2014 TALEND IDENTITY GUIDELINES

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1 2014 TALEND IDENTITY GUIDELINES

2

3 INTRODUCTION This document contains the corporate identity guidelines for Talend. The goal of these guidelines is to help inform consistent implementation of the Talend identity across a variety of customer touchpoints. Correct usage of the logo, type and color pallet will ensure development of graphic communications that are clear, engaging and recognizable. Consistent representation of the identity is vital to our continued success, and we appreciate you following these guidelines. If you have questions regarding specific usage not covered in this document, please contact:

4 CONTENTS 1.00 BRAND POSITIONING 2.00 LOGO 2.01 LOGO SPACE 2.02 LOGO USAGE 2.03 LOGO LOCKUP 2.04 INCORRECT USAGE 8.00 GALLERY 8.01 GALLERY (cont) 9.00 RESOURCES 9.01 CONTACT 3.00 PRINT TYPE USAGE 3.01 WEB TYPE USAGE 4.00 COLOR 4.01 COLOR SPECIFICATIONS 5.00 PHOTOGRAPHY 6.00 ICONOGRAPHY 7.00 TRADE SHOWS & EVENTS

5 BRAND POSITIONING At Talend, it s our mission to connect the data-driven enterprise, so our customers can operate in real-time with new insight about their customers, markets and business. Founded in 2006, our global team of integration experts builds on open source innovation to create enterprise-ready solutions that help unlock business value more quickly. By design, Talend integration software simplifies the development process, reduces the learning curve, and decreases total cost of ownership with a unified, open, and predictable platform. PRODUCTS MARKETING COMPANY BRAND INNOVATION VALUE CUSTOMERS 1.00

6 LOGO Our logo is a symbol of the brand. It is the face of our brand and is the simple, graphical representation of our company. Because our logo symbolizes who we are, it is important to treat it with respect. 2.00

7 LOGO SPACE The space around the logo is an essential part of its design. To ensure prominence and clarity, it is important to maintain adequate clear space around it, free from distraction from other visual elements. X.5 X The logo must constrain to the proportions indicated by the value X, which is the t height of the logotype..5 X 2.01

8 LOGO USAGE The Talend mark is even more powerful when placed on top of a larger blue field. Be sure to maintain the proper clear space. And always use the reversed logo version with talend in white. 2.02

9 LOGO LOCKUP Occasionally it may be necessary to lock up the Talend logo with copy that represents products or services. When doing this it is important to apply consistency of justification and placement in relationship to the logo mark. In addition, the added text should always appear in cool gray 11c. Y DATA INTEGRATION.5 Y Y APPLICATION INTEGRATION.5 Y Y MASTER DATA MANAGEMENT.5 Y 2.03

10 INCORRECT USAGE Because the logo represents the most recognizable element of our brand, it is important that all reproductions are consistent and correct across customer touchpoints. DO NOT change the color of the logotype DO NOT change the font of the logotype DO NOT change the color of globes DO NOT change the color of the globe lines 2.04 DO NOT change the position of the globes

11 PRINT TYPE USAGE Based on simple, geometric forms, Calibri is crisp, forward-looking and standard on both PC and Mac. We use a variety of fonts from the Calibri family for use in the following applications: Advertisements Brochures Direct Mail Packaging Sales & Collateral Materials Trade Show Graphics CALIBRI LIGHT ABCDEFGHIJKLMNOPQRSTUVWYZabcdefghijklmnopqrstuvwyz CALIBRI REGULAR ABCDEFGHIJKLMNOPQRSTUVWYZabcdefghijklmnopqrstuvwyz CALIBRI ITALIC ABCDEFGHIJKLMNOPQRSTUVWYZabcdefghijklmnopqrstuvwyz CALIBRI BOLD ABCDEFGHIJKLMNOPQRSTUVWYZabcdefghijklmnopqrstuvwyz CALIBRI BOLD ITALIC ABCDEFGHIJKLMNOPQRSTUVWYZabcdefghijklmnopqrstuvwyz 3.00

12 DIGITAL TYPE USAGE To ensure Talend s web pages render correctly on all browsers, and across all operating systems, Arial is the standard font for all digital applications. ARIAL REGULAR ABCDEFGHIJKLMNOPQRSTUVWYZabcdefghijklmnopqrstuvwyz ARIAL ITALIC ABCDEFGHIJKLMNOPQRSTUVWYZabcdefghijklmnopqrstuvwyz ARIAL BOLD ABCDEFGHIJKLMNOPQRSTUVWYZabcdefghijklmnopqrstuvwyz ARIAL BOLD ITALIC ABCDEFGHIJKLMNOPQRSTUVWYZabcdefghijklmnopqrstuvwyz 3.01

13 COLOR PRIMARY COLOR PALETTE The Talend primary palette should dominate the graphic design of all Talend communications, but work in concert with the secondary palette. SECONDARY COLOR PALETTE Our secondary color palette includes a more vivid spectrum of colors for use as bold accents. These colors should be used together when possible. PRIMARY COLORS TERTIARY COLOR PALETTE The tertiary color palette can distinguish types of information in charts, graphs, data sheets and multimedia applications. COLOR USAGE The Talend color palette is to be used in progression starting with the primary colors first and then, if accents are needed, the secondary colors can be used. Finally additional colors can be activated from the tertiary palette to broaden the palette if needed. SECONDARY COLORS TERTIARY COLORS The graphic to the right represents the approximate balance of color usage. 4.00

14 COLOR SPECIFICATIONS PANTONE CMYK RGB HEX PRIMARY BLUE 647c 100c 56m 0y 23k 0r 86g 149b PRIMARY GREEN 390c 29c 0m 100y 0k 193r 216g 47b C4D600 PRIMARY GRAY cool gray 11c 0c 2m 0y 68k 113r 112g 115b 53565A WHITE white 0c 0m 0y 0k 255r 255g 255b FFFFFF SECONDARY BLUE 312c 96c 0m 11y 0k 0r 175g 219b 00A9CE SECONDARY GREEN 385c 3c 0m 100y 58k 129r 124g 0b SECONDARY GRAY cool gray 6c 0c 0m 0y 31k 186r 188g 190b A7A8AA SECONDARY ORANGE 173c 0c 69m 100y 4k 232r 109g 31b CF4520 SECONDARY YELLOW 130c 0c 30m 100y 0k 253r 185g 19b 00677F TERTIARY BLUE 50% 312c 48c 0m 5y 0k 119r 208g 234b 50% 00A9CE TERTIARY GREEN 50% 385c 1c 0m 50y 29k 190r 185g 117b 50% TERTIARY GRAY 50% cool gray 6c 0c 0m 0y 15k 219r 220g 221b 50% A7A8AA TERTIARY ORANGE 50% 173c 0c 35m 50y 2k 244r 175g 128b 50% CF4520 TERTIARY YELLOW 50% 130c 0c 15m 50y 0k 255r 217g 143b 50% 00677F 4.01

15 PHOTOGRAPHY Every picture tells a story. The photos we use to tell the Talend story should show real people in real situations that reflect the values of the specific market and customer segment they represent. Cropping photography close or using in full bleed creates a dramatic effect. Photos should be in color only and leverage tones from the Talend color palette. Please contact Talend Marketing with any questions and for photography resources. 5.00

16 ICONOGRAPHY Small, yet powerful, Talend s icons provide shortcuts to visual explanations, enabling our readers to navigate information quickly and easily. Icons are informative, and at the same time serve as an expression of the Talend brand. Single right angles create friendly, approachable feeling in our family of icons. If your project requires development of additional icons, please contact Talend Marketing. 6.00

17 TRADE SHOWS & EVENTS There are a couple of basic guidelines to keep in mind when developing a design for your trade show or event space. BOOTH SPACE The design of the booth space should be open, inviting and have consideration for how a user will travel through the space to learn about Talend products and services. learn more ENTERPRISE SERVICE BUS GRAPHICS Graphics used in the booth space should always tell a story and be presented in an easily digestible format. FLOORING & FURNITURE Flooring and furniture used in Talend booth spaces should use natural materials and colors that compliment the Talend brand. 7.00

18 GALLERY Consistent use of our identity assets such as our logo, color, photography and typography help Talend communicate consistently, in a shared brand voice. With an immediately recognizable brand, our visual communications can break through the clutter and promote our ideals or approachability, stability and credibility. The following pages represent successful examples of applying the Talend identity. Ashley Stirrup CMO 800 Bridge Parkway Suite 200 Redwood City Ca direct main fax (650) (650) (650)

19 WHY TALEND PRODUCTS SERVICES CUSTOMERS RESOURCES H CONNECTING YOUR BIG DATA JOURNEY Deliver all data where, when, and how the business needs it. LEARN MORE ANNOUNCEMENT LIVE WEBINAR FREE GUIDE 8.01

20 RESOURCES Marketing the Talend brand is a team effort. We rely on agencies, production firms, copywriters, designers and printers to help us communicate our brand story to the world. Because our vendors are already familiar with our brand and our production standards, we can recommend them as marketing production partners for your next project. For a list or approved vendors please contact: 9.00

21 CONTACT If you have questions about the Talend brand, Talend identity or Talend marketing and advertising, please contact: Talend. All rights reserved. 9.01

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