THIRD-PARTY BRAND. Version 1.1

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "THIRD-PARTY BRAND. Version 1.1"

Transcription

1 COMCAST Business Class THIRD-PARTY BRAND Guidelines Version 1.1 July 2, 2012

2 Contents 1 Using the third-party brand guidelines 2 Third-party logos 3 Clearspace and minimum size 4 Third-party logo color 5 Comcast Business Class brand elements overview 6 Color palette 7 Typography 8 Can I use the brand elements? 9 Comcast Business Class branded applications 10 Third-party partner branded applications 11 Incorrect eamples 12 How can we help?

3 1 Using the third-party brand guidelines We have co-branded relationships with a variety of partners. This allows Comcast to enhance its product offerings and provide eciting and innovative solutions for our customers. These guidelines have been designed to help leverage opportunities of your brand while protecting the Comcast brand. It is essential that all third-party relationship situations use the Comcast Business Class third-party logos correctly and support our positioning/brand attributes while elevating the perceptions of both Comcast Business Class and its partners. Following the guidelines will help differentiate both your brand and Comcast in a highly competitive market and create preference in the hearts and minds of our audiences. We thank you for your support.

4 2 Third-party logos There are five different Comcast Business Class logos dedicated for third-party use. It is important to understand the rules governing each, in order to incorporate the correct Comcast Business Class third-party logo. To be used when Comcast Business Class provides the technology for a third-party offering Comcast Business Class is positioned as a high-visibility ingredient brand The logo is being used in communications promoting third-party technology that is compatible with Comcast Business Class branded products or services, but is not a Comcast Business Class product or service Powered by is most often used for locations with Comcast Internet or Data like data centers, shared office environments, etc. Comcast Business Class services are sold by either a retailer or etailer (online retailer) under the Business Class brand Comcast Business Class is being represented and services are sold by a third-party sales team Comcast Business Class services are sold by a Master Agent, Sub-Agent, or Direct Agent under the Business Class brand Comcast Business Class services are referred only (not sold) by a referring company

5 3 Clearspace and minimum size The Comcast Business Class third-party logos are specially designed to cater to the different needs of third-party companies. The logos represent the promise of high-quality technology and service associated with Comcast. Proportions The Powered by Comcast Business Class logo has a set proportion. Never alter these proportions or attempt to recreate the artwork. 1/2 4/5 The logos comprises three elements: The arc, the Comcast logotype, the Business Class name and the type of endorsement. These elements should never be applied separately or rearranged. The logo must always appear with a registration mark:. Never alter the provided electronic format or use the arc in Comcast as a standalone symbol. Clearspace Clearspace represents the logo s parking spot. The eample shown at right represents the minimum clearspace. (Clearspace represented by equals the height of the m in Comcast.) Minimum size To ensure legibility, all Comcast Business Class third-party logos should never be smaller than 3/4 measured from the left edge of the crescent to the right edge of the horizontal stroke on the t. 3/4" 3/4"

6 4 Third-party logo color A full color version is available for the Powered by Comcast Business third-party logo. Using the full color logo on a white background when possible increases our logo s visual impact. The preferred Comcast third-party endorsement logo is the black logo on a light background. In cases where the background is dark, use the horizontal full-color reversed logo. The logo must never be altered, modified or recreated. Any attempt to modify or alter our logo is a direct violation of our brand standards. For the greatest clarity and legibility, always maintain a strong contrast between the logo and the background. Note: The color bar shown is used to illustrate the logo on a color background; it is not a color bar. Note: To access your appropriate logo, please contact your local Business Class Sales Representative, Partner Manager, or the marketing contact for your program. Full-color logo (Powered by Comcast Business Class only) Use the Powered by Comcast Business Class full color logo when possible on white and very light color backgrounds. One-color logo black Use the third-party all-black logo version on light backgrounds One-color logo white Use the third-party all-white logo version on dark backgrounds.

7 5 Comcast Business Class brand elements overview The Comcast Business Class visual system includes a kit of design elements that, when used effectively, create a unique look and feel for our brand in the marketplace. Note: The Comcast Business Class Authorized Retailer is the only third-party logo allowed to use the Business Class brand elements. Color Typography Imagery Graphic elements Tone of voice WRITE Headlines in all caps helvetica bold condensed oblique. Write body copy in Helvetica Neue is our font for all printed communications. Helvetica Neue is a highly functional typeface that comes in a full range of tet weights. HIGH-SPEED INTERNET ACCELERATE YOUR BUSINESS OBJECTIVES. with Internet at just $59 95 /mo. BUSINESS CAN T WAIT for cost-effective Internet and outstanding Voice solutions.

8 6 Color palette The Comcast Business Class brand is bold and confident. We are a creative, innovative and professional company. Primary Primary and secondary colors Blue is our primary color, signaling innovation, trust and stability. It is used for our logo, subheads, call-to-action background and charts. Use black and dark gray to complement the primary blue color throughout (e.g., copy, navigation headers, subheads, charts). Accent colors Bolder accent colors support our primary blue. Use yellow discretely to highlight a price point and as a call-to-action. Or use red to highlight a price point on printed communications or for call-to-action buttons online. Printed materials Adhere to the color specifications on this page to ensure the consistency of our color palette. To ensure color accuracy when matching colors for printed materials, use only the PANTONE Color Matching System as your reference. If the CMYK mies need to be adjusted to suit your process, be sure to match to PANTONE references. Business Class Blue Pantone 2935C CMYK 100, 52, 0, 0 RGB 0, 91, 187 He #005BBB Secondary Black CMYK 0, 0, 0, 100 RGB 0, 0, 0 He # Accent Yellow Pantone 7549C CMYK 0, 22, 100, 2 RGB 255, 181, 0 He #FFB500 Dark Gray Pantone CG 11C CMYK 44, 34, 22, 77 RGB 83, 86, 90 He #53565A Red Pantone 187C CMYK 7, 100, 82, 26 RGB 166, 25, 46 He #A6192E Green Pantone 361C CMYK 77, 0, 100, 0 RGB 67, 176, 42 He #43B02A The colors, CMYK and RGB breakdowns shown on this page and throughout these standards have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE Color Standards. For accurate PANTONE Color Standards, refer to the current edition of the PANTONE formula guides. PANTONE and PANTONE MATCHING SYSTEM are the property of Pantone, Inc.

9 7 Typography Helvetica Neue Condensed is the Comcast Business Class typographic voice for all print and promotional applications. The use of all caps Helvetica Neue Bold Condensed Oblique in headlines defines the unique personality of Comcast Business Class and is an essential tool that gives unity and clarity to all of our marketing communications. Helvetica Neue comes in a range of weights that allow us to communicate in a clear and straightforward manner. Use Helvetica Neue Roman for body copy. Arial should be used on digital applications. Helvetica Neue 77 Bold Condensed Oblique ABCDEFGHIJKLMNO Helvetica Neue 57 Condensed Oblique ABCDEFGHIJKLMNO Helvetica Neue 47 Light Condensed Oblique ABCDEFGHIJKLMNO Helvetica Neue 55 Roman ABCDEFGHIJKLMNO

10 8 Can I use the brand elements? There are two branding scenarios when using one of the Comcast Business Class third-party logos: Comcast Business Class branded or third-party branded. Comcast Business Class branded The overall look and feel reflects Comcast Business Class standards. Third-party branded Where the third-party includes the appropriate Comcast Business Class third-party logo and related content on communications. This situation often occurs when another company is marketing to their customers a Comcast Business Class service. The Comcast Business Class logo appears smaller than the third-party logo. The overall look and feel reflects the thirdparty partner s standards. Comcast Business Class branded Can use the following brand elements: Logo Color Typography Imagery Third-party branded Can use the following brand element: Logo Note: The Comcast Business Class Authorized Retailer is the only third-party logo allowed to use the Business Class brand elements.

11 Comcast Business Class Third-Party Brand Guidelines 9 Comcast Business Class branded applications The overall look and feel reflects Comcast Business Class standards and is limited to the Comcast Business Class Authorized Retailer. The use of Comcast Business Class logos should follow all logo rules when applied to printed and digital applications. The Comcast Business Class Authorized Retailer logo takes prominent position. The overall look and feel reflects Comcast Business Class brand standards. Website eamples using appropriate third-party Comcast Business Class logo, typography, color and device imagery.

12 Comcast Business Class Third-Party Brand Guidelines 10 Third-party partner branded applications Where the third-party includes the appropriate Comcast Business Class third-party logo and related content on communications. This situation often occurs when another company is marketing to their customers a Comcast Business Class service. The Comcast Business Class logo appears smaller than the third-party logo. The overall look and feel reflects the thirdparty s standards. Comcast Business Class logo is subordinate to third-party logo. Offer comes from third-party and leverages third-party look and feel. Partner should demonstrate equal weight to all partners. Ethernet Data Services, Internet, Phone and TV for Business Eric Jones Manager Sales: Support: PO BOX 123 Anytown, ST Business card ABC COMPANY Careful consideration must be given to the placement of our logo on all applications including advertising, direct mail and web environments. It is important for the Comcast Business Class brand and for our customers that we clearly define all relationships with our partners. The schematic ehibit shown on this page clearly distinguish the partner brand through both size, placement and the overall look and feel oft he communication. Whenever possible, copy content should be used to further clarify the relationship to Comcast Business Class. Partner supplier programs The use of Comcast Business Class logos should follow all logo rules when applied to printed and digital applications. Comcast Business Class logo is subordinate to third party-logo. blast

13 Comcast Business Class Third-Party Brand Guidelines 11 Incorrect eamples The success of the Comcast Business Class brand relies on the clarity and consistency of implementation. Altering or not following the specified guidelines will diminish our brand s impact and ultimately cause confusion. Do not use the Comcast Business Class logo and the Comcast Business Class third-party logo on third-party partner communications. CONNECT TO THE CLOUD. DON T GET LEFT BEHIND. Tuesday, April 24th 9:30am - 12:00pm 1234 Main Street Anytown, ST Do not use the Comcast Business Class visual system including imagery on third-party partner communications. CONNECT TO THE CLOUD. DON T GET LEFT BEHIND. Tuesday, April 24th 9:30am - 12:00pm 1234 Main Street Anytown, ST Do not lockup the thirdparty partner s name to the Comcast Business Class third-party logo. CONNECT TO THE CLOUD. DON T GET LEFT BEHIND. Tuesday, April 24th 9:30am - 12:00pm 1234 Main Street Anytown, ST ABC Company Do not alter the colors or modify the Comcast Business Class third-party logo. CONNECT TO THE CLOUD. DON T GET LEFT BEHIND. Tuesday, April 24th 9:30am - 12:00pm 1234 Main Street Anytown, ST 12345

14 Comcast Business Class Third-Party Brand Guidelines 12 How can we help? While we have made every effort to offer detailed eplanations throughout this guide, we realize that adopting new standards is not always easy. If you and your brand need further clarification of our third-party guidelines, contact your local Comcast Business Class contact. Authorized electronic artwork is available. To access your appropriate logo, please contact your local Business Class Sales Representative, Partner Manager, or the marketing contact for your program.

The Point Cloud Library Logo

The Point Cloud Library Logo Identity Guidelines Point Cloud Library Identity Guidelines 1 The Point Cloud Library Logo The Logo The Point Cloud Library logo is a combination of the pointcloudlibrary or pcl wordmark and the cloud

More information

VIRGINIA WESLEYAN COLLEGE QUICK GUIDE TO GRAPHIC STANDARDS

VIRGINIA WESLEYAN COLLEGE QUICK GUIDE TO GRAPHIC STANDARDS VIRGINIA WESLEYAN COLLEGE QUICK GUIDE TO GRAPHIC STANDARDS All design projects relating to the College such as brochures, posters, photographs, web content, and advertisements, intended T for an external

More information

CONTENTS. 3 Introduction. 7 Nuance Corporate Signature. 5 Nuance Corporate Signature Color. Minimum Size and Clearspace Requirements

CONTENTS. 3 Introduction. 7 Nuance Corporate Signature. 5 Nuance Corporate Signature Color. Minimum Size and Clearspace Requirements NUANCE Interim corporate identity styleguide O C T O B E R 2 0 0 5 CONTENTS 3 Introduction 4 Nuance Corporate Signature 5 Nuance Corporate Signature Color 6 Nuance Corporate Signature Minimum Size and

More information

BRAND IDENTITY GUIDELINES

BRAND IDENTITY GUIDELINES BRAND IDENTITY GUIDELINES WELCOME These brand identity guidelines have been updated to now include the new brand strapline Stop sore throats hurting hearts. These guidelines will assist you in using the

More information

Society of Petroleum Engineers Graphic Standards Guide

Society of Petroleum Engineers Graphic Standards Guide Society of Petroleum Engineers Graphic Standards Guide The Society of Petroleum Engineers (SPE) Graphic Standards Guide governs the appearance of the SPE logo, and provides detailed guidelines on the correct

More information

Brand Style Guide 2010 v.1

Brand Style Guide 2010 v.1 Brand Style Guide 2010 v.1 Brand Elements The Logo The Expedia logo consists of two main elements: the Expedia symbol and the wordmark. These elements must only be used in the approved relationships and

More information

Symantec Identity Guidelines. Version 3 - March 2012

Symantec Identity Guidelines. Version 3 - March 2012 Symantec Identity Guidelines Contents The Symantec Identity Guidelines explain how to consistently and effectively apply the most visual elements of the Symantec brand. These elements are designed to convey

More information

BRAND GUIDELINES AND STANDARDS

BRAND GUIDELINES AND STANDARDS EMS SOFTWARE BRAND GUIDELINES AND STANDARDS WE HELP PEOPLE CREATE GREAT MEETINGS EMS SOFTWARE BRAND GUIDELINES 2 WHY IS BRAND SO IMPORTANT? This brand guidelines and standards book is a tool designed to

More information

The Logo 3. Fiksu Logo

The Logo 3. Fiksu Logo Brand Guidelines 2 Contents 3 Fiksu Logo 8 miq Logo 10 Brand Architecture 14 Color Palette 15 Image Treatment 16 Data Pattern 17 Typography 18 Applications 20 Email Signature The Logo 3 Fiksu Logo The

More information

2015 Marketing Guidelines. 2015 Parallels IP Holdings GmbH. All rights reserved. Terms of Use Privacy Policy

2015 Marketing Guidelines. 2015 Parallels IP Holdings GmbH. All rights reserved. Terms of Use Privacy Policy 2015 Marketing Guidelines 2015 Parallels IP Holdings GmbH. All rights reserved. Terms of Use Privacy Policy Master Brand Components The Parallels logo is the cornerstone of the Parallels brand. Please

More information

2014 TALEND IDENTITY GUIDELINES

2014 TALEND IDENTITY GUIDELINES 2014 TALEND IDENTITY GUIDELINES INTRODUCTION This document contains the corporate identity guidelines for Talend. The goal of these guidelines is to help inform consistent implementation of the Talend

More information

GBQ Brand Identity Guidelines

GBQ Brand Identity Guidelines GBQ Brand Identity Guidelines 1 Table of Contents 2 1 Welcome to the New GBQ 2 The GBQ Logo 4 Sub-Brand Architecture 6 GBQ Logo and Sub-Brand Structure 8 GBQ Logo and Sub-Brand Clear Space 11 Minimum Sizes

More information

Brand Identity Guidelines

Brand Identity Guidelines Brand Identity Guidelines Contents TM Introduction........................................1 Trade Dress Elements............................... 2-6 Trademark...................................2 Logotype....................................2

More information

Brand and Identity Guidelines

Brand and Identity Guidelines Brand and Identity Guidelines Using this Brand Guide This brand and style guide is designed to illustrate the basic requirements for appropriate usage of Prioria Robotics logo and design elements in a

More information

STYLE GUIDE. Version 2.0b - FOR PUBLIC RELEASE

STYLE GUIDE. Version 2.0b - FOR PUBLIC RELEASE STYLE GUIDE Version 2.0b - FOR PUBLIC RELEASE Table of Contents 1.0 Introduction 1.1 Terms + Conditions... 4 1.2 Name Usage... 5 2.0 The Cyber Security Summit Brand 2.1 What Is a Brand?... 7 2.2 Brand

More information

Stanford University Department of Athletics, Physical Education, and Recreation STYLE GUIDE

Stanford University Department of Athletics, Physical Education, and Recreation STYLE GUIDE Stanford University Department of Athletics, Physical Education, and Recreation STYLE GUIDE October 2008 ! Stanford University Department of Athletics, Physical Education, and Recreation (DAPER) Style

More information

Point Park University Logo

Point Park University Logo UNIVERSITY LOGO 5 BRAND ONE Point Park University Logo The new Point Park University logo was created in 2009 to give the brand a more focused, modern identity. The logo is comprised of two parts, which

More information

GBQ Brand Identity Guidelines

GBQ Brand Identity Guidelines GBQ Brand Identity Guidelines Table of Contents 2 1 Welcome to the New GBQ 2 The GBQ Logo 4 Sub-Brand Architecture 6 GBQ Logo and Sub-Brand Structure 8 GBQ Logo and Sub-Brand Clear Space 1 Minimum Sizes

More information

Using this Brand Guide

Using this Brand Guide Using this Brand Guide This brand and style guide is designed to illustrate the basic requirements for appropriate usage of Blue Highway s logo and design elements in a variety of mediums. All client acquisition

More information

BRAND LOGO USAGE GUIDELINES SEPTEMBER 2002

BRAND LOGO USAGE GUIDELINES SEPTEMBER 2002 SEPTEMBER 2002 BRAND LOGO USAGE GUIDELINES This document is subject to periodic revision. Please check with the NKU marketing department to make sure you have the most recent copy. BRAND LOGO INTRODUCTION

More information

Guidelines for using The Heritage Council logo March 2008

Guidelines for using The Heritage Council logo March 2008 Guidelines for using The Heritage Council logo March 2008 These guidelines introduce our new identity and are designed to help you implement our identity consistently. These guidelines introduce The Heritage

More information

1 Introduction JOOMLA! BRAND MANUAL. Welcome. Our New Name. What is Joomla?

1 Introduction JOOMLA! BRAND MANUAL. Welcome. Our New Name. What is Joomla? BRAND MANUAL 1 Introduction A B C Welcome Our New Name What is Joomla? To download the Joomla! logo in various formats, please visit our web site at: www.joomla.org 2 1 Introduction A Welcome Using the

More information

Brand Identity Guidelines Manual

Brand Identity Guidelines Manual Brand Identity Guidelines Manual Introduction The King Pharmaceuticals Brand Identity Guidelines Manual is the basic guide for establishing and maintaining a consistent image for King Pharmaceuticals.

More information

Own it? Respect it. Secure it. Initiative

Own it? Respect it. Secure it. Initiative Own it? Respect it. Secure it. Initiative Supporter and Co-Branded Logo Usage Guidelines A program of the National Shooting Sports Foundation OWN IT? RESPECT IT. SECURE IT. INITIATIVE: PROGRAM COLORS (ALL

More information

Logo Standards Guideline

Logo Standards Guideline Logo Standards Guideline TABLE OF CONTENTS Nurturing The Brand 1 Logo Guidelines 2 Correct Usage 2 Color Guidelines 6 How to Use the Provided Logo Files 9 Glossary 10 NURTURING THE BRAND THE FOLLOWING

More information

College of the Holy Cross Identity Standards and Guidelines August 2014 Version 3.2

College of the Holy Cross Identity Standards and Guidelines August 2014 Version 3.2 ELEMENTS OF THE IDENTITY SYSTEM CONTACT INFORMATION To discuss marketing and communications needs for a new initiative or program involving graphic design, printing, digital communications, logo usage/application,

More information

Brand Guidelines Dow Brand Visual Identity Summary

Brand Guidelines Dow Brand Visual Identity Summary Brand Guidelines Dow Brand Visual Identity Summary From The Dow Chemical Company Visual Identity System Table of Contents Introduction Overview 3 Brand Strategy Brand Framework 4 Brand Pillars and Brand

More information

Campaign Guidelines STEP IN. STAND UP.

Campaign Guidelines STEP IN. STAND UP. Campaign Guidelines STEP IN. STAND UP. Created August 2015 Purpose Purpose of These Guidelines With the launch of the new marketing campaign, it is important to maintain the integrity of communications

More information

Corporate Style and Branding Guide

Corporate Style and Branding Guide Corporate Style and Branding Guide December 2009 Corporate Logo Usage CORPORATE LOGO/SIGNATURE SIGNATURE LOGOTYPE The Mellanox Technologies signature is used to represent the organization in all its activities.

More information

The FIAT Brand. Key Visual Elements and Usage Guidelines

The FIAT Brand. Key Visual Elements and Usage Guidelines The FIAT Brand Key Visual Elements and Usage Guidelines Contents Brand Mark Guidelines 3 FIAT Brand Mark / trademark statement 4 exclusion zone 5 Primary FIAT Brand Mark 6 secondary fiat brand mark 7 tertiary

More information

Branding Guidelines Primerica

Branding Guidelines Primerica 1 Branding Guidelines Primerica Message from the Co-CEO I am pleased to introduce the Primerica Branding Guidelines. Our company identification program is a valuable and powerful business tool. Our identity

More information

Brand Identity Guidelines

Brand Identity Guidelines Brand Identity Guidelines Brand Identity Overview The TradeStation Brand Identity Guidelines describe the visual elements that constitute TradeStation s corporate identity. This includes our logo and other

More information

McAlister s Deli Corporate Identity Guidelines Section A > The Corporate Signature

McAlister s Deli Corporate Identity Guidelines Section A > The Corporate Signature McAlister s Deli Corporate Identity Guidelines Section A > The Corporate Signature McAlister s Deli Corporate Identity Guidelines > The Corporate Signature > Page A-1 The Corporate Signature The elements

More information

SMU Student Affairs Style Guide

SMU Student Affairs Style Guide SMU Student Affairs Style Guide 1 Strengthening Our Visual Communications 1 SMU Student Affairs is dedicated to creating a cohesive learning environment for SMU students. To do this, we must ensure that

More information

AirWatch by VMware. Partner Brand Guide

AirWatch by VMware. Partner Brand Guide AirWatch by VMware Partner Brand Guide AirWatch by VMware Partner Brand Guide Introduction 3 Corporate Logo 4 Logo Specifications 4 Colors and File Formats 4 Print 4 Digital 4 Logo Options 4 Sizing 5 Backgrounds

More information

alumni Graphic standards

alumni Graphic standards alumni Graphic standards Ryerson University alumni Graphic Standards Ryerson University Alumni Graphic Standards 4 Introduction 6 Logo Configurations 7 Logo Colour Palette 8 Protected Space + Minimum Size

More information

BRAND + STYLE GUIDELINES

BRAND + STYLE GUIDELINES BRAND + STYLE GUIDELINES the thawte brand Thawte is a globally recognized certificate authority that has been delivering comprehensive trusted services for more than a decade. We enable businesses and

More information

McAFEE IDENTITY. October 2011

McAFEE IDENTITY. October 2011 McAFEE IDENTITY 4.2 Our logo is one of our most valuable assets. To ensure that it remains a strong representation of our company, we must present it in a consistent and careful manner across all channels

More information

Brand Identity Guide

Brand Identity Guide Brand Identity Guide CONTENTS Introduction 3 The logo 4 Typefaces 9 Tone and style of imagery 10 Promotional products 11 Artwork 12 Frequently asked questions 13 2 of 13 Think Brick Brand Identity Guide

More information

Corporate Identity Quick Reference Guide

Corporate Identity Quick Reference Guide Corporate Identity Quick Reference Guide fedexbrand.com The FedEx brand is more than a famous name. It s a set of values, attributes and artwork that reflects the spirit of our company. Using it consistently

More information

H E R B A L I F E B R A N D HERBALIFE INDEPENDENT DISTRIBUTOR STYLE GUIDE

H E R B A L I F E B R A N D HERBALIFE INDEPENDENT DISTRIBUTOR STYLE GUIDE H E R B A L I F E B R A N D HERBALIFE INDEPENDENT DISTRIBUTOR STYLE GUIDE i H E R B A L I F E I N D E P E N D E N T D I S T R I B U T O R S T Y L E G U I D E Rules of Authorization 1 Circle Leaf Logos

More information

Branding Guidelines POWERHANDZ. Company: 1.0 Introduction 2.0 The Logo Design 2.1 The Logo Usage 3.0 Color Scheme 4.0 Typography 5.

Branding Guidelines POWERHANDZ. Company: 1.0 Introduction 2.0 The Logo Design 2.1 The Logo Usage 3.0 Color Scheme 4.0 Typography 5. Branding Guidelines Company: Contents: Date: POWERHANDZ 1.0 Introduction 2.0 The Logo Design 2.1 The Logo Usage 3.0 Color Scheme 4.0 Typography 5.0 Contact Details June 2014 1.0 Introduction Overview The

More information

Brand Standard Guide

Brand Standard Guide Brand Standard Guide Contents 03 Strategic Brand Strategy 04 itravel2000 identity - The logo 05 Clear Spacing 06 Correct Usage of Logo 07 Corporate Colours 08 Typeface Online & Print 09 Imagery & Visual

More information

Visual Brand Identity 2015 Last updated

Visual Brand Identity 2015 Last updated Visual Brand Identity 2015 Last updated 2015-01-13 Contents What is visual brand identity?... 3 Colors... 4 Brand color...4 Complementary colors...4 Gray tones...4 Supplementary colors...4 Color codes...5

More information

Oncam Corporate Identity guide V1.2 September 2016 Oncam Corporate Identity Guide. V1.2 September

Oncam Corporate Identity guide V1.2 September 2016 Oncam Corporate Identity Guide. V1.2 September Oncam Corporate Identity Guide www.oncamgrandeye.com Oncam Corporate Identity guide These standards have been created to ensure our identity is used and applied consistently. Your support in following

More information

50th Anniversary Graphic Standards

50th Anniversary Graphic Standards 50th Anniversary Graphic Standards For 50 years Metropolitan State University of Denver has transformed the lives of students, served as a courageous leader in higher education and boldly advanced the

More information

Corporate Identity Guidelines Brand Basics

Corporate Identity Guidelines Brand Basics Contents 2 Components 3 Corporate signature 4 Business unit and group signatures 5 Clear areas 6 Corporate color 7 Contrast 8 Improper use 9 Type fonts 10 Corporate functions logos Visit also http://corpid.utc.com/

More information

BRAND GUIDELINES Version 1.0 10.27.15

BRAND GUIDELINES Version 1.0 10.27.15 BRAND GUIDELINES Version 1.0 10.27.15 CONTENTS 03 Introduction 04 Brand Positioning 05 Logo 17 Tagline 19 Color 22 Typography 25 Photography 27 Applications BRAND GUIDELINES Version 1.0 10.27.15 3 INTRODUCTION

More information

Microsoft Partner Program Certified Partner Logo Usage Guidelines

Microsoft Partner Program Certified Partner Logo Usage Guidelines This document provides guidelines on the use of logos and visual brand elements on all Microsoft partner marketing and collateral materials. Regardless of whether they originate from Microsoft or the partner,

More information

Protecting the power of a pure identity.

Protecting the power of a pure identity. Protecting the power of a pure identity. Online Trading Academy is more than a name. It s our corporate identity. That brand identity represents us to all audiences through many channels, from a single

More information

MasterCard SecureCode Artwork Usage Guidelines

MasterCard SecureCode Artwork Usage Guidelines BRAND GUIDELINES MasterCard SecureCode Artwork Usage Guidelines Version 6.3 June 2015 The MasterCard SecureCode Identifier must be used by participating members and merchants of the MasterCard SecureCode

More information

BRANDING GUIDELINES DESIGNED & DEVELOPED BY FRUITION CONTACT ICON EYECARE BRANDING GUIDELINES. Online. Address. Phone

BRANDING GUIDELINES DESIGNED & DEVELOPED BY FRUITION CONTACT ICON EYECARE BRANDING GUIDELINES. Online. Address. Phone ICON EYECARE BRANDING GUIDELINES BRANDING GUIDELINES DESIGNED & DEVELOPED BY FRUITION CONTACT Address FRUITION 201 Filmore St. Suite 200 Denver, CO 80206 United States Phone Phone: (303) 395-1880 Online

More information

Design Standards V.3. Expedia, Inc. Design Standards February 2014 Version 3.0

Design Standards V.3. Expedia, Inc. Design Standards February 2014 Version 3.0 Design Standards V.3 Expedia, Inc. Design Standards February 2014 Version 3.0 02 Brand Introduction Brand Introduction 03 What the Expedia, Inc. Brand Represents Expedia, Inc. is the world s largest travel

More information

visual identity guidelines

visual identity guidelines visual identity guidelines Georgetown University Alumni Association s visual identity looks to the past for inspiration but must remain relevant for the 21st century and be responsive to the varied needs

More information

General display advertising content requirements, technical specs and ad units available can be found at: amazon.com/advertisingspecs

General display advertising content requirements, technical specs and ad units available can be found at: amazon.com/advertisingspecs 1 Overview Description This document is intended to provide high-level best practices of display advertisements that link within Amazon.com with a focus on usage of the Amazon brand. Using the Amazon.com

More information

Basic Graphic Standards

Basic Graphic Standards Basic Graphic Standards Introduction/Contents Our Name As our emergence as a standalone company approached, one of the most anxiously anticipated announcements has been that of our new name Nexteer. Months

More information

Brand Guidelines. Corporate Brand Guidelines 2

Brand Guidelines. Corporate Brand Guidelines 2 Brand Guidelines Corporate Brand Guidelines 2 NEORIS Brand Guidelines Table of contents Visual identification system 01. Positive logotype in color 4 Negative logotype in color 5 Possible uses of logotype

More information

visualidentityguidline

visualidentityguidline visualidentityguidline tableofcontents 2 3 5 6 8 10 11 creativestandardsintroduction signatureelements typography colourpalette backgroundcontrol signaturemisuse primarymeansofcommunication ipacbcsrb visualidentitystandards

More information

National Energy Technology Laboratory Design Standards for the NETL Logo

National Energy Technology Laboratory Design Standards for the NETL Logo Design Standards for the NETL Logo July 2015 The Logo Display of the NETL logo is critical because this symbol represents who we are it s our signature. Consistent application of the logo is crucial to

More information

Brand Guidelines EFI Corporate Identity

Brand Guidelines EFI Corporate Identity Brand Guidelines EFI Corporate Identity Logos The EFI logo is at the forefront of the EFI brand. It is by far the single most important element in our brand and therefore should be present on all EFI materials.

More information

nopqrstuvwxyz ABCDEFGHIJKLMNOPQRS TUVWXYZabcdefghijklm nopqrstuvwxyz

nopqrstuvwxyz ABCDEFGHIJKLMNOPQRS TUVWXYZabcdefghijklm nopqrstuvwxyz Primary Font System The Gotham font family has been chosen as the primary typeface for Saint Mary s University communications. It combines two characteristics: strong even modern caps and welcoming, legible

More information

Oracle PartnerNetwork Brand Guidelines

Oracle PartnerNetwork Brand Guidelines Oracle PartnerNetwork Brand Guidelines TABLE OF CONTENTS Oracle PartnerNetwork Program 5 Introduction 6 Branding Opportunities for Partners OPN Program Logos 7 Correct Usage 8 Unacceptable Usage 9 Relationship

More information

UNITED NATIONS POLICE VISUAL IDENTIFIER guidelines

UNITED NATIONS POLICE VISUAL IDENTIFIER guidelines UNITED NATIONS POLICE VISUAL IDENTIFIER guidelines January 2011 Modernizing and Standardizing the visual identity of THE UNITED NATIONS POLICE Since the United Nations Police were first deployed to a field

More information

Graphic Standards Manual

Graphic Standards Manual Graphic Standards Manual TABLE OF CONTENTS BASICS Brand Structure 1 Brand Extensions 2 Brand Versions 3 CINJ Signature 4 Academic Signature 5 Business Logo 6 Corporate Color 7 Corporate Typography 8 Descriptor

More information

CONTENTS. 2 ASHRAE Logo Guide

CONTENTS. 2 ASHRAE Logo Guide ASHRAE Logo Guide CONTENTS 3 Purpose & Trademarks 4 Our Brand Essence 5 How To Access Logo Files 6 Corporate Logo and Tagline 7 Chapter & Region Signature Guidelines 8 Student Branch Signature Guidelines

More information

Graphic Standards Guideline. Concrete Reinforcing Steel Institute

Graphic Standards Guideline. Concrete Reinforcing Steel Institute Graphic Standards Guideline CRSI Graphic Standards Guideline DEFINING OUR IDENTITY The CRSI Graphic Standards Design Guideline was developed to help you communicate our CRSI Brand Identity in a way that

More information

Contents. Make A Difference Day Visual Identity Guidelines 1

Contents. Make A Difference Day Visual Identity Guidelines 1 Brand Identity Guidelines 9.14.2016 Contents Logo Philosophy...2 Stacked Outline Logo...3 Stacked Solid Logo...4 Stacked Solid Logo Reversed...5 Horizontal Outline Logo...6 Horizontal Solid Logo...7 Color

More information

Graphics Guidelines UPDATED

Graphics Guidelines UPDATED Graphics Guidelines UPDATED 01.10.2015 Index THE GRAPHICS GUIDELINES The logo story The official Finnair logo Prohibited use of the logo The official F emblem The official F emblem versions Prohibited

More information

Graphics Standards Manual

Graphics Standards Manual Graphics Standards Manual January 2015 This manual will provide employees, students, parents and vendors with the ability to maintain the school s graphic identity through easy-to-read guidelines. These

More information

Visa Brand Mark. Protect the Cornerstone of the Visa Brand

Visa Brand Mark. Protect the Cornerstone of the Visa Brand Protect the Cornerstone of the Visa Brand Full of energy and life, the Visa Brand Mark represents the cornerstone of the Visa brand. It should be represented in full colour Visa Blue and Visa Gold whenever

More information

Visual Style Guide April 2015

Visual Style Guide April 2015 Visual Style Guide April 2015 Contents Introduction to the Logo 3 Safe Area and Size 4 Logo and Tagline Usage 5 Incorrect Usage 6 Color Palette 7 Backgrounds and Additional Design Elements 8 Typography

More information

graphic standards 2016

graphic standards 2016 graphic standards 2016 The identity of Northern State University includes the signature, design and collateral materials. Our branding success depends on the consistent and frequent use of key identity

More information

DeVry University and Keller Graduate School of Management C O - B R A N D E D GUIDELIN ES

DeVry University and Keller Graduate School of Management C O - B R A N D E D GUIDELIN ES C O - B R A N D E D GUIDELIN ES 2009 Table of contents Introduction... 1-4 Look and feel... 5-7 Layout examples Vertical... 8-9 Horizontal... 10-11 Brochures and printed materials... 12-13 Web... 14 What

More information

size and proportion Graphic Standards Manual Version 1.3 January 2014

size and proportion Graphic Standards Manual Version 1.3 January 2014 size and proportion To ensure legibility, the Cumberland logo should never be reproduced at sizes smaller than one inch wide. (See Figure K.) The Cumberland logo s proportions should never be altered.

More information

Plymouth. Britain s Ocean City.

Plymouth. Britain s Ocean City. Brand Guidelines Plymouth. Britain s Ocean City. June 2013 CORE PRINCIPLES 1.1 When and how the guidelines are used 1.2 Usage chart PLYMOUTH IDENTITY 2.1 The signature 2.2 Exclusion zone 2.3 Minimum size

More information

Guide of Visual & Graphic Standards

Guide of Visual & Graphic Standards Guide of Visual & Graphic Standards Table of Contents GRAPHIC ELEMENTS & COMPONENTS The Logo Mark and Logotype Configuration 4 Use with Type and without Type Special Application for Use with Established

More information

MasterCard Acceptance Mark Standards

MasterCard Acceptance Mark Standards BRAND GUIDELINES MasterCard Standards Version 6.2 May 2015 Full-color s are used only to signify which payment s are accepted. s and Brand Marks are not interchangeable. Each has a distinct purpose. The

More information

UNIVERSITY IDENTITY GUIDELINES

UNIVERSITY IDENTITY GUIDELINES UNIVERSITY IDENTITY GUIDELINES Updated January 2016 Millersville University is an Equal Opportunity/Affirmative Action institution. A member of the Pennsylvania State System of Higher Education. 6146-UMC-0615-JL

More information

CARROLL UNIVERSITY ATHLETICS IDENTITY GUIDELINES VERSION 1 MARCH 22, 2016

CARROLL UNIVERSITY ATHLETICS IDENTITY GUIDELINES VERSION 1 MARCH 22, 2016 CARROLL UNIVERSITY ATHLETICS IDENTITY GUIDELINES VERSION 1 MARCH 22, 2016 Everything we say, do, print or post shapes our brand, influences our reputation and forms our image. Every interaction every touch

More information

brand identity guidelines

brand identity guidelines brand identity guidelines 02/2011 1 allseating brand identity guidelines A full two-inches taller and wider than the standard task chair, the stately Inertia Executive chair makes an impressive statement

More information

Dealer Stationery INTERNATIONAL GUIDELINES. For countries outside the European Block Exemption Regulation (BER) region

Dealer Stationery INTERNATIONAL GUIDELINES. For countries outside the European Block Exemption Regulation (BER) region INTERNATIONAL GUIDELINES Dealer Stationery For countries outside the European Block Exemption Regulation (BER) region Key Visual Elements and Brand Use Guidelines Table of contents 3 Introduction 4 Brand

More information

COLDWELL BANKER DESIGN GUIDELINES MASTHEAD & LOGO

COLDWELL BANKER DESIGN GUIDELINES MASTHEAD & LOGO MASTHEAD & LOGO There are two elements to the Coldwell Banker marketing design: a simple, clean chocolate brown and Coldwell Banker blue masthead and the Coldwell Banker Residential Brokerage logo. The

More information

APACHE BRAND GOLD. Standards. Apache. Geogrotesque. Adelle

APACHE BRAND GOLD. Standards. Apache. Geogrotesque. Adelle Geogrotesque Apache GOLD Adelle The Apache brand is no more and no less than the work we do every single day. WHAT ISN T A BRAND? A brand is not our name. It is not our logo. A brand is shorthand for the

More information

Dell Technology Partner Brand Identity Guidelines. Version 1.0 June 2011

Dell Technology Partner Brand Identity Guidelines. Version 1.0 June 2011 Dell Technology Partner Brand Identity Guidelines Version 1.0 June 2011 Dell Technology Partner logo The Dell Blue Technology Partner logo must never be altered, modified or recreated. Any attempt to modify

More information

A Guide to the. LaGrange College Athletics. Visual Identity Program. Publication Date: March 1, 2006 2006 LaGrange College. All rights reserved.

A Guide to the. LaGrange College Athletics. Visual Identity Program. Publication Date: March 1, 2006 2006 LaGrange College. All rights reserved. A Guide to the LaGrange College Athletics Visual Identity Program 2006 LaGrange College. All rights reserved. TC LAGRANGE COLLEGE A thletics Visual Identity Program TABLE OF CONTENTS Introduction...1.1

More information

Texas Southern University Visual Identity Standards. Introduction

Texas Southern University Visual Identity Standards. Introduction Visual Identity Standards Introduction About Our Identity As strengthens its public image, one of the key components of a strong institutional brand is a unified graphic identity. s brand is not simply

More information

Implementing the FxPro Brand in communications

Implementing the FxPro Brand in communications Implementing the FxPro Brand in communications Content The FxPro Brand...1 The FxPro Promise...2 FxPro Brand Personality...3 FxPro Messaging...4 Visual Identity...6 Printed Communications...10 Online Communications...15

More information

Commercial SERVICES FOR LOWE'S COMMERCIAL SERVICE CREATIVE GRAPHIC STANDARDS GET WHAT YOU NEED. WHEN YOU NEED IT.

Commercial SERVICES FOR LOWE'S COMMERCIAL SERVICE CREATIVE GRAPHIC STANDARDS GET WHAT YOU NEED. WHEN YOU NEED IT. Commercial GRAPHIC STANDARDS FOR LOWE'S COMMERCIAL SERVICE CREATIVE GET WHAT YOU NEED. WHEN YOU NEED IT. The purpose of this booklet is to provide the latest information regarding the applications and/or

More information

Official Brand Identity. Graphic Standards Usage and Style Guide

Official Brand Identity. Graphic Standards Usage and Style Guide Official Brand Identity Graphic Standards Usage and Style Guide Meeting a Higher Standard As Utica College has grown as an institution, so too has its need to present a consistent image of itself as an

More information

Get to know us. Canada Council for the Arts Brand Guidelines

Get to know us. Canada Council for the Arts Brand Guidelines Get to know us. Canada Council for the Arts Brand Guidelines Canada Council Brand Guidelines This document describes our visual identity guidelines. Following the guidelines is essential in maintaining

More information

Part 1: Brand Identity Guidelines

Part 1: Brand Identity Guidelines Part 1: Brand Identity Guidelines Section 1 : Core brand identity elements 1.1 Brand Personality 1.2 Brandmark 1.3 Logotype 1.4 W Icon 1.5 Brandmark Relationship 1.6 Brandmark Relationship (Formats) 1.7

More information

Pomona. Graphic Identity Program

Pomona. Graphic Identity Program GRAPHIC STANDARDS MANUAL 2013 Graphic Identity Program A graphic identity program helps an organization distinguish its print publications and electronic media from those of other institutions by conveying

More information

ELEMENTS OF THE BRAND IDENTITY. Name The formal nomenclature used to identify the organization.

ELEMENTS OF THE BRAND IDENTITY. Name The formal nomenclature used to identify the organization. Brand Identity CONTENTS Overview...2 Elements of the brand identity...3 Name...4 Logotype...5 Symbol...6 Color palette...7 Secondary typography...8 Logo Lockups...10 1 OVERVIEW This document outlines the

More information

Brand-Identity Guidelines for McCracken County Schools

Brand-Identity Guidelines for McCracken County Schools Brand-Identity Guidelines for McCracken County Schools McCracken County Schools Brand-Identity Guidelines 1 Contents Client: Contents: McCracken County Schools 1.0 Introduction (page 3) 2.0 The Logo Design

More information

Brand-identity Guidelines

Brand-identity Guidelines Brand-identity Guidelines Client: Contents: Date: USA Climbing 1.0 Introduction (page 1) 2.0 The Logo Design (page 3) 2.1 The Logo Usage (page 6) 3.0 Colour Scheme (page 13) 4.0 Typography (page 16) 5.0

More information

INTRODUCTION. graphic standards page 2

INTRODUCTION. graphic standards page 2 GRAPHIC STANDARDS INTRODUCTION The C Spire Graphic Standards Manual is designed to provide you with guidelines to follow for correct usage of the C Spire identity including the mark, logotypes and related

More information

QUICK REFERENCE GUIDE

QUICK REFERENCE GUIDE QUICK REFERENCE GUIDE Keller Williams Quick Refer 1.0 Purpose of This Quick Reference Guide These guidelines are part of a toolkit that aides Keller Williams Franchises, Approved Vendors and Agency Partners

More information

Columbus Brand Guidelines

Columbus Brand Guidelines Columbus Brand Guidelines Columbus Brand Guidelines brandcolumbus.com March 2013 Page 1 Columbus brand guidelines A brief history of the Columbus brand The formation of Mayor Coleman s Bicentennial Committee

More information

Graphic Standards Manual

Graphic Standards Manual Graphic Standards Manual 1 About This Manual This graphic standards manual was developed to provide general guidelines regarding Golden West College s visual identity. It introduces a new college logo,

More information

Graphic Standards.

Graphic Standards. Graphic Standards www.reed.edu/public_affairs/tools/standards.html Reed College Graphic Standards Reed College Logo: The Wordmark Reed s logo is its wordmark. The font in the wordmark is Reed New Roman;

More information