Graphic Standards Manual
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1 Graphic Standards Manual June 2011
2 TABLE OF CONTENTS LOGO DESIGN AND CORPORATE COLORS FOUR COLOR AND PANTONE: PREFERRED & SECONDARY VERSIONS BLACK & WHITE: PREFERRED & SECONDARY VERSIONS FOUR COLOR AND PANTONE: PREFERRED & SECONDARY TAGLINE VERSIONS. 5 BLACK & WHITE: PREFERRED & SECONDARY TAGLINE VERSIONS USAGE AND SIZING GUIDELINES: ICON & WORDMARK, MINIMUM SIZE, RECOMMENDED SURROUND PREFERRED LOGO SECONDARY LOGO CORPORATE & WEB TYPOGRAPHY PRINT & WEB FONTS CO-BRANDING WEB EXAMPLE PRINT EXAMPLES Please Note: The family and consumer sciences icons and tagline are owned by the American Association of Family & Consumer Sciences. (AAFCS) and can only be used with written permission from AAFCS. For more information, please contact AAFCS: website: pr@aafcs.org [ 2 ]
3 LOGO DESIGN FOUR COLOR AND PANTONE: PREFERRED AND SECONDARY VERSIONS The horizontal version is preferred. The vertical version is secondary. The FCS wordmark is set in MINION PRO Medium. The logo should be reproduced from available logo files. The color logos are supplied in 4 color/cmyk process as well as 3 Pantone/PMS ink colors. FOUR COLOR: All type and 1st person : Darkest Blue: 100/95/0/15 2nd person : Teal: 100/30/0/20 3rd/tallest person : Purple: 78/74/0/12 4th/shortest person : Blue: 100/82/0/30 3 PANTONE COLORS: PMS 2745 C = PURPLE PMS 2757 C = BLUE PMS 3015 C = TEAL Wordmark is also BLUE PURPLE BLUE TEAL Preferred Secondary [ 3 ]
4 LOGO DESIGN BLACK & WHITE: PREFERRED AND SECONDARY VERSIONS SEE PAGE 7 FOR SPECIFIC GUIDELINES ON ICON USAGE AND SIZING. The horizontal version is preferred. The vertical version is secondary. The FCS wordmark is set in MINION PRO Medium. The logo should be reproduced from available logo files. The black and white logos are supplied in grayscale. 3 TINTS OF BLACK: 75% BLACK = PURPLE 90% BLACK = BLUE 50% BLACK = TEAL 100% BLACK = Wordmark 75% 90% 50% 100% Preferred Secondary [ 4 ]
5 LOGO DESIGN FOUR COLOR AND PANTONE: PREFERRED AND SECONDARY TAGLINE VERSIONS The horizontal version is preferred. The vertical version is secondary. The FCS wordmark is set in MINION PRO Medium. The tagline is set in MINION PRO Semibold Italic. The logo should be reproduced from available logo files. The color logos are supplied in 4 color/cmyk process as well as 3 Pantone/PMS ink colors. FOUR COLOR: All type and 1st person : Darkest Blue: 100/95/0/15 2nd person : Teal: 100/30/0/20 3rd/tallest person : Purple: 78/74/0/12 4th/shortest person : Blue: 100/82/0/30 3 PANTONE COLORS: PMS 2745 C = PURPLE PMS 2757 C = BLUE PMS 3015 C = TEAL Wordmark and Tagline are also BLUE PURPLE BLUE TEAL Preferred Secondary [ 5 ]
6 LOGO DESIGN BLACK & WHITE: PREFERRED AND SECONDARY TAGLINE VERSIONS SEE PAGE 7 FOR SPECIFIC GUIDELINES ON ICON USAGE AND SIZING. The horizontal version is preferred. The vertical version is secondary. The FCS wordmark is set in MINION PRO Medium. The tagline is set in MINION PRO Semibold Italic. 3 TINTS OF BLACK: 75% BLACK = PURPLE 90% BLACK = BLUE 50% BLACK = TEAL 100% BLACK = Wordmark The logo should be reproduced from available logo files. The black and white logos are supplied in grayscale. 75% 100% 90% 50% Preferred Secondary [ 6 ]
7 USAGE AND SIZING GUIDELINES PREFERRED VERSION WITH TAGLINE The icon and wordmark should be used in conjunction with each other. Variations from the approved form of the icon and wordmark will tend to dilute the effectiveness of the overall system. It is important to keep the icon and wordmark free of surrounding shapes and conflicting design or typographic elements. Therefore, a white space should be reserved around the icon and wordmark with each use. It is critical to consider logo size in its use. If it is too small, it will not reproduce properly. The size shown here, 2 wide, is the minimum width that can be used. The logo will not print clearly if reproduced smaller and legibility will be impaired. The recommended surround space should always be maintained around the logo as shown on this page. Type and all graphic elements should not intrude into this space. It must remain uncluttered and clean. The X height equals the height of the capital letters FCS. This X height space is maintained around the entire logo as shown on this page. This will keep the logo legible in all situations when observing the size limitations indicated above. It is crucial to preserve the integrity of the identity. 2 WIDE MINIMUM RECOMMENDED SURROUND SPACE [ 7 ]
8 It is critical to consider logo size in its use. If it is too small, it will not reproduce properly. The size shown here, 1 3/4 tall, is the minimum height that can be used. The logo will not print clearly if reproduced smaller and legibility will be impaired. The recommended surround space should always be maintained around USAGE AND SIZING GUIDELINES SECONDARY VERSION WITH TAGLINE the logo as shown on this page. Type and all graphic elements should not intrude into this space. It must remain uncluttered and clean. The X height equals the height of the capital letters FCS. This X height space is maintained around the entire logo as shown on this page. This will keep the logo legible in all situations when observing the size limitations indicated above. It is crucial to preserve the integrity of the identity. This logo cannot be reversed out of a background color due to the gradients in the icon. It should always appear on a white field. 1 3/4 (1.75 ) MINIMUM RECOMMENDED SURROUND SPACE [ 8 ]
9 TYPOGRAPHY FOR PRINT & WEB PRINT TYPOGRAPHY Myriad Pro Regular ABCDEFGHIJKLMNOPQ RSTUVWXYZ $(.,:; -?!&%*#/) abcdefghijklmnopqrstuvwxyz Myriad Pro Black ABCDEFGHIJKLMNOPQ RSTUVWXYZ $(.,:; -?!&%*#/) abcdefg hijklmnopqrstuvwxyz The primary font for use with FCS printed and marketing materials is the MYRIAD PRO family of type. This typeface is one of the most readable typefaces available and creates a very professional impression. MYRIAD PRO Black should be used for headlines. MYRIAD PRO Regular should be used for setting text copy. Other weights in the MYRIAD PRO family are available and can be used for additional variety when needed. NOTE: MYRIAD PRO can be used in the text of a letter, magazine, or newsletter when the copy needs to be easily readable. WEB TYPOGRAPHY Arial Regular ABCDEFGHIJKLMNOPQ RSTUVWXYZ $(.,:; -?!&%*#/) abcdefghijklmnopqrstuvwxyz Arial Bold ABCDEFGHIJKLMNOPQ RSTUVWXYZ $(.,:; -?!&%*#/) abcdefghijklmnopqrstuvwxyz For WEB production, the font nearest to MYRIAD PRO is ARIAL Regular and ARIAL Bold. Use ARIAL if MYRIAD PRO is unavailable. [ 9 ]
10 CO-BRANDING WEBSITE EXAMPLE This demonstrates how the FCS logo can be co-branded on another organization s website in this case, the AAFCS website. Note the white background behind the FCS logo and how size guidelines have been followed. [ 10 ]
11 CO-BRANDING PRINT EXAMPLES AAFCS Banner Stand with FCS Logo Back of Business Card with FCS Logo In the Field of A M E R I C A N A S S O C I A T I O N O F family & Consumer Sciences CONNECTING PROFESSIONALS. TOUCHING LIVES. Signature with FCS Logo Members of AAFCs have many opportunities to: Collaborate with family and consumer sciences professionals and students across multiple practice settings and content areas. Receive recognition through awards, fellowships, scholarships, and grants. Expand their expertise through face-to-face events, webinars, professional journals, online resources, and advocacy tools. For additional guidance on co-branding, please contact pr@aafcs.org. Grow and accomplish more with AAFCS! FAMILY& CONSUMER SCIENCES Creating Healthy & Sustainable Families [ 11 ]
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