Award Type Awards of Excellence Association. Award Category Innovative Marketing Campaign. Total annual association budget Over $750,000
|
|
- Hillary Moore
- 8 years ago
- Views:
Transcription
1 Award Type Awards of Excellence Association Award Category Innovative Marketing Campaign Total annual association budget Over $750,000 Name: 2014 National Conference on Philanthropic Planning Describe the organization/company and its purpose: Originally created in 1988 as the National Committee on Planned Giving (NCPG), the Partnership for Philanthropic Planning (PPP) is a 501(c)(3) public charity whose mission is to help people and organizations create charitable giving experiences that are the most meaningful in achieving both charitable mission and the philanthropic, financial, family and personal goals of the donor. PPP achieves its mission through research, education, advocacy, community dialogue and the setting of standards and best practices in philanthropic planning. The Partnership strives to engage all constituents in the charitable gift planning process: planned giving and major gifts professionals, nonprofit managers and trustees, financial and estate planners, trust managers and administrators. Describe the individual's projects and/or successes: The National Conference on Philanthropic Planning is the largest of its kind in the US, put on by the Partnership for Philanthropic Planning (PPP). The event provides a unique meeting place for all of the professionals who make charitable giving most meaningful in their work. This year\'s conference in Anaheim brought in nearly 800 professionals in charitable gift planning from all over the country, a recording setting number since before the recession. Goals: Goal 1: Increase Attendance by at least 10% from prior year reaching 800 attendees. Goal 2: Increase focus on NCPP education by achieving 300+ downloads of past speaker papers Goal 3: Increase social engagement on twitter and Facebook around NCPP with promoted posts for offerings and hashtag promotion #2014NCPP Goal 4: Increase blog traffic with three unique NCPP offerings and registration CTAs. Success: The newest and most innovative strategy used for NCPP 2014 was inbound marketing. The high quality speaker papers from past events that are accessible only by attendees served as a great sampling of the valuable NCPP education and provided us a new way to grow our database. Overall, with the new types of content used to promote NCPP (infographics, offerings, targeted ads and messaging) we saw a huge increase in blog traffic, social engagement and growth as well as open rates in all NCPP communications. *The outline of the entire campaign strategy and examples along with results are attached to this entry. Social Media Links
2 Innovative Marketing Campaign: 2014 NCPP
3 About NCPP The National Conference on Philanthropic Planning is the largest of its kind in the US, put on by the Partnership for Philanthropic Planning (PPP). The event provides a unique meeting place for all of the professionals who make charitable giving most meaningful in their work. This year's conference in Anaheim brought in nearly 800 professionals in charitable gift planning from all over the country, a recording setting number since before the recession.
4 GOALS
5 Setting goals is the first step in turning the invisible into the visible. Tony Robbins NCPP Marketing Goals: Goal 1: Increase Attendance by at least 10% from prior year reaching 800 attendees. Goal 2: Increase focus on NCPP education by achieving 300+ downloads of past speaker papers Goal 3: Increase social engagement on twitter and Facebook around NCPP with promoted posts for offerings and hashtag promotion #2014NCPP Goal 4: Increase blog traffic with three unique NCPP offerings and registration CTAs.
6 AUDIENCE
7 NCPP AUDIENCE Paid lists: we targeted our messaging around our current member personas and experience levels in addition to a new audience, a younger less experienced charitable planner who deal with major gifts specifically. We also targeted by region. We used an attendee demographic infographic to target new sponsors and display who should come to NCPP.
8 What s in it for me. Why should I believe you? NCPP Value Propositions and Supporting Copy for Target Audiences For Charitable Gift Planners/Fundraisers and Development Officers Build The Legacy Your Donors and Clients Desire: Collaborate with experts at the largest national conference on philanthropic planning and leave with more creativity and confidence in your work with donors and future clients. For Major and Principal Gift Officers: Enhance Your Client and Donor Relationships With Skills in Gift Planning The largest national conference on philanthropic planning, NCPP, is here to offer you the tools to become more effective in your work with clients and donors by adding the value of gift planning to your skill set.
9 STRATEGY
10 STRATEGY OVERVIEW Inbound Marketing Offerings- past conference papers for download CTAs in blogs and newsletters with links to forms Automated follow up for offering downloads Digital/Social Media Social campaigns Win a free registration and You still win follow up Boosted/paid posts on Twitter, LinkedIn and Facebook Infographics Advertising/Tradeouts Marketing Toolkit for partner council promotions Advertising trades/ print and line text ads Marketing Targeted marketing by audience, region and past attendance Tailored follow up s to downloads/contest entries Print Targeted Postcard- list purchase by region/target audience Onsite postcard with 2015 conference promotion/logo
11 INBOUND MARKETING STRATEGY Our first strategy for reaching more engagement around NCPP was through inbound marketing tactics utilizing past NCPP speaker papers as our content offerings. We set up unique landing pages (which remained branded to PPP and other offerings) with forms for each. We built communications (primarily on social with paid posts) and attached CTA is newsletters and relevant blog posts. We also set up automation for follow up s for each download.
12 Vehicle: We built communications (primarily on social with paid posts) and attached CTA is newsletters and relevant blog posts. Follow up: We also set up automation for follow up s for each download promoting a join & save option for nonmembers.
13 DIGITAL & SOCIAL STRATEGY While we see social media as more of a vehicle than a strategy, we did run a successful Social Campaign for a free registration valued at $1,045 for one week after early bird deadlines ended. We utilized boosted posts on LinkedIn and Facebook and scheduled messaging on Twitter. Combined Inbound Strategy: the social shares, and clicks to the landing page were tracked and entries were directed to a form where we collected contact information and followed up with more conference information via . Over 200 entries came in for the contest after our prime registration time ended.
14
15 Campaign Follow Up Automation Automated s were scheduled as soon as anyone entered the giveaway and at the conclusion of the campaign, the You Still Win went out to members offering the early bird rate. Non-member entries were offered the discounted member rate and join/save promotion.
16 DIGITAL & SOCIAL (CONT.) We sent a personalized announcement to our 3,000+ LinkedIn group members and tailored messaging within our shared interest online communities. We also featured blog posts by NCPP speakers linking related past NCPP papers as offerings and conference registration CTAs.
17 DIGITAL & SOCIAL (Cont.) Are social content ranged from photos showcasing the staff excitement, infographics, graphics promoting early bird and other deadlines, past year s videos as well as NCPP offerings for download. We also focused on more visuals and calls to action promoting education and top reasons to attend with infographics.
18 ADVERTISING AND TRADEOUTS We partnered with relevant publications like The Chronicle on Philanthropy and others in addition to our partner councils offering member discounted rates to non-members with unique discount codes that we could track. Ads: text ads and digital advertisements were created for partner councils. Partner Council Ad Media Kits: In addition to providing our speakers with a toolkit, we provided our partner councils a kit to promote NCPP to their members including ads, infographics templates and more.
19 MARKETING We tied some of our social tactics with marketing by sending a personalized announcement to our 3,000+ LinkedIn group members which arrive via their inbox as well as group notices.
20 Targeted s were also sent regionally and to various audience segments.
21 Print We purchased lists from similar organizations that included a large segment of the new audience we were targeting. Two print pieces were utilized in the NCPP campaign: 1. Targeted postcard with a tracking link 2. Membership marketing piece used at other events and tradeshows
22 Innovative Marketing Campaign: 2014 NCPP
23 RESULTS
24 Goal 1: Increase Attendance by at least 10% from prior year reaching 800 attendees %
25 Goal 2: Increase focus on NCPP education by achieving 300+ downloads of past speaker papers 3 offerings 407 Downloads
26 Goal 3: Increase social engagement on twitter and Facebook around NCPP with promoted posts for offerings and hashtag promotion #2014NCPP 50+ NCPP Unique Tweets 100+ favorites and retweets 10k+ Reach with promoted posts on facebook
27 Goal 4: Increase blog traffic with three unique NCPP offerings and registration CTAs. Result: Blog traffic increased significantly during the three months with one new NCPP download offered each month. 50% Click rates on NCPP registration CTAs during the months of June-August. Blog traffic/views:
28 Bonus Finding: open rates around NCPP communications increased to well above the industry average and at 5% higher than previous year. (June-Aug)
29 Summary The newest and most innovative strategy used for NCPP 2014 was inbound marketing. The high quality speaker papers from past events that are accessible only by attendees served as a great sampling of the valuable NCPP education and provided us a new way to grow our database. Overall, with the new types of content used to promote NCPP (infographics, offerings, targeted ads and messaging) we saw a huge increase in blog traffic, social engagement and growth as well as open rates in all NCPP communications. *This presentation was merely a glimpse of the complete 2014 NCPP Campaign. We are still constructing our final results with all tracking links placed, social referrals and analysis of the NCPP website analytics.
30 Onward and Upward
31 It s never too early to campaign for next year Campaigning for the 2015 conference began during 2014 NCPP with recordings of testimonial videos and photos promoting what attendees liked about conference.
32 A recap of the event from social media was put together on storify immediately following NCPP including a section of member praises of the conference and NCPP 2015 promotion.
33
34 Have questions about PPP s innovative marketing campaign for NCPP 2014? Contact: Sarah Rosenberger PR & Marketing Manger srosenberger@pppnet.org
Amplify Conversations to Convert Prospects to Customers. B2B Event Marketing Tactics Workbook
Amplify Conversations to Convert Prospects to Customers B2B Event Marketing Tactics Workbook In this part-guide, part-workbook, get to know the tactics of B2B event marketing and how to make it work for
More informationSocial Media Management Pricing
Social Media Management Pricing Facebook Monthly Management Packages Option 1 Connecting with your customers Four posts relevant to the company, organization and/or customers. Up to two custom branded
More informationHow to Use the Internet to Market Your Business
How to Use the Internet to Market Your Business What are your marketing goals? If you don t think Social Media marketing is powerful, just ask someone from Egypt. 89% of US internet users search online
More information(+2 bonus) TIPS TO MAXIMIZE YOUR MANUFACTURING TRADESHOW ROI. 2015 FATHOM All rights reserved.
(+2 bonus) 21 TIPS TO MAXIMIZE YOUR MANUFACTURING TRADESHOW ROI 2015 FATHOM All rights reserved. TIPS TO MAXIMIZE ROI AT MANUFACTURING TRADESHOWS A BRIEF INTRODUCTION Tradeshows are a popular sales, marketing
More informationCreative Dynamic Marketing
Creative Dynamic Marketing ROI MAKES A BUSINESS SUCCESSFUL. THE CHOICE OF BUSINESS IS UP TO YOU. We help businesses succed via dynamic Internet marketing strategies. Launching a website is just the beginning
More informationHOW TO OPTIMIZE your LEAD GENERATION STRATEGY
HOW TO OPTIMIZE your LEAD GENERATION STRATEGY HOW TO OPTIMIZE your LEAD GENERATION STRATEGY TABLE OF CONTENTS Introduction 2 PART ONE: Creating Content to Generate Leads 3 Optimizing Landing Pages to Increase
More informationThe #GivingTuesday Event Marketing Toolkit
The #GivingTuesday Event Marketing Toolkit Best practices and resources to help amp your marketing efforts before, during, and after your fundraiser. In This Toolkit Event Marketing Checklist Important
More informationTHE POCKET GUIDE TO FIVE EMAILS YOUR NONPROFIT SHOULD BE SENDING.
INTRODUCTORY THE POCKET GUIDE TO FIVE EMAILS YOUR NONPROFIT SHOULD BE SENDING. A Quick Guide to Five Types of Effective Emails Your Nonprofit Should be Sending to Your Database. A publication of 2 IS THIS
More informationSocial Media Marketing Measurement A research project to understand new possibilities
Social Media Marketing Measurement A research project to understand new possibilities Boris Grinkot Associate Director of Product Development MECLABS Primary Research @grinkot Social Media Measurement
More informationAn Introduction to Digital, Traditional and Interactive Marketing Trends for 2014
An Introduction to Digital, Traditional and Interactive Marketing Trends for 2014 "Business has only two functions - marketing and innovation." This quote by Peter Drucker, a worldrenowned expert in business
More informationFACEBOOK FOR NONPROFITS
SOCIAL MEDIA TIPS & TRICKS FACEBOOK FOR NONPROFITS 10 Tips to Get the Most Out of Facebook 1. Be helpful. If someone asks a question on your Facebook page, respond. If someone shares feedback, thank them
More informationOnline Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness
Online Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness 2015 Texas CASA Conference San Marcos, Texas November 6, 2015 43 Applicants 26 Advocates October 2014 September 2015 1
More informationHOW TO GET. 1,000+ Followers ON TWITTER
HOW TO GET 1,000+ Followers ON TWITTER CONTENTS. 3. INTRODUCTION. 6. FIRST THINGS FIRST: CREATE AND OPTIMIZE YOUR PROFILE. 11. TWEET 24/7 (WITHOUT BEING ON TWITTER 24/7). 23.CURATE CONTENT LIKE A PRO.
More informationMarketing Strategies Using Social Media
Marketing Strategies Using Social Media Burns Harbor Career Development Model 2013 Presented by Amy Phares Simply Social LLC www.besimplysocial.com What we will cover Do you need to use social media? Types
More informationInbound Marketing ebook for Managed Service Providers
Inbound Marketing ebook for Managed Service Providers Guide to Leverage Inbound Marketing to Generate Leads and Grow Your Revenue! Published by: Inbound Marketing ebook for Managed Service Providers Author:
More informationAttract traffic to your website. Convert traffic into leads. Convert leads into customers
The 4 Step Guideline To Online Marketing Success Intermediate Understanding and Winning with Online Marketing is as Simple as Understanding the Following Four Areas Attract traffic to your website Convert
More informationWhat are your biggest B2B lead generation challenges? (Select all that apply)
What are your biggest B2B lead generation challenges? (Select all that apply) Generating high-quality leads Converting leads into customers Creating meaningful content Demonstrating return on investment
More informationTHE ICDD & SOCIAL MEDIA. By Betsy Potter, Director of Operations
THE ICDD & SOCIAL MEDIA By Betsy Potter, Director of Operations BENEFITS n Relationships n Branding n Learning HOW SHOULD SOCIAL MEDIA BE USED n Integrate n Amplify n Repurpose n Build community n Learn
More information2014 SAMPLE SOCIAL MEDIA TACTICAL PLAN
2014 SAMPLE SOCIAL MEDIA TACTICAL PLAN TABLE OF CONTENTS 3 4 7 8 9 BLOG SOCIAL NETWORKS ONLINE VIDEO PHOTO SHARING SITES PRESENTATION SHARING First Things First Before you get started on your social media
More informationHOW TO TURN A. Single E-Book Into a 101+ Piece Content Marketing Machine
HOW TO TURN A Single E-Book Into a 0+ Piece Content Marketing Machine Table of Contents! Introduction. Blogs 2. Audio & Video 3. Promotion 4. Social Media 5. Branding 6. Visual Content 7. Additional Content
More informationDo More With Less: The Complete Toolbox for Small & Growing Nonprofits. 2011 Convio, Inc. Page 1
Do More With Less: The Complete Toolbox for Small & Growing Nonprofits 2011 Convio, Inc. Page 1 Introductions Don Roach Art Director, Creative Services, Convio 9 years of experience consulting with nonprofits
More informationSOCIAL MEDIA: The Tailwind for SEO & Lead Generation
SOCIAL MEDIA: The Tailwind for SEO & Lead Generation 2 INTRODUCTION How can you translate followers into dollars and social media engagement into sales and deals? Search Engine Optimization (SEO) strategy
More informationCONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES
CONTENT MARKETING FOR B2B SOFTWARE COMPANIES 1 INTRODUCTION If you re a B2B software company trying to grow, you must find effective ways to build brand awareness, connect with customers and prospects,
More informationDigital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND
DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND 1 BIGSHOT ' s ALL-INCLUSIVE MARKET ING SOLUTION...can provide you with the right content, expert design work, and marketing
More informationIs your website generating leads for your business?
Is your website generating leads for your business? By Denis Finnegan Finn Media Ltd Sales Focused Digital Marketing Twitter: @finnmediamkt @denispfinnegan For event : #DEW Web: www.finnmedia.ie Facebook:
More informationIndividual Services Pricing
Individual Services Pricing Thank you for your interest in Inbound Central s services. We are committed to providing the highest quality marketing services to help you, as an agency, get more done for
More informationEvent Marketing 101 for Not for Profits
WHITEPAPER MARCH 2015 Event Marketing 101 for Not for Profits 8 tips to help you reach your event goals Presented by Pro Bono Australia and Eventbrite CONTENTS Introduction... 2 Tip 1: Drive Brand Awareness...
More informationSocial Media Creating an Approach That Will Bring You More Business
2016 National Congress & Expo For Manufactured and Modular Housing Social Media Creating an Approach That Will Bring You More Business Sponsored by: Presented by: Beth Monicatti-Blank All Season Communications
More informationHow Free Newspapers Can Monetize Social Media
How Free Newspapers Can Monetize Social Media Presented at the 2014 Wisconsin Publishers Summit Presented by: Genia Stevens, MBA Genia Stevens & Associates www.geniastevens.com 608.466.5230 gks@geniastevens.com
More informationCatrine Fredrikson. From where it is to where you want it to be
Catrine Fredrikson YOUR PHOTO HERE Grow Your Email List From where it is to where you want it to be www.ezymarketing.com twitter.com/ezymarketingusa #EZYmarketing facebook.com/ezymarketing linkedin.com/company/ezy-marketing
More informationMastering Digital Marketing Using the Digital Space to Turn Your Club Into a Sales & Marketing Machine
Mastering Digital Marketing Using the Digital Space to Turn Your Club Into a Sales & Marketing Machine The Truth No what your service model is, you need a retail approach to sales and marketing. Before
More informationDo I Really Need A New Website & Interactive Strategy?
Do I Really Need A New Website & Interactive Strategy? Steps to Building an Effective On-Line Strategy Table of Contents: Introduction - Page 2-3 Interactive Web Design - Page 3-5 Basic Interactive Website
More informationEffective B2B social media marketing:
Effective B2B social media marketing: Driving traffic, leads & sales Written by Martin Broadhurst Martin Broadhurst Certified by market leading inbound marketing software provider HubSpot, Martin leads
More information**NEW CLIENTS MAY NEED AN INITIAL SET- UP and ANALYSIS
Pricing Structure Social Media Management Packages * Starter Package: Social Media for 2 Channels Starting at: $650 /mo (That s $650 dollars worth of Organic Advertising!) * Business Owner Package: Social
More informationAdd Social Media to Your Event Strategy
Add Social Media to Your Event Strategy Tips on how to build buzz & boost attendance 2012 Copyright Constant Contact, Inc. 12-XXXX BEST PRACTICES Guide Social Media MARKETING An event be it a networking
More information2013 Nonprofit Communications Trends Report
2013 Nonprofit Communications Trends Report Get This Report and Graphics at NonprofitMarketingGuide.com/2013 npmg.us/2013 1 Highlights 2 Welcome to our third annual survey of what nonprofits predict for
More informationDIGITAL MARKETING SERVICES WEB DEVELOPMENT SOCIAL MEDIA EMAIL MARKETING
As part of the Gannett Company, Digital Marketing Services gives us access to a variety of in-house solutions to meet the needs of our valued clients, including a team comprised of digital strategists,
More informationA lot of advertisers stumble out of the gates by using the same approach they do across other channels, not having a more social-first approach.
Social media can affect your business in many ways: as a platform for conversation with your audience; as a means of sharing your story; to drive further excitement and awareness about your brand and as
More informationInbound Digital Marketing Proposal Webfactories
Inbound Digital Marketing Proposal Webfactories Prepared For Sample Company SAMPLE COMPANY Created By Richie Parsotan Webfactories orders@webfactories.biz http://www.webfactories.biz Proposal Letter Sample
More information5 KEYS TO CREATING AWESOME CONTENT FOR SOCIAL CAMPAIGNS
5 KEYS TO CREATING AWESOME CONTENT FOR SOCIAL CAMPAIGNS PRESENTED BY Satisfying the consumer s need for useful content requires an authentic, organic, and dedicated voice that leverages the reputations
More informationGuide: Social Media Metrics in Government
Guide: Social Media Metrics in Government Guide: Social Media Metrics in Government Why Social Media Metrics Matter to Your Agency In a digital strategy, nearly anything can be measured, compiled and analyzed.
More informationSocial Media and Inbound Marketing for Retail. An Overview for Resort Shopping Centers
Social Media and Inbound Marketing for Retail An Overview for Resort Shopping Centers Unique challenges for retail stores and restaurants. For high-ticket items customers may think that it requires them
More informationSOCIAL MEDIA CAMPAIGNS
5 BEST SOCIAL MEDIA CAMPAIGNS to Drive Customers Through Your Sales Funnel Stages a publication 5 Best Social Media Campaigns to Drive Customers Through Your Sales Funnel Stages 2 5 Best Social Media Campaigns
More informationEasy Steps Q2 Metrics Campaign Dates: May 8 July 31, 2013. Report Updated: 11/1/2013
Easy Steps Q2 Metrics Campaign Dates: May 8 July 31, 2013 Report Updated: 11/1/2013 Safer Foods Campaign Summary Overall, the Safer Foods campaign was successful, garnering both grassroots viral reach
More informationTop 5 Keys to Generating Leads On Your Website
Top 5 Keys to Generating Leads On Your Website Top 5 Keys to Generating Leads On Your Website Online marketing is not a new concept. Businesses have long been integrating online advertising tactics into
More informationIntroduction to Social Media Marketing. Using social media to promote your events.
Introduction to Social Media Marketing Using social media to promote your events. What is Social Media Marketing? Social media marketing is the process of gaining awareness, driving traffic and engaging
More informationFive Steps to Inbound Marketing Bliss. Presented by
Presented by In this ebook, we will walk you through the five-step process of running a holistic inbound marketing campaign. If you want to generate more leads and sales, keep reading! Step 1: Develop
More informationEmail + Social = Success
How to grow your business and attract new customers with an email + social strategy 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business Email and social media have
More informationEssential Communication Methods for Today s Public Social Media 101. Presented by Tom D. Trimble, CIO Tulsa County Government
Essential Communication Methods for Today s Public Social Media 101 Presented by Tom D. Trimble, CIO Tulsa County Government What you will learn today Why Social Media is important to you Today s Social
More informationCapture Leads With Effective Call To Action Buttons
1 CAPTURE LEADS WITH EFFECTIVE CALL TO ACTION BUTTONS Capture Leads With Effective Call To Action Buttons EFFICIENT MARKETING www.bluefrogdm.com 2 CAPTURE LEADS WITH EFFECTIVE CALL TO ACTION BUTTONS Who
More information#nptrends14. For Additional Infographics: npmg.us/2014
#nptrends14 For Additional Infographics: npmg.us/2014 1 Are we normal? Are we doing the right thing? Who s right in this disagreement? Most of the questions we get at Nonprofit Marketing Guide from nonprofits
More informationHow Can You Use Social Media to Promote Next Gen Events?
How Can You Use Social Media to Promote Next Gen Events? Agenda How ICSC uses Social Media Digital Marketing Plans for Events How You Can Use Social Media for Next Gen Events Best Practices For Using Social
More informationInbound Marketing Driving Results
Inbound Marketing Driving Results TABLE OF CONTENTS: Introduction.... 3 Chapter 1 Getting Started.. 5 Chapter 2 Conversions Path..8 Chapter 3 Attract.....11 Chapter 4 Convert... 22 Chapter 5 Close......
More informationSocial Media Marketing for Small Business Success
The Basics of Social Media Social Media Marketing for Small Business Success Social Media Revolution Constant Contact 2014 #ctctsocial @constantcontact http://youtu.be/0euel3n7fds 2 YOUR PHOTO HERE Catrine
More informationSocial Media Marketing
Social Media Marketing SEO and Social Media Social media sites show up in search results (Google Universal Search) Social Media activity is a signal to search engines Social media and content marketing
More informationStrategic Execution for Restaurant Rewards App. Implementation of content strategy spanning search, blog, and social
Strategic Execution for Restaurant Rewards App Implementation of content strategy spanning search, blog, and social Company Overview Our sample company is a restaurant rewards startup with e-card app membership
More informationLead Generation: How-To
Lead Generation: How-To There is a constant battle between Sales and Marketing. Many feel they are one in the same thing, while others understand the difference between them. So, what is the difference,
More informationONLINE PLANNED GIFTS MARKETING STUDY. An analysis of email, web, mobile and social media analytics for planned gifts
2013 PLANNED GIFTS ONLINE MARKETING STUDY An analysis of email, web, mobile and social media analytics for planned gifts Authored By: Crescendo Interactive, Inc. Download this report and infographic at
More informationHOW TO CHOOSE A DIGITAL MARKETING AGENCY
Guide: HOW TO CHOOSE A DIGITAL MARKETING AGENCY Make sure they practice what they preach. CONTENTS 3 Introduction 4 Website 6 8 10 SEO 12 Content Marketing Inbound Marketing Social Media Marketing 14 Conclusion
More informationOvercoming Your Content Challenges
Overcoming Your Content Challenges How to create engaging content for your marketing campaigns 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business Coming up with
More information76 List Building and List Management Ideas
76 List Building and List Management Ideas Compiled from the Attendee Acquisition Roundtables 40/40/20 Rule The success of any direct mail and/or email promotion is determined as follows: The strength
More information20 cheap and easy marketing and advertising ideas. Presented by All Seasons Communications Cheryl Russell
20 cheap and easy marketing and Presented by All Seasons Communications Cheryl Russell 1. Brand your company New/updated logo Positioning statement Website address 1990s 2012 2. Use your new identity Print
More informationSFT F15 Develop and implement a plan for direct response fundraising
Develop and implement a plan for direct response fundraising Overview This standard is about fundraising through direct response channels. You will need to plan your approach to achieve the fundraising
More informationTeleconference information: Call-in toll-free number: 1-866-410-6539 (US) Conference Code: 597 987 4688. Webinar call-in number: 1-866-410-6539
The audio for this webinar will be broadcast through your computer. Once you join the presentation, a small audio broadcast box will appear on your screen and you will hear the host through your computer
More informationSOCIAL MARKETING & SOCIAL MEDIA
SOCIAL MARKETING & SOCIAL MEDIA SIMILAR, BUT NOT THE SAME Social marketing differs from other areas of marketing only with respect to the objectives of the marketer and his or her organization. Social
More informationICOR VISION Through education, community, and support, anyone can achieve the lifestyle they desire.
1 ICOR MISSION ICOR is an organization that supports and advocates for entrepreneurs who wants to develop their own definition of success: a lifestyle designed through real estate investing, passive cash
More informationHow To Increase Business Leads Using LinkedIn
How To Increase Business Leads Using LinkedIn Are you looking for an easy and effective way to bring more traffic to your company website and generate more leads for your business? ParasolLeads, a division
More informationOther Essentials 6/23/2015
Social Media & Marketing B2B or B2C which social platform is best for your Business? Social Media & Marketing by Illinois worknet is licensed under a Creative Commons Attribution-Non-Commercial 4.0 International
More informationInbound Marketing The ultimate guide
Inbound Marketing The ultimate guide La Casita Del Cuco.EBOOK Inbound Marketing - The ultimate guide Version _ 02 Date _ September 2015 Introduction Inbound Marketing is a marketing philosophy which has
More informationKey Components For A Successful Social Media Campaign
Key Components For A Successful Social Media Campaign Every day, thousands of social media campaigns are launched with no clear end in mind. Of course, the argument can be made that all you want is more
More informationFollow us on Twitter: @FairfaxEDA. Tweet about this session: #fceda. www.hodgespart.com
Follow us on Twitter: @FairfaxEDA Tweet about this session: Marketing Communications Strategies and Tactics Content Marketing 101 Agenda What is content marketing? Who uses content marketing and why? How
More informationInbound Marketing Overview. January 26, 2015 BEC 382
Inbound Marketing Overview January 26, 2015 BEC 382 Past Week Presented Marketing Plan to Nonprofit Interviews for Fund Raising Campaign Pitched Robotics Firm Met with University admissions Met with two
More informationACT Enrollment Planners Conference
CONVERGE CONSULTING 7.13.16 ACT Enrollment Planners Conference PRESENTERS: Ann Oleson, CEO Jay Kelly, President 2 ABOUT CONVERGE 3 4 AGENDA 2015 Inbound Marketing in Higher Education Survey Methodology
More informationCurrent Seminars. Updated 8/13/14. 110 East Grand River Howell, MI 48843 Phone: 517.294.8149 candy@webworldadvantage.com www.webworldadvantage.
110 East Grand River Howell, MI 48843 Phone: 517.294.8149 candy@webworldadvantage.com www.webworldadvantage.com Current Seminars Updated 8/13/14 Social Media Marketing Email Marketing Marketing Consulting
More informationObjectives and Introductions
Objectives and Introductions Preparing for Summer NAMM and pre-show marketing opportunities 2011 Summer NAMM Highlights 2012 Summer NAMM Features NAMM U, Public Day, Retail Boot Camp, Top 100 Dealer Awards
More information2014 IABC Chapter Management Awards / Atlanta / Communications Work Plan General
2014 IABC Chapter Management Awards / Atlanta / Communications Work Plan General IABC/Atlanta s 2013 communications strategy was to promote the value of an IABC membership and IABC s programming, as well
More informationHow to Measure Marketing Results: The Newest Rules. www.fusionb2b.com
How to Measure Marketing Results: The Newest Rules www.fusionb2b.com How to Measure Marketing Results: The Newest Rules In a recent survey sponsored by FUSION b2b s client the Construction Marketing Association,
More informationYour donors and supporters are increasingly multi-channel and they expect to get information that is relevant to their lives and interests
Luminate Online Multiple Channels, One Solution Your donors and supporters are increasingly multi-channel and they expect to get information that is relevant to their lives and interests through the channels
More information3 New Ways To Use Direct Mail for Building Leads
3 New Ways To Use Direct Mail for Building Leads Introduction Direct mail isn t what it used to be boring and impersonal. Variable data capabilities and cross-channel marketing ideas are breathing new
More informationLINKEDIN SPONSORED UPDATES
CRASH COURSE on LINKEDIN SPONSORED UPDATES Everything you need to set up and optimize LinkedIn s latest advertising opportunity. A publication of 2 author s note: Before we dive into our crash course,
More informationWhite Paper Series: Social Media
Measuring Social Media How to Determine the Combined Impact of Social Media Engagement 8136 Old Keene Mill Road, Suite A-207, Springfield, Virginia 22152 / 703.451.8675 Social Media Engagement Online Goals
More informationPromoting your presence at the show
5/6 Promoting your presence at the show Market your way to exhibition success Exhibiting at a show is both a serious commitment and a major opportunity. It can be a very effective part of your marketing
More informationN 0 6/2014. Social Media Marketing & Analytics for B2B. parathink TM
N 0 6/2014 parathink TM Social Media Marketing & Analytics for B2B Plan, track, analyze and optimize your online visibility to bring customers to your site. (A quick-reading parathink briefing for really,
More informationMaster Paid Advertising in Social Media
Master Paid Advertising in Social Media Reach People Interested in Your Services Guide Introduction There is a plethora of marketing options within social media. Think your budget and business isn t big
More informationMuscle OxyGen Monitor CASE STUDY
Muscle OxyGen Monitor CASE STUDY The Client About Moxy: Fortiori Design has developed the Moxy Muscle Oxygen Monitor system to measure the oxygen levels of muscles in athletes while they exercise. Its
More informationSocial Media Marketing and Managing Proposal
Social Media Marketing and Managing Proposal There are three types of services I provide; 1. Creation of a Social Media Marketing Plan, including coaching The marketing plan will give you a detailed, step-by-step
More informationProfessional Diploma in Digital Marketing
Professional Diploma in Digital Marketing Agenda Day 1: Day 2: Day 3: Day 4: Day 5: to Digital Marketing Search Engine Optimisation Search Engine Marketing Email Marketing Digital Display Advertising Mobile
More informationSocial Media Campaigns Successful Planning and Organization
Social Media Campaigns Successful Planning and Organization Marketing Day 2014 United Way of Greater Chattanooga 1. Define Your Goals Extend Reach Get impressions & increase awareness Increase conversions
More informationLEAD GENERATION TREND REPORT
table of CoNteNtS LEAD GENERATION TREND REPORT Introduction Key survey findings Lead Generation Priorities Lead Generation Challenges Lead Generation Effectiveness Effective Tactics Barriers to Success
More informationThe Greatest Strategy. For Social Media Marketing
The Greatest Strategy For Social Media Marketing Table of Contents The Greatest Strategy for Social Media Marketing 03 Introduction: Why Social Media Marketing? 07 Part 1: Attracting Target Audience 12
More informationSocial Media for Business and Professional Use. An Introduction to Queens Library s Presence on Today s Most Popular Online Communities
Social Media for Business and Professional Use An Introduction to Queens Library s Presence on Today s Most Popular Online Communities Why Should My Company Care About Social Media? It s a global phenomenon:
More informationB2B Social Media Marketing LeadFormix Best Practices
Introduction Social media marketing is quickly becoming one of the most popular marketing techniques for B2B enterprises. Forrester Research predicts that companies will spend some $3.1 billion annually
More informationAdvisors: Using Marketing to Build Your Pipeline. Presenter: Barbara Kotlyar Sr. Marketing Manager ByAllAccounts Managing Director, Bridge Marketing
Advisors: Using Marketing to Build Your Pipeline Presenter: Barbara Kotlyar Sr. Marketing Manager ByAllAccounts Managing Director, Bridge Marketing Who is this person and why should I listen to them? 88.4%
More informationWelcome to Twitter for small business
Welcome to Twitter for small business As a supporter of the Shop Small Movement, we created this tool kit to help you get your business ready for the holidays. Connect with customers in real-time, then
More informationSocial Media Strategy
Social Media Strategy March 2010 Onur Baspinar Nancy Flanagan Blumenfeld Jennifer Juckett Alan Melgarejo May Nakamura Barbara Zubillaga 2 Content I. Introduction Issues Goals II. Proposal People Objectives
More informationADIDAS WOMEN S RUNNING: DIGTIAL MARKETING STRATEGY PROPOSAL
ADIDAS WOMEN S RUNNING: DIGTIAL MARKETING STRATEGY PROPOSAL Introduction Adidas is a German corporation that manufactures athletic apparel and accessories, including shoes for various sports, swimwear,
More informationContent Marketing. Strategies
Content Marketing Strategies Terms and Conditions LEGAL NOTICE The Publisher has strived to be as accurate and complete as possible in the creation of this report, notwithstanding the fact that he does
More information7 Things Your Competitors Can Teach You about Marketing Your Cloud Backup Services
7 Things Your Competitors Can Teach You about Marketing Your Cloud Backup Services Have you looked at how your competitors are going to market? Outlined below are 7 things that your competitors are doing
More informationTarget Marketing 102 What s Next?
Target Marketing 102 What s Next? What your customers say about you matters 14 % of people trust ads 78% of people trust consumer recommendations Source: Neilson Global Trust in advertising survey, 2007
More information10 STEPS. to a Social Media Plan. By Lindsay Thomson Lynda.com. www.lynda.com/industries enterprisesolutions@lynda.com
10 STEPS to a Social Media Plan By Lindsay Thomson Lynda.com www.lynda.com/industries enterprisesolutions@lynda.com Introduction For any organization, resources are a challenge especially when it comes
More information