There are a number of ways to use the Trapeze Networks logo. Here are the guidelines to use that will help strengthen our logo awareness:

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1 WHAT WE LOOK LIKE Identity Our logo. The Trapeze Networks logo consists of five elements: wording, color, background color, clear space and placement. All of these pieces must be addressed when using the logo in order to enhance and sustain our brand recognition. There are a number of ways to use the Trapeze Networks logo. Here are the guidelines to use that will help strengthen our logo awareness: On white or light-colored backgrounds, use the full color logo. On black or dark-colored background, use the white logo with the non-t portion of the logo and the word NETWORKS in the corporate Harvest Brown color (see color palette for color specifications). And be sure to give our logo some breathing room! It s tough to fly like that! Maintain a clear space around all sides of the logo that is at least equal to half the C-height (baseline to top of the character) of the T in Trapeze. This clear area must remain free from typography or additional graphics.

2 When it comes to logo placement, it s important that it appears consistently and prominently in each communication channel. Be sure to include that clear space around all sides of the logo, including margins, headers and footers. Web: upper, left-hand corner on every page Presentations: lower, right-hand corner on every page, excluding the cover slide where it should appear centered Advertisements: lower, right-hand corner Stationary: upper, left-hand corner Corporate Folder: centered The appropriate minimum size for the logo in a print application is: 5 picas in width 7/16 inches in width 21.5 mm in width Now that you know how to use the logo, here s how not to use it. Correct logo usage protects our brand identity! Do not use the Trapeze Networks without the word "Networks". Do not make the logo possessive. Do not use the logo as part of a phrase or masthead. Do not use the logo in running headlines or body copy. Latest news from is that

3 Do not imitate the logo using other type fonts. Do not use the logo on top of a patterned or illustrated background. Do not add any graphic elements to the logo. Do not alter parts of the logo in any way. Do not add a drop shadow to the logo. Do not distort or alter the logo using special effects.

4 Do not alter the size or placement of any component of the logo, or separate parts of the logo in any way. Do not rotate or tilt the logo at any angle: Do not add other graphic elements to the logo: Do not create a repeating pattern using the logo: Do not place the logo in a containing shape:

5 Brand Icon The Fly Guy Trapeze Networks has developed an additional piece to our visual representation from The Fly Guy who crosses the T in Trapeze in the corporate logo. This icon should only be used when the corporate logo has already been made apparent and there is absolutely no question as to the identity of the company. The Fly Guy has similar elements for usage as the corporate logo: color, background color, clear space and placement. As with the corporate logo, all of these pieces must be addressed when using the brand icon in order to enhance and sustain our brand recognition. There are a number of ways to use the Trapeze Networks brand icon. Here are the guidelines to use that will help strengthen our brand awareness: On white or light-colored backgrounds, use the Reflex Blue and Harvest Brown icon (see color palette for color specifications). On black, blue or dark-colored backgrounds, the icon can be reversed with the non-t portion of the icon remaining Harvest Brown (see color palette for color specifications). Additionally the icon can be reversed onto a Harvest Brown background with the non-t portion of the icon remaining Reflex Blue (see color palette for color specifications) (see color palette for color specifications).

6 Did you remember about that clear space? All sides of the logo need an equal amount of clear space around the icon, and that clear area needs to be clear from typography or additional graphics. All those don t s that went with the logo hold true for the brand icon. But let s not have to go through those again, okay? Color Our spectrum. Smooth. Balanced. Cool. Solid. That s what we want to communicate with our colors. The blue that is our primary color is a conservative color, but supporting a fun, human logo. This goes back to the fine balance in our brand personality that we talked about earlier an integral part of our attitude. Primary Colors Reflex Blue PMS = Reflex Blue CMYK = RGB = Hex# = Harvest Brown PMS = 138U, 1385C CMYK = RBG = Hex# = CC6600

7 Support Colors Light Grey PMS = Cool Grey 4U, 4C CMYK = RGB = Hex# = CCCCCC Medium Grey PMS = Cool Grey 9U, 9C CMYK = RGB = Hex# = Lavender Purple PMS = 2718U, 2718C CMYK = RGB = Hex# = 9999CC Soft Yellow PMS = 1205U, 1205C CMYK = RGB = Hex# = FFFFCC Yellow-Orange PMS = 115U, 123C CMYK = RGB = Hex# = FFCC00 Grass Green PMS = 362U, 363C CMYK = RGB = Hex# = Black PMS = Pantone Black CMYK = RGB = Hex# =

8 Typeface Our fonts. Typeface is where the visual meets the written word. Consistency in our typeface allows us to become familiar and identifiable to our audience. Primary Font: Dax Family (Brochures, posters, advertisements, digital media) Default Font: Verdana Family (Internet, presentations, whitepapers, application notes [not printed]) Text Highlight Points Headlines

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