What is Content Marketing?

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "What is Content Marketing? http://socialmediachimps.com/infographics/content-marketing-infographic-historytrends-and-opportunities/"

Transcription

1 1

2 Early historical content marketing examples: 4200 B.C. cave drawings, 1895 John Deere s launch of its first customer magazine Areas of web content marketing: Social Media Networking Sites & Social Media Marketing News Aggregators Blogs Free E-Books Micro-Social Networks Newsletters Content marketers to focus on context targeting their message to the right person, at the right time, in the right space. Marketers will need to learn how to place the most appropriate non-intrusive messages right where consumers are best positioned to respond. If you do it right, you ll engage your audience, they ll share your content with their networks, and that will create more valuable context. It s a win/win, for both marketers and consumers. What is Content Marketing? Content marketing is centered around the concept of providing valuable information to current and potential customers in order to positively influence their purchasing decisions and behavior. A few traditional examples from the content marketing infographic include the publication and distribution of guides, books, and catalogs. Content marketing can be defined as the development, publication, and distribution of valuable content across a variety of media and channels to positively influence consumer purchasing decisions. Web based content marketing strategies tend to have a higher return on investment than traditional strategies. Traditional content marketing strategies tend to be dependent on publishing physical products and paying to distribute them directly to consumers. Lead generation and lead nurturing, and having an effective content marketing strategy in place helps marketers meet both of those pain points head-on. Photo: content-marketing.png at 2

3 Appealing message Target address that is known / qualified Trusted Sender Proper Timing Contextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers. The advertisements themselves are selected and served by automated systems based on the content displayed to the user. en.wikipedia.org/wiki/contextual_advertising 3

4 Context_swissarmy-300x233 at We re listening better, we re learning more, and we re developing the technology and skills to better target, personalize, and deliver messaging at just the right time, in just the right space, to just the right person. Social media has given consumers a voice, and finally many of us are starting to listen. Given brands and businesses a platform from which to speak. Communication between brands and consumers has become a 2-way street, and content marketing has taken center stage. We share information, post (hopefully) valuable content, and engage with our social networks. This is great we have learned so much more about our target audiences as well as how to listen to what they re saying and glean valuable data. Learn from traditional advertising use of context, e.g. commuter travel as context: display advertising has gotten the context message, with ads targeted to commuter ridership. Ads on train and subway cars, ads on platforms, ads in stations -- often they all had common messages. To go in a whole other direction, sporting events are a context, no matter whether the stadium, the television set, whatever. 4

5 fresh, relevant and valuable content on an ongoing basis Content marketers to focus on context targeting their message to the right person, at the right time, in the right space. Marketers will need to learn how to place the most appropriate non-intrusive messages right where consumers are best positioned to respond. If you do it right, you ll engage your audience, they ll share your content with their networks, and that will create more valuable context. It s a win/win, for both marketers and consumers. Promoted content. At the end of the day the most desirable information isn t that which is sold it s what s shared. Facebook and Twitter (eventually Google & LinkedIn) will allow for promoted content to take a stand amidst our regular statuses and messages. And look at the billion-plus blog sites out there driving more clicks than ever before. Content may be king, but context shares the throne, and contextual messaging is becoming a major player in the social spectrum. Location-based marketing. There s a reason that Facebook and Google bought Instagram and Nik Software. Photo-sharing networks allow you to not only capture your moment, but to share your location. We live in a visual economy, and people love sharing images. When they share where they re at, as well, we get better data/information and can provide a richer experience. 5

6 Calendar or road map as a guide to what topics you are going to cover, what channels you will be using to promote your content and who will responsible for writing, editing and publishing your content. Allows you to build and review your content marketing plan by publish date. A calendar view allows you to create content assignments, drag and drop them to future dates, and review your plan by week or by month. Simply click on any assignment on the calendar to see all the information about it. Submission calendars allow you to review all assignments by the dates they are due (for work in progress) or by the dates they were submitted (for completed work). This allows editors to prioritize content that is on deadline before items not required immediately. Publish-date scheduling permits you to prepare content, complete your review/approval process, and then publish it at whatever future date and time you d like. Publish-date scheduling means your content continues to flow onto your site, into your social network, or to your partners, even when you can t be at your keyboard. Assignment Hold allows you to prepare assignments, but not make them available to your creative team until a future date. When you are creating a new project, Assignment Hold lets you build and complete your plan before sharing it with your creative team. Projects is a feature that allows you to organize your content into different projects to ensure that you are prepared to support different business initiatives. For ongoing content production, the Projects feature allows you to balance the content you are producing against different target topic areas. At a glance, you can see what content is planned and what content is ready for whatever projects you have on your plate. Local time zones allow you to keep your entire content production team in sync even if members of the team are across the country or around the world. Assignments, as well as review, due, and publish dates on your calendars and to-do lists, will be displayed in your local time zone once it is set. Colleagues in other time zones will see deadlines displayed appropriately for their local time zone as well. (Please note: Changing the local time zone does not impact report data. To avoid confusion when data is shared or reviewed across a company, report dates are standardized around Eastern Standard Time.) Show Similar Topics - writers and editors can now see if similar articles have been written or are being written by writers at the same time. This allows you to reduce the number of similar articles that are published on your site and makes it easier to steer writers to unique topics that broaden your coverage. You can now allow writers to create their own assignments. Before today, writers could claim or propose topics, but they couldn t create assignments on their own and begin writing them immediately. In this release, you can now turn on the option to allow writers to claim and write articles without first getting approval from you. This is an especially good option when you have writers on staff writing in your program. 6

7 Photo: -Marketing-Tips.jpg at blog.demandforce.com Read more at What kind of company has the best chance of success using to acquire new customers? Four key characteristics of successful programs: Their target audience is small and medium-sized businesses If you are marketing to Fortune 500 companies, it is extremely hard to achieve the scale you need to make marketing cost effective. The list sizes just aren't there, and the CPMs can be prohibitively high. If you have an extremely valuable offer, might be viable, but direct mail or inside sales approaches probably make more sense. Yes, I just wrote that. They have a very compelling offer You are an uninvited guest, so you need to show up with some really good wine. Free trial offers, dramatic cost savings, and exciting promotions all have proven effective at getting s opened. White papers are OK, but they don't tend to attract those ready to make immediate transactions. (If you're building a prospect database, however, they are very effective). You might never get a second chance to to this person, so you need to swing for the fences right away. They can disrupt their prospect's view of the marketplace This is undervalued in acquisition. In many instances, your prospects aren't aware that there is an alternative to a product or service they are currently using (e.g., using a cable provider versus a telecommunications company for voice and data in a small business). Or maybe you provide an inexpensive self-service option in a market accustomed to full service. In both of these examples, search marketing won't help because people aren't searching for solutions they don't know exist. In this case, your subject line reads like a good display ad. They only work with reputable vendors and use quality lists Personally, I only partner with third-party providers with actual ownership of the permission to and that will transmit my client's offer. If the product you sell is a qualified address, you are going to do everything in your power to keep that address viable. You don't sell it, and you don't abuse it. As the saying goes, if you lie down with dogs, you get up with fleas. Anyone willing to sell you a list of names is bound to have fleas. 7 Read more at

8 Infograph at Brands struggle to balance priorities in content production: focus, quality, appeal, frequency timing. Person needs 10.4 sources of information when making a purchase decision consistent publishing of valuable information is a must. 8

9 From contentmarketinginstitute.com - February 9, 11:27 PM Epic Content Marketing. I have one goal for the book: to say something worth saying. 9

10 lead generation and lead nurturing, and having an effective content marketing strategy in place helps marketers meet both of those pain points head-on. the-content-marketing-mix_5037bad5b2bda.png at

11 & & 2) Combining and content marketing leads to 35% conversion rate for Elsevier- how content marketing intersects with an marketing strategy. Elsevier - a provider of scientific, technical and medical information products and services. Used content to segment its database. Using its database, the company sent different types of content designed to appeal to people in different stages in the buying cycle. Each subscriber was then segmented based on the content types they interacted with from the sends. The end goal of segmenting the database was to eventually get the subscribers most likely to become customers to fill out an online registration form. Through this campaign, Elsevier achieved an average form completion rate of 35% from click to completed registration. 3) Case Wholefoods.com: complete lifestyle guide and support, combining customer service, purchase help, retail promos and much more. They Solve problems and answer questions: address your prospects needs at every stage of the buying cycle by thinking about the problems or questions your prospects might have and answer those questions through content. 5) McGladrey, the fifth largest assurance, tax and consulting firm globally, realigned its entire online marketing strategy with a content-centric approach, and "Content Marketing: McGladrey s 4-step process increases content production 300%, Web traffic 100%" covers entire content marketing process. The strategy included 4 steps: 1 Plan content with marketing campaign goals. 2 Repackage and extend the use of content pieces. 3 Redesign the website to focus on content. 4 Drive the website and content to the next level by thinking like a publisher. SUMMARY: If the website is the center of the marketing universe, content is the cement that holds that foundation together. Case study covers how McGladrey completely revamped its content marketing and website design, streamlining content production in the process. The company increased Web traffic, boosted its content production, and, in a less than three-month period, can now attribute $427,000 in business to its content marketing strategy. 11

12 READ! Example: Kovalo s web based platform allows local businesses to do multichannel online marketing and engage with their end users. The platform is licensed as white label service to partners who have comprehensive database of local businesses. Kovalo partners with local search directories, operators and media companies, who distribute the Kovalo platform service to local businesses such as retail chains. hwww.contentwordshop.com/2012/12/the-relationship-of-context-to-contentmarketing-and-social-media.html Reporting for marketers by marketers. Gone are the days when you have to interpret your own data built by IT people. Nothing against IT, but to have a marketer build what matters most to the person reading the reports (in real time) will enable marketers to engage quickly and more accurately. 12

13 Fonecta White Label Solution Kovalo provided Fonecta with a cross-platform mobile marketing solution for management of real-time personalized campaigns. This location based multi-channel marketing tool improves the way the consumers, brands and merchants interact nationwide. Features: Merchant interface which was integrated to Fonecta's back office system (directory information, ERP ) Running artificial intelligence to optimize targeted and personalized campaigns and offer inventory Integration to different serving channels and Fonecta Caller Collecting external user behavior data from 3rd party collaborators (e.g. operators) and 3rd party mobile applications to build extensive consumer profiles and analyzing user behavior Kovalo's advanced mobile app 13

14 ONLY INFLUENCERS = A PRIVATE CURATED COMMUNITY FOR MARKETERS and Other Digital Marketing Professionals 14

15 15

16 16

10 Steps To Getting Started With. Marketing Automation

10 Steps To Getting Started With. Marketing Automation So the buzz about marketing automation and what the future holds for marketing in general finally got to you. Now you are ready to start using marketing automation and are not really sure where to start.

More information

DEVELOPING A SOCIAL MEDIA STRATEGY

DEVELOPING A SOCIAL MEDIA STRATEGY DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social

More information

get started with Content Marketing contrastcreative

get started with Content Marketing contrastcreative get started with Content Marketing contrastcreative Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined

More information

THE CONTENT MARKETING GUIDE. How We Drive Rankings And Traffic With Content?

THE CONTENT MARKETING GUIDE. How We Drive Rankings And Traffic With Content? THE CONTENT MARKETING GUIDE How Drive Rankings And Traffic With Content? 1 P a g e TABLE OF CONTENTS I. Introduction: Ranking with Content Marketing - Page 2 II. Our Writing and Marketing Blend - Page

More information

CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES

CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES 1 INTRODUCTION If you re a B2B software company trying to grow, you must find effective ways to build brand awareness, connect with customers and prospects,

More information

5 Point Social Media Action Plan.

5 Point Social Media Action Plan. 5 Point Social Media Action Plan. Workshop delivered by Ian Gibbins, IG Media Marketing Ltd (ian@igmediamarketing.com, tel: 01733 241537) On behalf of the Chambers Communications Sector Introduction: There

More information

Social Selling: Building Relationships in a Social Media World

Social Selling: Building Relationships in a Social Media World Social Selling: Building Relationships in a Social Media World RLI Design Professionals Design Professionals Learning Event DPLE 161 November 18, 2015 RLI Design Professionals is a Registered Provider

More information

Do I Really Need A New Website & Interactive Strategy?

Do I Really Need A New Website & Interactive Strategy? Do I Really Need A New Website & Interactive Strategy? Steps to Building an Effective On-Line Strategy Table of Contents: Introduction - Page 2-3 Interactive Web Design - Page 3-5 Basic Interactive Website

More information

Easy Strategies for using Content (Ctrl) in your Email Marketing Today www.contentctrl.com

Easy Strategies for using Content (Ctrl) in your Email Marketing Today www.contentctrl.com Field Guide to the Social Email (R )Evolution Easy Strategies for using Content (Ctrl) in your Email ing Today www.contentctrl.com Welcome To The Party You ve added a social sharing button to your email

More information

8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM

8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM 8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM Produced by Katie Wilson Aspire Internet Design www.aspireid.com @aspireid Overview... 2 1: Set Goals and Create a Set of Metrics for Your Content Marketing

More information

Is your business reaching its digital marketing potential?

Is your business reaching its digital marketing potential? 10 WAYS YOU CAN HELP YOUR SMALL BUSINESS REACH ITS MARKETING POTENTIAL Some small business owners believe that their budgets limit their ability to play with the big guys. This is not always true. In fact,

More information

Getting Found. Small Business Guide to Online Marketing Page 1 of 11

Getting Found. Small Business Guide to Online Marketing Page 1 of 11 Getting Found Small Business Guide to Online Marketing Small Business Guide to Online Marketing Page 1 of 11 You wake up at 6:30. Scratch that, 5:30. You grab a quick bite and are emailing by 6:00. You

More information

GETTING FOUND. small business guide to online marketing

GETTING FOUND. small business guide to online marketing GETTING FOUND small business guide to online marketing You wake up at 6:30. Scratch that, 5:30. You grab a quick bite and are emailing by 6:00. You spend your day managing employees, helping customers,

More information

presented by Maxmail

presented by Maxmail presented by Maxmail What s Inside Thinking of email marketing for your business? Well you ve made the right choice. The guys at Marketing Sherpa suggest that email marketing results in an ROI of 119%

More information

10 STEPS. to a Social Media Plan. By Lindsay Thomson Lynda.com. www.lynda.com/industries enterprisesolutions@lynda.com

10 STEPS. to a Social Media Plan. By Lindsay Thomson Lynda.com. www.lynda.com/industries enterprisesolutions@lynda.com 10 STEPS to a Social Media Plan By Lindsay Thomson Lynda.com www.lynda.com/industries enterprisesolutions@lynda.com Introduction For any organization, resources are a challenge especially when it comes

More information

Introduction Email Marketing: Online Marketing:

Introduction Email Marketing: Online Marketing: Table of Contents Introduction... 3 Marketing Plan... 4 Advertising... 9 Social Media Marketing... 11 Online Marketing... 14 Coupons and Contests... 19 Email Marketing... 21 Quick Tips... 22 Introduction

More information

HOW TO TURN A. Single E-Book Into a 101+ Piece Content Marketing Machine

HOW TO TURN A. Single E-Book Into a 101+ Piece Content Marketing Machine HOW TO TURN A Single E-Book Into a 0+ Piece Content Marketing Machine Table of Contents! Introduction. Blogs 2. Audio & Video 3. Promotion 4. Social Media 5. Branding 6. Visual Content 7. Additional Content

More information

Overcoming Your Content Challenges

Overcoming Your Content Challenges Overcoming Your Content Challenges How to create engaging content for your marketing campaigns 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business Coming up with

More information

CommuniGator. Making an email marketing plan

CommuniGator. Making an email marketing plan CommuniGator Making an email marketing plan Making an email marketing plan Making a plan for your marketing sounds way more daunting than it needs to be. 4 simple steps will allow you to generate a structure

More information

MARKETING YOUR BOOK. But don't bask in the glow of accomplishment for too long. The real work is just beginning.

MARKETING YOUR BOOK. But don't bask in the glow of accomplishment for too long. The real work is just beginning. MARKETING YOUR BOOK As an author, you've spent months, maybe even years working on your novel, and finally after trudging through agents, publishers, rejection letters and pessimistic friends you're holding

More information

GUIDE Social Media Strategy Guide. How to build your strategy from start to finish

GUIDE Social Media Strategy Guide. How to build your strategy from start to finish GUIDE Social Media Strategy Guide How to build your strategy from start to finish Social Media Strategy Guide How to build your strategy from start to finish Whether you re a social media coordinator for

More information

INBOUND MARKETING. should do online. Put up a website? Google Adwords? Facebook Ads? Both? Something else?

INBOUND MARKETING. should do online. Put up a website? Google Adwords? Facebook Ads? Both? Something else? 1 INBOUND MARKETING Digitally marketing a product or service can get complicated. Before digital came along things seemed easier. Consider a farmer s market: a farmer has a product and displays it on a

More information

THE STATE OF Social Media Analytics. How Leading Marketers Are Using Social Media Analytics

THE STATE OF Social Media Analytics. How Leading Marketers Are Using Social Media Analytics THE STATE OF Social Media Analytics May 2016 Getting to Know You: How Leading Marketers Are Using Social Media Analytics» Marketers are expanding their use of advanced social media analytics and combining

More information

80% Tradeshow Trends SmartPapers. Why Tradeshows Matter. of tradeshow attendees have influence over buying decisions.

80% Tradeshow Trends SmartPapers. Why Tradeshows Matter. of tradeshow attendees have influence over buying decisions. Tradeshow Trends SmartPapers At Staples Promotional Products, we re dedicated to helping you meet your marketing and promotional goals. That s why we ve developed our exclusive SmartPapers, expertguides

More information

Your Social Media Starter Kit For Content Marketing

Your Social Media Starter Kit For Content Marketing Your Social Media Starter Kit For Content Marketing L et s assume you ve created a white paper or some other form of content. Doing so involves research, writing, editing, rewriting and design. The cost

More information

Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business. February 19 th, 2015

Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business. February 19 th, 2015 Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business February 19 th, 2015 About the Speaker Steve Weaver CEO, GrowthWeaver Steve Weaver is a successful entrepreneur,

More information

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget.

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget. 1 CNBC s list of the Top 10 Most Stressful Jobs of 2011 revealed that the sixth most stressful job was that of an advertising account executive. The reason today s account executives are so stressed is

More information

A Set by Step Guide To Creating A Professional Houzz Page

A Set by Step Guide To Creating A Professional Houzz Page A Set by Step Guide To Creating A Professional Houzz Page This white paper is for business owners who want to increase sales using permission based, inbound marketing techniques. It will help you better

More information

WHITE PAPER Closing the Loop on Social Leads. A Hootsuite & 2DiALOG HubSpot White Paper

WHITE PAPER Closing the Loop on Social Leads. A Hootsuite & 2DiALOG HubSpot White Paper WHITE PAPER Closing the Loop on Social Leads A Hootsuite & 2DiALOG HubSpot White Paper Closing the Loop on Social Leads A Guide to Measuring Social Media Lead Generation Social media has outgrown its infancy

More information

succeed ONLINE Local SEO Making Your Brand Famous in Your Locale Definitive Guide

succeed ONLINE Local SEO Making Your Brand Famous in Your Locale Definitive Guide succeed ONLINE Local SEO Making Your Brand Famous in Your Locale Definitive Guide Table of Contents succeed ONLINE I. Introduction: Driving Targeted Local Traffic - Page 2 II. Optimizing Websites for Local

More information

BUILDING A HOLISTIC MARKETING STRATEGY

BUILDING A HOLISTIC MARKETING STRATEGY Introduction To Integrated Marketing: BUILDING A HOLISTIC MARKETING STRATEGY Email Social Media Online Events Blogs Web S ite Intelligence Landing Pages Integrated Analytics Many B2B marketers invest fortunes

More information

Strategic Execution for Restaurant Rewards App. Implementation of content strategy spanning search, blog, and social

Strategic Execution for Restaurant Rewards App. Implementation of content strategy spanning search, blog, and social Strategic Execution for Restaurant Rewards App Implementation of content strategy spanning search, blog, and social Company Overview Our sample company is a restaurant rewards startup with e-card app membership

More information

Online Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness

Online Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness Online Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness 2015 Texas CASA Conference San Marcos, Texas November 6, 2015 43 Applicants 26 Advocates October 2014 September 2015 1

More information

OVERVIEW OF INTERNET MARKETING

OVERVIEW OF INTERNET MARKETING OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What

More information

Take Online Lead Generation to the Next Level

Take Online Lead Generation to the Next Level Take Online Lead Generation to the Next Level 5 Ways to Capture New Market Niches By: Deven Pravin Shah WSI Internet Marketing Consultant Overview Many business owners ask the same questions about capturing

More information

The Top 10 Optimization Best Practices for Financial Services

The Top 10 Optimization Best Practices for Financial Services ebook: The Top 10 Optimization Best Practices for Financial Services a publication from Introduction Better Engage and Convert Website Visitors Financial services companies are facing a new challenge:

More information

8. Online Surveys that Work to Grow Your Business... 9 9. Events and Registration... 10

8. Online Surveys that Work to Grow Your Business... 9 9. Events and Registration... 10 2015 Seminar Catalog Contents 1. Build Your Marketing Toolkit... 2 2. Campaigns That Drives Action: Newsletters and Announcements... 3 3. Getting Started with Constant Contact Email Marketing... 4 4. Social

More information

Mastering Digital Marketing Using the Digital Space to Turn Your Club Into a Sales & Marketing Machine

Mastering Digital Marketing Using the Digital Space to Turn Your Club Into a Sales & Marketing Machine Mastering Digital Marketing Using the Digital Space to Turn Your Club Into a Sales & Marketing Machine The Truth No what your service model is, you need a retail approach to sales and marketing. Before

More information

Written by: Francois Muscat, Digital Marketing Expert

Written by: Francois Muscat, Digital Marketing Expert Written by: Francois Muscat, Digital Marketing Expert Copyright 2013 WSI. Each WSI franchise office is an independently owned and operated business. In the past, businesses could get away with sending

More information

Top 6 Strategies to Build Your Marketing Communication Plan

Top 6 Strategies to Build Your Marketing Communication Plan Top 6 Strategies to Build Your Marketing Communication Plan Introduction With the plethora of new marketing tools available it can be difficult to know whereto begin. Do you start with a company Facebook

More information

web design tips that are good for your business

web design tips that are good for your business 20valuable web design tips that are good for your business Need a website or thinking about updating your old one? It seems that everything to do with technology is changing rapidly, and web design is

More information

Introduction to Inbound Marketing

Introduction to Inbound Marketing Introduction to Inbound Marketing by Kevin Carney of Inbound Marketing University Page 1 of 20 InboundMarketingUniversity.biz InboundMarketingUniversity Published by Inbound Marketing University No part

More information

Amplify Conversations to Convert Prospects to Customers. B2B Event Marketing Tactics Workbook

Amplify Conversations to Convert Prospects to Customers. B2B Event Marketing Tactics Workbook Amplify Conversations to Convert Prospects to Customers B2B Event Marketing Tactics Workbook In this part-guide, part-workbook, get to know the tactics of B2B event marketing and how to make it work for

More information

For More Free Marketing Information, Tips & Advice, visit www.lgx.im

For More Free Marketing Information, Tips & Advice, visit www.lgx.im For More Free Marketing Information, Tips & Advice, visit www.lgx.im DISCLAIMER AND/OR LEGAL NOTICES The information presented in this E Book represents the views of the publisher as of the date of publication.

More information

Lead Generation: How-To

Lead Generation: How-To Lead Generation: How-To There is a constant battle between Sales and Marketing. Many feel they are one in the same thing, while others understand the difference between them. So, what is the difference,

More information

Inbound Marketing Driving Results

Inbound Marketing Driving Results Inbound Marketing Driving Results TABLE OF CONTENTS: Introduction.... 3 Chapter 1 Getting Started.. 5 Chapter 2 Conversions Path..8 Chapter 3 Attract.....11 Chapter 4 Convert... 22 Chapter 5 Close......

More information

A conversation with Scott Chappell, CMO, Sessions Online Schools of Art and Design

A conversation with Scott Chappell, CMO, Sessions Online Schools of Art and Design A conversation with Scott Chappell, CMO, Sessions Online Schools of Interviewed by: Steven Groves, StevenGroves.com Guy R. Powell, DemandROMI Can you talk to us a little bit about Sessions and what Sessions

More information

TOP 5 MARKETING TRENDS

TOP 5 MARKETING TRENDS TOP 5 MARKETING TRENDS WITH MARKETING TRENDS CHANGING RAPIDLY, it s imperative that today s healthcare marketers remain ready to adapt. Recently, Healthcare Data Solutions surveyed over 1 million Physicians

More information

Salony Creations. Namita Ramani Founder & CEO Lead Generation Expert Certified Google Trainer

Salony Creations. Namita Ramani Founder & CEO Lead Generation Expert Certified Google Trainer Salony Creations Full service Digital Marketing agency Namita Ramani Founder & CEO Lead Generation Expert Certified Google Trainer Over the past nine years, Salony Creations has helped over 300 companies

More information

ebook Editorial Calendar facebook

ebook Editorial Calendar facebook ebook Editorial Calendar facebook YOUR FACEBOOK EDITORIAL CALENDAR Facebook is a fantastic place to gain followers through social media and grow your presence online. The challenge is to keep your audience

More information

SOCIAL MEDIA SUCCESS IN 14 STEPS

SOCIAL MEDIA SUCCESS IN 14 STEPS SOCIAL MEDIA SUCCESS IN 14 STEPS DELIVERING ENGAGING CONTENT ON SOCIAL MEDIA PLATFORMS IS AN EFFECTIVE WAY TO REACH A TARGET AUDIENCE. IN THE LAST FIVE YEARS, SOCIAL MEDIA MARKETING HAS GONE FROM EXPERIMENTATION

More information

Social Media for Small Business

Social Media for Small Business Social Media for Small Business Social Media...Use it correctly and it s free advertising that comes with the voices and opinions of real users. The Social Media For Small Business Marketing Framework

More information

LOCAL SEARCH ENGINE OPTIMISATION. Making Your Brand Famous in Your Locale

LOCAL SEARCH ENGINE OPTIMISATION. Making Your Brand Famous in Your Locale LOCAL SEARCH ENGINE OPTIMISATION Making Your Brand Famous in Your Locale 1 P a g e TABLE OF CONTENTS I. Introduction: Driving Targeted Local Traffic - Page 2 II. Optimising Websites for Local Audiences

More information

Five Strategies to Build a Successful Email Marketing Campaign

Five Strategies to Build a Successful Email Marketing Campaign Five Strategies to Build a Successful Email Marketing Campaign David Daniels, CEO & Co-Founder - The Relevancy Group, LLC Christopher Nash, Senior Business Optimization Consultant Sitecore Reminders for

More information

Online Marketing Training

Online Marketing Training Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the

More information

5 KEYS TO CREATING AWESOME CONTENT FOR SOCIAL CAMPAIGNS

5 KEYS TO CREATING AWESOME CONTENT FOR SOCIAL CAMPAIGNS 5 KEYS TO CREATING AWESOME CONTENT FOR SOCIAL CAMPAIGNS PRESENTED BY Satisfying the consumer s need for useful content requires an authentic, organic, and dedicated voice that leverages the reputations

More information

Marketing That Makes Sense: A practical marketing series from Ariad Communications. 5 ways to drive in-store sales with email

Marketing That Makes Sense: A practical marketing series from Ariad Communications. 5 ways to drive in-store sales with email Marketing That Makes Sense: A practical marketing series from Ariad Communications 5 ways to drive in-store sales with email 2 As marketers it feels like we have the same relationship with email as a teenager

More information

CommuniGator. Email List Building

CommuniGator. Email List Building CommuniGator Email List Building Building and growing your email list You could have the best creative, a compelling subject line and the most irresistible call to action, but if you haven t thought about

More information

How to Use Social Media to Enhance Your Web Presence USING SOCIAL MEDIA FOR BUSINESS. www.climbthesearch.com

How to Use Social Media to Enhance Your Web Presence USING SOCIAL MEDIA FOR BUSINESS. www.climbthesearch.com USING SOCIAL MEDIA How to Use Social Media to Enhance Your Web Presence FOR BUSINESS www.climbthesearch.com s Share WRITTEN Khoi Le Marketing Director khoi@climbthesearch.com 2 INTRODUCTION If you or the

More information

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ MARKETING PLATFORMS ADVERTISING MEDIA PUBLIC RELATIONS SOCIAL MEDIA WEB MARKETING PROMOTIONS

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ MARKETING PLATFORMS ADVERTISING MEDIA PUBLIC RELATIONS SOCIAL MEDIA WEB MARKETING PROMOTIONS MARKETING BENEFIT MARKETING PLATFORMS RELATIVE COST CONSTRAINTS & LIMITATIONS INTEGRATION STARTERS Generate positive impressions / awareness ADVERTISING Need to control the message content/timing/audience

More information

A complete website solution for ownership and hosted on your own server.

A complete website solution for ownership and hosted on your own server. TM www.customadesign.com A complete website solution for ownership and hosted on your own server. Start your free website design trial today! visit http://customadesign.com for more info ONLINE marketingsolution

More information

Overcoming Your Content Marketing Challenges

Overcoming Your Content Marketing Challenges Overcoming Your Content Marketing Challenges How to create great content your readers will share. 2012 Copyright Constant Contact, Inc. 13-3660 BEST PRACTICES GUIDE SOCIAL MEDIA MARKETING Engage your readers

More information

Generate More Sales & Maximize Your ROI!

Generate More Sales & Maximize Your ROI! Generate More Sales & Maximize Your ROI! AUTOMOTIVE MARKETING ebook 1 Generate More Sales & Maximize Your ROI! BY DREW PALMER FIND ME ON TWITTER @PALMERADAGENCY FIND ME ON LINKEDIN Drew Palmer has been

More information

ADAPTING ONLINE. Internet Consulting and Website Design

ADAPTING ONLINE. Internet Consulting and Website Design ADAPTING ONLINE Internet Consulting and Website Design INTERNET MARKETING WEBSITE DESIGN, CONTENT SEO, PAID ADVERTISING, SOCIAL MEDIA, DIRECTORIES, REVIEW SITES & HOW TO MAKE IT ALL WORK FOR YOU Connect

More information

WHITE PAPER MULTI-CHANNEL CAMPAIGNS IN A CONNECTED WORLD. Create and deploy IT solutions for business

WHITE PAPER MULTI-CHANNEL CAMPAIGNS IN A CONNECTED WORLD. Create and deploy IT solutions for business WHITE PAPER MULTI-CHANNEL CAMPAIGNS IN A CONNECTED WORLD White paper - Multi-Channel Campaigns in a Connected World - Prodware 1 Create and deploy IT solutions for business Navigating Multi-channel Marketing

More information

THE EVOLUTION OF TV. The Promise of Programmatic TV

THE EVOLUTION OF TV. The Promise of Programmatic TV 3 THE EVOLUTION OF TV The Promise of Programmatic TV Our Evolution of TV series explores how TV is shifting to internet delivery. Programmatic TV is one dynamic driving the shift and potentially transforming

More information

White paper. 7 key steps to a great sales pipeline. your technology, expertly marketed

White paper. 7 key steps to a great sales pipeline. your technology, expertly marketed White paper 7 key steps to a great sales pipeline The efficiency of your sales pipeline is the key to your delivery of new business. Take these 7 steps and you are guaranteed to be on the right path to

More information

5 Tips for Growing Your Business with Social. Social Marketing in Action at T.H. March

5 Tips for Growing Your Business with Social. Social Marketing in Action at T.H. March 5 Tips for Growing Your Business with Social Social Marketing in Action at T.H. March Oracle Modern Best Practice for Social Creates Real Business Opportunities Social marketing has existed as we know

More information

Brand Journalism, Making your Mark

Brand Journalism, Making your Mark Brand Journalism, Making your Mark Constance Aguilar @ConnieAguilar Connie Anderson @ConnieaPR What is Brand Journalism? Brand Journalism is a way to record what happens or has happened to a brand and

More information

First Things First. Hi,

First Things First. Hi, Hi, Congratulations for downloading this pdf guide on lead generation. At least you've taken a step forward in the right direction. You are going to learn 15 free sources to get leads online for your business.

More information

How Can I Sculpt a Plan to Start Inbound Marketing

How Can I Sculpt a Plan to Start Inbound Marketing How Can I Sculpt a Plan to Start Inbound Marketing An Effective Marketing Method for Doing Business Online By Courtney McElroy, CEO Marketing Force 1 How Can I Sculpt a Plan to Start Inbound Marketing

More information

How to Plan Your Content with Purpose and Ease

How to Plan Your Content with Purpose and Ease A PRACTICAL GUIDE to BUILDING A KILLER CONTENT STRATEGY How to Plan Your Content with Purpose and Ease A publication of a practical guide to building a killer content strategy Sarah Goliger manages Paid

More information

Launching in January 2013, the IFSEC Global website is an exciting new community for the international security and fire industries.

Launching in January 2013, the IFSEC Global website is an exciting new community for the international security and fire industries. Launching in January 2013, the IFSEC Global website is an exciting new community for the international security and fire industries. Built on an in-depth understanding of the demands of the security and

More information

Facebook Management BENEFITS OF SOCIAL MEDIA MANAGEMENT

Facebook Management BENEFITS OF SOCIAL MEDIA MANAGEMENT Digital Strategy Facebook Management BENEFITS OF SOCIAL MEDIA MANAGEMENT r Targeted advertising r New customer acquisition r Branding r Customer engagement r Reputation management r Controlled customer

More information

All statistics mentioned in this report were taken from the 2014 survey unless otherwise noted.

All statistics mentioned in this report were taken from the 2014 survey unless otherwise noted. About this Report In May 2014, Bizo, in association with Oracle Marketing Cloud, surveyed more than 500 business executives about their companies lead nurturing challenges and strategies. The survey revealed

More information

**NEW CLIENTS MAY NEED AN INITIAL SET- UP and ANALYSIS

**NEW CLIENTS MAY NEED AN INITIAL SET- UP and ANALYSIS Pricing Structure Social Media Management Packages * Starter Package: Social Media for 2 Channels Starting at: $650 /mo (That s $650 dollars worth of Organic Advertising!) * Business Owner Package: Social

More information

Marketing... are you up to speed?

Marketing... are you up to speed? Marketing... are you up to speed? why market my business at all? Marketing lies at the heart of your business success - it connects you with the people who have a need for what you offer and provides a

More information

Pinterest has to be one of my favourite Social Media platforms and I m not alone!

Pinterest has to be one of my favourite Social Media platforms and I m not alone! Pinterest has to be one of my favourite Social Media platforms and I m not alone! With 79.3 million users, 50 billion pins and 1 billion boards it is host to an enormous amount of content. But many of

More information

How to Optimize Your Web Presence for Lead Generation

How to Optimize Your Web Presence for Lead Generation How to Optimize Your Web Presence for Lead Generation Introduction B2B Buyer behaviour is changing. In Four B2B Buyer Behaviour Trends Changing Business we identified and explored four key trends that

More information

Social Media and Inbound Marketing for Retail. An Overview for Resort Shopping Centers

Social Media and Inbound Marketing for Retail. An Overview for Resort Shopping Centers Social Media and Inbound Marketing for Retail An Overview for Resort Shopping Centers Unique challenges for retail stores and restaurants. For high-ticket items customers may think that it requires them

More information

Social Media, How To Guide for American Express Merchants

Social Media, How To Guide for American Express Merchants Social Media, How To Guide for American Express Merchants americanexpress.com.au/merchant How to use Social Media successfully for small independent businesses 1 Contents Introduction - Page 3 1. What

More information

Join the conversation. #SherpaWebinar

Join the conversation. #SherpaWebinar Watch a video recording of this webinar to see Daniel Burstein interview Eric Webb, Senior Marketing Direction, Corporate Marketing and Brand at McGladrey and answer questions from the audience. Click

More information

Effective B2B Selling. The Guide to Effective B2B Selling with Insights

Effective B2B Selling. The Guide to Effective B2B Selling with Insights Effective B2B Selling The Guide to Effective B2B Selling with Insights What this ebook is: It s a guide written to show professionals in Microsoft Dynamics CRM how to increase their productivity using

More information

The Essentials of a Documented Content Marketing Strategy: 36 QUESTIONS TO ANSWER

The Essentials of a Documented Content Marketing Strategy: 36 QUESTIONS TO ANSWER The Essentials of a Documented Content Marketing Strategy: 36 QUESTIONS TO ANSWER 1 Why does a documented content marketing strategy matter? The majority of content marketers don t have a documented content

More information

Social Media and Content Marketing.

Social Media and Content Marketing. Social Media and Content Marketing. A Guide for B2B Marketing Managers. On the Internet, marketing trends come and go faster than ever. Do you remember frames, flash intros, and even visitor counters?

More information

the ultimate guide to email marketing for insurance agents

the ultimate guide to email marketing for insurance agents the ultimate guide to email marketing for insurance agents what s in here? Email marketing & content marketing...3-4 Email marketing best practices...5 Email campaigns for insurance agents...6 AgencyBloc

More information

Mobile Marketing for the Restaurant & Retail Industries

Mobile Marketing for the Restaurant & Retail Industries Mobile Marketing for the Restaurant & Retail Industries The restaurant and retail industries require frequent consumer engagement in the forms of advertisements, promotions, direct mail, email marketing

More information

Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led

Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led Course Description A comprehensive internet marketing training course that covers Social Media, SEO, Email Marketing, PPC, Conversion

More information

Top 5 Keys to Generating Leads On Your Website

Top 5 Keys to Generating Leads On Your Website Top 5 Keys to Generating Leads On Your Website Top 5 Keys to Generating Leads On Your Website Online marketing is not a new concept. Businesses have long been integrating online advertising tactics into

More information

Digital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND

Digital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND 1 BIGSHOT ' s ALL-INCLUSIVE MARKET ING SOLUTION...can provide you with the right content, expert design work, and marketing

More information

CDK Digital Marketing Websites

CDK Digital Marketing Websites CDK Digital Marketing Websites VW Digital Base Digital Core Audience Management (AMP) $950/mo* $1,650/mo* $2,889/mo* Multi-Device Website Platform Drag and Drop Content Management System Expansive Widget

More information

How to Attract Attention to Your Brand

How to Attract Attention to Your Brand How to Attract Attention to Your Brand In marketing, your goal is to attract and stay top of mind with a wide audience of good prospects. After all, if you aren t, someone else is (Hint: Your competitor).

More information

Is your website generating leads for your business?

Is your website generating leads for your business? Is your website generating leads for your business? By Denis Finnegan Finn Media Ltd Sales Focused Digital Marketing Twitter: @finnmediamkt @denispfinnegan For event : #DEW Web: www.finnmedia.ie Facebook:

More information

Managed Service Marketing

Managed Service Marketing Managed Service Marketing Produce Deliver Design Measure Enterprise Marketing on an SMB Budget. The Problem: Your Prospects are Shopping Without You They self educate and do whatever it takes to thin the

More information

The Right Marketing Mix

The Right Marketing Mix a The Right Marketing Mix Guide to Creating the Right Marketing Mix for Your Business A brought to you by www.mumsinc.com How To Create the Right Marketing Mix for Your Business Introduction Marketing

More information

ebook Editorial Calendar facebook

ebook Editorial Calendar facebook ebook Editorial Calendar facebook YOUR FACEBOOK EDITORIAL CALENDAR Facebook is a fantastic place to gain followers through social media and grow your presence online. The challenge is to keep your audience

More information

Online Presence: What SMBs Want

Online Presence: What SMBs Want Online Presence: What SMBs Want How to successfully provide digital offerings to your SMB customers April 2015 An ebook by Contents Introduction...3 5 Facts about what SMBs want from online presence...4

More information

10 Steps to Turn Your Website Redesign into an Inbound Marketing Machine

10 Steps to Turn Your Website Redesign into an Inbound Marketing Machine x _ 10 Steps to Turn Your Website Redesign into an Inbound Marketing Machine Introduction It happens to all organizations. One day you wake up and notice that your company s website needs a major refresh.

More information

Content Marketing and the Future of Multi-Location Brand Marketing

Content Marketing and the Future of Multi-Location Brand Marketing Content Marketing and the Future of Multi-Location Brand Marketing Local Internet Marketing for MULTI-LOCATION BRANDS 47 North Jefferson Street, First Floor, Allentown, PA 18102 marketing@businesscreatorplus.com

More information

5 Tips for Designing a Law Firm Website that Brings in More Leads and Clients

5 Tips for Designing a Law Firm Website that Brings in More Leads and Clients 5 Tips for Designing a Law Firm Website that Brings in More Leads and Clients 1. Clear Website Navigation...make it easier for your site visitors to find what they are looking for. People are visiting

More information