Yellow Bee Logo & Hexagon Relationship 6 Bee Logo Details 7 Bee Logo Colours Variations 8 Bee Logo Placement 9 Bee Logo Interaction

More information

BRAND GUIDELINES Version 1.0 10.27.15

BRAND GUIDELINES Version 1.0 10.27.15 BRAND GUIDELINES Version 1.0 10.27.15 CONTENTS 03 Introduction 04 Brand Positioning 05 Logo 17 Tagline 19 Color 22 Typography 25 Photography 27 Applications BRAND GUIDELINES Version 1.0 10.27.15 3 INTRODUCTION

More information

PARTNER BRAND BOOK NOVEMBER 2012

PARTNER BRAND BOOK NOVEMBER 2012 PARTNER BRAND BOOK NOVEMBER 2012 CONTENTS 1.0 INTRODUCTION 2 1.1 TAGLINE & RED BALL 3 1.2 WRITER S GUIDE 4 1.3 LOGO DESIGN 5 1.4 COLOUR 17 1.5 LOGO CLEARANCE SPACE 18 1.6 LOGO SCALE REDUCTION 20 1.7 TYPOGRAPHY

More information

GARTNER LOGO USE GUIDELINES

GARTNER LOGO USE GUIDELINES GARTNER LOGO USE GUIDELINES This document provides guidelines on appropriate use of the Gartner name and logo when associated with the purchase of reprint distribution rights or for events and engagements

More information

Cambrian College of Applied Arts and Technology. Corporate Identity Manual. Identity Elements College Logo

Cambrian College of Applied Arts and Technology. Corporate Identity Manual. Identity Elements College Logo Identity Elements College Logo The focal point of the College s corporate identity is the stylized dragon s head. Contemporary in design and rendering, the symbol is based on the dragon that is incorporated

More information

AUSTIN PEAY STATE UNIVERSITY

AUSTIN PEAY STATE UNIVERSITY AUSTIN PEAY STATE UNIVERSITY OFFICIAL LOGOS AND TRADEMARKS - USAGE AND STYLE GUIDE TABLE OF CONTENTS WORDMARK VERTICAL Full Color 2 One Color 3 WORDMARK HORIZONTAL Full Color 4 One Color 5 STAND ALONE

More information

Branding. Packet Contents

Branding. Packet Contents Branding The Anti-Cruelty Society Packet Contents 01. Contents 02. Introduction to Branding 03. The Anti-Cruelty Society Logo 04. Prohibited Logo Usage 05. Logo Sizing 06. Using Color 07. Typography in

More information

APS Home Performance with ENERGY STAR Checkup Participating Contractor. Name and Logo Use Agreement and Guidelines

APS Home Performance with ENERGY STAR Checkup Participating Contractor. Name and Logo Use Agreement and Guidelines APS Home Performance with ENERGY STAR Checkup Participating Contractor Name and Logo Use Agreement and Guidelines 5/2012 Overview The APS Home Performance with ENERGY STAR Checkup program provides resources

More information

WD Preferred Hard Drive Campaign

WD Preferred Hard Drive Campaign WD Preferred Hard Drive Campaign WD PREFERRED HARD DRIVE CAMPAIGN WD knows that hard drives are more than just storage devices, they re an integral part of people s lives. That s why WD designs and builds

More information

Introduction 5. Use of the Shield 19. Typography 20. Photography 25. Powerpoint 26

Introduction 5. Use of the Shield 19. Typography 20. Photography 25. Powerpoint 26 CONTENTS Introduction 5 Brand Strategy Statement 6 General Principles for Communications 7 the Episcopal Church logo 8 Use of the Shield 19 Typography 20 Color 22 Copy 24 Photography 25 Powerpoint 26 2

More information

Brand Identity Guidelines

Brand Identity Guidelines Brand Identity Guidelines Brand Identity Overview The TradeStation Brand Identity Guidelines describe the visual elements that constitute TradeStation s corporate identity. This includes our logo and other

More information

One identity. One CMU. Brand Identity Standards 2014.v1

One identity. One CMU. Brand Identity Standards 2014.v1 One identity One CMU Brand Identity Standards 2014.v1 Graphic Identity Guidelines CMU Wordmark Central Michigan University is represented by the CMU Wordmark and in limited cases, the CMU Action C. The

More information