Adding value as a Cloud Broker. Nick Hyner Director Cloud Services EMEA Twitter Dell.com/Cloud
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1 Adding value as a Cloud Broker Nick Hyner Director Cloud Services EMEA Twitter Dell.com/Cloud
2 Overview A. Added Value Brokers in all industries in Digital Era B. Experience of Cloud Marketplace in Europe? C. Customer View - Cloud Expectations & Promises? D. What is Dell s Strategy and how is it differentiated?
3 Added Value Brokers in Digital Era Examples
4 Elephant in the Room (data and security)
5 Chief Compliance View Regulatory Layer Cake US SECTOR LEGISLATION Sarbanes Oxley/ Patriot Act/safe harbour/hipaa EU LEGISLATION Data protection directive, cyber security, horizontal breach notification directive, European Standardisation, Common European Sales Law (proposed) NATIONAL LEGISLATION FCA, data protection act BEST PRACTICE GUIDANCE ENISA, SYSC, CNIL paper on cloud/dp, German gov t paper on cloud security REGULATORY/INDUSTRY STANDARDS SRA, CSA, Cloud Industry Forum, ETSI, Eurocloud INFORMATION ASSURANCE- ISO AUDIT FRAMEWORKS SSAE 16/17 OTHER Mutual legal assistance agreements, environmental issues, tax law
6 B. Customer View - Cloud Expectations & Promises? Support the mobile & social marketplace and workforce Anytime, anywhere, on any device access and engagement. (BYOD) increases productivity and job satisfaction Innovate and grow Speed time to market when introducing new goods and services The Business Attract & retain new customers Connect customer data, gain intelligence on customers to better target, nurture and solidify leads Reduce IT cost, deliver operational results On-demand, self-service and automated access lowers costs and decreases demands on IT
7 Brand touchpoints now generated by customers 66% Bloggers posting opinions about products 34% 7
8 Dell Cloud Eco-system (EMEA) Multi-Cloud Support (coming Q2) Multi-Cloud Management Global Public Cloud Providers Regional / Specialist Public & Private Cloud Providers Others coming soon Industry best practice & Guidance Single contractual & billing relationship
9 What are we selling today? Cloud Consulting Readiness Assessment - Private Cloud Accelerator - Business Innovation Services Private Cloud Services Dell Cloud Dedicated Service Dell Cloud Onsite Service Client Cloud Services Workspace-on-demand Desktop is available anywhere, anytime, on any device Dell manages underlying virtual desktop infrastructure Secure, multi-tenant platform Accessed via multiple protocols depending on performance needs Public Cloud Services Dell Cloud On-Demand Partner Ecosystem Cloud Management Dell Cloud Manager offers a unified management solution for single or multi-cloud environments.
10 Private cloud services Workshops, Assessments, to Execution Private Cloud Accelerators Cloud Consulting Workshop Cloud Readiness Assessment Build-a-cloud Services Dell Consulting Validated proof of concept solution with demonstration Design and As-built document, operations guide, next steps and envisioning session Operational recommendations covering static capacity, performance, configuration, compliance and financial management Operational maturity assessment Capabilities VMware Microsoft OpenStack Infrastructure architecture and deployment Software (e.g. hypervisor, orchestration) Third party tools integration (e.g. BMC, CA) Business policy, service catalog configuration Application integration Internal capability Via partners
11 Private Cloud Dell offerings. Mainstream enterprise buyer Early adopter buyer Microsoft Private Cloud on Dell Use proven tech VMWare-centric Turn-key single Entry source to solutions focused sophisticated sophisticated private ROI, time cloud to value, private risk cloud mitigation support needs Create agility without needs disruption Interested in cases Need robust support model & simplicity MS-centric Entry to Interested in e2e MS solution VMware Private Cloud on Dell vcloud suite Foglight, Boomi, Dell Cloud Manager, ASM 7.5 Dell Red Hat OpenStack Cloud Open source Needs solid Enterprise use Reduce dependence on commercial offers Servers, Storage, NW Dell OpenStack Cloud Solutions Not afraid of advanced tech Open source savvy focused Innovation labs, startups, hosters for Sophisticated support & high sw availability talent on staff offers Support-independent Open-source centric, Software Need massive scalability not dependent on solution provider Reduce dependence on commercial Dell Cloud Manager
12 Dell public cloud ecosystem Global coverage US Canada Brazil UK France Germany Portugal And More Multiple cloud platforms Proprietary MSFT VMware OpenStack CloudStack Most popular use cases HPC IaaS PaaS STaaS DRaaS MS Exchange MS SharePoint
13 Fact: Over 50% of organizations will leverage cloud services from more than one vendor 62% Will use multiple platforms From Dell Forrester study Will use more than one vendor 58%
14 Cloud integration layer Cloud Manager (Enstratius)
15 Improved provisioning in the cloud Before: Manual provisioning After: Dell Cloud Manager Team of Developer Request admins VM Developer Dell Cloud Manager VM Days Minutes launch < 10 VMs per day static VMs launch VMs per day build / test / destroy Drivers: Shadow IT deployments Inefficient provisioning process Blockers to cloud adoption: Insufficient security controls Lack of budget oversight Dell Cloud Manager enabled cloud adoption by providing: Budget controls Security controls 480x faster provisioning time 50x increase in volume
16 Range of capabilities Competitive landscape Industry leading cloud management Dell Cloud Manager 20+ private & public clouds supported Most comprehensive management #1 Multi-cloud Management Solution Platform/ Management-Focused RightScale Platform-specific VMware Microsoft Amazon IBM # of cloud platforms supported 20 Coolest Cloud Platforms 2013 Cool Vendor Cloud Management Top 10 most useful cloud tools 2 of 10 leading cloud influencers
17 Boomi leads the pack Gartner s perceptions: Fast-growing installed base, Ability to support ISVs and SaaS provider partners, Rich CSI (Cloud Services Integration), B2B, on-premises and mobile apps integration functionality; Future plans for geographic expansion, healthcare focus, new API management capabilities, and others. Magic Quadrant for Enterprise Integration Platform as a Service
18 Recap: Dell Cloud Strategy Enabling private cloud Delivering multi-cloud management Cloud Management & Broker Engine Enabling public cloud Converged solutions Cloud infrastructure Open source solutions Advanced virtualization Cloud clients Governance & access controls Performance monitoring Application integration Provisioning & management Cloud Broker Public Cloud ecosystem Software as a service Community cloud (vertical compliance) Managed private cloud On premises Off premises Dell Cloud Consulting & Application Services
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