USI Consultants Inc. Corporate Branding Style Guide
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1 USI Consultants Inc. Corporate Branding Style Guide VERSION II - PUBLIC DOWNLOAD USAGE Last Updated: 2/2015
2 Logo Usage USI Consultants Inc. Approved Logo: Consistency is critical to the success of USI s overall brand identity. The various marketing and documentation pieces that USI uses on a regular basis provide an opportunity to reinforce our visual identity and increase brand awareness among our customers and partners within the industry. Instant recognition is a direct result of coordinated and consistent efforts when using colors, logos, and fonts in such applications as business cards, publications, brochures, displays, CAD drawings, and documentation. Spacing: Allow.25 Around All Sides of the USI Logo Or Equal Amounts Proportionate with 1/ USI Approved Logo: OVER WHITE/LIGHT BACKGROUNDS USI Corporate Blue 1 Color Logo USI Approved Logo: OVER DARK/BLACK BACKGROUNDS USI REVERSED WHITE Do not angle logo Do not remove Consultants from Logo Do not Squish a logo to make it Fit Do not use the Corporate Blue over a Dark Background Do not overlap text or images over logo
3 Logo File Format Usage USI Consultants Inc. approved logo formats, and usage. PRINT MATERIALS (Flyers, Mailers, Tradeshow, Resumes, Embroidery, CAD Drawings, etc...) - HIGH-RES LOGOS (Vector & 300PPi/DPI): (.EPS,.AI,.PDF,.DWG - Vector Files) Transparent.PNG, Transparent.TIF DIGITAL MATERIALS (Presentations, Video, Web, Mobile, etc...) - LOW-RES LOGOS (72PPi/DPI): Transparent.PNG,.JPG,.BMP,.GIF **Special Note - There is NOT a Low Resolution transparent WHITE.JPG format DIGITAL MATERIALS (Presentations, Video, Web, Mobile, etc...) - LOW-RES LOGOS (72PPi/DPI): Transparent.PNG,.JPG,.BMP,.GIF Tagline Guide Usage These fonts have been selected for their clean look, color, meaning, and versatility. USI encourages use of our tagline in the design and function of our corporate and promotional pieces. Our tagline represents a branding philosophy and our company. USI Approved Tagline: OVER WHITE/LIGHT BACKGROUNDS USI CORPORATE BLUE/USI ACCENT ORANGE USI Approved Tagline: OVER DARK/BLACK BACKGROUNDS USI REVERSED WHITE/USI ACCENT ORANGE PRINT MATERIALS & DIGITAL MATERIALS HIGH-RES LOGOS (Vector & 300PPi/DPI): (.EPS,.AI,.PDF - Vector Files) Transparent.PNG, Transparent.TIF DIGITAL MATERIALS (Presentations, Video, Web, Mobile, etc...) LOW-RES LOGOS (72PPi/DPI): Transparent.PNG,.JPG,.BMP,.GIF Tagline Font (lowercase + CAPS + lowercase) YORKVILLE Regular
4 Font Guide & Usage These fonts have been selected for their clean look and versatility. USI encourages use of fonts that fit the purpose of each marketing piece. Some general guidelines for picking fonts include the following: use only two or three different typefaces in one piece, vary the weight (i.e. regular, italic, semibold) of your typefaces and consider using fonts that provide some contrast between each other. The following fonts are recommended:
5 Color Style Guide These colors have been selected for their clean look, modern feel, and versatility. USI encourages use of color that fit the purpose of each corporate piece. USI Background Watermark To add depth to a variety of corporate pieces, USI has a 1/2 Page Watermark logo that can be used in Print and Digital Materials. PRINT MATERIALS & DIGITAL MATERIALS HIGH-RES LOGOS (Vector & 300PPi/DPI): (.EPS,.AI,.PDF - Vector Files) Transparent.PNG, Transparent.TIF DIGITAL MATERIALS (Presentations, Video, Web, Mobile, etc...) LOW-RES LOGOS (72PPi/DPI): Transparent.PNG,.JPG,.BMP,.GIF
6 Choosing Colors in Microsoft Office Microsoft has the ability to choose the correct color schemes for templates, word documents, & presentations - Please Refer to Below Instructions: 1) On the TOOL BAR at the Top of the Screen, Choose the ICONS with the COLORS. 2) On the DROP DOWN ICON, FOR TEXT, BACKGROUND, OUT- LINES ETC.. CHOOSE the MORE COLORS OPTION. 3) Once you choose the MORE COLORS option a new window will POP UP CHOOSE THE CUSTOM TAB at the TOP and then the RGB MODEL - Refer to the 3 - Color Percentage of the USI Color you are trying to input for RGB. 4) Click OK - THEN YOUR New Color Will Show up in your COLOR Manager.
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