Brand Guide for Licensees of Shippensburg University of Pennsylvania

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1 Brand Guide for Contents Marks and names...2 Signature...3 Signature...4 Signature colors...5 Four-color process and two-color printing...5 Printing in color on dark backgrounds...5 One-color printing...6 Signature size and spacing...7 Logo type...8 Signature treatment/incorrect usage...9 Approved variations...10 University seal...11 Athletic logo...12 Colors...12 One-color printing...13 Athletic logo type...14 Art for trademarked names...15

2 Shippensburg University of Pennsylvania Marks and Names The University indicia (name and marks) are registered with the U.S. Department of Commerce Patent and Trademark Office and with the Pennsylvania Department of State Corporation Bureau. As such, they are exclusive property of Shippensburg University. Any commercial use of these marks is restricted to official licensees only. Official University Seal University Logo Shippensburg University of Pennsylvania Shippensburg University SHIP SHIP Happens SHIP Is It Athletic Logos Raiders Red Raiders Lady Raiders (Discontinued) Big Red Any additional designs, symbols, logos, art, word, or words associated with or referring to Shippensburg University of Pennsylvania as approved by the university. Page 2 Rev. 2013

3 Signature The Shippensburg University signature is made up of two elements: the logo graphic (the ship), and the logo type (the university s name designed in a unique and individual style). Official color match is PMS 185 (Pantone Color Matching System) and Reflex Blue. Page 3 Rev. 2013

4 Signature The Shippensburg University signature may appear in any of the following arrangements: 1. The complete signature with logo graphic and logo type arranged in exactly the proportions and configuration as it appears. 2. The logo graphic alone. 3. The logo type alone. The logo Official color match is PMS 185 (Pantone Color Matching System) and Reflex Blue. Page 4 Rev. 2013

5 Signature colors Color is an important aspect of the Shippensburg University signature. The official colors of the logo are PMS 185 (red) and PMS Reflex Blue (blue). PMS 185 Cyan = 0%, Magenta = 92%, Yellow = 76%, Black = 0% R = 224, G = 0, B = 52 HTML = E00034 PMS Reflex Blue Cyan = 100%, Magenta = 82%, Yellow = 0%, Black = 0% R = 0, G = 35, B = 149 HTML = Note that the Pantone Matching System (PMS) is designed for printing inks. Screen-printing inks and textile, paint, and plastic colors used in and on apparel or other specialty items may not accurately match the university logo colors. The Office of Marketing and Publications must approve color samples prior to production. Four-color process and two-color printing The preferred version of the university signature is the red, white and blue (PMS 185 and PMS Reflex blue or its fourcolor process equivalents). Printing in color on dark backgrounds When printing the logo on light backgrounds, use the primary logo. When reproducing on a darker background, use the outlined logo with white Shippensburg University Page 5 Rev. 2013

6 One-color printing When two-color or four-color process reproduction is not an option, a solid black logo is acceptable. To give a two-color effect when printing using black, the logo may be printed using a 65% black on the top (red) portion of the logo graphic and solid (100%) black on the bottom half of the logo graphic and the logo type as shown. The logo may not be printed in all red or all blue. The only onecolor option is black (above) or white (reverse logo, below). The reverse logo can ONLY be printed in white. Page 6 Rev. 2013

7 Signature size and spacing The Shippensburg University signature must be at least 1/2 inch in height..5" There is a restricted area of 1/4 inch surrounding the signature. No text or images may appear within this space..25".25".25".25" Page 7 Rev. 2013

8 Logo type The logo type is derived from the font named Goodchild. When the logo type is used alone, it must include a registration mark. It can appear only in Reflex Blue, PMS 185 red, white, or black. The stacked version with Shippensburg over University is preferred but for narrow items such as pens, the side-by-side or long version can be used with the uppercase U. For logo type use with the logo graphic, see page 3. Page 8 Rev. 2013

9 Signature treatment/ Incorrect usage Here are several examples of inappropriate use of the university signature. The relationship between the letters, words, and graphics within the signature are controlled and may not be altered. (For approved variations, see page 9.) The signature may not be distorted or rearranged into configurations other than the approved version. No unauthorized embellishments may be attached to or printed over the signature. Do not change the proportions or otherwise stretch or skew the logo by scanning or re-creating the logo in any way. The logo may not be rotated or tilted. The logo must be used in its entirety it may not be cropped. Do not reassign colors Do not apply graphic effects Do not sacrifice legibility Do not stretch or skew Do not angle or rotate Do not flip the ship College of Arts and Sciences Parents and Family Celebration Football Do not wrap text around the logo Do not place print over the logo Do not alter the design in any way Page 9 Rev. 2013

10 Approved variations The relationship between the letters, words, and graphics within the signature are controlled and may not be altered. There are two approved variations: 1. Logo graphic to the left of the logo type in the same size proportion as the standard signature. 2. A small logo graphic (30% of the standard signature size) below the logo type Page 10 Rev. 2013

11 University seal The Shippensburg University seal is the official identification of Shippensburg University and is used only for recognition on diplomas, commencement programs, and other official documents. Use of the seal on any product first must be approved by the university s licensing office. Page 11 Rev. 2013

12 Athletic logo Colors Shippensburg University s colors are red and blue. Red is PMS 185. Blue is Reflex Blue. The logo type is derived from the font named Friz Quadrata Bold. The shaded area of the ship, including the prow and flag, is red (100 % PMS 185). The waves are Reflex Blue. The letters are red (PMS 185); the shadow (outline) is Reflex Blue. Raiders or Red Raiders refers to all intercollegiate athletic teams. Page 12 Rev. 2013

13 One-color printing When two-color or four-color process reproduction is not an option, a solid black logo is acceptable. The athletic logo may not be printed in all red or all blue. The only one-color option is black or white (reverse logo). The reverse logo can ONLY be printed in white. To give a two-color effect when printing using black, the logo may be printed using a 65% black on the top (red) portion of the logo graphic and solid (100%) black on the bottom half of the logo graphic and the logo type as shown. Page 13 Rev. 2013

14 Athletic logo type The logo type may be printed in two colors. The letters are red (PMS 185); the shadow (outline) is Reflex Blue. The logo type is derived from the font named Friz Quadrata Bold. Raiders and Red Raiders refers to all intercollegiate athletic teams. The logo type also may be printed in black. Page 14 Rev. 2013

15 Art for trademarked names Art is available for SHIP and SHIP Happens. The preferred colors for this art are PMS 185, Reflex Blue, black, or white. Page 15 Rev. 2013

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