Becoming a Cloud Services Broker. Neelam Chakrabarty Sr. Product Marketing Manager, HP SW Cloud Products, HP April 17, 2013

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1 Becoming a Cloud Services Broker Neelam Chakrabarty Sr. Product Marketing Manager, HP SW Cloud Products, HP April 17, 2013

2 Hybrid delivery for the future Traditional IT Evolving current state Future Information Applications Infrastructure Information Applications Information Information Applications Infrastructure Private cloud Information Applications Infrastructure Infrastructure Applications Infrastructure Traditional Information Applications Infrastructure Managed cloud Dedicated Physical Homogenous Inflexible Public cloud Disparate architectures Different management & security Inconsistent development environments Increased complexity Traditional Private cloud Managed cloud Common architecture Converged management & security Open & standards based Develop once, run anywhere Flexibility & portability Public cloud

3 Gartner definition of CSB IT role and business model in which a company or other entity adds value to one or more (public or private) cloud services on behalf of one or more consumers of that service via three primary roles including aggregation, integration and customization $100 Billion Big by 2014

4 Roles of a CSB

5 Aggregation Service Broker Service Provider Consumers Unified provisioning, billing, monitoring

6 Integration New capabilities via integration

7 Customization Add value and power

8 7 Must Haves 1. Single Unified Interface 2. Provisioning across clouds 3. Security, compliance and governance 4. Asset, license and cost management 5. Measurement and Monitoring 6. Open architecture 7. Enterprise-grade

9 The image part with relationship ID rid2 was not found in the file. Single User Interface Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

10 Easy-to-use portal Self-service portal for business users Cloud services SaaS or PaaS Internal or public cloud resources 1 Physical or virtual servers Service catalog Browse and search services View service definition and options View service cost Order services Customize and order services View and modify services Service scheduling 1 may require additional HP products and/or professional services

11 The image part with relationship ID rid2 was not found in the file. Provisioning Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

12 Provision Anywhere Single management environment for all your cloud services Users access all cloud services from one portal Order cloud services Manage cloud services Administrators manage all cloud services with a single tool Manage multiple VMware clouds Manage VMware, M/S Hyper-V and OpenStack KVM clouds Publish cloud services from multiple cloud environments into a single catalog VMware VMware Savvis Manage clouds based on virtual or physical servers OpenStack KVM HP Cloud Services Amazon M/S Hyper V Physical Managed Services

13 The image part with relationship ID rid2 was not found in the file. Security, compliance, governance Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

14 Manage access to cloud services Multi-tenancy and role-based access control User access Role-based access Multiple organizations Custom log-in for each organization LDAP integration notification Service catalog management Global catalog Multiple catalogs per organization Approval policy per catalog Access control per catalog Service catalog Service catalog Service catalog Service catalog

15 Automate compliance for your cloud services Enforceable, ongoing compliance Policy definition Audit control and change logs Meet regulatory requirements (PCI, SOX, HIPPA, etc) Automated remediation HP subscription services to automate delivery of patch and compliance on physical/virtual assets and OS Immediate and accurate reporting Flexible, customized reporting Current and historical data Standard compliance reports

16 Secure Cloud Services Optional module: HP TippingPoint CloudArmour Out-of-the-box workflow and service design to add security to cloud services Automate installation of TippingPoint Protection on VMware virtual machines Automatically secure traffic between VMware virtual machines by registering VMs with trust zones and applying security policies Provide visibility into network and security policies for virtual networks

17 The image part with relationship ID rid2 was not found in the file. Asset, License & Cost Management Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

18 Asset Management for Cloud and Traditional IT Complete Asset Management Financial Asset Management Chargeback/showback Financial reporting Software Asset Management License usage (end user, department or organization) License management Software compliance Software procurement and contract management Customized reporting

19 License Management for Cloud Services Minimize legal risk, understand real license costs, optimize license investment - Licenses costs represent the main investment in delivering cloud services One Oracle core license in Prod costs $ License liability is extremely hard to track Complex rules (core factors, PVU points ) - Controlling the license liability allows To understand the financial implications of deploying application o Understanding the license costs allows to refine the service price o The infrastructure can be tuned to minimize the license costs

20 Procurement for Cloud Services Support the infrastructure delivering services, optimize purchase cost Procure additional resources The Cloud infrastructure may need additional resources such as servers or software Asset Manager procurement module Capture user requests Manage the procurement process Integration to ERP systems Allows savings in procurement activities Shorten the procurement cycle Provide data for procurement decision making TCO of resources in prod, pricing information, time for delivery, vendor performance

21 Contract Management for Cloud Services Capture internal and external T&Cs and covered items External contracts Manage the relationship with external providers Purchase contracts, maintenance contracts, license contracts Internal contracts Manage the relationship with internal providers Users subscriptions linked to catalogs of services What is managed Start date, end date, renewal notifications Support for validation process Terms and conditions Covered items (assets, subscriptions ) SLA, Vendor performance on key metrics

22 Private/Hybrid Cloud Financial Reporting Solutions HP Asset Manager Chargeback/showback based on service pricing Complete asset mgnt solution including financial mgmt, software asset mgmt, procurement and contract mgmt features Single vendor solution Ideal for existing AM customers CloudCruiser Third party chargeback/showback solution Very detailed cost accounting and usage data (gathered from VMWare and Matrix) Integration with external cloud services vendors (e.g. Amazon Web Services)

23 The image part with relationship ID rid2 was not found in the file. Measurement and Monitoring Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

24 Service Business Manager Services View by Organization Service Business Manager

25 Service Business Manager Filter by CRM service Service Business Manager

26 Ensure cloud service performance and availability Integrated performance and availability management Real-time visibility Monitor infrastructure, applications and networks in the cloud Support for over 100 types of IT components Lightweight, agent-less solution Proactive alerting and notification Powerful alerting capabilities allow you to identify and fix issues before they become problems Remotely monitor workloads and virtualization infrastructure Private and public cloud Monitor internal resources and public cloud services HP Cloud Services Amazon EC2 CloudWatch

27 Assure business services for cloud services Optional module: HP Business Service Management Monitor, report, optimize and anticipate Deliver better performing services by tracking service levels Anticipate issues before they impact business with predictive analytics Identify issues with universal event correlation and consolidation Reduce downtime with deep dive diagnostics of cloud providers Improve confidence with fast root cause analysis of security issues Gain insight to dynamic cloud services with an up-to-date run-time service model Mitigate risk against unexpected load spikes by sizing workloads on headroom factor

28 The image part with relationship ID rid2 was not found in the file. Enterprise Grade Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

29 Policy based Workload Optimization Optional extension: Moab Cloud Optimizer Out-of-the-box policies to maximize your ROI: Maximize utilization 2-3x to reduce hardware costs via unique capacity management policies Optimize service placement to support complex application services with granular service allocation policies Reduce maintenance time and costs by 50 percent via policies and management dashboards that automate repetitive tasks Ensure that service performance and availability SLAs are met with automated service start, reservation, and migration policies

30 Ensure access to your cloud environment Meet your SLAs with an enterprise-grade cloud solution Highly available architecture Cloud management environment continues to be available, even in the event of a failure Load balancer with session affinity optimizes performance Active /Active cluster configuration JBoss application cluster Oracle RAC cluster https CSP CSA JBoss Node 1 NODE1 Web Server/ LB Oracle RAC https CSP CSA JBoss Node 2 NODE2

31 The image part with relationship ID rid2 was not found in the file. Open and Extensible Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

32 Manage 3 rd Party IaaS Solution Optional module: Vmware vcloud Director Out-of-the-box workflow and service design to increase solution flexibility Add flexibility to you cloud management solution by mixing and matching solutions from different vendors Protect your investment in an existing IaaS solution Extend your cloud management solution by adding application deployment and complete lifecycle management

33 HP Cloud Service Automation functional architecture Graphical service designer Cloud subscriber portal API CSA administration Service catalogs Approval management Cloud service delivery controller Subscription management HP or thirdparty tools Cloud service management CMDB Cloud resource integration Error logging Infrastructure management Application management Physical servers Virtual servers Storage Network Applications Public services

34 Cloud Service Automation offers you: Highly automated service lifecycle management for private and hybrid cloud Comprehensive, unified cloud management platform Open, extensible architecture hp.com/go/csa

35 The image part with relationship ID rid2 was not found in the file. Thank you Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

36 NNIT quote With HP Cloud Service Automation we have a strong provisioning suite, a strong automation suite and this is what cloud is all about.

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