The Cloud and the Software Developer

Transcription

1 The Cloud and the Software Developer Why you need to partner with a Cloud Service Provider (CSP) and how to choose the right one(s). An Animated Whiteboard Session With: Brian Fry Chief Marketing Officer bfry@rackforce.com H y b r i d C l o u d a n d H o s t i n g

2 What We Will Be Talking About 5. Q & A

3 What Does a Cloud Service Provider Do For Me?

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5 Key Concept Understand Cloud Computing Cloud computing is the delivery of computing as a service rather than a product, whereby shared resources, software, and information are provided to computers and other devices as a utility (like the electricity grid) over a network (typically the Internet). Source: Wikipedia

6 Cloud Computing Servers Applications Laptop Monitoring Content Collaboration Communication Finance Desktop Platform Object Storage Identity Queue Runtime Infrastructure Database Mobile Phones Compute Block Storage Network Tablets

7 Small Scale to Economies of Scale

8 Key Concept - Hardware Virtualization Hardware virtualization or platform virtualization refers to the creation of a virtual machine that acts like a real computer with an operating system. Software executed on these virtual machines is separated from the underlying hardware resources. Source: Wikipedia

9 Key Concept Datacenter Virtualization Datacenter virtualization is virtualization of all the resources that deliver cloud computing. This includes (or will soon include) power, cooling, network, compute, storage and applications. Virtualized datacenters designed with leading standards can seamlessly share (federation) virtual resources between strategically located cloud ready datacenters (physical) and this a key part of a complete cloud service. Source: RackForce

10 (Gold) (Silver) (Bronze) Users & Policies RackForce vcloud (VMware vcloud Director) Customer 1 Customer 2 Organization VDCs Catalogs Users & Policies Organization VDCs Catalogs RackForce Virtual Datacenters RackForce Virtual Machine Layer ( VMware vcenter Server) Resource Pools Datastores Port Groups RackForce Virtualization Layer (VMware vsphere) RackForce Dynamic Datacenter Infrastructure

11 Key Concept Cloud Federation Vancouver Kelowna Winnipeg Seattle Toronto Chicago

12 Cloud Customer Expectations The majority of our customers, yours and ours, will move to the cloud. They expect the providers of the cloud ecosystem to understand their roles, work as a team and deliver excellent service. They also expect reliability, agility and security many times better then their old IT model and they expect all this for a very fair price. Let s partner and make sure we are the winning team. Tim Dufour RackForce CEO

13 Key Concept - The Cloud Eco System Our Customer s Cloud Solution Solution Provider(s) Software Provider(s) Cloud Service Provider(s)

14 Key Concept Cloud over Internet vs Cloud over Private Network Internet Private Connection Type Asymmetric Symmetric Connection Speed Up to 20 Mbps Down Up to 10Gbps Up & Down Security Layer 3 - OK Layer 2 - Excellent QoS Best Effort Service Level Agreement

15 Customer Case Example with Frank Conway

16 Payroll Service Bureau in the Cloud A User Experience

17 Blue Canvas SaaS Payroll Service Bureau Joint venture between Protegra and IBEX Payroll Everest Platform - Employee management, scheduling and payroll - Time and Attendance under development Platform operations and ongoing maintenance

18 Why Outsource? Lack of expertise Time Infrastructure cost is prohibitive - Data center build costs - Ongoing costs Disaster Planning - Physical location - Redundancy

19 Our evaluation criteria Location, location, location - Canada SLA Ease of scalability - We were starting small and needed something cost-effective but that could grow to meet high demand - Developed to scale both up and out and the infrastructure needs to allow this Long-term Value Ease of dealing with the provider Maintenance options Secure

20 Options Shared Servers - It s payroll and we don t like the risk - SLA is hard to manage Dedicated Servers hosted in a Data Center - Don t want to manage the contracts and the maintenance of the physical devices - SLA is hard to manage Virtual Cloud based - Virtual servers - No concept of the hardware you re running on - Possibly shared at the iron level but still secure - Operating System licenses included - Somebody else worries about the SLA

21 RackForce met all the requirements - Kelowna, Toronto - Started with an option called DDS, moved to DDS-E as our needs grew DDS-E SLA is better four 9s Convinced our DBA to go virtual on the database server with DDS-E Dedicated resources on our database server - Easy to deal with Great technical support Managing the environments is simple Support site, ticket management Maintenance is easy - Secure Physically - Reliable People Infrastructure

22 Benefits to Blue Canvas We can offer an SLA to our customers that matches the SLA of our provider Cost is very low relative to everything else - RackForce fees are less than 2% of our overall operations costs We get on-demand scalability Knowledgeable staff Future growth and capabilities - Possible use of the data center in Toronto as a DR failover site - Possible use of the data center in Toronto for additional capacity Sleep

23 How Do I Choose the Right Cloud Service Provider?

24 Key Concept Understand Cloud Service Provider Motivation CSP Type Cloud Service Providers Motivation Strengths for Software Provider Weaknesses for Software Provider Major Software Vendor Microsoft IBM Ensure software line continues to be the leading choice Cash in Bank, Advanced DCs & Technology Limited solution based on maximizing their software sales. Major Hardware Vendor IBM Dell Replace lost hardware revenue Cash in Bank, Advanced DCs & Technology Limited solution based on maximizing revenue from their technology. Telco Bell, Verizon, AT&T Replace lost voice and network revenue Cash in Bank & Excellent network. Limited solution based on maximizing revenue from their network. Side Line Amazon Google Leverage massive cloud infrastructure to make even more money Cash in Bank & Thought Leaders Poor partnership model and limited solution mostly based on their technology. Best of Breed RackForce Terremark RackSpace Soft Layer Op Source Become the dominant cloud service provider by creating the most efficient, reliable and cost effective cloud services and supporting eco-system. Unlimited technology and service choices. The most flexible and reliable. Growth is typically financed

25 Key Concept Geographic Location Matters.Risk Certain Locations.Green Green Power.Data Privacy What Regulations Affect You or Your Customer

26 Key Concept Cloud Service Provider Must Understand Role Cross-Platform Portal Mobility, Online and Offline SaaS Applications End User Workspace Systems Management Enterprise App Store Cloud Service Provider Virtual Desktops Data Storage Server Management AD Directory Federation License Tracking Access Management Network Management

27 Q: How Do I Sell the Benefits of a Cloud Service Provider to My Organization?

28 A: Ask good questions that lead to a logical conclusion.

29 Questions to Convince Your Executive Team to Move to the Cloud. Do we believe the Cloud is going to become the new normal for IT? Are we interested in subscription based recurring revenue. licensing? Are we in the cloud infrastructure business? Do we have the. money to keep up? Can we keep up to our competitors who are working with cloud. service providers? What efficiencies will be gained if the IT team does not have. physical IT infrastructure to worry about? What are the new possibilities for our company in the cloud?

30 Questions to Convince Your IT Team to Move to the Cloud.Do we have the expertise to build and manage cloud infrastructure?.do we have the budget to build and maintain cloud infrastructure?.can we build our own cloud ecosystem?.imagine if we had access to our own virtual data centers in the cloud. How could we use them to deliver better software?

31 Key Concept Hybrid Cloud A hybrid cloud is a cloud computing environment in which an organization provides and manages some resources in-house and has others provided externally. Ideally, the hybrid approach allows a business to take advantage of the scalability and cost-effectiveness that a public cloud computing environment offers without exposing mission-critical applications and data to third-party vulnerabilities. This type of hybrid cloud is also referred to as hybrid IT.. Source: SearchCloudComputing.com

32 Key Concept - Hybrid Cloud

33 Key Concept Cloud Capabilities.Pretty Well Everything Can Be Delivered in the Cloud.Security Can Be Far Superior.Costs Can Be Much Lower.Agility Can Be Much Higher

34 Moving Your Software to the Cloud.Research Cloud Service Providers.Choose Your Cloud Service Provider(s).Set Up an Account.Set Up Your Sand Box.Test and Optimize for the Cloud.Build Configuration Templates.Figure out Your Cloud Licensing Model.Load Into CSP Catalog.Educate Your Sales Channel

35 Summary

36 Summary.You Understand What a Cloud Service Provider Does.You Understand How the Cloud Ecosystem Works and the Provider Roles.You Understand the Value of Working with a Cloud Service Provider.You Know How to Convince Your Team to Move to the Cloud.You Know How to Move to the Cloud

37 Q & A

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44 The Cloud and the Software Developer Why you need to partner with a Cloud Service Provider (CSP) and how to choose the right one(s). An Animated Whiteboard Session With: Brian Fry Chief Marketing Officer bfry@rackforce.com H y b r i d C l o u d a n d H o s t i n g