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1 Private Cloud Hosting Quick Guide 7/30/ EarthLink. Trademarks are property of their respective owners. All rights reserved.

2 2 Private Cloud Hosting Service Positioning Create Your Own Private IT Environment Take advantage of the Cloud to build your customized IT environment to integrate your on-premises virtual and physical servers with private, dedicated resources in the Cloud. Benefits Maintain Complete Control of Your Cloud VMware vcenter provides a centralized management interface enabling you to fully manage all aspects of your Private Cloud environment regardless of their location Instantly scale and reallocate computing resources to meet your ever changing business needs Maintain your security and privacy policies to meet industry compliance requirements Reduce IT Costs and Complexity Eliminate capital expenditures and on-premises data center expenses without losing control Secure maximum returns from IT investments by increasing resource utilization and efficiency Consolidate and simplify infrastructure and operations, while reducing underutilized capacity Improve quality of service with scalable infrastructure and higher availability compute resources Business Continuity and Disaster Recovery Move your physical and virtual servers to the Cloud for geographic diversity and business continuity protection Next Generation platform provides multi-layered security, self-healing cloud architecture, automatic server failover, N+1 redundancy and High Availability SAN storage Cloud Consulting EarthLink s team of Cloud Solution Engineers are engaged in the consultation and design of every Private Cloud Hosting solution Every customer s Private Cloud Hosting solution is custom designed to meet their unique requirements and they can purchase only what they need EarthLink operates multiple highly secure data centers enabling customers to replicate their Private Cloud Hosting solution over the EarthLink network Private Cloud Hosting Features SSAE 16 SOC2 certified data centers Dedicated resources 10 MB Internet bandwidth Bursting provided at 2 times bandwidth subscription N+1 architecture 10G NetApp SAN storage

3 3 CommVault backup VMware vcenter portal 99.99% uptime guarantee 24/7/365 monitoring Hypervisor, OS, applications licenses available Target Customers Private Cloud Hosting Desire to move on-premises hardware to the cloud and manage it themselves Desire to move an on-premises virtualized environment to the cloud and maintain control Desire to extend their on-premises virtualized private environment to the cloud, and manage entire virtualized environment through a single interface Require a larger number of Virtual Machines (VMs) especially when 10 or more VMs needed Require a private environment with dedicated resources Probing Questions Questions to ask and sample EarthLink responses: Q1. Do you have on-premises servers and hardware, and have you considered moving them to the Cloud? R1. Get the customers talking about their current cloud computing strategy? If they don t have plans, emphasize how easy and relatively inexpensive it can be to migrate on-premises servers to the Cloud. Tell them that businesses running VMware typically save 50-70% on overall IT costs. This is because most servers dedicated to specific applications typically run at very low utilization rates and significant saving can be achieved by consolidating their computing resources. EarthLink has the expertise in Cloud Hosting to help our customers develop a plan to maximize the potential savings associated with cloud computing. Q2. Do you have an on-premises virtualized IT environment? R2. If customers are using an on-premises virtualized environment, then an EarthLink Private Cloud service would be fully compatible with their existing environment. They could migrate their entire environment to the Cloud, or extend their own virtualized IT environment to the Cloud with complete control over the entire environment. Q3. Do you have concerns about security and control when consider the Cloud for your IT environment? R3. The Public Cloud provides a value to many businesses, but there is still a need for dedicated resources for many types of businesses, and EarthLink provides a Private Cloud Hosting solution that lets you maintain complete control of your IT environment on dedicated private resources. Q4. Do you have plans to expand your IT environment to leveraging the Cloud in conjunction with your onpremises environment?

4 4 R4. With EarthLink Private Cloud, you can seamlessly connect your on-premises virtualized environment with your own dedicated Cloud virtualized environment and maintain complete control over security through a single interface. Q5. How many virtual machines do you currently operate or plan to operate to support your IT environment? R5. A Private Cloud Hosting solution is ideal when 10 or more virtual machines are required. Q6. Does your business need a private IT environment to meet industry compliance requirements? R6. A Private Cloud Hosting service helps you meet security and privacy requirements because your applications and data are running on dedicated and private resources. Most public Cloud hosting solutions operate with shared resources, which may not meet compliance requirements. Q7. Are you currently using VMware virtualization technology and are seeking ways to expand into the cloud and reduce risk by being compatible with your on-premises VMware infrastructure? R7. EarthLink is a VMware vcloud powered service provider and if you re running VMware infrastructure onpremises and/or off-site, then an EarthLink Solution will be fully compatible within your existing environment because of the open standards used by VMware. Q8. Do you need a high availability solution for Business Continuity and Disaster Recovery protection? R8. Move your physical and virtual servers to the Cloud for geographic diversity and business continuity protection. EarthLink Private Cloud Hosting is on our Next Generation platform which provides multi-layered security, self-healing cloud architecture, automatic server failover, N+1 redundancy and High Availability SAN storage Q9. Would your business benefit if you could refocus their IT staff and budget on core business initiatives as opposed to operating and maintaining network and infrastructure? R9. Outsourcing IT infrastructure and applications to the cloud moves the routine maintenance time and expense to your cloud provider which frees up IT staff and budget for more strategic initiatives. Q10. Are you concerned that a shared hosted environment might not be adequate for some of your missioncritical applications that require high availability and high security? R10. EarthLink Private Cloud provide dedicated private resources that resides in our SSAE 16 SOC2 certified data center, and is customized to run your application and is not shared with other applications or customers. You maintain complete control over the dedicated resources for the highest levels of performance, reliability and security.

5 5 Targeting by the C-Level Challenge C-Level Challenges CEO CIO Protect the brand image. Applications to increase productivity Increase security Business Continuity CTO/VP Store Ops Bandwidth to power new technology to improve customer experience and employee productivity CFO CSO Minimize CAPEX & OPEX Increase security Private Cloud Hosting - Key value proposition Improved customer/end user experience Complete integration with on-premises servers and applications Secured from Internet threats Business continuity protection Improved customer/end user experience Easily scalable to support new applications and seasonal demands No CAPEX Fully managed reduced burden of management Cloud based firewall to protect applications and locations Intrusion Detection & Prevention (IPS) included Dedicated resources not shared with other businesses CMO Improve customer experience Build Brand loyalty Cloud applications can improve the customer experience and build brand loyalty Increase speed to market with rapid scalability Differentiators EarthLink Private Cloud is on a Cisco powered platform EarthLink s IT Solution Consultants can assist in the design of your customer s Cloud Hosting solution EarthLink provides Intrusion Detection & Prevention (IPS) as part of the standard offer EarthLink provides High Availability as a standard feature 10MB of Free Bandwidth as a standard feature Your customer s EarthLink Private Cloud Hosting solution is custom designed EarthLink operates multiple SSAE 16 SOC 2 data centers offering geographic diversity and redundancy EarthLink MPLS network provides secure and private connectivity for all your customer s locations

6 6 Competitive Benefits EarthLink Rackspace SoftLayer SSAE 16, SOC 2 Cisco Platform Free Cloud Consulting Customized Design Intrusion Detection & Prevention Included High Availability SAN Included 10MB Free Bandwidth Private MPLS Network Selling vs. Competition EarthLink is a better choice than Rackspace or SoftLayer based on these capabilities: Only EarthLink provides Intrusion Detection & Prevention (IPS) as part of the standard offer. Only EarthLink operates on a Cisco platform. Only EarthLink provides Free Cloud Consulting and Customized Design services. Only EarthLink provides High Availability SAN. Only EarthLink provides 10MB of Free Internet Bandwidth. Only EarthLink has a Private MPLS Network for the best security and performance.

7 7 Silver level Managed Cloud Included Silver Network Support Power Support Hardware Support Server Reboot Unlimited 24/7 Emergency Support Basic Monitoring (Ping) Backup Management Restore 2 Monthly Pricing Included Managed Cloud Hosting Network Support All Datacenter networking infrastructure is fully redundant. Network traffic is monitored in our datacenter 24/7 to ensure 100% uptime of network connectivity, and to detect any issues such as traffic spikes, latency issues, speed issues, etc. Network support does not include firewall management or support. Power Support With multiple active utility feeds, and fully redundant UPS and power generation, we provide you with 100% uptime of power to your physical/virtual environment. Hardware Support Routine hardware maintenance, the addition of hardware components, and hardware break/fix support. This includes, but is not limited to the replacement and or addition of, memory, hard drives, power supplies, peripherals, network cards, etc. Server Reboot Soft or hard reboots can be performed per customer s request. For Bronze level, additional reboots are possible at $25 per request. Dedicated KVM devices are available at an additional cost. 24/7 Emergency Support Support techs are available 24/7 to address critical issues causing interruption in service. Support of the following components is included: Network, power, hardware, and operating system. Additional support for applications and services are part of a custom agreement. Basic Monitoring (Ping) Monitoring of end point devices, via up/down connectivity check (ping). Upon three failed pings within a 3 minute period, a technician will investigate the issue, and then work to resolution, contacting the client when involvement is required.

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