BRAND GUIDELINES NOVEMBER 2015

Transcription

1 BRAND GUIDELINES NOVEMBER 2015

2 2 TABLE OF CONTENTS The WatchGuard Brand 3 Logo Color Use 4 Logo Clearances 5 Logo Correct & incorrect Uses 6 Tagline ADVANCED NETWORK SECURITY 7 WatchGuardONE Logo Usage 8 Firebox Logo Color Use 9 Firebox Logo Clearances 10 Firebox Logo Correct & incorrect Uses 11 Fireware Logo Color Use 12 Fireware Logo Clearances 13 Fireware Logo Correct & incorrect Uses 14 Dimension Logo Color Use 15 Dimension Logo Clearances 16 Dimension Logo Correct & incorrect Uses 17 Dimension Command Logo Color Use 18 Dimension Command Logo Clearances 19 Dimension Command Logo Correct & incorrect Uses 20 Wireless Logo Color Use 21 Wireless Logo Clearances 22 Wireless Logo Correct & incorrect Uses 23 Color Palette Core & Accent 24 Typography WatchGuard Typefaces 25 Graphic Element Angled Red Box 26 Lion Guidelines Meet RED 27 Lion Guidelines When is RED Used? 28 Lion Guidelines Approved Lion Images 29 Lion Guidelines Correct & incorrect Uses 30 Photography Product 31 Presentation Slides 32 WatchGuard Trademarks 33 Copyright & Legal 34 ADDRESS 505 FIFTH AVENUE SOUTH, SUITE 500, SEATTLE, WA WEB U.S. SALES INTERNATIONAL SALES WatchGuard Technologies, Inc. All rights reserved. WatchGuard and the WatchGuard Logo are either trademarks or registered trademarks of WatchGuard Technologies, Inc. in the United States and/or other countries. All other trademarks and tradenames are the property of their respective owners. Part No. WGPE66459_

3 3 THE WATCHGUARD BRAND THE WATCHGUARD BRAND is active, not reactive. The future is always in motion. Security threats keep getting more sophisticated and aggressive. It can be a scary place when you have valuable data that s being stored and shared. But when you team with WatchGuard, the outcome is secure. We champion your security. The brand focuses on the positive action that comes with WatchGuard products and solutions. The action of protecting our customers valuable data and productivity. The action of creating smarter products that are built for future threats. The visual voice of the WatchGuard brand is bright, open, and energetic. Clear space is important to help focus attention.

4 4 LOGO Color Use Consistent logo use is vital to maintain a strong brand identity. The preferred use of the WatchGuard logo is on a white background and printed in the three core color palette colors (WatchGuard red, gray and black). Where it is not possible to present the logo in the preferred use, it may appear all white reversed out of a solid color, a dark photograph or on solid black. Avoid placing the reversed logo over complex patterns. To ensure a unified look across all materials it s important to reproduce the WatchGuard palette colors accurately in all print and electronic applications. Full Color - CYMK Black & White Full Color 0c 100m 100y 0k 0c 0m 0y 77k 0c 0m 0y 100k White logo on a solid color or dark photograph White logo on black background Spot Color Web Spot Color PMS 485 PMS 425 Black White logo on a solid color or dark photograph HEX Colors FF HEX Color FFFFFF White logo on black background

5 5 LOGO Clearances Always surround the WatchGuard logo with consistent spacing to ensure it s easily identifiable and visible wherever it appears. Minimum clear space must be maintained around the logo. The clear space is equal to the height of the a in WatchGuard. Do not position any text, graphic elements, or other visual marks inside this space. Minimum Spacing The clear space around the logo should never be less than the proportional size of the a in the WatchGuard logo. See examples here for visual representation. Minimum Logo Size The WatchGuard logo must be sized so that it is readable in its entirety. The minimum allowable size for the logo is defined in the following visuals. FOR PRINT Minimum height size = 0.35 inches 25 points 0.9 centimeters Aligned with top of red oval 0.35 inches Aligned with bottom of gray circle FOR WEB Minimum height size = 25 pixels Aligned with top of red oval 25 pixels/points Aligned with bottom of gray circle

6 6 LOGO Correct & Incorrect Uses Ensure that the WatchGuard logo is clearly recognizable by using it in its correct configuration. The logo consists of a magnifying glass icon containing a W inside the circle, and type that reads atchguard. Choose the logo version that provides the best legibility for the mark. Do not use just the W in the magnifying glass alone, it must always accompany the type that reads atchguard. Correct Use The logo should always be used in one of two preferred formats 3-color on white or reversed white on the gradated red background. No single element of the logo may change position or size. Incorrect Use The logo should never be used in these formats. Never alter any of the elements in the logo. Never place the logo inside a shape that might be construed as part of the logo. Never recombine logo elements to create new version. Never use the logo in a vertical orientation. Never use the logo in any color other than the core palette colors. Never use the magnifying glass without the type that reads atchguard.

7 7 TAGLINE ADVANCED NETWORK SECURITY The WatchGuard corporate tagline can be used as a stand-alone line of text or associated with the WatchGuard logo. The tagline should use the font Myriad Pro Bold Condensed. The preferred color for the tagline is WatchGuard red. The tagline should appear in the lower right corner of marketing materials. Stand Alone Use With Logo Advanced Network Security Font: Myriad Pro Bold Condensed TAGLINE SIZING y Advanced Network Security y The width of the Advanced Network tagline is equal to the width of atchguard with the word Security extending into the white space. TAGLINE PLACEMENT Advanced Network Security Align the tagline with the left edge of the a and the bottom of the edge of the magnifying glass.

8 8 LOGO WatchGuard ONE The WatchGuard ONE corporate logo can be used as a stand-alone logo or associated with the ONE POWERFUL PARTNERSHIP tag-line. Main Logos The logo should always be used as 3-color on white. No single element of the logo may change position or size. Secondary Logos Partner level logos. Additional status logos.

9 9 FIREBOX LOGO Color Use Consistent logo use is vital to maintain a strong brand identity. The preferred use of the Firebox logo is on a white background and printed in the three core color palette colors (WatchGuard red, gray and black). Where it is not possible to present the logo in the preferred use, it may appear all white reversed out of a solid color, a dark photograph or on solid black. Avoid placing the reversed logo over complex patterns. To ensure a unified look across all materials it s important to reproduce the WatchGuard palette colors accurately in all print and electronic applications. Full Color - CYMK Black & White Full Color Gradient 0c 25m 100 y 0k - 0c 100m 100y 0k 0c 100m 100y 0k 0c 0m 0y 77k 0c 0m 0y 100k White logo on a solid color or dark photograph White logo on black background Spot Color Web Spot Color Gradient PMS PMS 485 PMS 485 PMS 425 Black White logo on a solid color or dark photograph HEX Colors Gradient FFC20E - FF0000 FF White logo on black background HEX Color FFFFFF

10 10 FIREBOX LOGO Clearances Always surround the Firebox logo with consistent spacing to ensure it s easily identifiable and visible wherever it appears. Minimum clear space must be maintained around the logo. The clear space is equal to the height of the x in Firebox. Do not position any text, graphic elements, or other visual marks inside this space. Minimum Spacing The clear space around the logo should never be less than the proportional size of the x in the Firebox logo. See examples here for visual representation. Minimum Logo Size The Firebox logo must be sized so that it is readable in its entirety. The minimum allowable size for the logo is defined in the following visuals. FOR PRINT Minimum height size = 0.5 inches 36 points 1.27 centimeters Aligned with top of red oval 0.5 inches Aligned with bottom of gray circle FOR WEB Minimum height size = 35 pixels Aligned with top of red oval 35 pixels/points Aligned with bottom of gray circle

11 11 FIREBOX LOGO Correct & Incorrect Uses Ensure that the Firebox logo is clearly recognizable by using it in its correct configuration. The logo consists of a flame icon containing an F and type that reads irebox. Choose the logo version that provides the best legibility for the mark. Correct Use The logo should always be used in one of two preferred formats 3-color on white or reversed white on the red background. No single element of the logo may change position or size. Incorrect Use The logo should never be used in these formats. Model number - Myriad Pro Light Condensed EXCEPTION: M660 M660 The WatchGuard Logo may be separated from the Firebox logo when used on a hardware device or a datasheet where the WatchGuard logo is already present. Never alter any of the elements in the logo. Never recombine logo elements to create new version. Never use the logo in any color other than the core palette colors. Never place the logo inside a shape that might be construed as part of the logo. Never use the logo in a vertical orientation.

12 12 FIREWARE LOGO Color Use Consistent logo use is vital to maintain a strong brand identity. The preferred use of the Fireware logo is on a white background and printed in the three core color palette colors (WatchGuard red, gray and black). Where it is not possible to present the logo in the preferred use, it may appear all white reversed out of a solid color, a dark photograph or on solid black. Avoid placing the reversed logo over complex patterns. To ensure a unified look across all materials it s important to reproduce the WatchGuard palette colors accurately in all print and electronic applications. Full Color - CYMK Black & White Full Color Gradient 0c 25m 100 y 0k - 0c 100m 100y 0k 0c 100m 100y 0k 0c 0m 0y 77k 0c 0m 0y 100k White logo on a solid color or dark photograph White logo on black background Spot Color Web Spot Color Gradient PMS PMS 485 PMS 485 PMS 425 Black White logo on a solid color or dark photograph HEX Colors Gradient FFC20E - FF0000 FF White logo on black background HEX Color FFFFFF

13 13 FIREWARE LOGO Clearances Always surround the Fireware logo with consistent spacing to ensure it s easily identifiable and visible wherever it appears. Minimum clear space must be maintained around the logo. The clear space is equal to the height of the e in Fireware. Do not position any text, graphic elements, or other visual marks inside this space. Minimum Spacing The clear space around the logo should never be less than the proportional size of the e in the Fireware logo. See examples here for visual representation. Minimum Logo Size The Fireware logo must be sized so that it is readable in its entirety. The minimum allowable size for the logo is defined in the following visuals. FOR PRINT Minimum height size = 0.5 inches 36 points 1.27 centimeters Aligned with top of red oval 0.5 inches Aligned with bottom of gray circle FOR WEB Minimum height size = 35 pixels Aligned with top of red oval 35 pixels/points Aligned with bottom of gray circle

14 14 FIREWARE LOGO Correct & Incorrect Uses Ensure that the Fireware logo is clearly recognizable by using it in its correct configuration. The logo consists of a flame icon containing an F and type that reads ireware. Choose the logo version that provides the best legibility for the mark. Correct Use The logo should always be used in one of two preferred formats 3-color on white or reversed white on the red background. No single element of the logo may change position or size. Incorrect Use The logo should never be used in these formats. Never alter any of the elements in the logo. Never place the logo inside a shape that might be construed as part of the logo. Never recombine logo elements to create new version. Never use the logo in any color other than the core palette colors. Never use the logo in a vertical orientation.

15 15 DIMENSION LOGO Color Use Consistent logo use is vital to maintain a strong brand identity. The preferred use of the Dimension logo is on a white background and printed in the three core color palette colors (WatchGuard red, gray and black). Where it is not possible to present the logo in the preferred use, it may appear all white reversed out of a solid color, a dark photograph or on solid black. Avoid placing the reversed logo over complex patterns. To ensure a unified look across all materials it s important to reproduce the WatchGuard palette colors accurately in all print and electronic applications. Full Color - CYMK Black & White Full Color 0c 100m 100y 0k 0c 0m 0y 77k 0c 0m 0y 100k White logo on a solid color or dark photograph White logo on black background Spot Color Web Spot Color PMS 485 PMS 425 Black White logo on a solid color or dark photograph HEX Colors FF HEX Color FFFFFF White logo on black background

16 16 DIMENSION LOGO Clearances Always surround the Dimension logo with consistent spacing to ensure it s easily identifiable and visible wherever it appears. Minimum clear space must be maintained around the logo. The clear space is equal to the height of the D in Dimension. Do not position any text, graphic elements, or other visual marks inside this space. Minimum Spacing The clear space around the logo should never be less than the proportional size of the D in the Dimension logo. See examples here for visual representation. Minimum Logo Size The Dimension logo must be sized so that it is readable in its entirety. The minimum allowable size for the logo is defined in the following visuals. FOR PRINT Minimum height size = 0.5 inches 36 points 1.27 centimeters Aligned with top of red oval 0.5 inches Aligned with bottom of gray circle FOR WEB Minimum height size = 35 pixels Aligned with top of red oval 35 pixels/points Aligned with bottom of gray circle

17 17 DIMENSION LOGO Correct & Incorrect Uses Ensure that the Dimension logo is clearly recognizable by using it in its correct configuration. The logo consists of a mark icon and type that reads Dimension. Choose the logo version that provides the best legibility for the mark. Correct Use The logo should always be used in one of two preferred formats 3-color on white or reversed white on the red background. No single element of the logo may change position or size. Incorrect Use The logo should never be used in these formats. Never alter any of the elements in the logo. Never place the logo inside a shape that might be construed as part of the logo. Never recombine logo elements to create new version. Never use the logo in any color other than the core palette colors. Never use the logo in a vertical orientation.

18 18 DIMENSION COMMAND LOGO Color Use Consistent logo use is vital to maintain a strong brand identity. The preferred use of the Dimension Command logo is on a white background and printed in the three core color palette colors (WatchGuard red, gray and black). Where it is not possible to present the logo in the preferred use, it may appear all white reversed out of a solid color, a dark photograph or on solid black. Avoid placing the reversed logo over complex patterns. To ensure a unified look across all materials it s important to reproduce the WatchGuard palette colors accurately in all print and electronic applications. Full Color - CYMK Black & White Full Color 0c 100m 100y 0k 0c 0m 0y 77k 0c 0m 0y 100k White logo on a solid color or dark photograph White logo on black background Spot Color Web Spot Color PMS 485 PMS 425 Black White logo on a solid color or dark photograph HEX Colors FF HEX Color FFFFFF White logo on black background

19 19 DIMENSION COMMAND LOGO Correct & Incorrect Uses Ensure that the Dimension logo is clearly recognizable by using it in its correct configuration. The logo consists of a mark icon and type that reads Dimension Command. Choose the logo version that provides the best legibility for the mark. Correct Use The logo should always be used in one of two preferred formats 3-color on white or reversed white on the red background. No single element of the logo may change position or size. Incorrect Use The logo should never be used in these formats. Never alter any of the elements in the logo. Never place the logo inside a shape that might be construed as part of the logo. Never recombine logo elements to create new version. Never use the logo in any color other than the core palette colors. Never use the logo in a vertical orientation.

20 20 DIMENSION COMMAND LOGO Clearances Always surround the Dimension logo with consistent spacing to ensure it s easily identifiable and visible wherever it appears. Minimum clear space must be maintained around the logo. The clear space is equal to the height of the D in Dimension. Do not position any text, graphic elements, or other visual marks inside this space. Minimum Spacing The clear space around the logo should never be less than the proportional size of the D in the Dimension logo. See examples here for visual representation. Minimum Logo Size The Dimension logo must be sized so that it is readable in its entirety. The minimum allowable size for the logo is defined in the following visuals. FOR PRINT Minimum height size = 0.5 inches 36 points 1.27 centimeters Aligned with top of WatchGuard logo 0.5 inches Aligned with bottom of mark FOR WEB Minimum height size = 35 pixels Aligned with WatchGuard logo 35 pixels/points Aligned with bottom of mark

21 21 WIRELESS LOGO Color Use Consistent logo use is vital to maintain a strong brand identity. The preferred use of the WatchGuard Wireless logo is on a white background and printed in the three core color palette colors (WatchGuard red, gray and black). Where it is not possible to present the logo in the preferred use, it may appear all white reversed out of a solid color, a dark photograph or on solid black. Avoid placing the reversed logo over complex patterns. To ensure a unified look across all materials it s important to reproduce the WatchGuard palette colors accurately in all print and electronic applications. Full Color - CYMK Black & White Full Color 0c 100m 100y 0k 0c 0m 0y 77k 0c 0m 0y 100k White logo on a solid color or dark photograph White logo on black background Spot Color Web Spot Color PMS 485 PMS 425 Black White logo on a solid color or dark photograph HEX Colors FF White logo on black background HEX Color FFFFFF

22 22 WIRELESS LOGO Clearances Always surround the Wireless logo with consistent spacing to ensure it s easily identifiable and visible wherever it appears. Minimum clear space must be maintained around the logo. The clear space is equal to the height of the W in Wireless. Do not position any text, graphic elements, or other visual marks inside this space. Minimum Spacing The clear space around the logo should never be less than the proportional size of the W in the Wireless logo. See examples here for visual representation. Minimum Logo Size The Wireless logo must be sized so that it is readable in its entirety. The minimum allowable size for the logo is defined in the following visuals. FOR PRINT Minimum height size = 0.5 inches 36 points 1.27 centimeters Aligned with top of red oval 0.5 inches Aligned with bottom of gray circle FOR WEB Minimum height size = 45 pixels Aligned with top of red oval 45 pixels/points Aligned with bottom of gray circle

23 23 WIRELESS LOGO Correct & Incorrect Uses Ensure that the Wireless logo is clearly recognizable by using it in its correct configuration. The logo consists of a mark icon and type that reads Secure Wireless. Choose the logo version that provides the best legibility for the mark. Correct Use The logo should always be used in one of two preferred formats 3-color on white or reversed white on the red background. No single element of the logo may change position or size. Incorrect Use The logo should never be used in these formats. Never alter any of the elements in the logo. Never place the logo inside a shape that might be construed as part of the logo. Never recombine logo elements to create new version. Never use the logo in any color other than the core palette colors. Never use the logo in a vertical orientation.

24 24 COLOR PALETTE Core & Accent CORE PALETTE The core palette consists of 4 colors WatchGuard red, black, gray and crimson. These colors should be used on all WatchGuard marketing and corporate materials. Screen tints of each color may be used. ACCENT PALETTE The accent color palette provides 5 additional colors that may be used in conjunction with the core palette. These colors should be used to differentiate product lines or as accent colors for highlighting points or messaging. Core Color Palette Accent Color Palette WATCHGUARD RED GRAY BLACK CRIMSON ORANGE PALE BLUE SKY BLUE PANTONE: PMS 485 CMYK: 0c 100m 100y 0k RGB: 255r 0g 0b HEX: FF0000 PANTONE: PMS 425 CMYK: 0c 0m 0y 77k RGB: 51r 51g 51b HEX: PANTONE: BLACK CMYK: 0c 0m 0y 100k RGB: 0r 0g 0b HEX: PANTONE: PMS 484 CMYK: 0c 95m 100y 29k RGB: 179r 35g 23b HEX:b32317 PANTONE: PMS 151 CMYK: 0c 48m 95y 0k RGB: 248r 152g 40b HEX: F89829 PANTONE: PMS 7541 CMYK: 2c 0m 0y 5k RGB: 234r 239g 241b HEX: eef1f3 PANTONE: PMS 631 CMYK: 67c 0m 12y 2k RGB: 38r 188g 215b HEX: 2bbed8 YELLOW DARK BLUE PANTONE: PMS 107 CMYK: 0c 4m 79y 0k RGB: 255r 234g 83b HEX: ffea53 PANTONE: PMS 541 CMYK: 100c 57m 0y 38k RGB: 0r 70g 127b HEX: 00467f

25 25 TYPOGRAPHY WatchGuard Typefaces Use the following font family when designing or customizing all WatchGuard marketing, corporate communications and advertising. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Myriad Pro Light Used for captions and callouts, 11 points or smaller. Avoid using for headlines or large body of text. Myriad Pro Regular Used for body copy, 10 points or smaller. Can be used in a larger size as a subhead or headline within an advertisement or direct mail piece. Myriad Pro Italic Used for captions and callouts, 11 points or smaller. Avoid using for headlines or large body of text. Myriad Pro Semibold Used for headline and subhead treatments, as well as logotype. Myriad Pro Bold Used for bold headline copy on advertisements and direct mail pieces that need to quickly grab the viewer s attention. When using type this bold, it s good to use a gray rather than black or red so that a product shot or supporting copy can still stand on its own. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Myriad Pro Condensed Also used for body copy,12 points or smaller, and as an option when space is limited. Myriad Pro Condensed Italic Used for captions and callouts, 12 points or smaller. Avoid using for headlines or large body of text. Myriad Pro Semibold Condensed Another option for use in headline and subhead treatments. If product or service specific, it should generally appear in the accent color of the piece. Myriad Pro Bold Condensed Another option for use in headline and subhead treatments. If product or service specific, it should generally appear in the accent color of the piece.

26 26 GRAPHIC ELEMENT Angled Red Box A key component to the WatchGuard visual brand is the angled red box. Use of this graphic element provides a recognizable shape that can help create a unified look across all WatchGuard communications. The angled red box is flexible enough to be used in many different configurations such as a main focal element or as a small accent. The Build The angled red box consists of a base of WatchGuard red overlaid with a transparent gradient from black to WatchGuard red. See instructions below to build the red box. Orientation The angled red box should always be used at a 13 angle. The box can be any size in length or height. When using the WatchGuard logo within the box, make sure the minimum clear space around the logo is maintained. Bottom box is solid 100% WatchGuard red Top box is a black to WatchGuard red gradient set to Multiply. Transparency should be set at 50%. 3/4 1/4 13º Black WatchGuard Red The gradient should be black to WatchGuard red for ¾ of the blend, and ¼ WatchGuard red. This will produce the correct visual gradient for the box. Final Blend 13º

27 27 LION GUIDELINES Meet RED Meet RED, the WatchGuard Lion. As a symbol of the WatchGuard brand and our products, RED stands for strength, security and protection. RED s natural habitat is a clean white background, but he also can appear on flat grey or black backgrounds. RED is available in a variety of poses for different applications. RED speaks within the Myriad Pro typeface family. Refreshing and modern in feel, Myriad Pro Black Condensed Italic (with negative tracking) has an especially impactful and energetic roar. A two-color approach to headlines helps deliver more impact to highlighted words. RED NEVER STOPS PROTECTING. NOTHING GETS PAST RED.

28 28 LION GUIDELINES When is RED Used? Advertising RED MESSAGING RED is most effective when used with high-level WatchGuard brand messaging, such as BEST OF BREED, ARCHITECTED FOR SPEED and VISIBILITY, to reinforce the strength of the brand. Since RED is a symbol of WatchGuard, it could also be used to emphasize positive attributes of the product line. WHERE TO USE RED RED is best used in marketing elements that will help tell the brand story and have adequate open space. Examples of these elements could include hero areas on the WatchGuard website, advertising, tradeshow materials, app splash screens, corporate identity materials and e-blast templates. Other marketing elements, such as data sheets, should refrain from using RED. The lion image will be competing with a lot of information, so its presense on the page would have to be minimized, lessening its impact. GO EASY ON RED Less is more. Don t over-use RED. Not every form of communication should include a lion. Appropriate usage of this brand asset is to be determined by the marketing manager. Homepage RED IMAGES There are four different images of RED for use in marketing. These can be used on white, gray and black backgrounds. The images can be reversed as well, depending on the need in the layout. The lion images can be used interchangably in communication. App Splash Screen

29 29 LION GUIDELINES Approved Lion Images Laying Down Standing Pacing Roaring

30 30 LION GUIDELINES Correct & Incorrect Uses Consistent use of RED is vital to maintain a strong brand identity. The preferred use of the RED is on a white background. He also can appear on flat greyor black backgrounds and is available in a variety of poses for different applications. Good Lion (Correct Use) Below are approved ways to use RED. Bad Lion (Incorrect Use) Below are just a few examples of what NOT to do. NOTHING GETS PAST RED. Full body lion on white Lion reversed Lion croppped DON T overlap text across the face DON T accessorize DON T use multiple lions Lion on gray Lion on black Lion over red angled WatchGuard graphic DON T use another color DON T use an unapproved lion DON T try to colorize a lion

31 31 PHOTOGRAPHY Product The signature red color of the WatchGuard product line make each product very recognizable to customers. Product photography should highlight this feature. WatchGuard product images are available in the following angles and file formats: ANGLES Front Back Angled Stacked FILE FORMATS EPS TIFF JPEG GIF Sample Product Photos Recommended WatchGuard product shots should have a flat white background with a slight reflection and shadow. Front Angled Back Stacked

32 32 PRESENTATION Slides WatchGuard has sales presentations available on the Partner Portal for resellers to use as is or to customize for specific audiences. When customizing a WatchGuard presentation, follow the guidelines below to maintain consistency throughout the presentation: Use clear, concise, and easy-to-read slides. Slide text should be kept to a minimum, with most of the information presented verbally by the speaker. Animation should be consistent throughout a deck, or group of decks that are shown together. Remember that file size can increase dramatically when artwork is imported from outside software sources, or when animation is applied. Sample Slides Title Slide Content Slide Final Slide

33 33 WATCHGUARD Trademarks The WatchGuard name, logo, and partner program names are registered trademarks of WatchGuard Technologies. In order to help protect the integrity of our programs, WatchGuard asks that those who make reference to our trademarks and use our logos adhere to the following guidelines: TRADEMARK USAGE AND STYLE GUIDE FOR USE ON THE WEB AND IN PRINT The parameters for use of any WatchGuard trademark are as follows: You may not use a WatchGuard name or logo as part of either your name or your company s name. Any WatchGuard logo must be accurately shown in proportion and orientation. Distorting or rotating the logo is not permitted. The WatchGuard name or any WatchGuard logo must not be incorporated into any other mark or symbol. It may not be used as a border on or around any item. No WatchGuard Logo or Trademark may be used as a domain name or as a part of a domain name. WHO CAN USE WATCHGUARD LOGOS Only authorized users can use or display a WatchGuard logo or trademark. How you use any WatchGuard logo reflects both on our company and your organization. Use it proudly to show your commitment to quality service and excellence. We encourage you to involve your entire organization in helping WatchGuard raise the profile and enhance the image of the association. Channel Partners can find logos for business use by logging on to the Partner web site at WHO IS AN AUTHORIZED USER? To be considered an authorized user an individual or company must be part of the WatchGuard Secure Partner Program (WSP), WatchGuard Managed Security Service Provider, or WatchGuard National Reseller Program (NRP) and qualify under one or more of the following categories: WatchGuard Resellers A company that has met the necessary qualifications to be recognized by WatchGuard as a Certified WatchGuard Reseller in good standing. Authorized users in this category can use the appropriate level Certified WatchGuard Reseller logo on printed business materials such as letterhead, invoices, customer correspondence, brochures advertising, and web site. WatchGuard Managed Security Services Program A company that has met the necessary qualifications to be recognized by WatchGuard as a Certified WatchGuard MSSP. Authorized users in this category can use the Certified WatchGuard MSSP logo on printed business materials such as letterhead, invoices, customer correspondence, brochures, advertising, and web site. WatchGuard National Reseller A company that has met the necessary qualifications to be recognized by WatchGuard as a Certified WatchGuard National Reseller. Authorized users in this category can use the Certified WatchGuard logo on printed business materials such as letterhead, invoices, customer correspondence, brochures advertising and web site.

34 34 COPYRIGHT & LEGAL The WatchGuard web site houses the most current listing of when, where, and how to use trademarks, copyrights, and legalese in any outbound marketing materials. To find out more, visit the terms and conditions page at Trademarking with Copyright Notice Trademarks of WatchGuard Technologies, Inc. can be found at Use the appropriate trademark symbol when trademark names appear in titles, subheads, and at first reference in body text. When using WatchGuard lead generation materials (described on page 14), you must include the trademarked WatchGuard logo. The following are protected trademarks and logos of WatchGuard Technologies, Inc. If you have the right to use any of these protected trademarks, you must include the following attribution: (List of WatchGuard trademarks you are using) (is) (are) either (a) registered trademark(s) or trademark(s) of WatchGuard Technologies, Inc. in the United States and/or other countries. Additional information can be found at AppLock AppLock /Web AuditScan ClickAware Core Designing peace of mind DVCP technology Enforcer/MUVPN Firebox FireChip Fireware HackAdmin HostWatch Know What to DoSM LiveSecurity LockSolid Make Security Your Strength The Model Upgradeable Key logo Peak RapidCare RapidCore RapidStream SchoolMate The Security You Really Need. ServerLock ServiceWatch Smart Security. Simply Done. Stronger Security, Simply Done Vcontroller VPNforce WatchGuard WatchGuard Technologies, Inc. The W-G logo The WatchGuard Hardware - Software - Services logo