2015 EDITION. qpma.ca

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1 2015 EDITION qpma.ca

2 On our way to a 10 th edition! 1 Each initiative = 1 chance to win! The more initiatives a company presents, the more chances she has to win. The sky s the limit. What is the I Love campaign? Launched in 2004 by the Quebec Produce Marketing Association, the I love 5 to 10 servings a day campaign is designed to raise awareness among consumers about the importance of eating fresh fruits and vegetables as part of a healthy lifestyle and, as a result, to increase sales of these products for the benefit of QPMA members. What is the I Love contest? The contest is open to all QPMA members who want to help make the campaign more widely known. To enter, simply include the campaign logo as a visual element in one of your own projects. It could be your signature, or labels on your product packaging or your website or your fleet of trucks. All initiatives are welcome! This is a creative way to join with others and support our industry besides being a great opportunity to gain visibility and earn the chance to win some fabulous prizes! Visit ilove5to10.ca Follow us on fb.com/jaime5a There are 4 entry categories and 4 prizes in all, awarded by a random draw for each category. Every new initiative is eligible and you can also re-enter an existing project. For example, if you included the logo on your packaging and the products are still on the market, that project is eligible again this year! A special 10-Year category was set up for this year only: you get an automatic chance to win for every project you submit that your company has carried out over the past 10 years (excluding signature). And no need to re-register for each submission! When can you enter? You can develop a new project any time in the year, or submit an existing project. However, presentation of the participants and their initiatives, as well as the random draw, will take place at the Industry Brunch during the 2015 QPMA Convention to be held from August 20 to 22, 2015 at the Fairmont Le Château Frontenac in Quebec City. Which means you have until JULY 1, 2015 to complete your entry for the 10 th annual I Love contest. Please note: projects entered after that date will be eligible for the 11 th annual contest in Packaging Label Print Material Facebook Page Website Building Signature Vehicule

3 How do I enter? STEP NO.1 Select the appropriate category for your product A) SIGNATURE Make the campaign logo part of your signature. A prize worth $300 awarded to the person who submitted the entry. Mention of the winner in the August-September 2015 issue of the QPMA newsletter. STEP NO.2 STEP NO.3 STEP NO.4 Once you have received the logo STEP NO. 5 Choose the visual of the logo for your project. See next page for details. B) WEBSITE AND SOCIAL MEDIA Websites: Make the campaign logo part of your company s website, with a hyperlink leading directly to the campaign site: ilove5to10.ca (English) or jaime5a10.ca (French). Social media: Make the campaign logo part of your Facebook page or other social media site, with a hyperlink leading directly to the campaign site: ilove5to10.ca (English) or jaime5a10.ca (French) or our Facebook page. A minimum of 2 publications is required, at least 3 weeks apart. A prize worth $500, awarded to the company. Mention of the winning company in the August- September 2015 issue of the QPMA newsletter. Send your logo request with the necessary details (format, dimensions, resolution) to Anne-Émilie Thibault. She ll get back to you promptly with the logo you ve requested.* C) MAJOR-IMPACT PROJECT Have the campaign logo appear on your labels, company vehicles, displays, packaging, flyers, buildings or other support material. A prize worth $1000, awarded to the company. Mention of the winning company in the August-September 2015 issue of the QPMA newsletter. 1 SKU = 1 PARTICIPATION SIGNATURE: Insert the logo into your signature. WEBSITE: Insert the logo on your website and add the hyperlink leading to the English or French campaign site. SOCIAL MEDIA: You must forward your social media publications to Anne-Émilie for approval BEFORE you put them online. MAJOR-IMPACT PROJECT: You must send Anne-Émilie a photo, mockup or example of your project that includes the logo for approval BEFORE production. What if you want to re-enter a project? D) SPECIAL «10 YEARS» You get an automatic chance to win for every project you submit that your company has carried out over the past 10 years (excluding signature). And no need to re-register for each submission! Advertising visibility worth $1500 Complete the entry form and return it to Anne-Émilie. This is absolutely necessary in order to finalize your contest entry. The only condition is that the project must still be current. Examples: logo on company vehicles still in regular use, or on packaging for products still available in the market. Simply complete the entry form and return it to Anne-Émilie. NOTE: For the Major-impact project category, a new photo of the project must be taken and submitted. Promotional Item *Anne-Émilie Thibault, Contest Coordinator #24

4 About the campaign logo What logo should you use? There are two versions of the logo: a single heart, or 5 hearts. The 5 hearts represent the minimum of 5 daily servings of fruit and vegetables recommended by the Canada Food Guide. The five colour groups represent the full palette of colours that should appear on our plates. Colour Groups OPTION #1: SINGLE HEART OPTION #2: 5 HEARTS Choose the heart you like best. Decide whether you want the logo to be English, French or bilingual (with English and French wording side by side or one above the other). Choose one heart from each of the five colour groups: red, yellow-orange, green, blue-purple and whitebrown. (See table of colours at left) Make sure the 5 hearts you choose represent a combination of fruits and vegetables. You can place the hearts in any order you like. Decide whether you want the logo to be English, French or bilingual. GREEN Examples: YELLOW ORANGE WHITE BROWN J'canneberge_bil_Salade :34 PM Page 2 Examples: BLUE VIOLET IMPORTANT! AFTER YOU SELECT THE HEARTS THAT WILL MAKE UP YOUR LOGO, YOU MUST GET IN TOUCH WITH ANNE-ÉMILIE TO HAVE THE PRODUCTION COORDINATED. MANY THANKS TO ALL OUR CAMPAIGN PARTNERS! RED Syndicat des producteurs d oignons du Québec Questions? Please contact Anne-Émilie Thibault, Contest Coordinator #24

5 Registration Form Closing Date: July 1, 2015 IDENTIFICATION OF THE PARTICIPATING COMPANY Name of company:... First and last name of the person who will receive the prize:... Title:... Phone number:... Address:... STEP NO.1 Select the appropriate category for your product A) SIGNATURE B) WEBSITE AND SOCIAL MEDIA C) MAJOR-IMPACT PROJECT D) SPECIAL «10 YEARS» Make the campaign logo part of your signature. A prize worth $300 awarded to the person who submitted the entry. Mention of the winner in the August-September 2015 issue of the QPMA newsletter. Websites: Make the campaign logo part of your company s website, with a hyperlink leading directly to the campaign site: ilove5to10.ca (English) or jaime5a10.ca (French). Social media: Make the campaign logo part of your Facebook page or other social media site, with a hyperlink leading directly to the campaign site: ilove5to10.ca (English) or jaime5a10.ca (French). A minimum of 2 publications is required, at least 3 weeks apart. A prize worth $500, awarded to the company. Mention of the winning company in the August-September 2015 issue of the QPMA newsletter. Have the campaign logo appear on your labels, company vehicles, displays, packaging, flyers, buildings or other support material. A prize worth $1000, awarded to the company. Mention of the winning company in the August-September 2015 issue of the QPMA newsletter. You get an automatic chance to win for every project you submit that your company has carried out over the past 10 years (excluding signature). And no need to re-register for each submission! Advertising visibility worth $1500 STEP NO.2 Please complete the appropriate section(s) for your project(s) on the reverse side Please send BOTH SIDES of this form by to Anne-Émilie Thibault at

6 A) MY PROJECT CATEGORY IS SIGNATURES Is this a new project? YES NO (my project is being re-entered) The prize for this category is presented to an individual contestant. Please indicate: Full Name:... Telephone number:... address:... THAT S ALL THANKS! Please return this form by to Anne-Émilie Thibault at to verify the position of the logo on your signature. B) MY PROJECT CATEGORY IS WEBSITES AND SOCIAL MEDIA Is this a new project? YES NO (this project is being re-entered) MY PROJECT MORE SPECIFICALLY CONCERNS OUR COMPANY S WEBSITE Exact hyperlink to your website s homepage:... IMPORTANT: When you return this form, the logo (with hyperlink to jaime5a10.ca or ilove5to10.ca) should already appear on your website for verification. MY PROJECT MORE SPECIFICALLY CONCERNS OUR COMPANY S SOCIAL MEDIA Exact hyperlink to your company s Facebook page (or other social media site):... IMPORTANT : Please indicate the content and exact dates (day, month) of each of your publications for approval: Publication #1 :... Scheduled date of publication:... Publication #2 :... Scheduled date of publication:... Other publication(s) related to the I Love campaign:... Scheduled date of publication:... C) MY PROJECT CATEGORY IS PROJECTS WITH MAJOR IMPACT Is this a new project? YES NO If you checked NO, that means your project is being re-entered. The only requirement is that this project must still be ongoing. A new photograph of the project must be taken and forwarded to us. Please indicate the length of time that the logo has appeared on your project:... Type of project (packaging, vehicles, ad displays, etc.):... Description of project (This information will help us to give your project a good description during the QPMA Convention Industry Brunch. Please provide details!) (1) Please make sure to include a photo, mockup or sample of your project along with your completed application, for approval BEFORE IT IS LAUNCHED. (2) We will also need a photo or mockup of the project AFTER IT IS LAUNCHED for presentation during the QPMA Convention Industry Brunch. Please send BOTH SIDES of this form by to Anne-Émilie Thibault at

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