Cloud Express. Quick Guide 10/1/ EarthLink. Trademarks are property of their respective owners. All rights reserved.
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1 Cloud Express Quick Guide 10/1/ EarthLink. Trademarks are property of their respective owners. All rights reserved.
2 2 Cloud Express Customers Business Opportunity Leveraging Cloud providers for performance & scalability Customers Business Challenges Security of connectivity to workloads in the cloud Application performance with 3rd party clouds Cost of connecting to 3rd party cloud providers Complexity of managing connections to multiple cloud providers Availability and redundancy of cloud connections Ability to scale rapidly and add new Cloud services Cloud Express Service Description Your private MPLS network provides a secure high performance connection to Cloud Service providers. Simply add another node to your MPLS network with a virtual circuit. Value Proposition Improve Cloud Performance: Highly available and redundant connections to Cloud providers to guarantee application performance with CoS prioritization across the MPLS network. Deliver Application Security: Connect to Cloud services on a private network isolated from the Internet. Cost Effective: Flexibility to quickly scale bandwidth to optimize Cloud workloads and minimize cost. Focus on Innovation: Remove the complexity and burden of management and redirect resources to strategic initiatives. Features Connections to Leading Cloud Providers Available now: Amazon Web Services, Microsoft Azure and Office365, IBM SoftLayer and Cloud Sigma and Windows Azure Port Speeds: 50Mbps, 100Mbps, 200Mbps, 300Mbps, 500Mbps, 1Gbps (Speeds vary by provider) Locations: East Coast (Ashburn, VA) and West Coast (San Jose, CA) More coming soon. Reliable and Fast Connections Fully redundant connection no single point of failure High performance on a private MPLS connection for lower latency No Internet bottlenecks
3 3 Secure Connections Isolated from Internet threats - Denial of Service and others Cloud Firewall option to protect intrusion through the Cloud provider Easy to Deploy and Operate Virtual Network Connections quickly provisioned and easily scalable no access costs Managed by EarthLink - no internal resources required mylink Portal Complete visibility with customizable dashboards Cloud Express VNC inventory view and utilization reports Targeting Customers Current MPLS Customers Target MPLS Complete customers No new access costs required Simply add a VNC (Virtual Network Circuit) for each Cloud provider Best Target Customers Opportunities and why MPLS customer using Cloud Providers today If using the Internet today they probably have both security and performance concerns that Cloud Express can easily resolve If they have built private cross-connections to cloud providers that are both costly and complex to manage. They should consider Cloud Link to reduce costs/complexity, especially if adding new Cloud providers. Cloud Express is ONLY available to MPLS customers, so this is a reason to stay with EarthLink. MPLS customers with plans to leverage Cloud providers in short/long term Customers in the planning stages will be considering either Internet connections or direct crossconnections. EarthLink should provide consultation on how Cloud Express should be considered as a better option. More secure and better performance than the Internet and less costly and complex than direct connections. Cloud Express is fully managed by EarthLink and rapidly scalable.
4 4 Targeting New MPLS Logos Target Businesses that are aligned to current target market Cloud Express should be part of EVERY new MPLS discussion and proposal Cloud Express is ONLY available to MPLS customers, so this is a reason to select EarthLink MPLS. Cloud Express enables new customers to leverage Cloud providers with better security, performance and at lower costs. Discovery questions: Using Third Party Cloud providers Do you use third party cloud providers today, or are you planning to use them, to deliver applications to your network locations? o This is commonly referred to as IaaS (Infrastructure as a Service) or SaaS (Software as a Service) and examples include Amazon, Windows, Azure, MS Office 365, and Google cloud How do you connect to Cloud providers today? How do you plan to connect to Cloud providers in the future? If using (or planning to use) the Internet to connect to Cloud providers Do you have concerns about security threats over the Internet? Do you have concerns about application performance over the Internet congestion and lack of prioritization leading to latency issues? Do you have visibility on application performance on your cloud connections? Would you prefer a private connection which provides security and performance? If using (or planning to use) direct connections to Cloud providers How many direct connections do you have today and how many are you planning to add in next months? Do you know how much it costs you for every direct connection you make? Do you know how many IT resources are required to manage and monitor these direct connections? How quickly can you scale your bandwidth connections to accommodate seasonal spikes? What if you could drastically reduce the cost of private cloud connections by eliminating dedicated circuits and management complexity, without sacrificing security or performance? Do you have visibility on application performance on your cloud connections?
5 5 Targeting by the C-level Challenge C-Level Challenges CEO Protect the brand image. CIO Applications to increase productivity Increase security Business Continuity CTO/VP Store Ops Bandwidth to power new technology to improve customer experience and employee productivity CFO CSO CMO Minimize CAPEX & OPEX Increase security Improve customer experience Build Brand loyalty Cloud Express - Key value proposition Private connections safe from Internet threats Improved customer/end user experience Guaranteed application performance Isolated from the Internet High Availability redundant connectivity Cloud- based applications high performance Quickly adopt new cloud technology No new access costs No CAPEX Fully managed Private connections safe from Internet threats Cloud based firewall to protect threats coming in from Cloud providers Cloud applications can improve the customer experience and build brand loyalty Increase speed to market
6 6 Competitive Differentiators EarthLink AT&T Level 3 Verizon CSC Century- Link XO Amazon Windows Azure SLA Pricing???????? Implementation MPLS configuration end-to-end Cloud Assessment Cloud Migration Services Why is EarthLink a better choice? EarthLink is a better choice than AT&T because EarthLink is significantly less expensive (typically less than half the MRC). EarthLink provides end-to end MPLS configuration, Cloud Assessment and Migration Professional services and stronger SLAs. EarthLink is a better choice than Level 3 or XO because EarthLink provides end-to end MPLS configuration, Cloud Assessment and Migration Professional services and stronger SLAs. XO doesn t offer connections to Windows Azure. EarthLink is a better choice than Verizon because EarthLink provides end-to end MPLS configuration, and Cloud Assessment/Migration Professional services. EarthLink is a better choice than CSC because EarthLink is significantly less expensive. The custom CSC 3 rd party network build starts at a minimum of about $500K not including the transport and Cloud connections. CSC doesn t offer connections to Windows Azure. EarthLink is a better choice than CenturyLink because the CenturyLink connection is only to the XO data Center with no direct connections to leading Cloud providers, so not a comparable offer.
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